Date post: | 15-Jul-2015 |
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Design |
Upload: | ibm-interactive-experience |
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The Internet of Things:Designing for Magical Moments of Truth
Presentation By: Joanna Peña-Bickley Global Chief Creative Officer
@jojobickley
IBM Interactive Experience
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Joanna Peña-Bickley
@jojobickley
I am a believer in magic, an arbiter of the
new, and a student of the interesting. I am a
designer on a mission to create beautifully
enchanting experiences.
Global Chief Creative Officer
IBM Interactive Experience
IBM Interactive Experience
What Is The Internet of Things?
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The internet of Things is a network
of uniquely identifiable and
interoperable objects connected by
services over the Internet.
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Why Is It Important?
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The amount of
Internet of Things
(IoT) connections
is about to
explode.
0
10
20
30
40
50
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2012 2013 2014 2015 2016 2017 2018 2019 2020
Total Internet of Things Connections
(in billions)
Source: Cisco.
we are here
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Why Is It Important?
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While American
technology companies
are making lots of IoT
progress, Asia
currently has the most
connections.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Asia
Europe
North America
Latin America
Africa
Oceania
Percentage of Machine-to-Machine Connections
Source: GSMA.
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Why Is It Important?
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So what’s the worth
of all of these
connected things?
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2013 2020
Internet of Things Market Size (in trillions of dollars)
Source: Cisco.
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Why Is It Important?
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The potential market size is so
big because the IoT is about
increasing efficiency, as well as
creating new profits.
General Electric says that a 1%
increase in efficiencies from the
Industrial Internet (part of the
IoT) will have huge savings.0
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Rail Aviation Healthcare Power Oil & Gas
Savings from Industrial Internet Efficiencies
(in billions of dollars)
Source: GE.
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Next Industrial Revolution
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The Zero Marginal Cost Society and
The Third Industrial Revolution.
#IoT
The Next Industrial Revolution Is Here
https://www.youtube.com/watch?v=3xOK2aJ-0Js
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Interaction Design Is Leading The Way
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We are the prosumers creating
the physical and digital things
that are able to create magic
Interaction Designers Makers of Enchanted Expereinces
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IoT Market growth
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the opportunity and
demand for interaction
designers to bring a
enchanted experiences to
users has never been so high
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Who Is Using The IOT?
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ConsumersEmployeesCities Governments
Small Businesses
IndustriesMid-Sized Businesses
Big Businesses
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The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere.
– Paul Papas, Global Leader, IBM Interactive Experience
“
”
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disenchanting experiences
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Unplanned Security Risks
Complex Uses Cases
come from a bad design
Disconnected Data Sources
+ ( ) =
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#IoT
#magic
https://www.youtube.com/watch?v=_wppM8ycod0
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#retail
#IoT
18https://www.youtube.com/watch?v=Xp7s_kCHJS0
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#IoT
#Health
https://www.youtube.com/watch?v=2CNA2ucU5io
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#travel
#IoT
23 https://www.youtube.com/watch?v=VJnvx7IhAmk
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principle: design with data
Data Idea
Making Sense
Experiencea Story
Insightof the past
& Foresightinto the future
Momentsof Truth
Human Experience
enchanted experiences
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principle: make time real
what’s relevant now 5-8second interactions
enchanted experiences
data that motivatesbehavior change
relevance glances motivators
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Design For Magical MomentsBegins With The Right Tasks, Tools and Time
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Design Tasks 1.Establish A Commanders / Inventors Intent
2.Establish Hills
3.Data Informed Personas using social listening
4.Empathy Mapping
5.Idea Hackathons
1.Sketch the experience
2.List of Materials, data sources & connections
3.Prototype
New Tools In Test 1.Paper, Glue, Markers and Scissors
2.Axure, Sketch, Keynote
3.3D Printers
4. For Mobile - Swift For Designers
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Environments Designed To
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Studios, Hives, Co-Working Spaces,ColLABs, Incubators, Labs, Hives, Etc.
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–Joanna Peña-Bickley // @jojobickley
“Designing for magical moments of truth has never been more
important with the rapid rate of growth of the internet of things.
Radically simple design is what makes enchanting experiences.”
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