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AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES | MEDIA KIT 2022 THE INFORMATION SOURCE FOR TRUCKING
AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
| MEDIA KIT 2022THE INFORMATION SOURCE FOR TRUCKING
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WELCOME TO FLEETOWNERJoin the World Class client base that continues to leverage the power of FleetOwner which serves the $790B trucking industry.
FleetOwner’s resolve is steadfast – dedicated to delivering the most trusted business insights to executives that run fleets with five or more commercial vehicles through multiple business media channels. Whether you are targeting For-Hire carriers, Private Fleets, or both, FleetOwner has you covered. Award winning journalists serve both business models with comprehensive insight advising the trucking industry on ways to successfully operate and maintain equipment by sharing innovative ideas and highlighting the technologies that will drive the marketplace to greater efficiency and productivity.
FleetOwner joined forces with Fleet Maintenance creating an integrated portfolio of world class products and services. This partnership provides an unparalleled footprint and capacity to reach and serve decision makers in the commercial vehicle market.
With a monthly reach of more than 700,000 based on print subscriptions, eNewsletter recipients, website visitors, webcast attendees, and social channels, the combined FleetOwner/Fleet Maintenance audience provides greater access to this market than any competitive offering. With very specific editorial mission statements, it is no surprise that duplication between FleetOwner and Fleet Maintenance is minimal - less than 10%.
FleetOwner is the industry leader in providing the critical information to those that are responsible for maximizing efficiency and productivity to run successful fleet organizations. Fleet Maintenance is the industry leader in providing the critical information to those that are responsible for maximizing vehicle uptime. Those combined editorial mission statements provide subscribers with all the information they need to be successful operating with utmost efficiency and/or maximizing uptime. In turn, this community becomes more accessible to marketers looking to engage with this powerful audience.
Join our world class client base to capitalize on the unprecedented power of these brands. Share your KPIs and marketing objectives with our senior sales executives. The team is dedicated to maximizing ROI. We welcome an opportunity to earn your business.
MICHAEL ULISSVP/Market Leader, Commercial Vehicle Group
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COMMERCIAL VEHICLE POPULATIONBy operation size and vocation
By FleetFor-Hire Government Private Total
Trucks # Fleets Trucks # Fleets Trucks # Fleets Trucks # Fleets1,000+ 511,600 80 395,600 50 2,604,900 550 3,512,100 680500–999 94,900 140 121,100 150 710,700 840 926,700 1,130100–499 308,400 1,200 365,200 1,500 2,285,300 6,900 2,958,900 9,60051–99 174,500 2,400 159,100 2,200 1,629,400 20,100 1,963,000 24,70021–50 251,100 6700 175,500 5100 3,114,600 73,400 3,541,200 85,2005–20 322,700 28,500 177,900 17,100 6,136,900 415,600 6,637,500 461,200Total 5+ 1,663,200 39,020 1,394,400 26,100 16,481,800 517,390 19,539,400 582,5101–4 473,200 361,600 144,400 94,900 8,884,300 6,897,100 9,501,900 7,353,600Total 2,136,400 400,620 1,538,800 121,000 25,366,100 7,414,490 29,041,300 7,936,110
MARKET INSIGHTS GVW CATEGORY
FLEET TYPE
*Source FleetSeek, 2021
*Source FleetSeek, 2021
Light 3%
Light, Medium, Heavy 7%
Medium 12%
For-Hire 24%Private 49%Wholesale Trade-Nondurable Goods 4.1M
Wholesale Trade-Durable Goods 3.5M
Trucking & Warehousing 2.4M
Special Trade Contractors 1.9M
Electric, Gas & Sanitary Service 1.8M
Heavy Construction (except buildings) 1.5M
Business Services 1.2M
Auto Repair, Services & Garages 1.2M
Food & Kindred Products 1.16M
Oil & Gas Extraction 855K
TOP 10 INDUSTRY CATEGORIESBy Truck Count
*Source FleetSeek
*Sources: U.S. Dept. of Transportation, Commercial Motor Vehicle Consulting, FleetSeek, American Trucking Associations, National Private Truck Council, FleetOwner Composite Database
TRUCKING BY THE NUMBERS
Light, Medium 7%
Light, Heavy 6%
Medium, Heavy 8%
Heavy 57%
Owner-Operator 27%
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AUDIENCE INSIGHTSFleetOwner drives industry professionals to better productivity by delivering insights on new technologies and winning approaches for operating and maintaining equipment. FleetOwner’s trusted, award-winning content engages a broad community of executives, managers and operations professionals employed at the nation’s leading for-hire and private/vocational commercial truck fleet operations.
