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UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
UNIVISION COMMUNICATIONS National Hispanic Voter Survey
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Methodology
2
Sample 1400 Hispanic registered voters
Dates of Interviews June 12-June 25
Languages of Interviews English, Spanish
Margin of Error +/- 2.62%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
PROFILE OF THE HISPANIC ELECTORATE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
As you may know, on November 8th, 2016 there will be a presidential election to elect the next President of the United States. How likely are you to vote in that election?
4
0% 20% 40% 60% 80% 100%
Somewhatunlikely
Somewhatlikely
Very likely
1%
7%
92%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
When thinking about politics and government, do you consider yourself to be…
5
0% 10% 20% 30% 40%
Don’t know/No answer
Very/Somewhat conservative
Moderate
Very/Somewhat liberal
5%
11%
35%
12%
21%
16% 28%
32%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you consider yourself a Democrat, a Republican, or an Independent?
6
58% 16%
26%
Democrat
Republican
Independent
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you consider yourself a Democrat, a Republican, or an Independent?
7
Florida Nevada North Carolina
Colorado
Democrat 42% 58% 35% 55%
Republican 33% 18% 27% 12%
Independent 25% 24% 38% 33%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you consider yourself a Democrat, a Republican, or an Independent?
8
BY AGE
18-34 35-49 50-64 65+
Democrat 54% 48% 63% 65%
Republican 15% 21% 13% 15%
Independent 31% 31% 24% 20%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you consider yourself a Democrat, a Republican, or an Independent?
9
BY LANGUAGE OF PREFERENCE
English Spanish
Democrat 52% 69%
Republican 19% 11%
Independent 29% 20%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
The Republican Party
10
0% 20% 40% 60%
Don't know/No answer
Somewhat/Very unfavorable
Very/Somewhat favorable
12%
24%
13%
28%
23% 36%
52%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
The Democratic Party
11
0% 20% 40% 60%
Don't know/No answer
Somewhat/Very unfavorable
Very/Somewhat favorable
7%
12%
35%
13%
33% 68%
25%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
OPINIONS OF THE OBAMA ADMINISTRATION
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Barack Obama
0% 20% 40% 60%
Don't know/No answer
Somewhat/Very unfavorable
Very/Somewhat favorable
5%
11%
38%
20%
26% 64%
31%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Barack Obama
14
Florida Nevada North Carolina
Colorado
Favorable 55% 68% 61% 67%
Unfavorable 42% 29% 38% 31%
Don’t know/No answer 3% 3% 1% 2%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Barack Obama
15
BY COUNTRY OF ORIGIN
U.S. Born Foreign Born
Favorable 60% 70%
Unfavorable 35% 26%
Don’t Know/No answer 5% 4%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Barack Obama
16
BY PARTY AFFILIATION
Democrat Republican Independent
Favorable 81% 17% 56%
Unfavorable 15% 77% 38%
Don’t Know/ No answer
4% 6% 6%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?
0% 20% 40% 60%
Don't know/No answer
Somewhat/Verydissappointed
Very/Somewhat satisfied
1%
18%
24%
22%
35% 59%
40%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?
18
Florida Nevada North Carolina
Colorado
Satisfied 53% 60% 53% 61%
Disappointed 47% 40% 46% 38%
Don’t Know/No answer
- - 1% 1%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?
19
BY PARTY AFFILIATION
Democrat Republican Independent
Satisfied 75% 17% 52%
Disappointed 24% 83% 47%
Don’t Know/No answer 1% - 1%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 20
BY COUNTRY OF ORIGIN
U.S. Born
Foreign Born
Favorable 55% 64%
Unfavorable 44% 35%
Don’t Know/No answer 1% 1%
After more than 6 years in office, how would you rate your overall level of satisfaction with the Presidency of Barack Obama?
