© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Internet’s Impact on
Datacenters“The Speed of an Idea”
Ron NoblettVP – Infrastructure & Storage, HPMarch 6, 2012
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
About Me….
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Class of ’84BSEE 25 Yrs
GeoSource
• Desktop / Server Design• Networking• Storage• ASICs• Mech / ID• Power Systems• Infrastructure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Most of today’s datacenters were built in a pre-web worldWhat were you thinking in 1993
3
14-17yrs
2yrs planning
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Today….Digital Content is Exploding
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2 ZBData Created2 ZBData Created
150BGoogle
Searches
150BGoogle
Searches100B
Photo uploads100B
Photo uploads
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What does it take to drive scale?
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Faster
Quicker Denser
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Dealing with More Transactions
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Single Core 66 MHz
32Bit
3 GHz8 Cores
1993 Today
Multi-Core
64Bit
Compute Capacity
Server Virtualization
Big Data
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How Do You Store all that Data?
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Processor: • Multi Core• Higher Bandwidth
Memory:• Larger Footprint• Higher Bandwidth
Storage:• Minor Throughput improvements• Currently Solved with Spindles
Time
Per
form
ance
Closing the gap with
Solid State
0
20000
40000
60000
80000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Enterprise Capacity Shipped (PB)
Close the performance gap Keep up with growing data needs
SCSI Express for HP / IBM discussion
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Getting More into Your Space
1993 Today
SystemPro
ProLiant 850R
BladeSystemServers
Per Rack
21
2800Moonshot
64
1
96
ProLiant SL
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
That’s Got to get Pretty Warm !!
9
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
From 4kW to 40kW in a single Rack
Now How Do You Power That?
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• From 70% to 94% efficient• 10X more dense• self managing• auto discovery
Late 90’s Power supplies Today’s Power Supplies
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Speed of an Idea
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Siri was bought by Apple in 2010 Had to support over 4M customers 1 week after launch
(October 2011)
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Just add water, power and network
> 3,500 server capacity
45% less CAPEX
37% less energy
Complete data center in 12 weeks
Redefining Data Center Economics and Modularity The DataCenter is the Computer
EcoPOD 240a
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4/5/2012
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4/5/2012
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Questions?
