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CONNECTING BUSINESSES WITH
THE LATEST AND MOST INNOVATIVE COMMERCIAL
DESIGN SOLUTIONS
WWW.WORKSPACE-INDEX.COM
# W O R K S P A C E A T I N D E X
For over 20 years, WORKSPACE has served as the Middle East’s annual commercial interior design event, that connects buyers to workplace
product manufacturers, smart-office solutions, fit-out and design concepts, and corporate wellness solutions
WH
Y I
NV
ES
T I
N T
HE
MID
DL
E E
AS
T? FLEXIBLE WORKSPACES WILL
CONSTITUTE MORE THAN 60% OF THE TOTAL OFFICE DEMAND IN THE GCC BY 2025
In the GCC, there is a growing demand for flexible workspaces, fully integrated with technology and services - from large corporate occupiers, SMEs to entrepreneurs - as part of bigger changes in the region’s office market where co-working spaces are growing at a very high pace.
YOUNG WORKERS REPRESENT $1TN IN PURCHASING POWER IN THE GCC.
of the total number of the Middle East’s workforce are millennials, who are changing workplace dynamics to reflect better work environments.
of young workers would spend more to support sustainable products and companies, that leave a positive impact on their workplace.
60%
75% 73%
Source: Gulf News
Source: AdgecoSource: Gulf News
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THE SCALE OF OPPORTUNITIES AND DEMAND FOR WORKPLACE SOLUTIONS, PRODUCTS & SERVICES SUPPLIERS IN THE GCC
With major events like Dubai EXPO 2020, Abu Dhabi Vision 2030 and Saudi Vision 2030, the development of commercial, healthcare and educational facilities has increased exponentially across the Middle East. Upon completion of EXPO 2020 in April 2021, the sprawling event space and pavilions will also be turned into a full accommodating educational and events hub - these projects call for the availability of workplace products, solutions & technology.
Spending in the building sector in the Middle East region is estimated to hit $898bn by 2020, creating demand for workplace design concepts, fit-out and commercial interior solutions.
Smart building projects in the Middle East to double to $2.7bn in the next four years, highlighting opportunities for smart solution providers and fit-out businesses to tap into.
$2.7BN$898 BN
“UAE is leading the way with the implementation and design of new buildings, with an active emphasis on improving indoor environmental quality (IEQ), building efficiency, improved employee productivity, mental health, wellbeing & comfort, reduced absenteeism, staff turnover, and medical costs of the region’s workforce. This results in growing demand and availability of healthy workplace/corporate wellness product solutions and technological tools.”
Source: ME Construction News
Are you looking for the opportunity to demonstrate products and/or services in an interactive platform in the hard to access and thriving Middle Eastern market?
Would you like to meet quality buyers, who are specifically interested in design concepts for workplaces?
Exhibiting at WORKSPACE gives you the perfect platform for an effective, direct and face-to-face experience, where suppliers of workplace solutions, products and services interact with decision makers and key buyers.
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MHOW CAN WORKSPACEADDRESS
YOUR OPPORTUNITIES
SOLUTION
HOW CAN WORKSPACE
THE
AND CHALLENGES?
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M GOVERNMENT BRANDS D
EVELOPERS
A
RCH
ITEC
TS &
EN
GIN
EERS
SCH
OOLS
INTERIOR DESIGNERS & AGENCIES HEALTHCARE
THE ENTIRE COMMERCIALINTERIORS SECTOR
With a new look, increased investment in marketing, and being in co-location with INDEX, interior design event – WORKSPACE is set to deliver quality visitors, at a vast scale to meet the growing regional demand.
“We had a fantastic stand at WORKSPACE and there has been some great footfall. We’ve also hosted a number of talks and
received an amazing response.”