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
OPINIONS OF THE 2016 CANDIDATES
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
2016
DEMOCRATIC CANDIDATES
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Martin O’Malley
23
0% 20% 40% 60% 80%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
74%
8%
2%
6%
10% 12%
14%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Bernie Sanders
24
0% 20% 40% 60%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
68%
8%
5%
8%
11% 16%
16%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Joe Biden
25
0% 20% 40% 60%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
24%
13%
19%
13%
31% 50%
26%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Hillary Clinton
26
0% 20% 40% 60% 80% 100%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
6%
8%
44%
18%
24% 68%
26%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Hillary Clinton
27
Florida Nevada North Carolina
Colorado
Favorable 58% 69% 56% 67%
Unfavorable 35% 25% 41% 26%
Don’t Know/No answer
7% 6% 3% 7%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Hillary Clinton
28
English Spanish
Favorable 62% 78%
Unfavorable 32% 15%
Don’t Know/No answer 6% 7%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Hillary Clinton
29
BY COUNTRY OF ORIGIN
U.S. Born
Foreign Born
Favorable 60% 76%
Unfavorable 33% 17%
Don’t Know/No answer 7% 7%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Hillary Clinton
30
BY PARTY AFFILIATION
Democrat Republican Independent
Favorable 86% 20% 57%
Unfavorable 9% 71% 35%
Don’t Know/No answer 5% 9% 8%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the 2016 Democratic presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support?
31
(Asked of Democrats)
0%5%
10%15%20%25%30%35%40%45%50%55%60%65%70%75%
HillaryClinton
Joe Biden BernieSanders
MartinO'Malley
Someoneelse
Don'tKnow / No
Answer
73%
8% 3% 1% 5%
10%
N=811
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the 2016 Democratic presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked of Democrats)
32
BY ‘SWING STATE’
Florida Nevada North Carolina
Colorado
Hillary Clinton 76% 72% 71% 70%
Joe Biden 10% 9% 13% 6%
Bernie Sanders 7% 6% 9% 8%
Martin O’Malley - - - 2%
Someone else 4% - - -
Don’t know/ No answer
3% 13% 7% 14%
N=811
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
2016
REPUBLICAN CANDIDATES
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Scott Walker
34
0% 20% 40% 60%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
62%
10%
4%
13%
11% 15%
23%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Rand Paul
35
0% 10% 20% 30% 40% 50%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
46%
15%
5%
17%
17% 22%
32%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Ted Cruz
36
0% 10% 20% 30% 40% 50%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
38%
13%
8%
23%
18% 26%
36%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Ted Cruz
37
English Spanish
Favorable 25% 25%
Unfavorable 43% 24%
Don’t Know/No answer 32% 51%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Marco Rubio
38
0% 10% 20% 30% 40% 50%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
31%
14%
13%
20%
22% 35%
34%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Marco Rubio
39
BY PARTY AFFILIATION
Democrat Republican Independent
Favorable 24% 62% 40%
Unfavorable 42% 16% 28%
Don’t Know/No answer 34% 22% 32%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Marco Rubio
40
Florida Nevada North Carolina
Colorado
Favorable 46% 31% 44% 35%
Unfavorable 42% 35% 35% 34%
Don’t Know/No answer
12% 34% 21% 31%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Jeb Bush
41
0% 10% 20% 30% 40% 50%
Don't know/No answer
Somewhat/Veryunfavorable
Very/Somewhat favorable
19%
16%
11%
29%
25% 36%
45%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Jeb Bush
42
BY PARTY AFFILIATION
Democrat Republican Independent
Favorable 26% 71% 39%
Unfavorable 52% 17% 44%
Don’t Know/No answer 22% 12% 17%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Jeb Bush
43
Florida Nevada North Carolina
Colorado
Favorable 58% 29% 46% 24%
Unfavorable 37% 54% 44% 57%
Don’t Know/No answer
5% 17% 10% 19%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support?
44
(Asked of Republicans)
0%
5%
10%
15%
20%
25%
30%
35%
40%
Jeb Bush MarcoRubio
Ted Cruz ScottWalker
Rand Paul Someoneelse
Don'tKnow / No
Answer
40%
22%
8% 6% 4% 4%
16%
N=224
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
ELECTORAL MOTIVATION
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Jobs and the economy
46
0% 20% 40% 60% 80% 100%
Don't know/No answer
Not too important
Very/Somewhat important
1%
1%
90% 8% 98%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on economic policy and the creation of jobs?
