Date post: | 15-Jan-2015 |
Category: |
Technology |
Upload: | chris-winfield |
View: | 869 times |
Download: | 2 times |
– News/stories chosen by users
– Huge reach
– Many bloggers looks to these sites for what is important/hot/cool (i.e. link-worthy)
– Stories/Articles get massive visibility
– Natural, editorial links are given (LOTS of them)
– Targeted articles & quality content can have a dramatic & direct effect on rankings
– Boost the authority of your domain
• Social Media Success can help you rank for competitive keywords
– Highly searched terms
– 100’s of millions of results in the SERPs
• Social Media Success can help you dominate profitable long-tail keywords
– One social success can equal top rankings for thousands of long-tail search phrases
• Many odds are against this page to rank
– Humorous site -> Tech/commercial SERP
– Only content on page is the video transcript – no “SEO’ed” text
• All odds are against this site to rank– .us domain– All Flash site– 2 HTML words on the site– Only the URL in the header – No Keywords
…but it still does
• Traffic
• Ad Impressions
• RSS Subscribers
• Conversions
• Publicity
Established website for major magazine
• Goals
• Increase page views
• Increase ad impressions
• Increase brand awareness
• Increased traffic ≈ 50%
Rebranded website for a major magazine
• Goals• Increase traffic• Build links• Increase brand awareness• Increase search traffic• Establish web presence
• Increased traffic by 135% in a 6 month period
• 2,727,855 visitors from social networks & blogs
• Increased natural inbound links by 2,666%
• 12,602,690 ad impressions from these visitors
• Search Traffic Up by 235%
• Stay on topic with linkbait
• Make it ‘linkable’
– Not too many ads or questionable content
• Adhere to site’s TOS to make sure you or your site isn’t banned
• Optimize / Rework / Monetize after it’s gone viral