THE LEADER IN MOBILE INTELLIGENCE INVESTOR PRESENTATION

Ivan Braiker, CEO Tom Virgin, CFO April 2013

2  

•  This (“Presentation”) is being furnished to you for information purposes only. The circulation of this Presentation or the disclosure of its contents to any other party is expressly prohibited. No copies should be made without the prior written consent of Augme Technologies, Inc. (the “Company”), and no excerpts or summaries thereof may be distributed, reproduced or included in any documents without such consent.

•  This Presentation does not constitute an offer to you, any other person or to the general public to subscribe for or otherwise acquire any of the Company’s securities.

•  The information contained in this Presentation has been prepared by the Company in good faith. While the Company is not aware of any inaccuracy in the information set forth in the Presentation, it does not warrant the accuracy of such information. The information in the Presentation is subject to updating, revision and further amendment.

•  The information contained herein does not purport to be complete. In all cases, interested parties should conduct their own investigations and analyses of the Company and the data set forth in this Presentation. The Company has not made any representation or warranty as to the accuracy or completeness of this Presentation and shall have no liability for any representations (expressed or implied) contained in, or for any omissions from, this Presentation or any other written or oral communications transmitted to the recipient in the course of its evaluation of the Company.

•  This Presentation includes certain statements, estimates and projections provided by the Company with respect to the Company's anticipated future performance. Such statements, estimates and projections reflect various assumptions by the Company concerning anticipated results, which assumptions may or may not prove to be correct. No representations are made as to the accuracy of such statements, estimates or projections.

•  By accepting this Presentation, the recipient acknowledges and agrees that: (1) this Presentation is made available to the recipient for information purposes only; (2) none of such information will be used by the recipient or any of its employees or representatives in any manner whatsoever, in whole or in part, other than in connection with its evaluation of the Company; (3) the recipient will not reproduce this Presentation, in whole or in part, and will not distribute all or any portion of this Presentation to any person other than a limited number of the recipient's employees or representatives who have a clear need to know such information for the purpose set forth above; and (2) who are informed by the recipient of the nature of such information; and (4) if the recipient does not wish to pursue this matter, it will immediately destroy this Presentation of the Company together with any other material relating to the Company which the recipient may have received; and (5) any proposed actions by the recipient which are inconsistent in any manner with the foregoing agreement will require the prior written consent of the Company.

•  In addition, the Company reserves the right to terminate, at any time, further participation in the investigation and proposal process by any party and to modify data and other procedures without assigning any reason therefore. The Company intends to conduct its business in the ordinary manner during the evaluation period; however, the Company reserves the right to take any action, whether in or out of the ordinary course of business, which it deems necessary or prudent in the conduct of such business.

DISCLAIMER

3  

INTRODUCTION •  Leader in mobile intelligence driving sales, loyalty and engagement

•  SaaS platform for mobile marketing, Q4 2013 YoY growth in: Ø  Revenues: +21% Ø  Messages: +56% Ø  Campaigns: +23%

•  Ad Network and Services, Q4 2013 YoY growth in: Ø  Revenue: +109% Ø  Campaigns: +124%

•  FY13 total revenues +119% YoY Ø  FY13 Mobile advertising revenues +302%

•  Our ADLIFE® platform generates higher ROI for clients via conversions and calls to action with their customers, and powerful analytics to track and enhance targeting

•  Brands such as MillerCoors, Kellogg's, and CBS Radio and many other in Fortune 500

•  Offices in Seattle and NYC and sales in 4 additional major cities

•  AUGT has 134 employees

4  

And Has Already Surpassed Print

THE WORLD IS GOING MOBILE - LARGE BRANDS MUST HAVE A MOBILE STRATEGY

Source:  eMarketer,  Sept  2012  

TV      278  min  

Online  173  min  

Radio      92  min  

Print  38  

Other  36  

Average  Time  Spent  per  Day  with  Major  Media  by  U.S  Adults,  2012  

(Minutes)  

