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The Influencer Marketing Revolution By The SushiVid Crew
The Influencer Marketing Revolution
By The SushiVid Crew
SPEAKER PROFILE 400brands
5,000influencers
2,500branded contents
Yuhwen Foong
WHY DO WE CALL THIS A REVOLUTION?
WHY ?
Branded Contents Made In January 2018 Alone171M
GROWTH DYNAMICS OF AN INFANT INDUSTRY
63% US1.98B US2.04BMarketers have increased influencer marketing budgets in
2017
Spent on social media in 2018 in Southeast-Asia.
Forecast Influencer Marketing Ad Spent in 2019
of global marketing budgets spent on social media. 12%
00
GOODNEWS!
CHEAP
SPEAKER PROFILE 400brands
5,000influencers
2,500branded contents
Yuhwen Foong
START WITH WHY?
Others also doing
FaceBook getting expensive
Trying to go Digital
GOOD REASONS TO DO INFLUENCER MARKETING
Build good word of mouth marketing1
Create awareness on social media2
Target millennials3
Want to beef up my social media more4
Association to people that others trust5
GOOD REASONS TO DO INFLUENCER MARKETING
TRUST EDUCATE
TRUST EXAMPLEYou’re entering a new market and need help establishing trust.
EDUCATE EXAMPLEHow to strap your kid into a baby car seat
WHAT IS YOUR OBJECTIVE OF DOING INFLUENCER MARKETING?
Brand awareness1
Opening new outlet2
Have a new range of products3
Want more app download4
Drive more traffic to your website5
Good on Instagram & Facebook
Cheapest way. (Instagram story swipe up) 24 hours
Longer lasting (Instagram post)
Facebook for slightly mature audience
SAMPLESale - Countdown to major sale
BRAND AWARENESS
Good on Instagram & Facebook
Good on blog
If the outlet is cafe, visual appeal more on Instagram
If the outlet isn’t Instagram friendly, but superb food. Then Blog.
If location is touristy definitely blog
OPEN NEW OUTLET
DEPENDS
SAMPLETag Heuer
NEW RANGE OF PRODUCTYouTube
Particularly if it needs education
Gadgets1
Beauty products2
Skincare3
Games4
Can do Unboxing, Product Review.
Sample - Revlon
Games, Beauty App, Phone Productivity Apps
Instagram because most apps are made beautifully & visual
APP DOWNLOADS
Blog if you update app recently or address any PR related issues
YouTube to teach people how to use the app
MORE TRAFFIC TO YOUR WEBSITE
YouTubeBlog
Because search friendly build credibility on SEO with links to other credible sites
TIPS & TRICKS
ALWAYS A/B TEST
Get Long Tail Influencers, try & then double down on categories that works
ALWAYS USE LINK SHORTENERS TO TRACK CONVERSIONS
“I CAN GET FOR FREE”
DEFINITELY GO FOR IT
Check out our Downloadables atwww.sushivid.com/pages/downloadables
INFLUENCER MARKETING CHECKLIST
INFLUENCER BRIEF TEMPLATE
KPI WHEN ENGAGING INFLUENCERS
USE TOOLS LIKE SUSHIVID TO HELP YOU MANAGE AT SCALE
Management Platform1
Escrow Payment2
Post Campaign Analytics3
JUST WANT TRAFFIC WHEN YOU ALREADY HAVE CONTENT?
WE
Insert Budget
Set Budget
Influencer will share to their Facebook, Instagram
or Twitter
