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November 2005 1 GREENBERG TRAURIG, LLP | ATTORNEYS AT LAW | WWW.GTLAW.COM
The Legal Department's Role in Post-Closing M&A
Integration
Presented to the WMACCA Corporate Law Forum
November 19, 2015
Scott Meza, Esq. Greenberg Traurig, LLP
Joanne M. Kelly
AOL
May Liang
OpenConcept Systems
PRESENTED FOR EDUCATIONAL
ILLUSTRATION PURPOSES ONLY
2
Panelist Bio: Scott Meza
Scott Meza has more than 25 years of experience assisting businesses in complex transactions such
as mergers, acquisitions, spin-offs of public and private companies, and sophisticated equity and
debt financings and recapitalizations. Scott's broad industry experience includes managing
transactions for technology-based companies as well as companies operating in highly regulated
environments like government contracting, telecommunications, and health care. Representative
transactions include stock-for-stock combinations, cash-out mergers, tender and exchange offers,
management buyouts, stock and asset purchases, distressed company acquisitions (e.g.,
bankruptcy auctions), corporate spin-offs and divestitures, and corporate governance matters.
Scott regularly represents venture funds and emerging growth companies in a variety of financing
transactions, ranging from preferred stock sales, subordinated debt lending and licensing, and
other strategic alliances. Scott has also been a leader in organizing networks of accredited "angel"
investors, which actively invest in emerging growth companies around the country. Scott also
advises senior management and boards of directors on executive employment and compensation
issues and equity incentive plans.
Scott Meza, Shareholder
Greenberg Traurig, LLP
3
Panelist Bio: Joanne M. Kelly
Joanne M. Kelly is currently Vice President & Chief Counsel at AOL Inc., where she provides
transactional support, product review and general counseling for a variety of AOL's business units,
as well as serving as the primary counsel for AOL Charitable Foundation. Her experience includes
technology and content licensing, online advertising, privacy, venture investments, joint
ventures, and integration of various acquisitions. Prior to joining AOL, Joanne worked as an
associate at McKenna & Cuneo, LLP (now part of Dentons). Joanne serves on the Board of
Directors of Decatur Foundry, Inc., including as chair of the Board's CEO Development Committee
and as Corporate Secretary. She serves as Treasurer of the George C. Marshall Choral Boosters
and has previously served on the Board of Directors of the Children's Chorus of Washington.
Joanne M. Kelly
AOL
4
Panelist Bio: May Liang
May Liang is General Counsel and Chief Financial Officer for OpenConcept Systems, Inc., a software
development company. Liang has written numerous articles relating to intellectual property and has
frequently spoken on intellectual property and technology licensing issues. Previously, Ms. Liang
served as General Counsel and Chief Financial Officer for Total Music, LLC; for almost three years as
Executive Director of the Epilepsy Therapy Project and Vice President and Associate General Counsel
at America Online, Inc.. Liang was also an associate at Soble & Associates in Washington, D.C.,
Foulston & Siefkin in Wichita, Kansas and Ware & Freidenrich in Palo Alto, California. Liang is a
member of the Board of Trustees for Sidwell Friends School and also serves as Clerk for its
Governance Committee; a member of the Board of Governors for the Folger Shakespeare Library;
Secretary and a member of the Board of Directors for the Epilepsy Foundation and a member of the
Board of Directors for the YMCA – Fairfax County. She also serves as a member of the Dean’s
Advisory Council for Stanford Law School. She previously served on the advisory boards of George
Washington University’s Virginia Campus and the American Corporate Counsel Association as well as
the Board of Directors of the Children’s Law Center, Children’s Chorus of Washington (where she
served as Treasurer for both organizations), and the Board of Directors for the Falls Church-McLean
Children’s Center and was a member of the US-Japan Leadership Program Executive Committee and
a Fellow of the program.
May Liang
OpenConcept Systems
5
Quote For The Day:
“Integrating two organizations is like trying to build a rocket while
its blasting off.”
Anonymous
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The Legal Department's Role in Post-Closing M&A
Integration
Mergers and acquisitions are successful (or unsuccessful) for many
reasons, but the planning and effort put into integrating the Target
into Buyer is critical to success. Bad outcomes start with:
Poor acquisition due diligence leading to surprises
Delay in planning for integration (all effort put into closing the deal, not
digesting it).
Too much (or too little) focus on short-term “cost” synergies
Uncoordinated, leaderless integration
Unrecognized (or ignored) differences in risk profiles and cultures of Target and
Buyer
Lack of empowered transition management team accountable for results,
including in-house legal team
Lack of transparency leading to misinformation; distrust from Target personnel
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The Legal Department's Role in Post-Closing M&A
Integration
There are many operations or functions of the Target that must be
integrated post-closing which implicate legal issues, including:
Management personnel
IT systems
Finance and accounting
Sales and Marketing
R & D
Human resources/benefits/compensation
Intellectual property
Contracting
Legal compliance
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The Legal Department's Role in Post-Closing M&A
Integration
Another key aspect of integration is “administering” the post-closing
aspect of M&A acquisition agreement, including post-closing
covenants, earn outs, working capital reconciliation, indemnity
claims.
