©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Unleashing application-optimized cloud solutions with HP Software

Paul Muller, VP Strategic MarketingGuillaume Runser, Strategic Marketing Manager

BTOS-TU-1600Twitter hashtag #HPSWU

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THE INSTANT-ON ENTERPRISE

• Everything & everyone’s connected

• Everyone expects immediate gratification & instant results

• Business & IT one and the same

• Respond to continuous opportunity & competition

• Anywhere, Any time, Any way

IT turns business & government “on,” instantly

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HP HYBRID DELIVERY: OPTIMIZING SERVICE DELIVERY WHILE INTEGRATING CLOUD

BUILD on-premises and publiccloud services

CONSUME off-premises services securely

TRANSFORM legacy infrastructure and applications

MANAGE & SECURE across legacy infrastructure/applications and cloud assets

CIOBUILDER and BROKER of IT

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HP SOFTWARE CLOUD SOLUTIONS

MANAGE AND SECURECloud and existing IT services

Flexible, secure, pay as you go SaaS IT management offering and cloud services for archive

Scalable private and public cloud solutions optimized for applications

Professional services to plan, design, and implement infrastructure and application transformations to the cloud

Service management, automation and governance solutions to manage across cloud and existing IT services

CONSUME

Enterprise cloud

services

BUILDCloud Solutions for Private & Public Clouds

TRANSFORMInfrastructure and applications for the Cloud

Burst

Provision/test into public cloud

TransformInfrastructure and applications for the cloud

CLOUD DISCOVERY WORKSHOP•Powerful representation of decision-making aspects of cloud computing:

−Deliver cloud services−Source cloud services−Enable cloud services

• Share cloud best practices• Interactive session with senior HP consultants to identify strategic cloud related initiatives that promise quick and/or solid business value

• Layout next steps in a roadmap

• Ideally 5-7 customers maximum• Delivered by 2 consultants• Duration: ½ day to a full day

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CLOUD CONSULTING PORTFOLIO

Strategy & Plan

Design Deploy& Consume

Define

Cloud Discovery Workshop

Cloud Roadmap Service

Cloud Design Service

Service Mgt and BTO

Transformation Services; BTO Cloud Services

Manage& Improve

Solution Management Services and

Premier Support

Unique HP Methodology, Cloud Reference Architecture, Intellectual Property

Service Management Transformation BTO Cloud Services

Cloud consulting services

BuildSubtitle goes here

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HP CLOUDSTART

Application lifecycle: Cloud Service Automation for Matrix*•Application provisioning•Application monitoring

Infrastructure: BladeSystem Matrix•Self-service portal•Infrastructure provisioning•Capacity optimization•Integrated by design

fixed price for up to4 compute services

Implementation services with common cloud functionality:

• Planning and service definition• Compute service implementation• Tiered backup policies• Security policies• Chargeback and reporting

* For additional fee

Up and running in

30days

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HP CLOUD SERVICES AUTOMATIONEngine and Autopilot at the heart of enterprise clouds

Provision composite application

Automation and configuration services for composite

applications

Provision heterogeneous infrastructure

HP BladeSystem Matrix3rd Party SystemsLegacy Systems

Initiate

Single view one-stop ordering, provisioning and reporting

Manage and Monitor Cloud

Open, extensible Configuration

Management System

Consume

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HP SOFTWARE AS A SERVICE HP SaaS Portal

The HP SaaS FoundationSecurity & AuditAdvanced Reporting Data AccessBest Practice Library

APPLICATION MODERNIZATION

SAP, Oracle, SOA, J2EE, .Net

Application Security Center

SERVICE OPERATIONSBusiness Service

ManagementIT Service

Management

DDM & Universal CMDB

Business Availability

Center

Service Manager

Asset Manager

Release Control

BUSINESS IT ALIGNMENT

Project & Portfolio

Management Center

CLOUD SOLUTIONS

Cloud Assure

Elastic TestSiteSeerPerformance Center

Quality Center

BAC Anywhere

Affordable, on-demand testing solution available on Amazon EC2HP LoadRunner in the cloud

Storage

Controller + Vugen + Analysis Load

Generators

On-Premise

Application Under

Test(AUT)

Firewall

Firewall

Tester

Cloud- BasedApplication Under Test

(AUT)

ON-DEMAND

On-demand software increases

agility in performance testing, even

in unplanned, ad-hoc situations

AFFORDABLE

Leverage market leading

technology with affordable hourly

rates to optimize application

performance

EXPANDABLE

Self-service access to flexible,

scalable testing infrastructure –

no waiting for hardware,

no capital investment

Manage & Securea hybrid cloud

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HP BSM 9Manage ALL virtualized and cloud resources

Cloud, SaaS, Outsourced

IT Services

Data CenterServices

(Physical & Virtual)

Virtual

Unified Operations (on-premise, cloud, hybrid)

Discover, map, monitor, remediate, SLM

Infrastructure Management

App & Transaction

Management

End User Experience

Management

Secu

re, se

am

less

mon

itori

ng

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APPLICATIONS SECURITY IN THE CLOUD

VP Apps Release Manager

CISO

VP OpsCIO

VP Apps

Demand /Planning Application LifecycleReleas

eOperations

Acquisitions: Application Security & Security Event & Information Management

Enterprise Threat & Risk Management

New Release: Application Lifecycle

Management Version 11

New! Product: Application Deployment

Management

Application Portfolio Management

Application Performance Management

New Release: BSM 9

Selective Sourcing & Portfolio

Management

Agile Development, Web 2.0, continuous

integrationVirtualisation, Cloud, IaaS, PaaS

Test Data Management

Information Governance , Retention & Protection

Application Retirement &Records Management

Application Data Archiving & Protection

Case studyGlobal FSI

Case study – Global FSI UK

Private cloudDesigned and implemented by HP consultants Built on: HP Cloud Services Automation, HP Stratavia, HP Service Management and 3rd party software

Results•Reduced service delivery lifecycle: from 3 months to 2 hours•Utilization up to 80% from as low as 3% before•1,500 servers deployed in first 9-months of project with zero hours from infrastructure team required

19 HP Confidential

WHY HP ?

– More than 10 years of experience in Service Management

– The broadest portfolio of Hardware, Software and Services for cloud

– Applications centered approach to cloud

– Platform heterogeneous, no vendor lock in

– Unique cloud consulting portfolio

Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity