The Link

The Linkconnecting with YoU

2013

WHAT ATHRILL!Different perspectives on riding the industry roller coaster

Q&A with GIFTBEAT’s Joyce Washnik

See the Latest Products!

Available in Link 2 Sales, Suite 1600, or please contact us at 1-866-303-LINK (1-866-303-5465)

Whether you’re adding one of our smart new day bags to your offering or mixing it up with our new Orchard print or quilting patterns, this Spring our new products are ready, making work, play, and living everyday easier and more organized, one brilliant bag at a time.

A Southern Link Company

LINK SALESAmericasMart Building 2Suite 1600 Mention this ad andreceive a free gift with order!

www.luglife.com

Available in The Southern Link, Suite 1613, or please contact us at 1-800-877-LINK (1-800-877-5465)

800-326-3382 • www.parkdesigns.net

New Year - New Home!Same Great

Design - Quality - Delivery - Service®

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Kitchen Comforts features new Sandstone ceramics, neutral toned textiles and giftware from repurposed antiques bringing beauty and function to the home! See all of our 2013 introductions in The Southern Link - Showroom #1615.

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Hello and welcome to the latest installment of The Link. Upon reading our latest offer-ing, you may reflect on another year that’s passed, getting through the recent election and surviving the end of the world (according to the Mayans). Reflecting on these life

issues and other events lends one to believe that we are always riding the roller coaster of life. Welcome to the theme of this issue of The Link, as we look at our collective roller coaster ride through the business world.

We ride through ups and downs, at slow travel and high-rate speeds, taking crazy turns that certainly are comparable to your favorite amusement park thrill machine. Hence the cover of this magazine, which reflects the fun and imaginative way we look at our crazy roller coaster journey.

We’ve all participated in “the ride,” but whether it be exhilarating, challenging or downright terrifying, one thing is certain: The experience is never dull, and attitude is crucial to surviv-ing and thriving. The Link Companies has had similar challenges and thrills as your company has had — and we are positioned for tremendous growth in 2013 and many years to come.

Our management team, territory managers and staff always keep a positive attitude. We strive to be stronger and be the best while navigating the twists, wild turns, and peaks and valleys of the business world. Quite frankly, we wouldn’t have it any other way! We always work with our vendor and retail partners on their “ride.” We hope you’ll read about some of the vendors that are thriving and growing to see what makes them highly successful.

In this issue, please enjoy the ads and product features from a wide variety of vendors. The Southern Link and Link 2 Sales offer the best selection of gifts, fashion accessories, home décor, novelties, jewelry, garden products, seasonal items, fun apparel and more. Also note some industry sources for ways to help your business through technology and marketing. Pay special attention to our Q&A with Joyce Washnik, founder of the very popular GIFTBEAT publication. Joyce is an industry icon and has a wealth of knowledge, as well as a passionate drive to help others. It’s fun to hear her story about her own life roller coaster. We thank her for her time and insight.

The Link Companies (formerly The Southern Link of GA) is closing in on 30 years. We have aligned forces with Don Mar Associates to expand our East Coast presence and are very excited about the future (read more inside). Our sales team and staff have been strengthened with strategic moves to position us for better performance. And we have made great enhance-ments to our showrooms. We look forward to your visit or visiting with you. It seems that we rarely get off the coaster, but that’s just fine.

We look forward to taking a seat next to you for the ride in 2013. Thanks for your continued support. Have a wonderful year!

Brad and Fred Rosenkampff

FROM THE

SHOWROOM

On the CoverThe Link Companies management team, from left to right: Scott Lankford, Fred Rosenkampff, Fred Ballard, Brad Rosenkampff and Josh Campbell



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Have you ever stood at the exit of a roller coaster and observed the riders departing? Some stumble out, simultaneously

clutching their necks and their backs, dazed and muttering how they got kicked in the head. Others are exhilarated and already running wild-eyed back to the front of the line. And others still leave with smiles on their faces, wiser to what scares them and what they can handle. (If you doubt any of the above, just Google “funny roller coaster pictures.”)

Retail vendors reveal what it takes to drive growth in a topsy-turvy economy.By Stacey Closser

RIDINGTHE

OF SUCCESS

Riding through a prolonged economic re-cession can have similar effects. Take a look at any chart depicting business performance, consumer confidence, the stock market or retailing in the past five years and you’ll see plenty of highs and lows.

For The Link Companies, its partners and customers, the past several years have pro-vided a unique opportunity for introspection, change — and, yes, even growth.

“We’ve had to be proactive and do things a little differently, but we never planned for a decrease, nor did we have one,” says Brad Rosenkampff, chief operating officer of The Link Companies. “We always appreciate any order, and we work creatively with our cus-tomers.”

Every segment of the industry has taken a hit in some way or another, but Rosenkampff is encouraged by how different sectors have pulled together through it. “They say that misery loves company, but we feel that success loves company, too,” he says. By sharing expe-riences, buying patterns, marketing strategies and trend information, retailers, agencies and manufacturers are working together to bring innovative products to consumers.

