the logo - Queensland Sign...

the logo

B1

Professionals identity new look design rationale

STAGE ONE

STAGE TWO

Overall comments

The red curve

The coloured line

The logo typeface

The support typeface

The star

General Comments

The new marks and logo's makeover moves the

Professionals branding to dynamic, forward-moving,

exciting, positive and approachable, while retaining the

clean crisp finish needed to communicate credibility and

professionalism.

As part of the consideration relevant to the brand and

how it relates to today’s market, with a focus on a

potential large female impact in sales, OZ SOLUTIONS

suggested a refinement or enhancement of the existing

logo (name, underline and star inclusive) be considered.

The suggestion was on the basis of reflecting the *image

Professionals wishes to have in the marketplace now and

in the future and to reflect the elements that customers

have indicated via market research that they desire (and

demand) in a real estate or property company of choice.

* (approachable, credible, friendly, honest, trustworthy,

caring, great communicators, energetic, dynamic, leaders

in the field of property, helpful, integrity, informed, fun,

knowledgeable, and outstanding service providers)

Introduces an impressive and dynamic energy and sense of

movement, indicative of a forward-moving intelligent

company. Emphasising this approachable 'feminine'

element enhances the overall company appeal to women,

where significant buying power lies; an issue that cannot

be ignored with recognised increases in the trend toward

young women purchasing properties prior to relationships,

not to mention the published statistic that over 90% of

purchases in Australia are either made or influenced by

women. Where possible, the general 'swing' of each piece

ends with an upward motion; on most items this is

achieved with the inverted curve, on others with the red

tag line lifting the attention from the coloured line.

Introducing the fresh and new colours indicates variety in

the company's services/fields/capabilities/locations. The

colours are also used to denote specific 'profit centres': red

is left as the professionals main colour, therefore

encompasses everything; yellow designates general

residential properties; green is a variable offer relevant to

the local market focus eg could be rental, rural,

commercial properties etc; while blue indicates prestige

properties. This meaning is carried through window shells,

building design, outdoor signage and advertising layout,

with the public being educated where relevant. The

coloured line is repeated at the base of each item, finishing

the design off with a vivifying touch.

The new font is contemporary, personal (suggesting a high

quality of personal service), and full of energy. It is unique

to Professionals who own this font outright.

Keeping the company image clean and smart, the support

typeface is highly legible at all sizes, friendly, and

professional. Again the font is unique to Professionals.

The star has been relaxed to reflect the elements that

needed to be enhanced in the positioning identity based

on customer research results. These elements include -

approachable, personal, trustworthy, caring, credible,

professional, client/people focussed, a little hip & funky in

style, professional, forward thinking leaders, dynamic,

outstanding service providers. The star element has,

however, been retained in a friendly freehand style.

ColoursThe five points of the star possess the colours of the brand

- red, blue, yellow, green, and black. As per the coloured

line, introducing the colours prevents the red from

becoming too overwhelming, while indicating variety in

the company's services/fields/capabilities/locations.

LeadershipOnce a bastion of authoritarianism and rigid systems, and

having floundered through the 90s, leadership is gaining

ground in the form of global leadership with consideration

given to the outcomes of all decisions made by a

company. These considerations include impact on the

people of the company (management, staff, and

contractors), the people of the community (local and

global), the environment, health issues, and emotional

issues. We hear the terms corporate responsibility,

sustainable development, economic and ecological

sustainability, socially and environmentally friendly, on a

regular basis and these form part of the whole, the

wholistic and virtuous leader of our future.

As leaders in the property field, Professionals is choosing to

make a mark that will impact in the property industry and

the community at large. It intends to reflect that impact

within its ranks in the form of a Professionals culture that

will ensure its place as a leader in the field, working

towards environmental operational systems, and

addressing all issues relevant to corporate responsibility on

an ongoing basis. Professionals is real people working in

real property.

cont'd next page

B2

This initiative is a very exciting one for all in the Professionals

family, for the property world, and for its clients. It's creating

new visual and brand benchmarks and positions to lead

from.

To maximise the opportunity of this initiative beyond a

collection of facade, signage and stationery collateral,

however, a brand integration programme is the

recommended solution. This programme should include

listing techniques, print media, web material, etechnology,

and other currently used or introduced mediums. This

requires planning to ensure that your market understands

your vision, your marketing approach, and why

Professionals is the property group of choice for their

property dream. Helping your market to understand that

Professionals is residential, rental, rural, commercial,

investment, or any other type of property listing you pursue,

is integral to this approach. Sharing the story and making

strong use of the various brand colours is a key aspect of

achieving this and marketing your point of difference.