The Audience Engagement Report provides an integrated view of the FleetOwner community. Data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua and Omeda.
VIEW THE AUDIENCE ENGAGEMENT REPORT
575,936Average Monthly ReachSource: Total Reach includes Print Subscribers, eNL recipients, Website visitors, and Social Channels
COMPANY TYPEFor-Hire Trucking Company 30%Construction/Mining 20% Services 15%Other Fleets 7%Food/Beverage 6%Retail/Wholesale Delivery 5%Municipal/Government/Public Safety 4%Manufacturing/Processing 4%Petroleum 3%Refuse/Recycling 2%Utilities 2%Bus 2%Truck/Trailer Leasing 1%
COMPANIES THAT ENGAGE
FLEET SIZE
83% Have fleets with 10+ vehicles at their location*
46% Have fleets with 25+ vehicles at their location*
A sampling of companies that engage with FleetOwner
JOB FUNCTIONExecutive Management 75.89%
Operations Management 11.55%
Others Allied to the Field 8.08%
Maintenance/Fleet Management 4.10%
Safety/Training Management 0.38%
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AUDIENCE ENGAGEMENT
VIEW THE AUDIENCE ENGAGEMENT REPORT
40,424Combined Social Following
Average Monthly Visitss 26% vs Monthly Average for Previous 6 Months
248,268 211,083Average Monthly Unique Visitorss 30% vs Monthly Average for Previous 6 Months
56%Mobile Visitors Average Monthly
44% Desktop Visitors Average Monthly
SUBSCRIBE TO MAGAZINE
105,000FleetOwner Magazine Qualified Subscribers
469,054Average Monthly Page Views
s 33% vs Monthly Average for Previous 6 Months
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PRINT CIRCULATION & WEBSITE VISITORS
QUALIFIED CIRCULATION BY ISSUE in the last 6 months
WEBSITE VISITORS BY REGIONU.S. REGION BREAKOUT OF WEBSITE VISITORS
*Publishers Own Data
*Publishers Own Data
VIEW THE AUDIENCE ENGAGEMENT REPORT
19%9%
15%
18%
35%
31%
2021 issues Total QualifiedJanuary 105,000February 105,000March 105,000April 105,000May 105,000June 105,000Total Qualified Circulation 105,000
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Columnist KEVIN ROHLWING
ColumnistGARY PETTY
Special Projects Editor JIM MELE
Long has nearly 20 years of experience in journalism. For the last 10 years, she has focused on covering issues related to transportation, logistics and fuel, as well as regulatory and environmental matters.
Leavitt is a trucking industry professional with extensive experience in writing, marketing and public relations, both as a member of the press and with a major truck OEM.
Rohlwing has over 25 years of experience in truck tire technolo-gy, maintenance and marketing. He authors a monthly column on tire-related topics.
Petty has more than 30 years of experience as CEO of national trade associations in the truck-ing industry. He has been the President and CEO of the National Private Truck Council since 2001.
A nationally recognized journal-ist, author and former editor of FleetOwner, Mele has more than 35 years of experience covering the transportation industry and has re-ceived numerous editorial awards.
Before becoming editorial direc-tor for Endeavor’s Commercial Vehicle Group, Kevin served as editor-in-chief of Trailer/Body Builders magazine—just the third editor in the maga-zine’s 60 years. Working from Little Rock, he’s covered trucking and manufacturing for 15 years. His writing about the industry has been recognized with a range of journalism awards.
Commendatore has reported on the transportation industry since 2015, covering topics such as business operational challenges, driver and technician shortages, truck safety, and new vehicle technologies. She holds a master’s degree in journalism from Quinnipiac University in Hamden, Conn.
Fisher joined FleetOwner in 2017 after more than 15 years as an award-winning newspaper and digital news editor in the New York City area. Based in Toledo, Ohio, he covers the latest in truck, fleet and transportation technologies.
MEET THE INFLUENCERSEDITORS & CONTRIBUTORS
Special Projects EditorMINDY LONG
Special Projects EditorWENDY LEAVITT
Editorial DirectorKEVIN JONES kjones@ endeavorb2b.com
Executive EditorCRISTINA COMMENDATORE [email protected]
Senior EditorJOSH FISHER [email protected]
Digital Editor CATHARINE CONWAY [email protected]
Columnist/Researcher DAVID HELLER
Columnist ERIK NEANDROSS
Conway joined FleetOwner in August 2018. She began her career as an arts and entertain-ment journalist. She recently graduated with a Master of Science in Publishing degree from Pace University.
Heller, CDS, is director of safety and policy for the Truckload Carriers Association. He is Responsible for interpreting and communicating industry-related and legislation to the member-ship of TCA.