It’s in that spirit that we asked a few of our seasoned vendors how they fared during this wild ride.

JOE KaRaS National sales director for Periwinkle Jewelry

and Barlow Designs (www.barlowdesigns.com)

Roller coaster of choice: The Stealth — “We fly under the radar screen.”

Overview: Barlow Designs’ business has actually continued to increase during the past four years. “We have a great sales team, plenty of inventory and the right mix of fashion acces-sories,” says Karas. “We have been right on the trends with the right price points and margins that the stores are looking for in a turbulent economy.” It hasn’t come easy, though. “You have to trust your instincts, trust your sales team and know your customers,” he says. Long hours and day-after-day dedication have also been integral to the mix.

Takeaway: “Listen to your customers. Be prepared. Have great customer service that answers the phone on the first ring. Have a passion for what you do, and remember that there is no substitute for hard work.”

Cindy HEnRyVice president of sales, Wellspring Gift

(www.wellspringgift.com)

Roller coaster of choice: The Laser — “We introduced products with a focus that excited our customers.”

Overview: Wellspring Gift experienced growth in the past few years while evolving internally. “We have seen the business change in all areas with retailers, sales reps and our vendors,” she says. As a result of the market changes, Wellspring underwent a branding exercise that helped the company find a laser-sharp focus in its approach and product lines. “We continually look at each part of the busi-ness to ask if it still makes sense. We try to do right by our customers no matter what the issue, and in turn, they have been very loyal.”

Takeaway: “Stay focused on what you do best, and do it well.”

Periwinkle by Barlow jewelry is designed with the everyday woman in mind.

Wellspring creates and designs products that get this kind of reaction: “That is so cute!”

BRian MillERCo-founder, The Good Bead

(www.thegoodbead.com)

Roller coaster of choice: Whirlwind — “There has been no down time, as we have stayed fo-cused on bringing new collections to market.”

Overview: Miller counts his company as one of the fortunate ones to experience sus-tained and continued growth each year. The Good Bead was founded amidst the down-turn, so he has always had to watch his capital and resources carefully from the get go. “It’s

been difficult to manage business with the ups and downs of the economy for the past four years,” he says. “We’ve taken the position to have faith in the long term. It’s going to get better, so we’re aggressively adding new collections and products to our assortment. We’re making sure they’re priced competi-tively in recognition of consumers’ limited discretionary income.”

Takeaway: “Keep the faith. Not every product will be a hit, but you have to keep trying to stay relevant and original.”

ROBERT SMiTHOwner, Jewel Pop (Kameleon Jewelry)

(www.jewelpop.com)

Roller coaster of choice: Runaway Train — “We’ve experienced tremendous growth in the past five years.”

Overview: While Jewel Pop has expe-rienced significant growth, Smith says the pace is not what it would be in a more stable economy. “There’s been growth, but not the same we’ve had in the past,” he says. “For us, it’s a combination of having a product that is still affordable, is unique and is interesting to people.” He feels fortunate to be in a position of growth when so many others are struggling to maintain the bottom line. He’s hoping the broader financial story can turn around and give people a more upbeat outlook.

Takeaway: “Know what you’re doing and do it well. Stay on focus. You have to be more careful in going out on a limb. Taking risks is probably not as good an idea as it has been in the past.”

What about you? How has your organi-zation fared in the last four years? Join the discussion by sharing your loop-de-loop ex-periences and voting on your roller coaster of choice on The Link Companies’ Facebook page.

NOT BIGGER, JUST BETTERStaying ahead requires companies to constantly evaluate what’s working and what’s not. The Link Companies had to make some difficult decisions in the past year to better position the organization for success. This included streamlining its agencies into two rep organiza-tions — The Southern Link and Link 2 Sales. The move may have reduced the company’s footprint, but it actually spurred growth overall. The Link Companies’ experience proves that achieving growth isn’t about being big — it’s about being good at what you do.

This new paradigm has allowed The Link Companies to focus on its core business. “We’ve redefined the rep agency model, focusing on creating intimate working relationships with our partners,” says Fred Rosenkampff, CEO of The Link Companies.

The Link Companies has also strengthened its sales force by adding proven sales pro-fessionals and several quality manufacturers to each agency. The management team has been restructured to provide the best service to partners, and The Link Companies has aligned with the finest rep agency in the Mid Atlantic, Don Mar & Associates, to broaden its coverage of the East Coast.

“The Link Companies is more than just business and numbers on paper,” says Rosen-kampff. “It’s about results based on relationships.”

While The Good Bead is known for its beautiful yet affordable jewelry, the company also offers items such as cellphone cases.

The innovative PopRocks line JewelPops are all cut from a single stone and are featured with gorgeous silver settings.


NEW

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Come see our entire line in The Southern Link Showroom, Suite 1613, Bldg 2 Gift Mart.

Be sure to meet our designer, Kristen DePante, Friday, January 11th, 3 - 5pm and receive a FREE Beadworx gift.

