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WHERE CAN I FIND SMART PUBLISHERS? KONTAGIOUZ.org
WHERE CAN I FIND SMART PUBLISHERS?
KONTAGIOUZ.org
France ------------Belgium -----------Spain --------------Portugal ----------Poland ------------Brazil --------------
www.e-konomiste.frwww.e-konomiste.bewww.e-konomisa.eswww.e-konomista.ptwww.e-konomista.plwww.e-konomista.com.br
PRESENCE
Loans (Personal, Car, Revolving, Consolidated)Accounts (Savings, PayDay)Investments (Deposits, Broker)Cards (credit, debit, discounts)Insurance (Home, Car, Moto, Life, Health)Financial AdviceTelecomunications (TV, Phone, Internet)Utilities (electricity, gas, water)
THEMES
Monthly Visits
Monthly Page Views
Monthly Generated Contacts
Monthly New Registerations
Active User Database
226.232810.112235.32322.58962.507
TRAFFIC
KONTAGIOUZ.org
France ------------Belgium -----------Spain --------------Portugal ----------Poland ------------
www.monportailfinancier.frwww.monportailfinancier.bewww.miportalfinanciero.eswww.meuportalfinanceiro.ptwww.mojportalfinansowy.pl
PRESENCE
Loans (Personal, Car, Revolving, Consolidated)Accounts (Savings, PayDay)Investments (Deposits, Broker)Cards (credit, debit, discounts)Insurance (Home, Car, Moto, Life, Health)Financial AdviceTelecomunications (TV, Phone, Internet)Utilities (electricity, gas, water)
THEMES
Monthly Visits
Monthly Page Views
Monthly Generated Contacts
Monthly New Registerations
Active User Database
494.1321.356.255
332.11232.321
234.337
TRAFFIC
KONTAGIOUZ.org
WHAT SOLUTIONS DO WE OFFER?
KONTAGIOUZ.org
KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
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KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
product specifications
KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
interstitial
KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
ONE TO ONE ANALYSIS (Product evolution) Prospect creation (visits / clicks / conversions / chat / email / feedback) Market tendencies (searching / social / off-line) New prospect research (long tail traffic research / specific content)
KONTAGIOUZ.org
PRODUCT STRATEGY
Methodology for all the produts owned by our clients
LEARNING (Product deconstruction made by our country consultants)
INTEGRATION (Product placement in our platforms depending on its characteristics)
Product and Entity Pages
Banners (interstitials / mrecs / popunders)
Related Content
Newsletters
ONE TO ONE ANALYSIS (Product evolution) Users interaction (visits / clicks / conversions / chat / email / feedback) Market tendencies (searching / social / off-line) New prospect research (long tail traffic research / specific content)
conversion report
KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
Source: Kontagiouz analytics tool
2
KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
Source: Kontagiouz analytics tool
SIMULATOR (Avg. 27% of new users fill the page form)
KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
Source: Kontagiouz analytics tool
KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
Source: Kontagiouz analytics tool
COMPARATOR (Avg. 9% of new users click on the comparator)
KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
PERSONAL ASSISTANCE CHAT (Avg. 2 of 100 users request assistance) EMAIL (Avg 14 of 100 send emails asking for assistance) FACEBOOK (Avg. 5% network interaction) GOOGLE + (Avg. 8% network interaction)
Source: Kontagiouz analytics tool
KONTAGIOUZ.org
USER SOLUTIONS
Smart ideas and tools implemented to solve the user needs.
SIMULATOR (Avg. 27% of new users fill the page form)
COMPARATOR (Avg. 9% of new users click on the comparator)
PERSONAL ASSISTANCE CHAT (Avg. 2 of 100 users request assistance) EMAIL (Avg 14 of 100 send emails asking for assistance) FACEBOOK (Avg. 5% network interaction) GOOGLE + (Avg. 8% network interaction)
Source: Kontagiouz analytics tool
CHAT (Avg. 2 of 100 users request assistance)
KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.The content is researched by a relevant volume of users.The content is related with products, in many cases as the solution.Has a high conversion rate, which shows users interest.The content is displayed in diverse ways for better understanding.
3
CASE STUDY “The cheapest car insurance in Portugal” 950 exact searches per month Related to OK Teleseguros and Logo Seguros (both companies work car insurance based in low prices)
Simulator conversion rate 19%
Banners click rate 14%
KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.The content is researched by a relevant volume of users.The content is related with products, in many cases as the solution.Has a high conversion rate, which shows users interest.The content is displayed in diverse ways for better understanding.
CASE STUDY “The cheapest car insurance in Portugal” 2500 exact searches per month Related to OK Teleseguros and Logo Seguros (both companies work car insurance based in low prices)
Simulator conversion rate 19%
Banners click rate 14%
KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.The content is researched by a relevant volume of users.The content is related with products, in many cases as the solution.Has a high conversion rate, which shows users interest.The content is displayed in diverse ways for better understanding.
search result and page
CASE STUDY “The cheapest car insurance in Portugal” 2500 exact searches per month Related to OK Teleseguros and Logo Seguros (both companies work car insurance based in low prices)
Simulator conversion rate 19%
Banners click rate 14%
KONTAGIOUZ.org
PERFORMANCE CONTENT
Focused on providing users with interesting and useful content.The content is researched by a relevant volume of users.The content is related with products, in many cases as the solution.Has a high conversion rate, which shows users interest.The content is displayed in diverse ways for better understanding.
infographic
KONTAGIOUZ.org
PRODUCT REPORTS - Financial Client
Product Strategy
Objective information with specifications for the product Presence on different sections of the financial platforms (E-konomista / My Financial Portal)
Goal
Increase client results In some cases, we are only able to track results (leads) (It is not possible to work on sales because the lack of data)
Report
Analyzed Data - From 01/01/13 to 01/08/13 We focused on Personal Credit leads (only one product on each report) We did the match through the subid Up to 23 factors are tracked in this reports (source traffic / behaviour...) All reports include conclusions and product strategy improvements.
4
KONTAGIOUZ.org
PRODUCT REPORTS - Financial Client
Tracked Leads 591 from 931 sent (63%) At the beginnig of the year we suffered several subid tracking problems with the affiliation network. Actually solved. From now we will only work from results from the tracked leads.
Lead Validation
314 valid leads 277 rejected leads (46,8%) Why these leads were rejected? Try to find a tendency to stop this type of consumers.
Sales fom valid leads
42 leads result on sale (7.1% from original leads) Look a Like process. Try to find similarities and send this type of consumers.
272 leads did not have sale (92.9% form original leads) Why did not result on sale? Is there any difficulty that causes this result.
KONTAGIOUZ.org
PRODUCT REPORTS - Financial Client
Consumers Feedback
It is important for us to have consumers and clients satisfied. Our consumer feedback is taken very seriously. We get that through various sources (email / chat / facebook...)
Rejected Leads (5% answered)
What is your transaction opinion? Happy (4%) / Average (23%) / Unhappy (73%)
Valid Leads / Not Sale (2% answered) Did you know the brand? Yes (64%) / No (36%)
Valid Leads / Sale (17% answered)
What is your transaction opinion? Happy (34%) / Average (49%) / Unhappy (17%)
KONTAGIOUZ.org
MARKET REPORTS
Every three monts and one full report at the end of the year.The report includes analysis of the actual situation and tendencies for the followig months.Essential in a changing online market.
2012 financial and insurance online market
KONTAGIOUZSMART PUBLISHING
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