47
0%5%
10%15%20%25%30%35%40%45%50%55%60%
DemocraticParty
RepublicanParty
Both Neither Don't know/Noanswer
56%
22%
7% 8% 7%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on economic policy and the creation of jobs?
48
English Spanish
Democratic Party 51% 64%
Republican Party 26% 15%
Both 5% 8%
Neither 10% 5%
Don’t know/No answer 8% 8%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Education
49
0% 20% 40% 60% 80% 100%
Not too/Not important at all
Very/Somewhat important
1%
89%
1%
9% 98%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Healthcare
50
0% 20% 40% 60% 80% 100%
Don't know/No answer
Not too/Not important at all
Very/Somewhat important
1%
2%
85% 12% 97%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Immigration
51
0% 20% 40% 60% 80% 100%
Not too/Not important at all
Very/Somewhat important
5%
72%
3%
20% 92%
8%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on immigration policy?
52
0%5%
10%15%20%25%30%35%40%45%50%55%60%
DemocraticParty
RepublicanParty
Both Neither Don't know/Noanswer
60%
20%
4% 10%
6%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on immigration policy?
53
English Spanish
Democratic Party 56% 66%
Republican Party 24% 14%
Both 3% 5%
Neither 11% 8%
Don’t know/No answer 6% 7%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on immigration policy?
54
BY PARTY AFFILIATION
Democrat Republican Independent
Democratic party 78% 17% 48%
Republican party 9% 59% 21% Both 3% 4% 5% Neither 7% 13% 15% Don’t know/No answer
3% 7% 11%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
55
0% 20% 40% 60% 80% 100%
Don't know/No answer
Has no impact on vote
Less likely
More likely
4%
31%
11%
54%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
56
English Spanish
More likely 47% 65%
Less likely 13% 7%
Has no impact 36% 22%
Don’t know/No answer 4% 6%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
57
Democrat Republican Independent
More likely 61% 33% 51%
Less likely 7% 30% 9%
Has no impact 27% 35% 36%
Don’t know/No answer 5% 2% 4%
BY PARTY AFFILIATION
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President opposes a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
58
0% 20% 40% 60% 80% 100%
Don't know/No answer
Has no impact on vote
Less likely
More likely
4%
29%
52%
15%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 59
Democrat Republican Independent
More likely 15% 21% 12%
Less likely 57% 41% 46%
Has no impact 23% 33% 39%
Don’t know/No answer 5% 5% 3%
BY PARTY AFFILIATION
If a candidate for President opposes a path to citizenship or legal status for undocumented immigrants, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Foreign Policy
60
0% 20% 40% 60% 80% 100%
Don't know/No answer
Not too/Not important at all
Very/Somewhat important
5%
5%
63%
4%
23% 86%
9%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
61
0% 10% 20% 30% 40% 50%
Don't know/No answer
Has no impact on vote
Less likely
More likely
6%
46%
14%
34%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
62
Florida
Nevada
North Carolina
Colorado
More likely 32% 32% 31% 31%
Less likely 19% 11% 13% 15%
Has no impact 46% 50% 54% 51%
Don’t know/ No answer
3% 7% 2% 3%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
63
Democrat Republican Independent
More likely 39% 25% 32%
Less likely 11% 25% 13%
Has no impact 45% 45% 49%
Don’t know/No answer 5% 5% 6%
BY PARTY AFFILIATION
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President supports the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
64
Cuban Non-Cuban Hispanic
More likely 40% 34%
Less likely 26% 13%
Has no impact 26% 47%
Don’t know/ No answer
8% 6%
BY NATIONALITY
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
65
0% 10% 20% 30% 40% 50%
Don't know/No answer
Has no impact on vote
Less likely
More likely
6%
50%
32%
12%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
66
Democrat Republican Independent
More likely 11% 22% 10%
Less likely 36% 22% 31%
Has no impact 48% 52% 54%
Don’t know/No answer 5% 4% 5%
BY PARTY AFFILIATION
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
67
Cuban Non-Cuban Hispanic
More likely 27% 12%
Less likely 40% 32%
Has no impact 29% 51%
Don’t know/ No answer
4% 5%
BY NATIONALITY
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a candidate for President opposes the new policy of normalization of diplomatic relations between the United States and Cuba, would it make you more likely to vote for that candidate, less likely to vote for that candidate or has no impact on your vote?