Mobile  82  min  

Mobile Is The Fastest Growing Media

%  Growth    

2011 2012 % Growth

Mobile 54 82

Online 167 173 4%

TV 274 278 1%

Radio 94 92 -2%

Print 44 38 -14%

Other 45 36 -20%

52%  

5  

MOBILE ADVERTISING SPENDING TO CROSS $6B MARK

And Close the Gap Between Time Spend and Ad Spend

With Ad Spending To More Than Quintuple

Mobile Advertising Is In Its Infancy

$0  

$1  

$2  

$3  

$4  

$5  

$6  

$7  

2011   2017  

$1.2  

$6.7  

$10  

$15  

$20  

$25  

$30  

$35  

2007  

2008  

2009  

2010  

2011  

U.S.  Digital  AdverJsing  Revenue  (Billions)  

Source:  BI  Intelligence,  2012  Source:  IAB,  BIA-­‐Kelsey,  BI  es=mates  

5.6X  

Only3%  

Mobile  

Source:  Mary  Meeker  (KPCB),  eMarketer,  IAB  

U.S.  Mobile  Ad  Forecast    (Billions)  

0%  

10%  

20%  

30%  

40%  

50%  

TV   Web   Mobile  

42%  

22%  

43%  

26%  

10%  

1%  

1%  

MarkeJng  Spent                

Time  Spent  

6  

THE LEADER IN MOBILE INTELLIGENCE

Driving Sales, Loyalty and Engagement Through Brand Intelligence

7  

WHAT MAKES HIPCRICKET DIFFERENT?

Engage Customers  

Drive Loyalty  

Increase Sales  

>250,000 Campaigns executed

>200 MILLION Unique users reached

per month

>7,000 Device types

supported

>8 BILLION Impressions per month

HIPCRICKET IS A RAPIDLY GROWING MOBILE PLAYER IN THE FASTEST GROWING MARKET

8  

Rapid Growth, Increasing Margins

• Hipcricket has grown 5X in 3 years with $30+ million annualized revenue run rate

• Revenue increased 49% Q4 FY13 over Q4 FY12

Mobile Marketing & Advertising Pioneer • Passed 250K campaign count,

with 50% increase in Q3 FY13 over FY12

•  30K new mobile numbers added to AD LIFE® daily

Fast Growing Market

• Projected 460% growth to $6.7B mobile ad spending in the U.S. by 2017 from 2011

• Smartphones grew from a 49% to 56% market share

Technology & Services Leader

• Patented technology • Data driven platform • Cloud-based/SaaS platform

facilitates rapid growth

*          BI  Intelligence  **      Neilsen    

9  

HIPCRICKET’S MARKET LEADERSHIP

Hundreds of clients… 15+ Industries

Renewal  Rate  95%+

CPG   Healthcare   Broadcast  &  Media   QSR   Retail   AutomoSve  

10  

MOBILE INTELLIGENCE PLATFORM

AD LIFE® PLATFORM

AD LIFE®  REPORTING & ANALYTICS

AD  SERVE®  TargeJng  

AD  SERVE®  CreaJve  

Marketing & CRM

AD LIFE® QR Codes

AD LIFE® Mobile Messaging

AD LIFE® Mobile Applications

AD LIFE® Mobile SiteBuilder

AD LIFE® SocialConnect

Advertising | AD SERVE®

11  

HUNDREDS OF PREMIUM PUBLISHER PARTNERS LOCAL  &  TRAVEL  SPORT  

BUSINESS/TECH  

HISPANIC   NEWS   LIFESTYLE  ENTERTAINMENT  

Entertainment  FOOD  

12  

AD LIFE® INTELIGENCE

Advertising AD SERVE®

AD LIFE® SocialConnect

AD LIFE® QR Codes

AD LIFE® Mobile Messaging

AD LIFE® Mobile Applications

AD LIFE® Mobile SiteBuilder

AD LIFE® INTELLIGENCE CONNECTS ALL PRODUCTS

WE MONETIZE AFTER OUR COMPETITION STOPS

ADVERTISING

RE-ENGAGE & MONETIZE

13  

HIPCRICKET’S UNIQUE ENGAGEMENT PLATFORM

14  

1. Capture User’s information into AD LIFE® platform (Phone #, personal info, etc..)  

3. Analyze All campaigns from one single interface: •  Mobile Advertising •  Mobile Marketing (Mobile

Web, SMS, etc) 2. Re-Engage

Users with AD LIFE® products • Mobile coupons, QR codes & offers • SMS VIP clubs • MMS  

