INDIAN ELECTIONS AND THE SLOGAN WARS

CASE STUDY

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INTRODUCTION

This year’s Indian election 2014

saw many well framed, catchy

slogans which created huge

impact on the voters, which

money was not able to buy.

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We have seen both positive and negative impact of

slogans on the masses in the past. However, this year we saw new heights in this slogan war.

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In 2014, we witnessed a whole new edge of how slogans can help in

boosting a candidate’s image. The best example would be the

slogan,’Abki Baar Modi Sarkar’ (Modi for PM) used by BJP for promoting

Narendra Modi.

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The marketing campaigns carried out this year by different political parties

have been very interesting. This E-book is an exploration of the marketing

campaigns carried out by various parties and their analysis.

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