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The Legal Department's Role in Post-Closing M&A
Integration
Our discussion focuses on best practices for the role of in-house
counsel in a significant acquisition integration
For this discussion, assume:
The Buyer is an operating company (not a “financial buyer”) with experience in
acquisitions and integrating the acquired businesses.
The Target is a privately-held company with substantial assets and operations.
The transaction is a stock sale or merger (not an asset sale).
The Buyer has an in-house legal department which plays a role in the
acquisition and in the post-closing integration.
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The Legal Department's Role in Post-Closing M&A
Integration
Composition of the Integration Team
Timing for assembling the integration team.
Identifying key players on the integration team (e.g.
HR/accounting).
Determine who is in charge – identify key business lead with
accountability.
Role of GC and legal department on the integration team.
Prepare a post-closing integration checklist; use the deal
summary/Board memo and due diligence/other legal memos to flag
key issues to address in the integration.
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The Legal Department's Role in Post-Closing M&A
Integration
Determine key legal and operational timelines in the integration
process (e.g. regulatory requirements, HR requirements; data
migration, escrow deadlines).
Identify what memoranda, reports will be created in this
integration process.
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The Legal Department's Role in Post-Closing M&A
Integration
Using Acquisition Due Diligence in Post-Closing Integration
During the due diligence of the acquisition, the Buyer’s legal team
hopefully did extensive legal due diligence on the Target, its
operations, assets, liabilities and personnel including:
Material contracts review
Reviewing claims; litigation
Identifying HR and employment law issues
Assessing IP protection and vulnerabilities
Corporate forms, structure
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The Legal Department's Role in Post-Closing M&A
Integration
Preserve and use this key due diligence information in the integration
process (keep data room intact or move in-house?).
Incorporate key issues (e.g. from memos and disclosure statement)
into integration checklist.
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The Legal Department's Role in Post-Closing M&A
Integration
Key Areas for Legal Support in Integration Process
Contracts:
Complete necessary contract assignments; obtain consents to assignment not
obtained pre-closing
Risk of delegating contract review to outside counsel without coordination
with in-house attorneys
Moving Target’s customers, others onto Buyer’s standard MSAs, agreements
Handling situations where Buyer and Target both have contracts with same
customer or vendor
Managing Target’s outstanding contract defaults, breaches, cures and claims
15
The Legal Department's Role in Post-Closing M&A
Integration
Understanding limitations that Target’s assumed contracts place on Buyer (e.g.
exclusivity, MFN pricing)
Managing open RFPs
Pre-Closing Litigation, Claims Against Seller
Assessing merits/risks of existing litigation; claims against Seller
Interviewing/managing outside counsel handling litigation, replacing counsel
Understanding timing; filing deadlines
Confirming available insurance coverages
Evaluating and managing the litigation in light of any indemnification
objectives of Seller (e.g. can you settle case without Seller’s consent?)
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The Legal Department's Role in Post-Closing M&A
Integration
Intellectual Property
Performing an audit of Target’s IP, including:
∙ Confirming ownership of Target’s IP
∙ Identifying measures to protect Target’s IP (including required filings;
assignments of invention)
∙ Reviewing key IP agreements
Assessing Target’s internal invention reporting process (how to capture
new IP)
Integration of IP databases
Assuring proper assignment to Buyer of Target’s IP
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The Legal Department's Role in Post-Closing M&A
Integration
Human Resources
Address legal issues around downsizing, layoffs (including under foreign
laws).
Transition to Buyer’s benefit plans – timing and messaging.
Address differences in personnel review practices and timing – and how to
deliver message to Target personnel.
Relocation, severance or retention bonuses and applicable Internal
Revenue Code Sections 409A and 280G analysis.
Change of control issues – single and double “triggers” on equity,
severance rights.
Managing employment agreements, offer letters.
Managing option plan/equity awards integration.
Immigration issues, sponsorship for visa status.
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The Legal Department's Role in Post-Closing M&A
Integration
Compliance with Privacy Laws
Understanding Target’s privacy policies (consumer vs. business)
Reconcile Target’s and Buyer’s privacy policies
Implement required revisions to Target’s privacy policies
∙ Consumers
∙ Customers
∙ Vendors
∙ Technical
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The Legal Department's Role in Post-Closing M&A
Integration
Compliance Programs
Post-closing regulatory notifications and approvals
Identify areas where compliance training and education are required:
∙ Foreign corrupt practices
∙ Sarbanes-Oxley
∙ Privacy
∙ Securities (e.g. Form 8-K; insider trading policies)
∙ Ethics/standards of business conduct
Determine critical deadlines (if any) and schedule training of Target
personnel for maximum effectiveness (e.g. not earlier than 2 to 3 weeks
after closing)
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The Legal Department's Role in Post-Closing M&A
Integration
Other Post-Closing Legal Issues
Attorney-client privilege issue
Seller usually had an outside M&A counsel who was privy to the
Target’s confidential information during negotiation of the
transaction. Now, the Buyer owns the Target, so:
Understand if/how attorney-client privilege was addressed in the acquisition
agreement
In-house lawyer may need to address whether prior counsel may continue to
represent the Seller’s prior owners in post-closing disputes
Must also assess if and how to use pre-closing disclosures between Target and
counsel
Building trust between Target’s management and Buyer’s legal department
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The Legal Department's Role in Post-Closing M&A
Integration
Transaction Services Agreement (TSA)
In some acquisitions, Buyer is not acquiring all of the functions
needed to run the Target’s business (e.g. shared IT or accounting
infrastructure that is not being conveyed). Supporting this
transition is often done with a Transition Services Agreement
between Buyer and Target.