VISITORS TOP THREE REASONS FOR ATTENDING
To source potential suppliers fozure projects
To conduct product research
To buy products for specific projects
EXHIBITORPROGRAMME MANAGER, HERMAN MILLER
80% UAE
1% BAHRAIN
5% OMAN
3% KUWAIT
11% KSA
2% EUROPE
2% ASIA
3% AFRICA
1% AMERICAS
92%GCC
VISITORS FROM ACROSS THE GCC, AND THE GLOBE
OF 2019 INDEX & WORKSPACE ATTENDEES (29,943) ARE LOOKING TO SOURCE COMMERCIAL INTERIOR PRODUCTS AND SUPPLIERS AT THE EVENT.
49%
VISITORS EXPECTED TO ATTEND INDEX AND WORKSPACE 202030K+
ECOSYSTEM
WORKSPACE VISITORS:
CO-WORKING SPACE
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FIT-OUT
TECHNOLOGY
BIOPHILIA
STORAGE BUSINESS SERVICES
CORPORATEWELLNESS
INTERIORSCOMMERCIAL FURNITURE
“The wonderful thing about WORKSPACE is that this is an avenue for people who love interior design, who are working in this industry. Different companies
from all over the world are coming to you, to your doorstep showing you all of the products that they have. What’s the
latest? What’s the greatest? You just have to go and see what it is.”
VISITOR
SENIOR INTERIOR DESIGNER, PERKINS + WILL
WHO EXHIBITSAT WORKSPACE?
A LAUNCHPAD FOR INNOVATION ACROSS A VARIETY OF SECTORS
22% Procurement Specialist /
Head Buyer
21% Facilities Managers /
HR Managers
19% Other Commercial Design
Professionals
13%Commercial Architects
15%
Property Developer /
Real Estate
6%Senior Executive:
CEO/ GM/ MD
4%Distributor
Where the hospitality industry meets to source products,
find solutions and learn about critical topics
Inspiring the future of commercial interiors for office,
education & healthcare
Highlighting the latest innovations in leisure supplies for pools,
resorts, gyms and spa
The full spectrum of interior design: homeware, furniture, surface
materials, lighting, fixtures, technology & hospitality interiors
WORKSPACE is co-located with INDEX, The Hotel Show and The Leisure Show - the combination of interior design and hospitality events offer exhibitors and visitors a comprehensive and highly specialised platform for industry leading discussions, knowledge-sharing, B2B introductions, direct sales and lead generation.
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WORKSPACE IS THE EVENT WHERE
WORKPLACE DESIGN CONCEPTS AND PRODUCTS ARE SHOWCASED AT
MIDDLE EAST DESIGN & HOSPITALITY WEEK
FOUR EVENTS, INCLUDING WORKSPACE, COME TOGETHER TO CREATE THE PIONEERING PLATFORM FOR THE LIFESTYLE, HOSPITALITY AND INTERIORS INDUSTRIES
4INDUSTRY-LEADING
EVENTS
39,973 TOTAL FOOTFALL ACROSS
CO-LOCATED EVENTS
81COMBINED YEARS
OF HERITAGE IN UAE
61EXHIBITINGCOUNTRIES
64,613GROSS SQM
SPACE
1,175EXHIBITORS
2019IN NUMBERS:
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10 SEPT 20 JAN 02 FEB
07 JUNE
DATA BUILD BEGINSOver 100,000 contacts will be researched and built on key job titles & sectors to ensure quality and volume of visitors in 2020
ADVISORY BOARDIndustry leaders come together to ensure WORKSPACE is at the cutting edge of the commercial real estate market
MARKETING CAMPAIGNS LAUNCHEDA GCC wide survey, report & PR Campaign around wellness in office environments across MENA
VISITOR REGISTRATION LIVEWORKSPACE is transforming to embrace a new era. To deliver this the show will see increased budget spending in visitor acquisition and targeted marketing campaigns across print, email, newsletters, social media, website, blogs, PR and digital channels
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MWORKSPACE 2020
SHOWBEGINS
14 SEPT
MARKETING PLAN AT A GLANCEWith UAE’s business market expected to grow post-EXPO 2020, WORKSPACE will be increasing marketing activity to ensure you can capitalize on the demand.