68
Florida
Nevada
North Carolina
Colorado
More likely 16% 10% 12% 13%
Less likely 34% 27% 35% 27%
Has no impact 47% 55% 53% 56%
Don’t know/ No answer
3% 8% - 4%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Global Climate Change
69
0% 20% 40% 60% 80% 100%
Don't know/No answer
Not too/Not important at all
Very/Somewhat important
4%
7%
59%
6%
24% 83%
13%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Global Climate Change
70
BY PARTY AFFILIATION
Democrat Republican Independent
Important 89% 68% 80%
Not important 7% 30% 17%
Don’t Know/ No answer
4% 2% 3%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Decriminalization of Marijuana
71
0% 20% 40% 60%
Don't know/No answer
Not too/Not important at all
Very/Somewhat important
5%
15%
31%
23%
26% 57%
38%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Decriminalization of Marijuana
72
BY AGE
18-34 35-49 50-64 65+
Important 67% 56% 56% 49%
Not important 31% 38% 38% 46%
Don’t Know/ No answer
2% 6% 6% 5%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Same Sex Marriage
73
0% 10% 20% 30% 40% 50% 60%
Don't know/No answer
Not too/Not important at all
Very/Somewhat important
5%
18%
29%
27%
21% 50%
45%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Same Sex Marriage
74
English Spanish
Important 57% 37%
Not important 40% 55%
Don’t Know/ No answer
3% 8%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which one of the following issues will be the MOST important in deciding your vote for President in November 2016?
75
Jobs and the economy 36% Education 18%
Healthcare 14%
Immigration 13%
Foreign Policy 7%
Global Climate Change 4%
Decriminalization of Marijuana 2%
Same Sex Marriage 1%
Other 1%
Don’t Know/No answer 4%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?
76
0% 20% 40% 60% 80% 100%
Don't know/No answer
Has no impact on vote
Less likely
More likely
3%
68%
3%
26%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?
77
English Spanish
More likely 18% 39%
Less likely 3% 2%
Has no impact 77% 54%
Don’t know/No answer 2% 5%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?
78
U.S. Born Foreign Born
More likely 17% 36%
Less likely 4% 2%
Has no impact 78% 58%
Don’t know/No answer 1% 4%
BY COUNTRY OF ORIGIN
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If a Presidential candidate were able to speak Spanish fluently would you be more likely to vote for them, less likely to vote for them or has no impact on your vote?
79
$25K or less
$25K-$50K
$50K-$100K
$100K+
More likely 43% 28% 15% 13%
Less likely 4% 2% 2% 2%
Has no impact 49% 68% 83% 85%
Don’t know/ No answer
4% 2% - -
BY INCOME
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
NATIONAL HORSERACE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 81
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
53%
44% 31%
29%
71% 67%
Kerry vs.
Bush
Obama vs.
McCain
Obama vs.
Romney 2016
vs.
2004 2008 2012
Tracking the Hispanic Vote in Presidential Elections 2000-2012
2000 Gore vs.
Bush
62%
35%
Per
cen
tag
e o
f H
isp
anic
ele
cto
rate
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States was held today, would you be more likely to support the DEMOCRATIC CANDIDATE for President or the REPUBLICAN CANDIDATE for President?
82
62% 23%
15%
Democratic Candidate
Republican Candidate
Undecided
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?
83
Florida
Nevada
North Carolina
Colorado
Democratic Candidate
49% 61% 47% 67%
Republican Candidate
35% 22% 35% 19%
Undecided 16% 17% 18% 14%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?
84
BY PARTY AFFILIATION
Democrat Republican Independent
Democratic Candidate
87% 3% 39%
Republican Candidate
5% 85% 26%
Undecided 8% 12% 35%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?