Neandross is the CEO of Gladstein, Neandross & Associates, North America’s leading consulting firm for the development of the advanced transportation fuels and technology market.
EDDIE & OZZIESThe Eddie & Ozzie Awards recognize excellence in journalism and design across the publishing industry
Eddies | Analysis | B2B | WinnerMar. 2021 Cover Story | Trucking Regulations
Eddies | Column/Blog | B2B | WinnerFleetOwner.com | Five Good Things Blog
Eddies |Cover Story | B2B | Honorable MentionJan. 2021 Cover Story | Remote Connections
Eddies | Feature | B2B | Honorable MentionMarch 2021 Feature | Used Trucks
Ozzies | Cover Design| Honorable MentionJan. 2021 | Remote Connections
Ozzies | Cover Design| Honorable MentionFeb. 2021 | Top 500 For-Hire Fleets
TABBIE AWARDSThe Trade, Association and Business Publications International (TABPI) Tabbie Awards are an annual international B2B magazine awards competition recognizing excellence in editorial and design.
2021 Focus/Profile Article – Honorable Mention (Editorial)July 2020 Cover Story | Top Women in Transportation
2021 Front Cover, Digital Imagery – Honorable Mention (Design)Dec. 2020 | Trucking by the Numbers
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FOCUSED CONTENT
SAFETY• Cargo securemen• Roadside inspection• Traffic• ADAS
OPERATIONS• Driver management and retention• Finance and insurance• Maintenance• Regulations
TECHNOLOGY• Automation• Connectivity and cybersecurity• Software• Telematics • Electric vehicles
EQUIPMENT• Trucks and trailers• Pickups and vans• Brakes, tires and wheels• Fluids• Parts• Powertrain
EMISSIONS & EFFICIENCY• Fuel economy• Electric vehicles• Idle reduction• Emissions regulations
FLEET MARKETS SERVED• For-hire• LTL• Refrigerated/grocery/fresh food• Refuse and sanitation• Municipal/government• Construction• Fuel/tanker• Manufacturing and processing• Home delivery/last mile
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2022 EDITORIAL CALENDARJANUARY/FEBRUARY MARCH APRIL MAY JUNE
SAFETY & OPERATIONS
Federal mandates and driver drug use
Insurance costs and availability Roadside inspections Fuel tax and
mileage reportingFleetOwner Private
Fleet of the Year
EQUIPMENT FleetOwner 500: Ranking the Top For-Hire Fleets
Future equipment trends to improve efficiency
FleetOwner 500: Ranking the Top U.S. Private Fleets
Parts management and ecommerce
Suspension and steering
TECHNOLOGY ADASDispatch, route
optimization, and toll management
Electric trucks Software and TMS Fleet IoT and connected vehicles
PRODUCT SPOTLIGHT Ride stability and comfort Tires Trailer monitoring Engine oils Diesel additives
DEPARTMENTS
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Aftermarket Safety 411 Insurance
Tire Tracks Private Fleets
NPTC Newsletter
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411
Finance Tire Tracks
Private Fleets
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411 Insurance
Tire Tracks Private Fleets
NPTC Newsletter
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411
Finance Tire Tracks
Private Fleets
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411 Insurance
Tire Tracks Private Fleets
NPTC Newsletter
SPECIAL SUPPLEMENTS AND SECTIONS
Aftermarket Showcase: Parts and Service
SPECIAL OPPORTUNITIES Ad Readership Study Ad Readership Study
CONFERENCES/TRADE SHOWS/BONUS DISTRIBUTION
Technology & Maintenance Council (TMC)
March 7-10, 2022
National Private Truck Council (NPTC)
April 10-12, 2022
Advanced Clean Transportation (ACT) Expo
May 9-12, 2022
ISSUE CLOSE 1/6/22 2/4/22 3/11/22 4/6/22 5/10/22
MATERIALS DUE 1/7/22 2/7/22 3/14/22 4/7/22 5/11/22
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2022 EDITORIAL CALENDARJULY AUGUST SEPTEMBER OCTOBER NOVEMBER/DECEMBER
SAFETY & OPERATIONS Maintenance outsourcing Women in Transportation Trucking by the numbers Used trucks Nuclear verdicts
EQUIPMENT Tires for last-mile delivery Maximizing trailer utilization Emergency breakdown services Class 1-8 Equipment Specs New Models - 2023
(LD, MD, HD)
TECHNOLOGY Wheel-end monitoring Blockchain and cybersecurity Mitigating driver distractions Data and telematics Autonomous vehicles
PRODUCT SPOTLIGHT
Dry van accessories (shelving, securement,
flooring)Onboard scales Electric vehicle components Refrigerated trailers Vehicle lighting
