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The Liquor Store Model for Social Media Marketing - Becky McCray

Date post: 27-Jun-2015
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Becky McCray's Confluence 2014 talk, "The Liquor Store Model for Social Media Marketing" comes straight from her real-world, small-town business experience, where it has always been true that every customer can talk to every other customer and where community means something more than "follows" and "likes." She has presented twice at SXSW Interactive; at BlogWorld Expo events in New York, Los Angeles and Las Vegas; at 140 Conferences in London, New York, California and Detroit; and addressed the International Economic Development Council. She co-authored the award-winning book "Small Town Rules" with Barry Moltz. Watch video of her 2014 Confluence talk here: http://confluenceconference.org/2014-videos/becky-mccray-the-liquor-store-model-of-social-media-management/
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The Liquor Store Model for Social Media Marketing @BeckyMcCray
Transcript
Page 1: The Liquor Store Model for Social Media Marketing - Becky McCray

The Liquor Store Model for Social Media Marketing

@BeckyMcCray

Page 2: The Liquor Store Model for Social Media Marketing - Becky McCray

You’re the owner now.

McCray

Page 3: The Liquor Store Model for Social Media Marketing - Becky McCray

1. Be yourself.

McCray

Page 4: The Liquor Store Model for Social Media Marketing - Becky McCray

2. Let customers learn their way.

McCray

Page 5: The Liquor Store Model for Social Media Marketing - Becky McCray

3. Talk less about you, more about them.

McCray

Page 6: The Liquor Store Model for Social Media Marketing - Becky McCray

Laurie Reyes

4. Think long term.

Page 7: The Liquor Store Model for Social Media Marketing - Becky McCray

5. Do what’s right.

McCray

Page 8: The Liquor Store Model for Social Media Marketing - Becky McCray

6. Get involved.

McCray

Page 9: The Liquor Store Model for Social Media Marketing - Becky McCray

7. Be a good neighbor.

McCray

Page 10: The Liquor Store Model for Social Media Marketing - Becky McCray

8. Focus on individual people.

McCray

Page 11: The Liquor Store Model for Social Media Marketing - Becky McCray

Questions?

McCray

How many beers in a keg?

What’s a good wine for

Thanksgiving dinner? How many servings of wine are there in a wine bottle?

How much 180 proof do

I need to spike a trash

can full of punch?

What is the recipe for Mom’s Famous Margaritas?

Page 12: The Liquor Store Model for Social Media Marketing - Becky McCray

Everyone matters.

McCray

Page 13: The Liquor Store Model for Social Media Marketing - Becky McCray

Gift: Finding Time for Social Media

beckymccray.com/confluence


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