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2013 Cozy Kimono Robe

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ANDREA BY SADEKLong-time industry stalwart for home accents and tabletop décor. Great offering and designs.

ANNALEE DOLLSFrom the creative mind of Annelee herself. Whimsical holiday characters sure to please.

BEADWORXOne-of-a-kind animals and figurines made of galvanized wire and glass beads. Nothing like it!

BETHEL WHOLESALE Collegiate bags, scarves and women’s fashion accessories.

CAMILLE BECKMAN The very best personal care products and lotions in the world.

CHAMPION TREASURES A leading producer of sports licensed gifts and novelty products,

EMERSON STREETFashion-forward, trendy clothing. Collegiate. Nightshirt in a Bag. Women’s PJs, workout gear and more!

FABRIQUE Pillow Pets, Snuggies and more. The largest producer of collegiate licensed soft goods!

FROM THE HEART Wonderfully priced collection of jewelry, fun accessories and sunglasses. Collegiate too!

GOLD LABEL Animated music boxes for everyday and Christmas; the #1 music box company!

HERITAGE PEWTER The top line of pewter gift items. College items/custom. Great men’s selection!

HIGHLAND GRAPHICSCoasters, clocks, mugs, spoon rests, trivets, cutting boards and a whole lot more!

JEWEL POP/KAMELEONThe fastest-growing jewelry line in the world; featuring the popular “Jewel Pops” and more!

JOAN BAKER DESIGNS Hand-painted art glass, art panels, suncatchers and much more. A 20-year vendor with The Link!

LORI LEIGH DESIGNSThe patented earring chalet. High-quailty jewelry organiz-ers for travel and home.

LS ARTSWine accessories, Christmas accents and great giftables for all occasions.

NEW DIMENSIONS LOLO jewlry, ND custom (100s of items), toys, trend! A lot to choose from!

OAK PATCH GIFTSJody Coyote Jewelry, Laid Back fun for men/women/kids. The popular Snuggle Duffles.

P GRAHAM DUNNInspirational product line featuring 100s of items. Laser engraving program that is highly profitable!

PARK DESIGNSThe top line of home entertaining tableware, decorative accessories, kitchen fun and more. A leader!

PAVILION GIFT Collections of inspirational gift, accessories, functional. Long-time industry leader!

SIGNATURE USA Thermally insulated Signature Series Tumblers and Mugs. Custom products available too.

STONEBRIERArtisan-style craftsmanship with rich finishes and bold colors. Home décor/accessories bound to inspire.

TABLEVOGUEThe patented high quality table covers that are unmatched. A most unique/functional item! College too!

THE GOOD BEAD Interchangeable beads/jewelry inspired by you. Bauble LuLu! Big leader in the jewelry field!

THE LIGHT GARDENUndisputed leader in lighted flower, floral stems and ar-rangments. Simply amazing!

TOP SHELFA combination of hand-painted and decal barware that is fun and creative! Great for every occasion.

VIRGINIA CANDLE Woodwick! World-famous candles, reed diffusers, Escape Collection. And now: Ribbonwick!

VIVA BEADSThe bead company that started it all in clay beads. Still #1. See what’s new!

WOODSTREAMIron Stop — kinetic wind spinners that has the largest of-fering! Collegiate/licensed too! Outdoor fun.

WORTHY PROMOTIONAL Worthy Promotional Products. Licensed sunscreen, lip balms, etc. Custom galore!

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The Southern LinkShowrooms 1610-1619Atlanta Gift Mart(800) 877-5465 (LINK)

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Spring Into Neon & Safari Prints!

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WE’RE GIVING ‘Tech Savvy’A WHOLE NEW MEANING

New tech accessories and more by The Good Bead™

Over 500 New Products Priced to MoveFrom eye-catching tech accessories to a brand new collection of

handbags, there’s never a dull moment at The Good Bead. Come and

see all the new and exciting products we have in store for you.

style in a snapGinger Snaps™ is a new collection of interchangeable jewelry that features “fashion snaps,”

button-like charms you snap in and out of specially made jewelry. It’s all about heart and

soul, sweetness and sass, and brazen individuality. In store, Ginger Snaps is brought to

life in a bold display that captivates in a blink of an eye. Ginger Snaps has all the style and

affordability you’ve come to expect from The Good Bead.™

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Visit us at The Southern Link· Showroom 1619

Ginger Snaps™ is another great collection brought to you by www.TheGoodBead.com · 952-938-3455

Introducing...

Visit us at The Southern Link Showroom 1619

www.TheGoodBead.com · 952-938-3455

WE’RE GIVING ‘Tech Savvy’A WHOLE NEW MEANING

New tech accessories and more by The Good Bead™

Over 500 New Products Priced to MoveFrom eye-catching tech accessories to a brand new collection of

handbags, there’s never a dull moment at The Good Bead. Come and

see all the new and exciting products we have in store for you.

style in a snapGinger Snaps™ is a new collection of interchangeable jewelry that features “fashion snaps,”

button-like charms you snap in and out of specially made jewelry. It’s all about heart and

soul, sweetness and sass, and brazen individuality. In store, Ginger Snaps is brought to

life in a bold display that captivates in a blink of an eye. Ginger Snaps has all the style and

affordability you’ve come to expect from The Good Bead.™

Ginger Snaps from only $2.50

Visit us at The Southern Link· Showroom 1619

Ginger Snaps™ is another great collection brought to you by www.TheGoodBead.com · 952-938-3455

Introducing...


