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The Innovators
ZEESHAN RASHEED
BILAL ARSHADRAHEEL HANEEF
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COMMUNICATIONCOMPARISON
M.K. SONS (pvt) Ltd.PK
Vs
KLASH CLOTHING UK
FINAL
PROJECT
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What is communication?
The activity of conveyinginformation and ideas betweenorganizations or people
Life blood of every organization
It includes
1. Internal communication
2. External communication
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INTERNAL
COMMUNICATION
Communication within the
organization.
It may be1. Downward
communication
2. Horizontal communication3. Upward communication
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Downward communication
Communication from executive
class to subordinates. Through this type of communication
employees can be better
1. Motivated
2. Efficient
3. Directed
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Downward communication
equation
Executive class
Subordinates
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Horizontal communication
Communication between thesame rank of employees
Through this type of communication
employees can1. Solve problem
2. Perform job duties
3. Prepare for meeting
4. Co-operate on important project
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Horizontal communication
equation
same rank same rank
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Upward communication
Communication fromsubordinates
to executive class.
Through this type ofcommunication subordinates can
1. Complain
2. Report
3. Suggestions
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Upward communication equation
Executive class
subordinates
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External communicationExternal communication
Communication out side the
organization.
It includes
Letter, report, proposal, telephone, fax,
internet etc.
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INTERNAL
COMMUNICATIONCOMPARISON
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Downward communicationDownward communication
comparisoncomparison
M.K. sons (pvt) Ltd. KLASH CLOTHING UK
letters are circulated to
all the subordinates
signatures are taken
notify the subordinates
pasting notes on the
notice board.
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Horizontal communicationHorizontal communication
comparisoncomparison
M.K. SONS (pvt) Ltd. KLASH CLOTHING UK. communication is done
by telephone, and
manually.
communication is done
through network called
MAIN SERVER, andtelephone also.
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Upward communicationUpward communication
comparisoncomparison
M.K. SONS (pvt) Ltd. KLASH CLOTHING UK. upward communication
is done (directly) orally
as well as written.
upward communication
is done indirectly
through middlemanagement (orally).
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ANYQUESTION ???
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EXTERNALCOMMUNICATIN
COMPARISN
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WE WILL CHECK EXTERNAL
COMMUNICATION THROUGH
DIFFERENT ANGLES OF
COMMUNICATION
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GENERALLYGENERALLY
COMPARISONCOMPARISON
M.K. SONS (pvt) Ltd. KLASH CLOTHING UK
External communication
is done through E-MAIL
and LETTERS to some
extent.
External communication
through E-MAIL,
WEBSITE, MEETINGS
and LETTERS to extent
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CUSTOMERCUSTOMER
COMMUNICATIONCOMMUNICATION
COMPARISONCOMPARISON
M.K. SONS (pvt) Ltd. KLASH CLOTHING UK
done by E-MAIL,
TELEPHONE,
LETTERS
done by E-MAIL,
TELEPHONE,
LETTERS
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SAMPLE DISTRIBUTIONSAMPLE DISTRIBUTION
M.K. SONS (pvt) Ltd KLASH CLOTHING UK
Nationally distributesby own mobile-van.
Internationally distributes
by courier service
Nationally and
Internationally using
courier service
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MARKETINGMARKETING
M.K. SONS (pvt) Ltd KLASH CLOTHING UK
By providing various
incentives and sending
E-MAILS
By personal contacts and
participating in
Exhibition
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visitorsvisitors
M.K. SONS (pvt) Ltd KLASH CLOTHING UK
visitors are welcomed
on the reception
visitors are welcomed on
the reception for turn
as customer
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ANY QUESTION???
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THANKS AND HAVE AGOOD DAY!