COVERAGE IN THE UAE’S BIGGEST NEWSPAPERS
50+ PAGES OF PREVIEW IN THE REGION’S LEADING DESIGN AND LIFESTYLE MAGAZINES AHEAD OF THE SHOW
200+ DEDICATED STORIES PUBLISHED ACROSS PRINT AND ONLINE MEDIA
120 RADIOADVERTISEMENTS
6,000,000+IMPRESSIONS FROM DIGITAL CAMPAIGNS
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THE FUTURE OF HAPPINESS, HEALTH & WELLNESS THROUGH COMMERCIAL INTERIORS
INSPIRING
WORKSPACE is not just about commercial interior design concepts; the event hosts a number of knowledge sharing seminars on health, wellbeing, psychology, workplace productivity and more.
The WORKSPACE Work Design Studio and INDEX Design Talks conferences attract over 2,800+ delegates. WORKSPACE hosts the only dedicated knowledge platform for the advancement of the built and working environment anywhere in the Middle East.
2,800+ DELEGATES
WHY FACE-TO-FACE MARKETING?
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of visitors at B2B
exhibitions make new
purchasing decisions
and have existing ones
reinforced.
CASE STUDY
H2O Concepts were looking to
WORKSPACE to help them enhance their
brand profile, and promote their latest
product line. Given that quality is one of
H2O’s USPs, being able to demonstrate
this was a key driver behind participating
at WORKSPACE. As a result of the contacts
H2O met at WORKSPACE, they have
generated roughly $200,000 in revenue.
Perception of the quality
and value of your brand,
product or service is
improved by 21% after
visitors experience your
brand at the show.
76%21%
HOW TO GET INVOLVED:
EXHIBITINGWhether you’re launching a new product, expanding into the
Middle East, growing your customer base or looking to engage with your existing audience, there are exhibiting options for you.
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To enquire about feature sponsorship, contact:
[email protected] +971 4 445 3648
OPTIONS TO PARTICIPATE
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OPTION 1
SHELL SCHEME (PRE-BUILT):
• Stand walls, fascia with company name,
carpeting, lights & electricity
• Marketing Power Pack
• Exhibition insurance
• Lead Retrieval App
• Enhanced online listing
OPTION 2SPACE ONLY:• Premium space for building stand to your own specifications • Marketing Power Pack • Exhibition insurance• Lead Retrieval App• Enhanced online listing• Additional marketing if feature is included within stand
HOW TO GET INVOLVED: FEATURE SPONSORSHIP
INDEX & WORKSPACE conceptualizes and establishes a 360° campaign around each show feature, that conforms to the long
term vision of your brand and fulfills your audiences’ needs.
Outshine competitors and showcase solutions while building new, valuable connections.
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To enquire about feature sponsorship, contact:
[email protected] +971 4 445 3648
The flagship feature of INDEX & WORKSPACE is visited by over 1,200 professionals over the three days. Headline sponsor and session sponsors are available depending on level of investment. The branding is integrated through the entire visitor marketing campaign.
DESIGN TALKS
SPONSO
RED BY D
ANUBE HO
ME
2019
BRAND EXPOSURE WHERE YOU WILL BE SEEN IF YOU PARTICIPATE AS A FEATURED SPONSOR:
To enquire about feature sponsorship, contact:
[email protected]+971 4 445 3648
ROUTE 1:DESIGN TALKS
10,259 Instagram Followers
646,949 Email/Newsletter Reach
40,536 Instagram Engagements
215,494 Website Users
65M+ PR Reach
796,443 Website Page Views
437,295 Facebook Reach
49,874 Facebook Members
VENTURA DUBAI EXHIBITION WORK DESIGN STUDIO BY HERMAN MILLER
ROUTE 2:FEATURED EXHIBITOR
By creating your own feature area of the show, you will be granted FREE marketing activity throughout the duration of the event as an official
show feature. Whether you create your own seminar area, gallery, tour or other interactive activity – this is owned and created by YOU, and
marketed to the entire audience by INDEX & WORKSPACE. A minimum of 20SQM stand space (space only) required to become a feature.