85
English Spanish
Democratic Candidate 56% 70%
Republican Candidate 27% 16%
Undecided 17% 14%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for?
86
0% 20% 40% 60%
Don't know/No answer
Scott Walker
Hillary Clinton
11%
20%
69%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Scott Walker, whom would you vote for?
87
Florida
Nevada
North Carolina
Colorado
Hillary Clinton 58% 70% 59% 67% Scott Walker 31% 21% 30% 24% Don’t know/ No answer
11% 9% 11% 9%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for?
88
0% 20% 40% 60%
Don't know/No answer
Rand Paul
Hillary Clinton
9%
22%
69%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Rand Paul, whom would you vote for?
89
Florida
Nevada
North Carolina
Colorado
Hillary Clinton 60% 63% 58% 65%
Rand Paul 34% 29% 33% 27%
Don’t know/ No answer
6% 8% 9% 8%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?
90
0% 20% 40% 60%
Don't know/No answer
Ted Cruz
Hillary Clinton
9%
22%
69%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?
91
Florida
Nevada
North Carolina
Colorado
Hillary Clinton 60% 71% 55% 70%
Ted Cruz 32% 21% 34% 24%
Don’t know/ No answer
8% 8% 11% 6%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Ted Cruz, whom would you vote for?
92
English Spanish
Hillary Clinton 64% 77%
Ted Cruz 26% 14%
Don’t know/No answer 10% 9%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?
93
0% 20% 40% 60%
Don't know/No answer
Marco Rubio
Hillary Clinton
9%
25%
66%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?
94
Florida
Nevada
North Carolina
Colorado
Hillary Clinton 53% 68% 54% 66% Marco Rubio 40% 25% 37% 29% Don’t know/ No answer
7% 7% 9% 5%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?
95
BY PARTY AFFILIATION
Democrat Republican Independent
Hillary Clinton 87% 15% 52% Marco Rubio 8% 74% 32% Don’t know/ No answer
5% 11% 16%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Marco Rubio, whom would you vote for?
96
English Spanish
Hillary Clinton 69% 75%
Marco Rubio 30% 16%
Don’t know/No answer 1% 8%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?
97
0% 20% 40% 60%
Don't know/No answer
Jeb Bush
Hillary Clinton
9%
27%
64%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?
98
Florida
Nevada
North Carolina
Colorado
Hillary Clinton 49% 67% 53% 67%
Jeb Bush 44% 25% 39% 21%
Don’t know/ No answer
7% 8% 8% 12%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?
99
BY PARTY AFFILIATION
Democrat Republican Independent
Hillary Clinton 83% 10% 54%
Jeb Bush 11% 81% 29%
Don’t know/ No answer
6% 9% 17%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Democrat Hillary Clinton and Republican Jeb Bush, whom would you vote for?
100
English Spanish
Hillary Clinton 59% 72%
Jeb Bush 31% 20%
Don’t know/No answer 10% 8%
BY LANGUAGE OF PREFERENCE
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Methodology
101
Sample 1400 Hispanic registered voters
Dates of Interviews July 7-July 13
Languages of Interviews English, Spanish
Margin of Error +/- 2.62%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Recently, Republican Presidential candidate Donald Trump has been in the news regarding his comments about Hispanic immigrants and in particular about Mexican immigrants. Have you heard about Donald Trump’s recent comments?
90%
9% 1%
Yes
No
Don't Know /No Answer
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?
79% 18%
3%
Yes
No
Don't Know /No Answer
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?
104
Florida Nevada North Carolina
Colorado
Yes 79% 81% 77% 78%
No 16% 17% 22% 20%
Don’t Know/No Answer
5% 2% 1% 2%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
BY PARTY AFFILIATION
Democrat Republican Independent
Yes 88% 59% 71%
No 9% 37% 27%
Don’t know/No answer 3% 4% 2%
During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
BY NATIONAL HERITAGE
Mexican-American Voters
Non-Mexican Hispanic Voters
Yes 82% 77%
No 16% 20%
Don’t know/No answer 2% 3%
During his speech announcing himself as a Republican candidate for President of the United States, Donald Trump said the following: “When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems and they’re bringing those problems with us. They’re bringing drugs, they’re bringing crime, they’re rapists, and some, I assume, are good people.” Do you find Donald Trump’s comments offensive?
