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Stage 3

Case Study

Team Name: The Insatiables

Name of first member: Sakshi Gupta College Name: IMT Ghaziabad

Name of second member: Abhishek RaoCollege Name: IMT Ghaziabad

Kritika Bali

She has to come out clean with the fact that she has no associations with underworld and it was a genuine mistake that she was caught with Vikram Thapar

To do this, come out with a campaign of interviews, facebook status, Tweets, etc. stating that her family background is very clean and her activities are authentic.

Make some ethical person vouch for her. It can be any of the stalwarts of the industry who is known to be honest and a person of high integrity

Kritika Bali

To get into the limelight, take more interviews, become the judge of TV shows(wear clothes that are not too flashy)

The public has a very short term memory. A single hit movie will turn their attention and opinion from the existing situation to a good one

Gajar Ka Halwa

Create something which has the potential to go Viral. For an example, nominate someone to talk about the top 10 funny movies that they have seen. Similar to the one that is currently circulating in Facebook regarding the best books that someone has read.

This will be helpful to get it viral since everyone will nominate their friends for the same. The name of the game should have “Gajar ka Halwa”

The contest can also be the best sweet dishes that people like

Gajar Ka Halwa

Use one of the leading makers of sweets like Bikanerwaala, Haldiraam, etc to market the movie. It can be mutually beneficial for the company as well as for the movie. Make them launch a new line of Gajar ka Halwa instant mix or something like that

Top chefs like Sanjeev Kapoor can also be involved in the campaign to promote the move “Gajar Ka Halwa”

Thankyou