Over and above the brand integration in a physical and

marketing sense, it's important to implement a programme

for your people to share the vision and develop the culture

that will be the foundation upon which the group will grow

and lead the property world. In very plain terms, if a pretty

cover is created but nothing internally is enhanced, then

eventually you will simply have exactly the same position as

currently exists but it will have a pretty cover. There is not a

lot of value or good business sense in that approach as it

does not or will not maximise return on investment for the

individual or the group.

A part of the new approach is sharing that the Professionals

is passionate about its people and is instigating a culture of

growth relevant to Professionals people and Professionals

clients in addition to broadening the group's vision to

include further social, environmental and economical

sustainability considerations - a corporate responsibility.

Professionals welcomes you to its new look and direction as

Industry articles and publications continue to state that the essence of a brand is all in how the market perceives it – that is the individual's experience with it and perception of it

based on their individual take on the world.

"A new star is born"

It is client focussed. It possesses integrity. It is caring,

trustworthy, dynamic, energetic, knowledgeable and it provides

outstanding customer service with excellent communication.

Professionals is the leader in its field and is leading edge in its

approach.

Australian futurist, *Peter Ellyard, in his publication "Ideas for the

New Millennium", makes a very apt statement relevant to the

chosen positioning of Professionals in their new look. In Australia

the emphasis in corporate thinking is on problem centred

strategies and a probable future. This means that planning

focuses on realising outcomes which are more tolerant: the

outcome is likely to be planned mediocrity not magnificence.’

In planning a reworked mark for their brand, Professionals are

choosing magnificence, not mediocrity via which they would

remain to look and/or be like others in their field. Professionals

plans to lead.

* Peter Ellyard, a futurist and strategic analyst, is Adjunct Professor of Intergenerational Strategies at the University of Queensland and a fellow of the Australian College of Education. He has been a senior adviser to the United Nations system for over twenty years. Formerly Executive Director of the Australian Commission for the Future, he is now Executive Director of Preferred Futures Pty Ltd and Chairman of the Universal Greening Group.

Feng ShuiLeading international speakers at Euroshop recently shared with

the world five elements that were going to be winners in all

fields for some time and they included Feng Shui, the art of living

in harmony. Feng Shui is a very complex artform and science

with its origins steeped in Chinese tradition and culture. It is now

widely recognised and accepted in the Western world and is said

to be a must do in work, play, and life in general for all in the

future.

One of the aspects of Feng Shui is the use of colour and we have

simply applied the Feng Shui colour meanings and elements to

this brand to determine impact.

The key Feng Shui elements are Fire, Earth, Wood, Water and

Metal and the respective representative colours are red, yellow,

green, blue and black for Water, and white for Metal. The lack

of dominance of any of these colours in the new look has

achieved a balance of all elements and this is perceived to be a

good result.

Another aspect of Feng Shui is the use of curves, in particular

upward curves, as a positive influence on energy (chi) in our

environments and provides good Feng Shui. The introduction of

the curves in the design and the upward movement at the end

of stationery elements including the star curves was as a result of

this consideration.

IN CLOSING

B3

working in real people

real property

The Professionals logo has been developed to communicate a refreshingly open, personable and caring attitude.

The logo unit is comprised of the following elements:

Several elements combine to create the Professionals identity in any application:

the star (cannot be created out of cut vinyl. Must be digitally printed in all applications, or screen printed where appropriate)the namethe rainbow band

the logo the red curvesthe tag line (must only be displayed in association with the logo)the rainbow band

1

2

3

4

6

5

7

1

23

4567

B4

The above grid shows the minimum amount of space required to buffer the edges of the logo.

X unit is determined by the height of rainbow.

4x

x

3.5x

4x

4x

When combining the elements in any application, certain rules must be observed.

1.

2.

the red curves: the logo must sit either horizontally centred beneath the top curve (see signage and business cards for examples) or centred beneath the apex of the top red curve (see letterhead and press layouts for examples). Note: the top curve may be displayed without the bottom curve, but the bottom curve must always be accompanied by the top curve.the rainbow band: must always lie along the bottom of the printable/viewable area.

solutions real estate

B5

Pantone Inks

CMYK Equivalents

Cast Vinyl (from Spandex) Equivalents

The Professionals logo should be reproduced using the corporate colours only.