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2013Spring Summer

Featuring the Fragrance & Product

of the Month

Edition

Promotional fliers featuring products and

fragrances

Fall Holiday

&

Spring Summer


I N T E R C H A N G E A B L E M A G N E T I C FA S H I O N

NEW JEWELRY & DOTTIES

NEW ATTITUDE

Lotti Dotties™ is located in Link 2 Sales · Showroom 1600

NEW FOR 2013:· Impactful new display· Over 70 new Dotties· Gorgeous new jewelry

Dotties from only $2.35


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ABDALLAH CANDIESHundreds of varieties of fresh classic chocolates; upscale packaging, fast shipping.

ALABAMA GIRLGlitter caps, animal print, camo caps, California casual caps, high-fashion scarves.

AMERICAN WOODCRAFTERSHumorous decorative signs that lighten up any wall décor; mugs and flexible magnets.

BARLOW DESIGNSGreat men’s gifts, custom ornaments, money clips, knives — golf, nautical, hunting, etc.

BOOKMARK TRENZAmazing 3D iPhone covers, tablet skins, bookmarks, lug-gage tags, key chains, and magnets; 3D is huge!

BROWNLOWGeneral gifts from a productive leader for retail stores. Also, fun gourmet foods too!

CANDLE WARMERSExperience the fragrance without the flame! The original candle warmer.

COYNES & CO.Holiday, Harold Feinstein, Garden gifts, Williraye Studio, Passion 4 Fashion ladies accessories, Decorative fountains and more. Your one-stop gift source.

CROSSOVER MARKETINGThe original Red Cup Buddy! Find out why this is one of the best-selling items for tailgating/party fun!

HATLEYGet “Clothes” to Nature. Humorous and eco-friendly ap-parel and gifts inspired by the nature around us.

HOT DIAMONDSDiamonds at incredible costs. Now, retail stores can have access to genuine, real market diamonds!

ICU EYEWEARMost fashionable eyewear in the market. Oprah pick 3 times! Quality, fashion and price.

JOHN HINDEA leader in personalized gift and souvenirs. Voodoo Dolls! My Name Domed Mugs, Steel Drink Bottles, Key Rings.

J.R. WATKINSNatural plant-based personal care products trusted since 1868.

JUBILEE!Ladies fashion accessories — great prices! All assortments include displays. New MeBeads!

KITRA’S ART GLASSHandmade glass in all types of decorative forms. Orna-ments, globes, gazing balls and more!

LAMAR CREATIONSHigh-quality, traditional CZ jewelry. 3-time markup!

LANTERN PRESSGift items for tourism and destinations. Exclusive artwork on stationery, magnets and mugs.

LAUREN G ADAMSSignature jewelry, bright colors and graceful prints brought to life in high-quality enamel and metal. Live it — Love it.

LOTTIE DOTTIESInterchangable jewelry and more! Easy, fun and affordable.

LUGExperience the Lug Life! Fastest-growing bag and travel accessory line. Oprah pick. A must!

MAD STYLEMad-Bags and Mad-Dana! From eco-friendly bamboo to shell and every trend in between.

MAGNET WORKSLeading outdoor décor co. MailWraps, flags, and mats for outdoor and indoor décor.

PERIWINKLEFashion jewelry and handbags, sun catchers and home décor.

REGAL GIFTGarden Décor always fresh new designs; colorful and cute!

SPLIT PDecorative, fun, and festive accessories and dinnerware for entertaining and jazzing up the home.

STUDIO MFrom the creators of Magnet Works — a new and exciting line of indoor and outdoor home accents.

SUNSET VISTA DESIGNSHome, garden and seasonal whimsy décor. Chimes, bird-feeders, gifts.

TRINITY CROSSOne of the most buzzed-about new lines in Atlanta. A unique 3-pc cross features 12 crystals in the center.

TUMBLEWEEDCeramics, cookware, glassware for all-occasion gift giving.

VANDOR GIFTSNostalgic entertainment gifts. Hello Kitty, Elvis, Betty Boop, Lucy, Wizard of Oz, more.

WELLSPRING GIFTBrings art and organization to everyday life. Wellspring helps you stay in touch in a busy world.

WISHPETSThe best value in quality plush! Personalization available.

WOODSTOCK CHIMESThe original precision-tuned, high quality windchimes and music collection instruments.