MATERIA
LDISTRIC
T
BY MATERIA
LDISTRIC
T
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LIVE EXPERIENCES TO AMPLIFY REACH, CONVERT CUSTOMERS AND DRIVE SALES
SPONSORSHIPOPPORTUNITIES
There are hundreds of ways you can get extra exposure at the event. Get
in touch for a ratecard of options suited to your brand needs.
LANYARD SPONSORSHIP
DIGITAL SIGNAGE
FLOOR TILES
PILLAR BRANDING
REGISTRATION DESK SPONSORSHIP
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[email protected] +971 4 445 3648
INCREASE YOUR ROI WITH THE MARKETING POWER PACK INCLUDED WITH EACH STAND, SPACE AND SPONSORSHIP BOOKING AT WORKSPACE.
LEAD RETRIEVAL APPA powerful and easy way to capture sales leads using your own smartphone!
• Capture and view lead information in real-time on and off the show floor
• Export leads into excel for easy follow up
• Send an email immediately to your prospects from the system with a request to follow-up post show
• Real time reporting and analytics
• Edit and qualify leads with notes
• Use your own iPhone or Android device
• Works with or without internet connectivity
• One login for multiple users in a single company
CUSTOMIZED FREE MARKETING OPTIONS TO INCREASE VISITORS TO YOUR STAND
TELEMARKETINGShare a list of the guests you would like to invite to your stand and our trained telemarketers will give them a call.
EMAIL INVITATIONSYou have the option to send a personalised invitation from WORKSPACE to a list of guests of your choosing (data to be provided).
SOCIAL MEDIA PROMOTIONGet featured on our social media channels. We will also share your posts related to the exhibition.
EMAIL SIGNATUREAdd a customised signature to your emails to boost your stand number in every email.
WEB BANNERChoose from five sizes and display on your website to promote your location at the show.
ONLINE PRESS RELEASE DISTRIBUTIONShare your press releases with us and we will host them on the show website.
SMS CAMPAIGNWe can send SMS messages on your behalf to your top clients with details of your stand location.
YELP (BESPOKE LANDING PAGE)We will create a bespoke landing page on your behalf - this page will have information about your company and a link for users to register to attend the exhibition.
Our lead retrieval tool provides a tangible return on investment. It helps you to justify your investment and generate more qualified leads with faster follow-up.FAYE BLACK, Vice President - Marketing, dmg events
With WORKSPACE we received great marketing coverage on social media - not only that, the lead retrieval app was really useful and worked fantastic for us - an excellent benefit of being part of this event.CEO, Corexpo Italia
PRODUCT IMAGESMake sure you share your product images to be included in the show marketing campaign - including email, paid digital adverts, printed leaflets and social media.
PROLONGED EXPOSUREWhen you book you will be added to the online exhibitor directory and printed show catalogue. The exhibitor list will be kept on the website for up to six months after the event for continued visibility.
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FOUR SIMPLE STEPS TO DOWNLOAD YOUR SCANNER• Search for ‘dmg events lead retrieval’ in your App store• Download the App from the App store• Enter the logins provided to you by the organiser• You are now ready to scan your leads
YOUR LOGIN DETAILS WILL BE SENT TOYOU ONE WEEK PRIOR TO THE EVENT.
PLAN AHEAD FOR A
BIG IMPACT ON YOUR SUCCESS
AUGUST AND SEPTEMBER 2020
S E P T 2 0 1 9 - F E B 2 0 2 0
M A R C H - J U L Y 2 0 2 0
Increase your reach by confirming your stand space as far in advance as possible
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Let the WORKSPACE team know your target audience and objectives.
Your booking contract will be created, along with an invoice for the activities and you’ll be introduced to the marketing team to kick-start your campaign.
WORKSPACE at Middle East Design & Hospitality Week offers a simple but powerful proposition: connecting procurement and purchasing professionals to brands, products and services from across the globe.
And you can kick-start this opportunity today...
1
32The team will let you know
available options that suit your objectives and your budget.
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