15  

FINALIST FOR GLOBAL MOBILE AWARD

1 - Click Tap or click the rich media banner to interact with the campaign  

2 - Interact A localized offer appears allowing the user to claim it while also connecting with local content  

3- Post-Click Engagement By tapping “WEATHER”, the user is directed to view the current conditions based on their location

16  

MOBILE AGENCY OF RECORD

•  Hipcricket selected as “agency of record” for all mobile marketing and advertising campaigns

•  Millions of mobile engagements across mobile channel

•  Client since 2010 with multi-year contract

17  

MULTI-YEAR CLIENT

•  Client since 2010 with multi-year contract

•  15.4% lead conversion rate •  Leads delivered to local dealers to be

followed up upon within minutes

COMPETITIVE LANDSCAPE

POST-CLICK ADVERTISING INTELLIGENCE

18  

19  

1. Device detection

2.

Content targeting Content rendering

Solutions protected under U.S. Patent #’s 6,594,691 / 7,269,636 / 7,783,721 / 7,831,690 / 7,958,081 / 8,069,168 / 8,069,169 / 7,957,401 / 7,606,217 / 7,676,599 / 7,460,480 / 7,782,878 / 8,219,642 / 8,335,232

Portfolio status

•  Primary focus on Yahoo appeal •  Working to settle outstanding cases •  AOL and Pandora settled •  Divested Patent Factory •  Evaluating monetization strategies for

core and non-core patents

Augme’s foundational patents

•  Device detection •  Content targeting & rendering •  Mobile marketing technologies •  Patented technology produces faster

sales & implementations

VALUABLE PATENT PORTFOLIO

20  

EXECUTIVE MANAGEMENT TEAM

Ivan Braiker CEO

Tom Virgin

CFO

Doug Stovall EVP

NAME TITLE EXPERIENCE

21  

RAPIDLY RISING REVENUE VISIBILITY

$3.4M    

$4.1M   $4.4M   $5.0M   $5.1M  $6.2M  

$7.4M  $7.5M  $8.2M  

$3.7M   $3.9M  

$7.7M  

$6.4M  

$7.9M  

$5.5M  

$9.7M  

$0  

$2  

$4  

$6  

$8  

$10  

$12  

$0  

$2  

$4  

$6  

$8  

$10  

$12  

Q1  -­‐2012*   Q2  -­‐2012*   Q3  -­‐2012*   Q4  -­‐2012   Q1-­‐2013   Q2-­‐2013   Q3-­‐2013   Q4-­‐2013  Preliminary  

QUARTERLY    REVENUE    &  BOOKINGS  

Revenue  Pro-­‐Forma  For  AcquisiSons*   bookings  

Revenu

e  -­‐  M

illions  

* Acquisition of JAGTAG closed on July 22,2011, Hipcricket acquisition closed August 25, 2011, both during Augme’s Q2-FY2012 ended August 31, 2011. * Note: Fiscal Year ends February 28

Book

ings  -­‐  Millions  

22  

HIPCRICKET’S GROWTH

 Hipcricket  &  Augme  mobile  markeSng  and  mobile  adverSsing  network  pro  forma  revenues.    All  periods  are  fiscal  year  (FYE  is  February  )  

$  5.8M   $9.8M  

$16.9M  

$26.2M  

 $22.8K  

$27.0K  

$55.8K  

$93.6K  

$0  

$10  

$20  

$30  

$40  

$50  

$60  

$70  

$80  

$90  

$100  

$0  

$5  

$10  

$15  

$20  

$25  

$30  

Fiscal  2010   Fiscal  2011   Fiscal  2012   Fiscal  2013  Preliminary  

Revenu

e  Pe

r  Customer  -­‐  Th

ousand

s  

Revenu

e  -­‐  M

illions  

Revenue   Revenue  per  customer  

Revenue – 3YR CAGR – 65.3%

23  

BALANCE SHEET

$000s

Fiscal quarter ended 2/29/2012 11/30/12

Cash $11,429 $1,736

Total assets $100,592 $95,964

Current liabilities $30,214 $9,045

Deferred revenue $1,050 $1,100

Shareholders equity $69,215 $86,861

Total liabilities & equity $100,592 $95,964

Augme Technologies Raised $6.6 Million in Public Offering on January 30th, 2013