DEPARTMENTS
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411
Finance Tire Tracks
Private Fleets
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411 Insurance
Tire Tracks Private Fleets
NPTC Newsletter
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411
Finance Tire Tracks
Private Fleets
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411 Insurance
Tire Tracks Private Fleets
NPTC Newsletter
Fleet Profile Fleet Technology Maintenance Bay
Light & Medium Report Safety 411
Finance Tire Tracks
Private Fleets NPTC Newsletter
SPECIAL SUPPLEMENTS AND SECTIONS
Diagnostic Supplement
SPECIAL OPPORTUNITIES Ad Readership Study
CONFERENCES/TRADE SHOWS/BONUS DISTRIBUTION
American Trucking Associations'
Management Conference & Exhibition (MC&E)October 22-26, 2022
Heavy Duty Aftermarket Week 2023
(HDAW) January, TBD 2023
ISSUE CLOSE 6/7/22 7/6/22 8/9/22 9/7/22 11/7/22
MATERIALS DUE 6/8/22 7/7/22 8/10/22 9/8/22 11/8/22
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PRINT ADVERTISING SPECS
Print Production Manager: Patricia Brown [email protected]
Cancellations: Cancellations must be submitted in writing and will not be accepted after the published ad material deadline. Cover positions cannot be canceled. Verbal cancellations will not be accepted. Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Net Rates Apply: Net rates based on number of insertions within a 12-month period.
Printing Method: Web Offset Publication Trim Size: 7.75 x 10.75 inches Binding Method: Perfect Bound Print Advertising Submission: [email protected]
Dimensions (inches) Non Bleed Trim + 0.125" for all 4 sides
Spread 15" x 10.25" 15.5" x 10.75"
Full Page 7.25" x 10.25" 7.75" x 10.75"
1/2 Island 4.5" x 7.5"
1/2 Page Horizontal 7" x 5"
1/2 Page Vertical 3.375" x 10"
1/4 Page 3.375" x 5"
1x 3X 6X 9X 12X
Spread $29,500 $28,482 $28,025 $27,435 $27,140
Full Page $17,500 $16,896 $16,625 $16,275 $16,100
1/2 Page $11,375 $10,983 $10,806 $10,579 $10,465
1/4 Page $7,700 $7,434 $7,315 $7,161 $7,084
Cover 2 $21,000 $19,950 $19,320
Cover 2 spread $35,400 $33,630 $32,568
Cover 3 $21,000 $19,950 $19,320
Cover 4 $24,000 $22,800 $22,080
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DIGITAL ADVERTISINGAdvertising that Reaches Decision Makers in the MomentShowcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
VIEW FULL SPECIFICATIONS
DISPLAY BANNERSBanners appear on the home page and article pages. Standard display banners appear on desktop, tablet and mobile.
Ad Type Ad Size Rate
Leaderboard 970x90; 728x90 & 320x50* $85 CPM
Sticky Leaderboard 970x90, 728x90 & 320x50* $2,295 weekly
Billboard 970x250 & 300x250* $130 CPM
Rectangle 300x250 $85 CPM
Expanding Rectangle 300x250 & 600x250* $130 CPM
Reskin Contact your Sales Representative for specs $3,250 weekly
Welcome ad 640x480 & 300x416 or 300x250* $3,595 weekly
In-article video Click here for specs $225 CPM
In-banner video Click here for specs $130 CPM
*Please provide all sizes listed.
WEBSITE SPECIFICATIONS:Click here for specs
Materials due: Seven business days prior to publication.
Send Website Banner Ads To: [email protected]
Check out our advertiser site for more information: cv.endeavorb2b.com/fleet-owner
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NATIVE ADVERTISINGReplicating Form and Function to Gain Views for Your ContentEstablish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADSFeature your high-performing content on our brand site throughnative ad placements and benefit from our highly trafficked channelsthat attract qualified professionals. Native ads are labeled as Sponsored Content and sold on a CPM basis.
SPONSORED CONTENT BASIC NATIVE Your content in our channels. Sponsored Content native advertising programs showcase your content in our channels, replicating form and function and attracting users to quality content. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.
SPONSORED CONTENTCUSTOM NATIVE Leverage our topic expertise and rely on a subject matter expert to write content on your behalf. Clearly labeled as Sponsored Content and sold on a flat rate. Promotions include one newsletter inclusion and two social posts. Article remains on site indefinitely and reporting is provided at 30 days live.
Contact your sales representative for pricing and specs.