If a TSA exists (or is being negotiated) ensure all relevant operational and
corporate groups are familiar with its terms, obligations
Specific transition services to be provided
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The Legal Department's Role in Post-Closing M&A
Integration
Performance metrics (e.g. response time, error rates)
Length of TSA term
Interplay between TSA and acquisition agreement (e.g. impact on indemnity
clauses; earn-outs)
Role of deal team and transition/operations team in negotiating TSA
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The Legal Department's Role in Post-Closing M&A
Integration
“Administering” the Acquisition Agreement
Key provisions of the Acquisition Agreement survive closing and may
require attention from Buyer’s legal department and outside M&A
counsel.
Compliance with Representations and Warranties. During the
integration process, Buyer may need to assess whether Seller’s
representations, warranties and covenants have been breached.
Buyer’s legal department has a role in that process.
In-house deal lawyer should generally understand what the representations were,
how they were qualified by Seller’s disclosure schedule and by any knowledge and
materiality qualifiers.
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The Legal Department's Role in Post-Closing M&A
Integration
Managing Indemnification Claims
Be aware of the process required under the Acquisition Agreement for
making indemnity (damage) claims against the Seller for breaches of
representations; covenants.
The Acquisition Agreement sets out the specific process for making these
indemnity claims:
Time limits for the claims (survival period)
Notice requirements for making the claim
Deductibles, caps, other limits on damage claims
Escrow (more time limited than reps and may include staggered releases from
escrow)
Role of Buyer’s legal department in indemnification process.
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The Legal Department's Role in Post-Closing M&A
Integration
Keep Buyer’s operating departments (e.g. tax, HR, accounting) aware of time limits
for making indemnity claims
Encourage timely reporting of potential indemnity claims
Coordinate with outside deal counsel
Follow indemnity notice requirements:
The earlier the claim is made, the better
Use the required notice process
Notify escrow agent
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The Legal Department's Role in Post-Closing M&A
Integration
Understand the “third party claim” process if Buyer is faced with
a claim from a third party that Seller is liable for.
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The Legal Department's Role in Post-Closing M&A
Integration
Administering Purchase Price Adjustments
There are often post-closing adjustments to the purchase price,
including for working capital and net asset true-ups, resolutions of
specific items (e.g. settle lawsuit).
Potential role of legal department in this process.
Ensuring notice provisions are properly met
Understanding any unique terms, issues that were addressed in negotiation
process
28
The Legal Department's Role in Post-Closing M&A
Integration
Administering Earn Outs
One of the most complex aspects of an M&A transaction is the
“earn out” which provides for an additional purchase price to
Seller in the event the Company meets certain
performance/financial goals for a period after closing (e.g.
net income, EBITDA).
Understanding and communicating any limits/rules imposed on Buyer on
how to operate Seller’s business during earn-out period.
29
Conclusion
“In this vibrant M&A environment, post-merger integration is a
critical factor in achieving deal success”
Tom McGee - Deloitte Deputy CEO
A 2015 Deloitte Study revealed that one-third of the 800
executives polled said their deals fell short of expectations, and
for future deals, they would focus on swifter and phased
integration.
30
Conclusion
As we have discussed, integration practices that help ensure M&A
success include:
Clearly understanding and managing expectations from the integration
Developing an appropriate plan that optimizes the use of resources, budget
and timing
Establishing a cross-functional post-integration leadership team
Ensuring transparent and consistent communications with employees regarding
the integration
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Bibliography & Sources
Frank Fletcher and Keith E. Gottfried, Planning the Integration of
an Acquired Company’s Legal Department, (Association of
Corporate Counsel Docket - November 2011)
Preparing the Buyer for Post-closing Integration,(Practical Law
Corporate & Securities)
2015 SRS Acquiom M&A Claims Study, (SRS Acquiom)
David Klein, A New Approach To Contract Due Diligence In M&A,
(Law360 – May 27, 2015)
Deloitte M&A Institute, 2015 Integration Report
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The Legal Department's Role in Post-Closing M&A
Integration
Scott Meza, Shareholder
Greenberg Traurig, LLP
T: 703.903.7587 | [email protected]
Joanne Kelly, Chief Counsel
AOL
T: 703.265.6367| [email protected]
May Liang, GC & CFO
OpenConcept Systems
T: 703.395.5825 | [email protected]