Date post: | 13-Aug-2015 |
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Design |
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The Internet of People
A Call to Arms
Avi Bar-ZeevPerson
The Call
• Big Companies are bringing “Big Magic”
• Big Magic can liberate or enslave us
• We get to pick. Here’s how...
Game Changing Tech = Human SuperpowerAR/VR = all of these
Airplane(primitive teleportation)
Telephone(primitive telepathy)
Television(primitive clairvoyance)
Computer(enhanced intelligence)
Google(primitive omniscience)
or(the power to know
every dumb fact in existence)
(primitive omnipresence) or
(the power to keep up with friends you couldn’t be bothered to call)
Twitter(primitive omnipotence)
or(the power to believe
you’re important)
electricity(directed energy)
Wheel(primitive telekinesis)
From
AWE 20
13
What I couldn’t say was...
In January 2010, I joined a secret project inside Microsoft to reboot the next-gen Xbox...
Management: “Give us something that scares us.”
I had a few ideas...
From: Disney VR Google Earth Second Life First Life Avatar Kinect Holographic TP
To: P10/720 Screen Zero Fortaleza HoloLens
Microsoft
Holographic TP = Telepresence
not toilet paper
JPL/Microsoft/Disney/BBC
Hundreds of people worked on HoloLens after I did. They ALL deserve credit for their ideas and hard
work.
...continued
Now
Augmented Reality is really coming...
Ap
pare
nt
Invest
ment
CastAR Daqri Meta
Vuzix
Osterhout
SonyEpson
MLGOOG
MSFT
(source: lazy internet research)
“But VR is exploding (again)!”
High PresenceLow Relevance
Even bad AR has High Relevance
https://www.youtube.com/watch?v=GJKwHAvR4uI
The Economics of Relevance
90
90
1300
Movies
Video Games
Talking to your Family & Friends
Global market, in billions USD
(source: lazy internet research)
VR
AR
But, Beware the Dark Side...
Be- what?
In AR/VR, you are easier to digitize
We mediate more of your interactions
We stimulate and measure your reactions...
Glimpse the Future
Study: VR helped reveal known sex offenders
who are more likely to repeat
1. Show them “risky” scenes...
2. Measure how they involuntarily react...
Social Benefit or Thought Crime?Massil Benbouriche,
University of Montreal
For the Visual Thinkers
The Matrix / Warner Brothers
Tobii
The Eyes Don’t Lie
Stay Calmand Party On
This isn’t about you.It’s about business models
To force change:
Do business only with companies that put customers first.
The Call to Arms
• Big Magic can either Liberate or Enslave us.
• We should pick.
www.faceglobal.com
Here’s how...
1. Build the AR/VR analog of the open web
2. Own your content (your data)
3. Create the world you want to live in
Some Arguments Against
experiences in web browsers are inferior to native apps (e.g., loading,
latency, global optimizations) AR/VR is more interactive and complex
than simple web pages as a developer, my obligation is to my customers
to ship the best possible experiences it’s not my problem being more
open won’t by itself solve privacy the web is a mess of semi-broken,
constantly-changing APIs standards are too slow to react to cool new
tech like AR/VR native tools are much more polished millions of little
content creators make tons of crap (see myspace) it’s a catch 22, with
not enough consumers and outlets to warrant my investment here it’s
not my problem
How the Web Won Out
Content is device independent
Content is dynamically and neutrally available
Content is viewable, copyable, and mashable
What Will Make AR/VR Win?
Content is device independent
Content is dynamically and neutrally available
Content is viewable, copyable, and mashable
For the Visual Thinkers:
AR content adapts to the Environment
Microsoft
Content is Mashable
Avoid• DRM• Walled gardens• Exclusive app-store markets• Platforms that compile or bundle apps
Content is Linkable
• We need a way to link people, places & things:– Securely (can’t extract personal info without auth)– Selectively (user-defined levels of trust)– Robustly (no broken links)
http://www.tubefilter.com/2014/01/15/net-neutrality-decision-youtube-netflix/
You Own the Content
• Like the web, open, ubiquitous, and free
• We need a markup language for reality
• And an expression language for content
Closing Thought
In a world with
Millions of servers, Billions of wearables, Trillions of sensors,
What matters most is How we treat people.