Link 2 SalesShowrooms 1600-1601Atlanta Gift Mart(866) 303-5465 (LINK)

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ALABAMA JUDI WADE CENTRAL/NORTHERN AL 501 -860 - 3425CHRISTIE McKAY PANHANDLE AL 251 - 709 - 4072

FLORIDAAARON HERNANDEZ NE FL 904 -334 - 8479DEENA FARRELL SOUTH FL, KEYS 305 - 255 - 9808MARIA FIGUEROA CENTRAL FL 407 - 529 - 4614BOB GIORDANO ST. PETERSBURG, TAMPA FL 941 - 276 - 4191CHRISTIE McKAY PANHANDLE FL 251 - 709 - 4072JAMIE ROOMY SOUTH EAST FL 954 - 298 - 2490

GEORGIAPAGE BECKWITH METRO ATLANTA, GA 678 -458 - 8009NANCY CRUMP SOUTH GA 478 - 318 - 1872CAMILLE BURCH NORTH ATL, CENTRAL GA 678 - 481 - 0459

KENTUCKYANNETTE RAY KENTUCKY 502 - 296 - 7256

MISSISSIPPIBILLIE JO McCARTER CENTRAL, NORTHERN MS 662 - 295 - 1709CHRISTIE McKAY PANHANDLE MS 251 - 709 - 4072

NORTH CAROLINABILL HOLDER CENTRAL NC 704 - 619 - 1709CAROLINE JONES WESTERN NC 404 - 786 - 9101CARY POWELL GARDEN SPECIALIST, NC 919 -880 - 4576JULIE REDDY EAST NC 919 - 274 - 6852PAM SHARP COASTAL NC 910 - 262 - 0781

SOUTH CAROLINAPAM SHARP COASTAL SC 910 - 262 - 0781LINDA HYLTON MIDLANDS & LOW COUNTRY SC 843 - 372 - 1390CAROLINE JONES UPSTATE SC 404 - 786 - 9101CARY POWELL SELECT GARDEN ACCOUNTS 919 -880 - 4576

TENNESSEETED SHAKE EAST TN 865 - 591 - 3835RHONDA WESTER MIDDLE TN 615 - 915 - 9542 BILLIE JO McCARTER MEMPHIS, WEST TN 662 - 295 - 1709

VIRGINIACYNTHIA PATTERSON CENTRAL/WESTERN VA 540 - 819 - 5155GARY CARRICO EASTERN, COASTAL VA 804 - 744 - 5379

WEST VIRGINIACYNTHIA PATTERSON WEST VIRGINIA 540 - 819 - 5155

THE CARIBBEANDEENA FARRELL SELECTED ACCOUNTS 305 - 255 - 9808MICHELLE EDMONDS PUERTO RICO, CARRIBEAN ISLANDS 786 -200 - 3066

SHOWROOMSHEILA BELL OPERATIONS MANAGER 866 - 303 - 5465MITCH LINTON ASST SHOWROOM MANAGER 866 - 303 - 5465


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WWW.lANTERNPRESS.COM [email protected]. 206-229-6435 fAx 206-260-1379

Come see us atLink 2 Sales!

Showroom:Building 2, Suite 1601

COASTAl CUSTOM MOUNTAINS CITY

A revealing interview with Giftbeat’s Joyce Washnik.

Joyce Washnik has established herself as a trustworthy source of information for the gift and home décor business. This year, she celebrates 20 years as

editor of the Giftbeat newsletter. We recently talked with Joyce about the industry, her experiences and what to expect in the years to come.

In a nutshell, what is Giftbeat?Giftbeat is a trend-tracking newsletter that polls a nationwide network of hundreds of independent gift retailers each month. Based on their feedback, we rate the top-selling lines in the gift industry, with national charts and regional charts for general gifts, seasonal items, fashion accessories, home categories, stationery and more. Giftbeat does not take any advertising. Some people refer to us as the “Consumer Reports” of the gift industry.

Congratulations on your 20-year anni-versary. How has the industry changed since you first began the newsletter?The industry has changed in many ways. Twenty years ago, we were tracking Russ Berrie’s Trolls as the No. 1 gift item. Today, it’s all about fashion categories, from jewelry to accessories to apparel.

One of the biggest changes is the number of choices consumers have for where to buy

gifts. At one time, retailers could just open their doors and customers would come. Today, they have to constantly remind customers that they’re open for business.

The Internet has had a major impact on our market, especially the collectibles industry. I also think what the consumer wants has changed. The emphasis today is much more on the “practical” as opposed to just decorative.

What is your outlook for the next 12-18 months?I’m optimistic, but I always am! Some have accused me of being a Pollyanna, and I sup-pose that’s correct. But I try to temper that optimism with a dose of realism. We don’t sugarcoat the market. If a trade show is down, we write about that. But then we look at the opportunities that exist for stores, based on some of the great products we find at market. People will always buy gifts. The key is to get them to buy gifts from you.

What’s next long-term? Going forward, I think the industry will con-tinue to be about “What’s new?” in the market, but it’s also about retailers creating stores that are havens for shoppers, where they can escape and find a warm, welcoming — and fun — atmosphere that can never be duplicated by the big-box stores.