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
0% 20% 40% 60% 80% 100%
Don't know/No answer
Somewhat/StronglyDisagree
Strongly/Somewhat Agree
7%
9%
60%
10%
14%
In the wake of Donald Trump’s comments regarding Mexican immigrants, several major corporations including Univision, NBC and Macy’s have ended their business relationships with Trump and his companies. Do you agree or disagree with the decision by corporations who have decided to end their business relationships with Donald Trump?
74%
19%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
In the wake of Donald Trump’s comments regarding Mexican immigrants, several major corporations including Univision, NBC and Macy’s have ended their business relationships with Trump and his companies. Do you agree or disagree with the decision by corporations who have decided to end their business relationships with Donald Trump? BY PARTY AFFILIATION
Democrat Republican Independent
Agree 85% 53% 64%
Disagree 9% 40% 27%
Don’t know/No answer 6% 7% 9%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
In your opinion do you believe that Donald Trump’s comments on Mexican immigrants represent the views of The Republican Party or do you believe that those comments only represent the views of Donald Trump?
61% 14%
18% 7%
Donald Trump
Republican Party
Both
Don't Know / NoAnswer
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
In your opinion do you believe that Donald Trump’s comments on Mexican immigrants represent the views of The Republican Party or do you believe that those comments only represent the views of Donald Trump? BY PARTY AFFILIATION
Democrat Republican Independent
Trump 55% 77% 62%
Party 17% 11% 10%
Both 21% 7% 19%
Don’t know/No answer 6% 5% 10%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you have a favorable opinion or an unfavorable opinion of Donald Trump?
0% 20% 40% 60%
Don't know/No answer
Somewhat/Very unfavorable
Very/Somewhat favorable
12%
15%
6%
56%
11% 17% 71%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 112
Democrat Republican Independent
Favorable 10% 36% 20%
Unfavorable 81% 57% 60%
Don’t Know/No answer 9% 7% 20%
Donald Trump
BY PARTY AFFILIATION
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Donald Trump
113
Florida Nevada North Carolina
Colorado
Favorable 18% 16% 18% 17%
Unfavorable 70% 74% 70% 71%
Don’t Know/No answer 12% 10% 12% 12%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Republican Presidential Candidates Image Ratings
114
Favorable 15% 22% 26% 35% 36% 17%
Unfavorable 23% 32% 36% 34% 45% 71%
Don’t Know/ No answer
62% 46% 38% 31% 19% 12%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you have a favorable opinion or an unfavorable opinion of The Republican Party?
0%
10%
20%
30%
40%
50%
60%
Favorable Unfavorable Don't know/No answer
52%
12%
Before Trump Announcement After Trump Announcement
36%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Do you have a favorable opinion or an unfavorable opinion of The Republican Party?
0%
10%
20%
30%
40%
50%
60%
Favorable Unfavorable Don't know/No answer
36%
52%
12%
35%
56%
9%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on immigration policy – the Democratic Party or the Republican Party?
0%
10%
20%
30%
40%
50%
60%
DemocraticParty
RepublicanParty
Both Neither Don't know/Noanswer
60%
20%
4% 10% 6%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Which political party do you think is more in line with your views on immigration policy – the Democratic Party or the Republican Party?
0%
10%
20%
30%
40%
50%
60%
DemocraticParty
RepublicanParty
Both Neither Don't know/Noanswer
60%
20%
4% 10% 6%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Based on his comments about Mexican immigrants, do you believe that Donald Trump should be excluded from the Republican Presidential Debates?