The colours have the following associations in the context of the Professionals:

Red:

Yellow:

Green:

Blue:

Black:

General branding colour.

Used to identify general residential properties.

Used to identify another strong profit centre relevant to your location eg rural, commercial, rental.

Used to identify prestige residential properties.

Used for information and details - no particular colour association.

PMS 485 Red

PMS 116 2XYellow

PMS 361Green

PantoneProcess Blue

Black

Q Warm Red 409

Primrose Kiwi 453 Olympic 048 Black

CMYK

CMYK

CMYK

CMYK

CMYK

0100910

221970

760910

100906

000100

B6

Black & white, or one colourWhen using the logo in one colour, reproduce all coloured parts of the logo as follows:

Red:

Yellow:

Green:

Blue:

Black:

Reverse ColourRefer to your Regional Head Office or in New Zealand the National Service Centre.

70% stipple of the colour (pale red of star: 55%)

45% stipple of the colour (pale yellow of star: 35%)

55% stipple of the colour (pale green of star: 40%)

65% stipple of the colour (pale blue of star: 50%)

100% stipple of the colour (pale black of star: 75%)

B7

Horizontal FormatThe horizontal format logo is permitted in newspaper layouts and facia signage.

The standard logo is the preferred format where feasible.

Black & white, or one colourWhen using the logo in one colour, reproduce all coloured parts of the logo as follows:

Red:

Yellow:

Green:

Blue:

Black:

70% stipple of the colour (pale red of star: 55%)

45% stipple of the colour (pale yellow of star: 35%)

55% stipple of the colour (pale green of star: 40%)

65% stipple of the colour (pale blue of star: 50%)

100% stipple of the colour (pale black of star: 75%)

typefaces

C1

Typeface specifications

The new Professionals branding uses two fonts - Professionals Informal (the casual freehand style font) and the highly legible and approachable Professionals Sans. Both of these fonts are available in two weights - Regular & Bold.

Fonts are available from your Regional Head Office or in New Zealand the National Service Centre inclusive of installation instructions.

Professionals Sans Regular

Professionals Sans Bold

Professionals Informal Regular

Professionals Informal Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789



signage

D1

Important information regarding screen printing of signs

Due to the restrictions of screen printing capability, all signs printed by this method need to use a slightly modified version of the Professionals logo. Modified template files have been supplied on the disc with this manual, however the alterations are also specified below.

The star in the standard logo consist of two strengths of each colour. In the modified version, the lighter strengths have been brought up to full strength, so that there is only one strength of each colour.

Screen print versions of template files can be found on the disc in the Screen Printing directory within the Signage & Stickers directory.

For signs printed digitally, use the standard file and logo version.

Colour equivalents in Cast Vinyl from Spandex

Q Warm Red 409

Primrose

Kiwi 453

Olympic 048

Black

Red:

Yellow:

Green:

Blue:

Black:

standard star star modified for screen printing

D2

Standard 600x900 signDigital templates supplied for all signage include type formatting specifications. Sign artwork is scalable to all 2:3 ratio sizes.

Specifications for variablesIdentifier curved colour band

Agency name

Phone number

Web address

600x900 sign with optional extras

Specifications for variablesAgency name

Phone number

Salesperson/Representative

Web address

Match the colour of the property kind eg yellow for general residential.

Centred in sign, all lower case. For short agency names, include "real estate", for long agency names, exclude "real estate". Avoid spilling onto two lines.

Centred in sign as per template.

Include the www. prefix unless this causes the address to run into the tag line. If the www. is dropped, ensure the website is accessible without it.

As for standard sign.


First name and surname followed by mobile number only.


Note: Min size for Prestige property signs 900x1200

PRESTIGE

www.professionals.com.au

3396 5722


real property

Jane Sellsman 0414 888 555

FOR SALE

edwards real estate

Professionals

www.yourname.com.au

9370 4440


real property

FOR SALE


www.yourname.com.au

9370 4440


real property


FOR SALE


D3

Standard 900x600 signDigital templates supplied for all signage include type formatting specifications. Sign artwork is scalable to all 3:2 ratio sizes.