What trends and categories do you see gaining strong momentum for 2013?I’d say fashion remains the category to watch. I also see continued growth in functional items, especially those for the kitchen and entertaining (kitchen gadgets are starting to show up more and more in our polling). Then there are personal accessories that are functional, such as nail files, tweezers, pill-boxes, compact mirrors and other items a woman might keep in her handbag. Look for this category to trend up in 2013.

I also expect gourmet items to have a strong year, from little pickup chocolates at the reg-ister to dips and jams and sauces. These small indulgences give people a lift. And tech-related accessories like iPhone holders and e-reader covers have great potential for 2013.

Thousands of retailers will read this issue of The Link. What advice would you give them?Be willing to embrace change. So many retail-ers get stuck in the same patterns, and I think they miss out on opportunities because of that. Take social media as one example. I’m surprised when retailers say they don’t have time for social media. Your competitors are making the time. If you don’t do it, you won’t be around to compete for consumers, who are spending more and more time online (from Facebook to Pinterest).

I just had a retailer send a note, thanking me for pushing our readers to jump on Facebook. She finally joined the bandwagon and she’s loving the interaction with her customers. You need to remind them that your store is there. And Facebook is free. Why wouldn’t you take advantage of that?

“Twenty years ago, we were tracking Russ Berrie’s Trolls as the No. 1 gift item. Today, it’s all about fashion categories, from jewelry to accessories to apparel.”

You recently received the ICON Award (our industry’s equivalent to the Os-cars). Congratulations on that distinc-tion. Please tell our readers what this award means to you.I was honored to accept the Gift & Home Trade Association’s Award of Excellence at the ICON ceremony. After 20 years, Gift-beat remains a trusted source of indepen-dent coverage of the gift industry. I am very proud of that.

Tell us how you got started with Giftbeat.I wanted to create an advertising-free trade publication that wouldn’t focus on those com-panies that spent the most money advertising, but instead would focus on those that most deserved product coverage. We constantly search for smaller vendors and entrepreneurs with unique products, and share their stories and bestsellers with our readers.

What are some of the biggest lessons you’ve learned in your 20 years on the job?

To not take myself — or our work here — too seriously. What we do isn’t rocket science; it’s fun! I’ve learned to pace myself and understand that not every task can get done today. And to always to keep a supply of chocolate nearby.

Finally, tell us some of the benefits to subscribing to Giftbeat.Each month our readers receive unbiased feedback from their peers that help them make key buying decisions for their stores. In ad-dition to our monthly Charts, our RetailBeat and ProductBeat sections are all about ideas and inspiration that will make retailers money and save them money. We use every available inch of space with that goal in mind.

Subscribers also get free access to our on-

line discussion board, where retailers across the country share honest feedback on the market. Many people tell me it’s their No. 1 spot for market research on the gift industry. The best part of our online board is that re-tailers feel they’re not alone out there. There are others going through the same trials and tribulations, and they’re always willing to lend an ear and advice.

One of my greatest joys is reading the in-teractions among our board members, who are genuinely interested in helping their peers succeed. The atmosphere is so supportive. And oftentimes they share some of the fun-niest stories. If you need a laugh during the day, there’s no better place than Giftbeat ’s discussion board!

“Be willing to embrace change. So many retailers get stuck in the same patterns, and I think they miss out on opportunities because of that.”


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Downtown Restaurants: (within walking distance to Americasmart) Atlanta Grill at the Ritz » 404-221-6550 Full course Southern inspired sumptuous menu. Azio’s Downtown » 404-222-0808 Contemporary interpretation of traditional Italian cuisine. BLT Steak at W Atlanta Downtown » 404-577-7601 Modern steakhouse and classic bistro. Café Intermezzo at Carnegie » 404-844-5577 International lunch, dinner, coffee & desserts. Der Biergarten » 404-521-2728 Authentic German traditional menu. French American Brasserie (F.A.B.) » 404-266-1440 Classic French fare with an upscale twist. Hudson Grille » 404-892-0892 Atlanta’s best All-American sports bar! Hsu’s » 404-659-2788 Hong Kong-style new Cantonese cuisine. Max Lager’s Grill & Brewery » 404-525-4400 Specializing in ribs, burgers and beer. McCormick & Schmicks » Omni Hotel at CNN Center 404-521-1236 Classic upscale steak and seafood. Meehan’s Public House » 404-214-9821 Irish pub with a comfortable atmosphere. Metro Café Diner » 404-577-1420 Breakfast, Lunch, Dinner and Karaoke. Morton’s The Steakhouse » 404-577-4366 Traditional steakhouse & fresh seafood. No Mas Cantina » 404-574-5678 The art of Mexican cooking at its finest. Pacific Rim » 404-893-0018 Sushi & Pan-Asian cuisine. Pittypat’s Porch » 404-525-8228 Old Southern Charm cozy restaurant. Ray's In the City » 404-524-9224 Full menu with fresh seafood and sushi.