51% 40%
9% Yes
No
Don't Know /No Answer
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Based on his comments about Mexican immigrants, do you believe that Donald Trump should be excluded from the Republican Presidential Debates? BY PARTY AFFILIATION
Democrat Republican Independent
Yes 58% 36% 45%
No 32% 59% 44%
Don’t know/No answer 10% 5% 11%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans)
0%
5%
10%
15%
20%
25%
30%
35%
40%40%
22%
8% 6%
4% 4%
16%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans)
0%
5%
10%
15%
20%
25%
30%
35%
40%40%
22%
8% 6%
4% 4%
16%
38%
22%
12%
7% 5% 5% 3%
8%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the 2016 Republican presidential primary or caucus in your state were held today and the candidates were the ones below, whom would you support? (Asked only of Republicans)
123
Florida Nevada North Carolina Colorado
Jeb Bush 50% 21% 36% 12%
Marco Rubio 29% 25% 13% 27%
Ted Cruz 5% 4% 6% 23%
Donald Trump 3% 4% 11% 8%
Scott Walker 3% 13% 9% 12%
Rand Paul 2% 8% 6% -
Someone Else 2% - - 8%
Undecided 6% 25% 19% 10%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?
0%
10%
20%
30%
40%
50%
60%
70%
Democratic Candidate Republican Candidate Undecided
62%
23% 15%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?
0%
10%
20%
30%
40%
50%
60%
70%
Democratic Candidate Republican Candidate Undecided
62%
23% 15%
60%
23% 17%
Before Trump Announcement After Trump Announcement
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
I know it’s a long way off, but if the presidential election to elect the next President of the United States were held today, would you be more likely to support the Democratic candidate for President or the Republican candidate for President?
126
Florida Nevada North Carolina
Colorado
Democratic Candidate 49% 59% 48% 66%
Republican Candidate 34% 19% 30% 17%
Undecided 17% 22% 22% 17%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for?
0% 20% 40% 60%
Undecided
Donald Trump
Hillary Clinton
14%
16%
70%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for?
128
Florida Nevada North Carolina
Colorado
Hillary Clinton 61% 66% 57% 69%
Donald Trump 18% 17% 24% 14%
Undecided 21% 17% 19% 17%
BY ‘SWING STATE’
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
If the candidates in the November 2016 general election were Democrat Hillary Clinton and Republican Donald Trump, whom would you vote for?
BY PARTY AFFILIATION
Democrat Republican Independent
Hillary Clinton 91% 27% 53%
Donald Trump 3% 49% 22%
Undecided 6% 24% 24%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
CLINTON 64% – BUSH 27%
CLINTON 66% – RUBIO 25%
CLINTON 69% – CRUZ 22%
CLINTON 69% – PAUL 22%
CLINTON 69% – WALKER 20%
CLINTON 70% – TRUMP 16%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
DEMOGRAPHICS
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
To make sure that we have a representative sample, can you please tell me your age – are you under 18, between 18 and 34, between 35 and 49, between 50 and 64, or are you 65 and older?
132
22%
25% 28%
24%
18-34
35-49
50-64
65+
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Would you prefer to be interviewed in Spanish or English?
133
37%
63% Spanish
English
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
What is the highest level of education that have you have completed?
134
0%
5%
10%
15%
20%
25%
30%
35%
Elementaryschool
High schoolgraduate
Two-yearcollege ortechnical
school
Collegegraduate or
higher
Don'tknow/Noanswer
12%
26% 27% 32%
3%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
What is the annual household income of your family before taxes?
135
0%
5%
10%
15%
20%
25%
Less than$25,000
Between$25,000 and
$50,000
Between$50,000 and
$100,000
More than$100,000
Don'tknow/Noanswer
23% 24%
22%
13%
18%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
In what country were you born?
136
0%5%
10%15%20%25%30%35%40%45%50%55% 53%
22%
6% 5% 4% 4% 4% 0% 2%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
In what country were most of your parents and/or grandparents born? (Asked only of U.S. born Hispanic voters)
137
0%5%
10%15%20%25%30%35%40%45%50%55%
54%
30%
4% 2% 2% 1% 2% 2% 3%
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
Gender
138
47% 52% Male
Female
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY 139
18% 7%
36%
39% Northeast
Midwest
South
West
Region
UNIVISION COMMUNICATIONS – NATIONAL HISPANIC VOTER SURVEY
National Hispanic Voter Survey
CLIENT LOGO
For more information please contact:
Fernand Amandi Principal
305.529.9916 [email protected]