Agency name

Phone number

Web address



Phone number


Web address










www.yourname.com.au

9370 4440working in

real people

real property

FOR SALE


www.yourname.com.au

9370 4440working in

real people

real property


FOR SALE


D4

Standard 600x600 signDigital templates supplied for all signage include type formatting specifications. Sign artwork is scalable to all 1:1 ratio (square) sizes.


Agency name

Phone number

Web address



Phone number


Web address










www.yourname.com.au

9370 4440working in

real people

real property


FOR SALE

www.yourname.com.au

9370 4440working in

real people

real property



FOR SALE

D5

Standard 1800x2400 auction signDigital templates supplied for all signage include type formatting specifications.


Agency name

Property details

Phone number

Web address

1800x2400 auction sign with optional extras


Agency name

Property details


Phone number

Web address



Title all in red caps, centred in sign. Description in bullet points, left aligned and centred in sign. Auction date in sentence case, white reversed out of top red band beneath Auction, and centred in sign.



Match the colour of the property kind - ie blue for prestige residential. Option of including "PRESTIGE" clarifier which must be in all caps.






PRESTIGE

www.yourname.com.au

9370 4440

A U C T I O N

ACREAGE SPLENDOUR

Saturday 2nd December at 2pm onsite

* The river's most exciting and innovative Beach House

* A breathtaking mix of eco-friendly and contemporary design

* 3 Bedrooms - 2 Bathrooms - Unique separate Guest House

* Invigorating 1/4 size Olympic lap pool - ultra low maintenance

* Premium European appliances and fittings - No expense spared

* Wide expanses of decks to catch fantastic Views and Breezes


real property


www.yourname.com.au

9370 4440

A U C T I O N

ACREAGE SPLENDOUR









real property



D6

Standard 1800x2400 auction sign with photosDigital templates supplied for all signage include type formatting specifications.


Agency name

Photos

Property details

Phone number

Web address



Agency name

Property details


Phone number

Web address



Either 3 small photos or one large (panoramic) can fit in this area.



Include the www. prefix unless this causes theaddress to run into the tag line. If the www. isdropped, ensure the website is accessible without it.







PRESTIGE

9370 4440

A U C T I O N

ACREAGE SPLENDOUR






www.yourname.com.auworking in

real people

real property


9370 4440

A U C T I O N

ACREAGE SPLENDOUR







real people

real property



D7

1060x2330 auction sign with photos variation (South Australia specific)Digital templates supplied for all signage include type formatting specifications.


Agency name

Photos

Property details

Phone number

Web address

1060x2330 auction sign with optional extras (South Australia specific)


Agency name

Property details


Phone number

Web address



Maximum 3 photos (1 medium, 2 small), Minimum one large photo.










www.yourname.com.au

9370 4440

A U C T I O N

ACREAGE SPLENDOUR









real property


PRESTIGE

www.yourname.com.au

9370 4440

A U C T I O N

ACREAGE SPLENDOUR









real property



D8

1200x2400 auction sign with photos variationDigital templates supplied for all signage include type formatting specifications.


Agency name

Photos

Property details

Phone number

Web address



Agency name

Property details


Phone number

Web address



Either 3 photos (1 medium, 2 small), or one large (panoramic) can fit in this area.










9370 4440

A U C T I O N

BRILLIANCE ON THE BROADWATER


* Solid suspended slab, approx. 1000 sq.m. of streamlined luxury living

* Miele kitchen with black stone Italiano benches, cappuccino machine

* Separate indoor-outdoor BBQ kitchen, broad terraces on all 3 levels

* Vitrified Italian tiles to bathrooms & patios, climate control to every room

* Soaring 7.5m atrium entry, study & media room off foyer

* 5 bedrooms + 2 studies all with private ensuite in superb modern finishes

* 2 master suites with spa, fully fitted walk-in robes to all bedrooms

* Pillarless 10-car basement garage, heated indoor ozone pool, large


real people

real property


PRESTIGE

9370 4440

A U C T I O N

BRILLIANCE ON THE BROADWATER


* Solid suspended slab, approx. 1000 sq.m. of streamlined luxury living

* Miele kitchen with black stone Italiano benches, cappuccino machine

* Separate indoor-outdoor BBQ kitchen, broad terraces on all 3 levels

* Vitrified Italian tiles to bathrooms & patios, climate control to every room

* Soaring 7.5m atrium entry, study & media room off foyer

* 5 bedrooms + 2 studies all with private ensuite in superb modern finishes

* 2 master suites with spa, fully fitted walk-in robes to all bedrooms

* Pillarless 10-car basement garage, heated indoor ozone pool, large


real people

real property



D9

Generic 900x1200 sign Digital templates supplied for all signage include type formatting specifications. Sign artwork is scalable to all 3:4 ratio sizes.