Room at Twelve » 404-418-1250 Contemporary full menu with steak & sushi. Ruth’s Chris Steak House » 404-223-6500 Famous steakhouse with quality & class. Sear » Atlanta Marriott Marquis 404-586-6134 Sophisticated American restaurant. The Sun Dial » Top of the Westin 404-589-7506 Tri-level revolving dining complex. Thrive » 404-389-1000 Sleek style, casual restaurant & lounge. Midtown Restarants: Baraonda » 404-879-9962 Great Italian food and wine. Gordon Biersch » 404-870-0805 California-inspired brewery & restaurant Marlow's Tavern » 404-815-0323B “Best of the Best” in American tavern fare. Mary Mac’s Tea Room » 404-876-1800 Good old fashioned Southern cooking. Nan » 404-870-9933 Thai fine dining. Grand style & service. The Oceanaire » 404-475-2277 Sleek, sophisticated dining. Fresh seafood. One Midtown Kitchen » 404-892-4111 American cuisine with a gourmet flair. Rosa Mexicano » 404-347-4090 Mexican cuisine with authentic flavors. STK Atlanta » 404-793-0144 Modern steakhouse and chic lounge. Shout » 404-846-2000 Food, Fun, Flirt. Mediterranean influenced menu. South City Kitchen » 404.873.7358 Fresh, contemporary Southern cuisine. Steamhouse » 404-233-7980 Award-winning lobster bisque & seafood. Tin Lizzy’s Cantina » 404-537-5060 Southwestern Taqueria. Great margaritas.

The Varsity » 404-881-1706 World famous drive-in or dine-in restaurant. Veni Vidi Vici » 404-875-8424 Italian Trattoria serving handmade pasta. The Vortex » 404-875-1667 Cozy little American neighborhood bar. Buckhead & Surrounding Area: Atlanta Fish Market » 404-262-3165 Great fresh seafood in a neighborhood atmosphere. Bones » 404-237-2663 Voted the best steakhouse in Atlanta. Buckhead Diner » 404-262-3336 American dining unlike any other. Canoe » 770-432-2663 Rich, flavorful experience. Known for their king crab. Chops » 404-262-2675 Steakhouse and Lobster bar. Dante's Down the Hatch » 404-266-1600 Multi-course fondue menu and live jazz. The Capital Grille » 404-262-1162 Relaxed elegance and exceptional cuisine. Kyma » 404-262-0702 Contemporary Greek seafood tavern. Pricci » 404-237-2941 Hip Italian restaurant with a creative menu. Genki Noodles and Sushi » 404- 844-8319 Delicious Asian fusion cuisine. New York Prime » Monarch Tower 404-846-8584 Sophisticated top grade, exceptional steakhouse. Tavern at Phipps » 404-814-9640 Steaks, seafood, salads, and a great bar.

Visit www.thelinkcompanies.com to get a direct link to restaurants or scan here:

Guide to Dining in Atlanta

Downtown Restaurants:(within walking distance to Americasmart)

Atlanta Grill at the Ritz404-221-6550Full course Southern inspired sumptuous menu.

Azio’s Downtown404-222-0808Contemporary interpretation of traditional Italian cuisine.

BLT Steak at W Atlanta Downtown404-577-7601Modern steakhouse and classic bistro.

Café Intermezzo at Carnegie404-844-5577International lunch, dinner, coffee & desserts.

Der Biergarten404-521-2728Authentic German traditional menu.

French American Brasserie (F.A.B.)404-266-1440Classic French fare with an upscale twist.

Hudson Grille404-892-0892Atlanta’s best All-American sports bar!

Hsu’s404-659-2788Hong Kong-style new Cantonese cuisine.

Max Lager’s Grill & Brewery404-525-4400Specializing in ribs, burgers and beer.

McCormick & SchmicksOmni Hotel at CNN Center 404-521-1236Classic upscale steak and seafood.

Meehan’s Public House404-214-9821Irish pub with a comfortable atmosphere.

Metro Café Diner404-577-1420Breakfast, Lunch, Dinner and Karaoke.

Morton’s The Steakhouse404-577-4366Traditional steakhouse & fresh seafood.

No Mas Cantina404-574-5678The art of Mexican cooking at its finest.

Pacific Rim404-893-0018Sushi & Pan-Asian cuisine.

Pittypat’s Porch404-525-8228Old Southern Charm cozy restaurant.

Ray’s In the City404-524-9224Full menu with fresh seafood and sushi.

Room at Twelve404-418-1250Contemporary full menu with steak & sushi.

Ruth’s Chris Steak House404-223-6500Famous steakhouse with quality & class.

Sear Atlanta Marriott Marquis 404-586-6134Sophisticated American restaurant.

The Sun DialTop of the Westin404-589-7506Tri-level revolving dining complex.

Thrive404-389-1000Sleek style, casual restaurant & lounge.

Midtown Restaurants:Baraonda404-879-9962Great Italian food and wine.

Gordon Biersch404-870-0805California-inspired brewery & restaurant

Marlow’s Tavern404-815-0323B“Best of the Best” in American tavern fare.

Mary Mac’s Tea Room404-876-1800Good old fashioned Southern cooking.

