The Little Clinic Overview

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n The Little Clinic began in 2003 with its first locations in Louisville, Kentucky. Company founders believed a new model was needed to make quality healthcare more accessible and affordable for busy individuals who juggle demands of work and family every day.

n The relationship between The Kroger Co and The Little Clinic began in 2003 when Kroger opened its first The Little Clinic in Louisville, Kentucky.

n In February, 2010, The Little Clinic became a wholly-owned subsidiary of The Kroger Co.

The Little Clinic

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The Little Clinic Facility 5

Affiliations

nThe Ohio State UniversitynUniversity of ColoradonUniversity of CincinnatinVanderbilt Affiliated Network

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The Little Clinic Retail Dietitians Pilot

nIn 2016 TLC will pilot the program in 4 regions –n Denver

n Nashvillen Columbus

n Cincinnati

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Dietitian Pilot: Keys for Success

1. Positioned as part of healthcare team

2. Patient-centered clinical nutrition counseling in the retail setting

3. Collaboration throughout the organization

4. Metrics and ROI tracking n Loyalty and spend

n Food purchase healthfulness

n Clinical outcomes

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Why Nutrition Counseling?

n Guidance in the aisles where you already shopn Preventative caren Local university hospital affiliationsn Kroger emphasis on corporate brandsn More simple referral process

NP RDN

Antibiotics Probiotics

Pt voices unhappy w/weight

Weight management

High BP during vitals DASH diet

Sports physicals Performance nutrition

Cold/Flu season Immunity-boosting foods

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Learnings from

The King Soopers dietitian team has gone through many iterations in the past 5 years.

n July 2011: District RDNs hired

n January 2012: Initiation of consultations, store tours, health fairs (no charge)

n January 2013: Sampling on the sales floor, customer engagement, Wellness Festivals

n January 2015: RDNs assigned a focus area: Associates, Vendors, Advertising, Customers, Community, Healthcare

n January 2016: 4 RDNs transition to The Little Clinic

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Learnings from

Why is The Little Clinic the best place for this pilot?

n Customers didn't understand where to find the dietitians

n Increased perceived value as part of the healthcare team (fee for service)

n Healthcare minded leadership

n Metrics and quantifiers of success

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Marketing Successes11

Sample Programs

n 10-week diabetes cooking class

n Dietitian choice dinners sold at store event

n Sips ‘n Tips includes three wine pairings w/nutritious samples

n Store tours

n Initial consults

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