Specifications for variablesPurpose heading

Identifier curved colour band

Agency name

Property details

Phone number

Web address




Agency name

Property details


Phone number

Web address

All caps, white, centred in red area.



Title all in caps, centred in sign. Description in bullet points, left aligned and horizontally centred in sign.


Include the www. prefix unless this causes theaddress to run into the tag line. If the www. isdropped, ensure the website is accessible without it.








PREST IGE

www.yourname.com.au

9370 4440

ACREAGE SPLENDOUR








real property

F O R S A L E


www.yourname.com.au

9370 4440

ACREAGE SPLENDOUR








real property


F O R S A L E


D10

Generic 900x1200 sign agent photo variation Digital templates supplied for all signage include type formatting specifications. Sign artwork is scalable to all 3:4 ratio sizes.



Agency name

Property details


Phone number

Web address

Online ID


Match the colour of the property kind - ie yellow for prestige residential. Option of including "PRESTIGE" clarifier which must be in all caps.



Photo with white background positioned to the left of first name and surname followed by mobile number only.



Positioned left aligned beneath web address. Height is equal to x-height of web address characters.

www.yourname.com.au

9370 4440

ACREAGE SPLENDOUR








real propertyID#135246


A U C T I O NSaturday 2nd December at 2pm onsite


D11

Property estates for sale signThis sign format is specific to property estates not generic suburban or regional promotional signage. Logo of the estate may insert into the red area above FOR SALE at the top of the sign. Digital templates supplied for all signage include type formatting specifications.


Agency name

Phone number

Web address

Property estates for sale sign with optional extras


Agency name

Phone number


Web address





Match the colour of the property kind - ie. blue for prestige residential. Option of including "PRESTIGE" clarifier which must be in all caps.





www.yourname.com.au

9370 4440


real property

FOR SALE


www.yourname.com.au

9370 4440


real property


FOR SALEPRESTIGE


WEST LAKES

WEST LAKES

D12

"I'm sold!" stickersDigital templates supplied for all signage include type formatting specifications. Stickers to be applied along top of existing sign, completely obscuring the words beneath.

Red rectangle indicates sticker, pale red curve indicates positioning on top red curve of existing sign.

1 2345

1

2

3

4

5

3

1

2

Sticker for 600x900 signsSticker for 600x600 signsSticker for 900x600 signsSticker for 900x1200 signs (scalable)Sticker for 1800x2400 signs

I'm sold!

I'm sold!

I'm sold!

I'm sold!

I'm sold!

D13

"I'm leased!" stickersDigital templates supplied for all signage include type formatting specifications. Stickers to be applied along top of existing sign, completely obscuring the words beneath.


1 2345

1

2

3

4

5

3

1

2

Sticker for 600x900 signsSticker for 600x600 signsSticker for 900x600 signsSticker for 900x1200 signs (scalable)Sticker for 1800x2400 signs

I'm leased!

I'm leased!

I'm leased!

I'm leased!

I'm leased!

D14

"For sale" stickersDigital templates supplied for all signage include type formatting specifications. Stickers to be applied along top of existing sign, completely obscuring the words beneath.


1 2

"For lease" stickersDigital templates supplied for all signage include type formatting specifications. Stickers to be applied along top of existing sign, completely obscuring the words beneath.


1 2

1

2

1

2

Sticker for 900x1200 signs (scalable)Sticker for 1800x2400 signs

Sticker for 900x1200 signs (scalable)Sticker for 1800x2400 signs

F O R S A L E

F O R S A L E

FOR LEASE

FOR LEASE

D15

Directional signs & stickersDigital templates supplied for all signage include type formatting specifications. Sign dimensions are scalable, artwork is supplied at 400x400.

Templates1 2

Example:

UsageStickers 3 & 4 should be placed centred horizontally between the arrow end and the opposite edge of the sign, and vertically in the red area.

Sticker 5 should be centred in the area below the logo & agency name. Type specifications: Red Professional Sans Bold 3cm high.