Nan404-870-9933Thai fine dining. Grand style & service.

The Oceanaire404-475-2277Sleek, sophisticated dining. Fresh seafood.

One Midtown Kitchen404-892-4111American cuisine with a gourmet flair.

Rosa Mexicano404-347-4090Mexican cuisine with authentic flavors.

STK Atlanta404-793-0144Modern steakhouse and chic lounge.

Shout404-846-2000Food, Fun, Flirt. Mediterranean influenced menu.

South City Kitchen404.873.7358Fresh, contemporary Southern cuisine.

Steamhouse404-233-7980Award-winning lobster bisque & seafood.

Tin Lizzy’s Cantina404-537-5060Southwestern Taqueria. Great margaritas.

The Varsity404-881-1706World famous drive-in or dine-in restaurant.

Veni Vidi Vici404-875-8424Italian Trattoria serving handmade pasta.

The Vortex404-875-1667Cozy little American neighborhood bar.

Buckhead & Surrounding Area:Atlanta Fish Market404-262-3165Great fresh seafood in a neighborhood atmosphere.

Bones404-237-2663Voted the best steakhouse in Atlanta.

Buckhead Diner404-262-3336American dining unlike any other.

Canoe770-432-2663Rich, flavorful experience. Known for their king crab.

Chops404-262-2675Steakhouse and Lobster bar.

Dante’s Down the Hatch404-266-1600Multi-course fondue menu and live jazz.

The Capital Grille404-262-1162Relaxed elegance and exceptional cuisine.

Kyma404-262-0702Contemporary Greek seafood tavern.

Pricci404-237-2941Hip Italian restaurant with a creative menu.

Genki Noodles and Sushi404- 844-8319Delicious Asian fusion cuisine.

New York Prime Monarch Tower 404-846-8584Sophisticated top grade, exceptional steakhouse.

Tavern at Phipps404-814-9640Steaks, seafood, salads, and a great bar.

Visit www.thelinkcompanies.com to get a direct link to restaurants or scan here:

GUidE TO

dininG in aTlanTa

GET COnnECTEd TO

THE linK COMPaniES

twitter.com/southernlink

facebook.com/pages/The-Southern-Link/191042430939873 facebook.com/pages/Link-2-Sales/345492085461831

linkedin.com/pub/ the-link-companies/34/195/352

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thesouthernlink.com link2sales.com



[email protected]

/KitrasArtGlassInc.

Get behind the scenes at Kitras. Join us on Facebook!

Sho

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COLOUR LIGHT & Whimsyto your home & garden

Kitras has many new and exciting items for 2013.

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are durable enough to stay outdoors year round!

Visit our showroom at Link 2 Sales Bldg. 2 Suite 1600

and we’ll show you how to put that extra “spring”

into your store!

KEY ACCOUNT SALES MANAGERSBRIAN BARLOW FLOWERY BRANCH, GA 770 - 367 - 1936 MICHELLE EDMONDS HOLLYWOOD, FL 786 -200 - 3066MILLER SPROULL BIRMINGHAM, AL 205 - 243 - 8898JOE TOMASELLI ALTAMONTE SPRINGS, FL 407 - 491 - 4924MARIA TSANGARIS TARPON SPRINGS, FL 727 - 692 --7413 KATHY YOUNG MEMPHIS, TN 901 - 767 - 7831 BILL SHADLE ATLANTA, GA 678 - 362 - 1143BRIAN HENDERSON JACKSONVILLE, GA 904 - 669 - 1631JIM “JIMBO” McMILLIN BALL GROUND, GA 941 - 730 - 9455TOM RUSHTON WILMINGTON, NC 910 - 617 - 9949

FRED ROSENKAMPFF KEY ACCOUNT MANAGER 404 - 915 - 0206MITCH LINTON ACCT COORDINATOR 800 - 877 - 5465

Key Sales is a Link Companies agency that en-compasses all aspects of sales and management of larger (key) customers.

Our team consists of professionals with tremen-dous industry experience, knowledge regarding a

large variety of retail operations, and longstanding relationships.

Key Sales can also offer consulting and the ability to utilize our resources and contacts for many special projects and product development.

WHaT iS

KEy SalES?

When it comes to growing your business ~ We have all the right elements

Please visit Link 2 Sales • Americas Mart • Suite 1600 to ask about our generous show specials

SELECTIONGreat Selection of Functional

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VALUEExceptionally well priced

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DESIGNRegional themes and designs

to bring focus to your product mix

Everything Under the Sunset to Grow Your Bottom Line


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Atlanta - � e Link Companies Bldg. 2 Ste. 1419 | Chicago - and! Sales #13-235 Dallas - Next Generation #1028 Tade Mart | Denver - Terry Moore & Assoc. Ste. 1215

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Each year, The Link Com-panies donates a portion of every order we receive — throughout the entire year — to two outstanding charities. It’s a true blessing to work with these organizations, and it’s our hope that we can bring awareness to their in-credible work with children, women and families.

— The Link Family

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barware with a twist!

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