VIEW NATIVE PROGRAM SOLUTIONS
14VIEW NEWSLETTER SAMPLES
NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
FLEETOWNER NEWSLINEDelivers information about operations, vehicle maintenance, industry regulations and information-management technology. Daily
RATE:Lead Banner ............................................ $2,795Other Positions ....................................... $2,495
STATS: Subscribers ............................................. 26,867Avg Total Open Rate ............................... 20.39%
RATE:Lead Banner (670x90) .............................. $3,295Other Positions (670x90) ......................... $2,695
FLEETOWNER TOP 5The top 5 most highly read news stories written by the award winning editors of FleetOwner. WeeklySTATS: Subscribers ............................................. 15,564Avg Total Open Rate ............................... 22.81%
300x250
Formats Currently Accepted: JPG, PNG
Dimensions/File Sizes: 670x90 w/URL, max file size 200kb. 300x250 w/headline and text (250 characters) w/URL, max file size 200kb. Please include any company branding or logo as part of your image.
3rd-Party Ads: No 3rd party tags or impression trackers for newsletters. We will accept a click tracker embedded in the URL.
Materials due: Seven business days prior to publication.
Send Newsletter Banner Ads:[email protected]
MORE INFO:
670x90
RATE:Lead Banner ............................................ $2,950Other Positions ....................................... $2,495
FLEETOWNER INFOTECHFocusing on the ideas and technologies that are driving the marketplace to better productivity - 100% information technology news, products, and applications. Weekly
STATS: Subscribers ............................................... 7,894Avg Total Open Rate ............................... 21.39%
15VIEW NEWSLETTER SAMPLES
NEWSLETTERSEstablished Frequency, Trusted Content and Engaged AudiencesShare your message within a relevant and responsive environment designed to deliver engagement and traffic.
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.Note: Metrics reflect monthly averages for April 1 - June 30 2020 due to site and newsletter migrations
FLEETOWNER EQUIPMENT WEEKLYDelivers the latest new product and service news to trucking industry professionals. Weekly
RATE:Lead Banner ............................................ $3,295Other Positions ....................................... $2,695
STATS: Subscribers ............................................. 11,967Avg Total Open Rate ............................... 22.39%
RATE:Lead Banner ............................................ $4,500Other Positions ....................................... $3,500
FLEETOWNER HEAVY-DUTY PICKUP & VAN (HDPUV)Highlighting the latest news surrounding heavy-duty pickup and vans. Twice MonthlySTATS: Subscribers ............................................. 57,593Avg Total Open Rate ............................... 24.74%
300x250
Formats Currently Accepted: JPG, PNG
Dimensions/File Sizes: 670x90 w/URL, max file size 200kb. 300x250 w/headline and text (250 characters) w/URL, max file size 200kb. Please include any company branding or logo as part of your image.
3rd-Party Ads: No 3rd party tags or impression trackers for newsletters.We will accept a click tracker embedded in the URL.
Materials due: Seven business days prior to publication.
Send Newsletter Banner Ads:[email protected]
MORE INFO:
670x90
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Our portfolio of media and advertising solutions are built to leverage trusted content and high-performing channels. The result is successful campaigns that drive conversion for marketers through intelligence gathering, content development, interactive storytelling, targeted campaigns and lead generation.
• RESEARCH• ADVERTISING• CONTENT MARKETING • LEAD GENERATION• DIRECT MARKETING• VIDEO• EVENTS
MARKETING SOLUTIONS GUIDE
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Better understand how decision-making professionals perceive your brand, products or solutions. Gauge purchase intent and deliver insights into the positioning of your brand among your competitors so you can take your marketing strategy to the next level.
BRANDPERCEPTION
RESEARCH Start with Insights to Guide your Marketing Strategy Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights. Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.
Leverage research as a lead generator by providing your audience with research-backed data on hot-button issues. Measure pain points, organizational impact and future outlooks on specific topics, use data points to drive your content marketing strategy.
INDUSTRY INSIGHTS
Develop thought leadership and generate high-quality leads with this market-facing research report that will help your target audience understand the forces at play and gain insights for smart decision-making.
STATE OF THE
MARKET
Narrow the gap with customers and target markets using qualitative marketing research that offers a powerful feedback loop. Led by a trained moderator, these structured discussion sessions stimulate lively group discussions and prompt respondents to share experiences.
VIRTUALFOCUS GROUPS
VIEW RESEARCH SOLUTIONS
CUSTOM RESEARCH Contact your sales representative for more information.
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CONTENT MARKETING & LEAD GENERATION Drive Engagement and Build Credibility with Quality ContentEngage target audiences with content that tells your story, addresses challenges and offers insight. Partner with us to ensure the right content is in front of the right audience and benefit from high quality lead generation.
STRATEGY & PLANNING Cohesive, relevant, and masterfully designed content marketing programs have powerful impact. Our team of content, marketing, and digital experts know our industries and understand the trends; we craft programs that drive engagement with your target markets and deliver on time and to goal.
CONTENT CREATION Leveraging in depth analytics and tapping into subject matter experts ensures that the content we create gets noticed. Our portfolio of solutions offers short and long form content types, all backed by stellar marketing and design support. We help marketers efficiently create lead generation assets that can be promoted to our audiences and in brand channels.
LEAD GENERATION Generating high-quality leads requires understanding the priorities of target audiences and expertise in successful marketing strategies. Our team is passionate about the markets we serve, has deep understanding about the trends that are shaping the future and leverages behavioral data to deliver successful programs that meet goals.
VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS
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SHORT FORM CONTENTA Must-Have for Content Marketing SuccessEasy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your brand as a source for helpful information.
ASK THEEXPERT FAQ’S TOP TIPS INFOGRAPHICS
Shine a light on your in-house expertise and position your brand with thought leadership with this quick-hit asset built off of an interview conducted by our subject matter expert.
Answer common questions about a particular topic, issue or trend and convey your industry expertise. Our proven format creates high-quality content while requiring minimal deliverables from your product team.
Feature 5 to 10 brief tips or steps, with graphic design, that will help your audience better understand a topic or guide them toward a purchase decision.
Draw a wider viewing audience with one of the most popular forms of content on the web today. Powerful for helping users translate data into insights and a great tool for increasing social engagement and sharing.
VIEW SHORT FORM CONTENT SOLUTIONS
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LONG FORM CONTENTDeliver Solutions for the Most Complex ChallengesComplex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIESIntroduce emerging technologies, expand on research results or explain a complex topic with a white paper hosted on our site. This content type is useful for driving prospects through the consideration phase and accelerating purchase decisions.
Help solve problems and deliver know-how through a fully designed eBook format. Leverage our existing high-performing content to create a collection of valuable evergreen articles on a compelling topic that is relevant to audiences.
Bring to the forefront an outside perspective on your solutions. Showcase success stories from real customers and deliver an authentic representation of your solutions and challenges they can solve.
VIEW LONG FORM CONTENT SOLUTIONS
VIDEOCreative Solutions for Video at any BudgetRely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety of formats that are designed to meet your goals and suitable for multi-channel content strategy.
VIEW VIDEO SOLUTIONS
Capture key insights from your experts through these 10-15 minute editorially-driven video interviews that help to deliver broader context to the issues being covered. Leverage our topic expertise, technology platform and light video editing to create a powerful video asset.
QUICKCHAT VIDEO
Break down complex topics into simple and easy-to-digest animated videos that are 30-45 seconds long. This alternative video type requires minimal deliverables from you, making for easy, cost effective production. Great for social promotions.
EXPLAINER VIDEO
Deliver a quick and engaging perspective on your product or solution’s key attributes and the challenges it helps address. Collaborate with our experienced video producers to create high-impact product videos and images that enhance your product launch and sales strategy.
Take control of your video content strategy, optimizing the medium to best serve your brand and your marketing goals. Our team of production and design experts will consult with you to create video that reflects your brand, tells your story, and showcases your products and services.
PRODUCT & SOLUTION VIDEO
CUSTOM VIDEO PRODUCTION
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CUSTOM LEAD GENLead Generation Programs Built for Your GoalsPrograms that are the perfect combination of push and pull marketing to ensure maximum ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively branded environments that showcase your best content.
AMPLIFYAccelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERSAggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conversion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMSSyndicate your valuable thought leadership content across our brand channels and reach highly relevant audiences with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full contact information for each lead.
STORYDESIGNTell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW CUSTOM LEAD GEN SOLUTIONS
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WEBINARS Proven Formats that Generate Highly Qualified Leads Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges. Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARSPosition your company as an industry expert and connect with prospects who are seeking education on a key topic or solution to their challenge. Create powerful, engaging content that generates qualified leads and allows you to connect with decision makers.
Includes: Promotional Program, Lead Information, 2 Custom Questions, Engagement Metrics
WEBCHATSRethink traditional hour-long webinars and engage busy decisionmakers with 30 minutes of topic-based conversation and interactivity. This new, video-based format features your subject matter expert generating powerful thought leadership while generating leads.
Includes: Promotions of two dedicated emails to audience size of 10,000, Lead Information, 1 Custom Question, Engagement Metrics
VIRTUAL ROUND TABLEAssemble your team of topic experts and give users the opportunity to connect through a live streaming experience. Perfect for delivering industry know-how from a variety of perspectives and helping professionals understand the impact of industry trends.Includes: Promotional Program, Lead Information, 2 Custom Questions, Engagement Metrics
WEBINAR EXECUTIVE SUMMARYGain greater return on your webinar investment by engaging leads immediately after your event with this customer developed Executive Summary and series of three emails to webinar registrants.Includes: 2 page Executive Summary, 3x Post Event Email Campaign, Engagement Metrics
VIEW WEBINAR SOLUTIONS
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VIRTUAL EVENT SERVICESReimagine Your Virtual Event StrategyThe secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con-nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+ virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking and content experiences.
CONSULTINGLet us you organize and coordinate speaker materials, dress rehearsals and recording of sessions.. Additional options for recruitment of speakers or editorial moderation.
SPEAKER MANAGEMENT
PLATFORM SELECTION Watch your event come to life when production team builds and updates the new event platform. Based on predetermined metrics we will build out a lead report and overall event performance overview.
PRODUCTION & REPORTING
Our virtual event playbook & experienced team helps you kick off your virtual event at faster pace to ensure you have built a solid concept to meet your KPIs.
With hundreds of event platforms, how do you know which one to choose? Good news we already vetted multiple platforms to help you select the right one that creates an unique user engagement experience and meets your business needs.
Did you know the average time it takes for develop 2-day virtual events is over 350 hours? Let us help your company mange the day-to-day logistics to ensure event deadlines are met.
PROJECT MANAGEMENT Utilizing our database with demographic and behavioral data; we will create a marketing plan to assist with your attendee promotional efforts. Plans can include targeted email, online, social and print marketing.
MARKETING
VIEW VIRTUAL EVENT SERVICES
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DIRECT & TARGETED MARKETINGLeverage our First-Party Data Through Direct & Targeted Marketing Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind. Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights.
AUDIENCE EXTENSIONPartner with our team of engagement marketers and data analysts to build custom campaigns that will target business decision makers in our in-house channels and extended networks based on your criteria.
WEBSITES & MOBILELeverage our 1st party data and create campaigns targeting the business decision makers who match your criteria on websites and social ONLY to those who fit your targeted profile. Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
SOCIALDrive higher CTR% and conversions using Facebook, Instagram and LinkedIn. We’ll manage your campaign using your banner, video and native ads and create targets based on our first party data.Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
VIEW DIRECT & TARGETED MARKETING SOLUTIONS
THIRD PARTY EMAILSUsing our first-party data and insights we reach your targeted audience through personalized emails. Our team of direct marketing experts will set up and deploy HTML email that attracts decision makers. Full reporting metrics provided. Privacy compliant.
PROGRAMMATIC GUARANTEEDProgrammatic Guaranteed deals provide you with an automated buying solution to place your display banner ads on our sites. Programmatic Guaranteed deals allow you to execute your campaign directly with us, while eliminating the manual process of sending us your creative, troubleshooting any discrepancies, giving you piece of mind that your ads will display to your target audience and removes the hassle of dealing with multiple invoices.
CONNECTED TV (CTV) Target and deliver your :15 or :30 second video on connected TVs and streaming apps using our B2B IP targeting methods and validated data sources. Includes: Video Placement only
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The Trucking Summit is the pupil transportation industry’s most effective and longest running networking event for trucking fleets and vendors.
Since 2013, the Trucking Summit has brought together high level decision makers and industry leading suppliers from all over North America. Fleet directors and owners attend the Summit because they want to make smart buying decisions; vendors attend the Summit because they want to meet the right prospects. Our proprietary matching system guarantees that participants will engage in focused meetings with the contacts they especially want to meet without the guesswork of a booth on a tradeshow floor. In the space of 48 hours, this unique event provides countless connections and business opportunities, condensing six months of sales meetings into two days.
IN-PERSON EVENTLive Events that Create Connections and Generate High Quality LeadsIndustry leading events that attract professionals audiences seeking new products, services and solutions to solve their biggest challenges.
394Fleets Hosted Since 2013
Longest runningTrucking event of its kind in the industry.
100%of attendees are buyers and/or decision-makers
for their organization.
TRUCKINGSUMMIT.COM
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ADDITIONAL OPPORTUNITIES
PRIVATE FLEET OF THE YEARFleetOwner’s editors gather annually to discuss a select group of nominees to be considered for its Fleet of the Year awards. There is no formal nomination or application process for these awards; our editors interact with hundreds of fleets over the course of given a year and while all have valuable stories to tell, a few simply stand out from the rest – for their management skills, for their successes, and most of all, for their innovative approaches to excellence in fleet operations.Contact your Sales Representative to Learn More
FLEETOWNER 500 AWARDSThe FleetOwner 500 Awards celebrate the largest private fleets in the business, and names the top operators across the 500 list for outstanding achievement and innovation across nine categories: Manufacturing/Processing, Food/ Beverage Distribution, Retail/ Wholesale Delivery, Utilities and Like Services, Construction, Cement/ Concrete, Petroleum/Gases, Sanitation Service.Contact your Sales Representative to Learn More
ADVANCED CLEAN TRANSPORTATION EXPOThe Advanced Clean Transportation Expo (ACT Expo) is a focal point within the transportation industry to evaluate and showcase efficient technologies and practices that will improve productivity. One common goal brings these industry professionals together: maximizing efficiency and reducing exhaust emissions in the process. Fleets, manufacturers, policymakers and industry stakeholders gather every year for unmatched peer-to-peer learning, and to investigate new products that will improve commercial equipment and its operation.Contact your Sales Representative to Learn More
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Educational sessions and idea exchange for the commercial and trucking industryBringing together trucking industry professionals to explore how current and future technologies are impacting equipment and maximizing productivity.
TECHNOLOGY DRIVING THE TRUCKING INDUSTRY Commercial truck fleet decision makers need product and technology insights ahead of buying, equipping and maintaining trucks and trailers.
CV Tech will bring together trucking industry professionals to explore how current and future technologies are impacting equipment and maximizing productivity.
This unique, highly-focused resource (archived for 3 months) will discuss real-world technology solutions, examine best practices and provide a forum for fleet executives to better understand the benefits and impact of these solutions.
Contact your Sales Representative to Learn More
SPONSORSHIP BENEFITS• Gain insights from an expanded community of North American
participants
• Reach the buying team across the organization
• Extended time frame for sponsor visibility (3 months)
• Receive sales leads from those that engage with a sponsor’s
event and/or assets
• More thought leadership opportunities via speaking slots
• Turnkey sponsorships that require minimal effort
VIEW MORE ABOUT CV TECH
29CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
CONTACTS
SALES CONTACTS
BRAND WEBSITE: fleetowner.comMARKETING WEBSITE: cv.endeavorb2b.com
FACEBOOK: facebook.com/fleetownerLINKEDIN: linkedin.com/company/fleetownerTWITTER: twitter.com/fleetowner
BRAND RESOURCES
ASSOCIATE PUBLISHER, SALES REPRESENTATIVE – SOUTHEASTPeter Lovato231-233-2660 | [email protected]
SALES REPRESENTATIVE – NORTHEASTLarry Schlagheck248-444-1320 | [email protected]
SALES REPRESENTATIVE – MIDWEST & WESTDavid Haggett847-917-0287 | [email protected]
MULTIMEDIA ACCOUNT EXECUTIVE - TOOL & EQUIPMENTCortni Jones920-568-8391 | [email protected]
MULTIMEDIA ACCOUNT EXECUTIVE - TOOL & EQUIPMENTMattie Gorman920-563-1636 | [email protected]
MULTIMEDIA ACCOUNT EXECUTIVE - TOOL & EQUIPMENTDiane Braden920-568-8364 | [email protected]
EXECUTIVE VICE PRESIDENT | TRANSPORTATION Reggie [email protected]
VICE PRESIDENT/MARKET LEADER, COMMERCIAL VEHICLE GROUP Mike [email protected]
BUSINESS OPERATIONS MANAGER Richard [email protected]
PRINT PRODUCTIONPatricia Brown [email protected]
DIGITAL AD MATERIAL [email protected]
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Modern marketers wanting to engage Commercial Vehicle Audiences rely on a multi-step approach for keeping their funnels full and driving conversion. Our portfolio of solutions can help you do just that – from generating awareness and driving traffic to your site, to educating users through virtual bootcamps or creating distraction free environments that allows users to binge on content and move them further along in their journey. We have the target audiences you need to reach, the industry and marketing expertise to engage them and the solutions that will help you meet your goals.
CV.ENDEAVORB2B.COM
RESEARCH• Insights• Marketing Trends• Benchmarking• Co-Branded• Proprietary
CONTENT MARKETING
• Video• Webinars• White Papers• Visual Storytelling• Content Creation
CONNECTION• Live Events• Virtual Events• Webinars• WebChat Videos• FastChat Videos
LEAD GENERATION
• Webinars• Virtual Events• Long Form Content• Short Form Content• Custom Programs• Live Events
ADVERTISING• Print• Newsletters• Digital• Mobile• Rich Media• Sponsorships
CV.ENDEAVORB2B.COM
ENDEAVORBUSINESSMEDIA.COM
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