1

3 4 5

5

2

Stickers3 456

left sign shellright sign shell

open stickerauction stickerhome open stickertime sticker

10.00 - 10.30

10.00 - 10.30

solutions real estate solutions real estate


OPEN

OPEN

AUCTION HOME OPEN

shopfronts

E1

Professionals brand application in shopfronts

Materials selection & extent of works

The following is a descriptive interpretation of materials and extent of usage as represented in the graphics presentation for the exterior re-imaging of Professionals offices.

This material selection and extent is broken into the areas requiring treatment.

1

2

3

cont'd next page

AwningOverviewThe awning has various applied applications and functions:a)b)c)

d)

e)

f)

Music - IMPORTANTThe introduction of background music in the awning will greatly assist in maximising dwell time for those reviewing your window displays. This is a 'must have' feature that is strongly recommended as it gives you a real point of difference, a "Professionals" signature item! Suggest the music installation also be carried through into your reception area so that it assists with a natural transition from outside to in for your clients.

MaterialThe awning material is intended to have a clean, hi-tec look with consistency of colour between stores. The awning material could vary based on budget constraints, but still retain a contextual consistency between stores.

•

•

Interpretationa)

b)

c)

Curved, Floating Entry ElementOverviewThis entry feature, hanging from the new entry awning, hasthe following practical applications:a)

b)c)d)

MaterialThis element is intended to be wafer thin and seeminglydefying gravity with minimal and concealed fixings throughthe new awning soffit into secure structure.•

InterpretationThis entry feature, hanging from the new entry awning, hasthe following practical applications:a)

b)

c)

Shopfront DecalsOverviewThis is a minimalist, low impact application to existingshopfront glazing with the following desired effect:a)

b)c)d)

MaterialThis will be supplied and fitted by a signage/glazingcompany in a measure, supply and fit deal.•

Control of scale and delineate the area of retail sale.Providing a customer comfort zone.Introduction of colour and clean, fresh and modern finish translatable between locations.In locations where there is no awning providing shading and shelter to the main advertising zone.Establish a readily identifiable street level feature exclusive of logos and names.Provide structure for the ready installation of soffit lighting, speakers etc.

Maximum: Alpolic, prefinished aluminum composite monolithic cladding, concealed fixings, expressed joints, able to be refabricated and shipped to site if required in regional locations.Minimum: Hardi D3-1000, sheet product, can be prefinished with expressed fixings or painted in situ with concealed fixings, expressed joints.

The awning will vary in form and extent depending on thelocation and features of the existing building.In the situation where there is an existing footpath or shopfront awning the proposed awning form adopted wouldbe approximately a 150mm deep x 1500mm widebulkhead. The exact size would largely depend on soffitclearance, and existing window head height. The extentwould generally encompass that zone proposed forproduct display and the entry.In the situation where there is no awning to the shop frontone should be constructed. Structural input would berequired and vary depending on the existing building.

Development and/or building approval would be requiredfor this application. The resulting awning form would beapproximately 250mm deep x 1500mm wide. The extentwould generally encompass that zone proposed forproduct display and the entry. The awning would providesun and rain protection to the shopfront and potentiallyhave an integrated box gutter draining to the ground.

Reduction of scale and change of texture and colourrelative to the new entry awning.Identification of entry to the shop.Housing for lighting or footpath projection.Mimicry of the curved form in the new graphics

Minimum: 10mm curved mild steel sheet approximately1500mm wide x 1000mm deep supported on variablelength 12mm booker rod within a 20mm diameter tubespacer. The right hand end would be mounted higher thanthe left hand end. The curved element will have a logolaser cut into it through which a light logo could beprojected onto the footpath or entry landing. Finish wouldbe gloss powder coating.

The curved element would sit over the main entry door tothe shop.Mounting height would be dependant upon theclearances available, but would be at a height out ofconvenient human reach, approximately 2700mm fromthe footpath.In the instance where the entry door is recessed into theshop front the awning will vary in form and extentdepending on the location and features of the existingbuilding.

Focusing of the sales impact area to that readily visible by astanding adult.Screening of extraneous display structure within store.Addition of colour (red) into the shopfront facade.Mimicry of the curved form in the new graphics.

Minimum: 3M coloured decal applied to the interior of theshopfront.

E2

(cont'd from previous page)

4

5

Logo PMS Colours

Interpretationa)

LogoOverview The logo utilizes the new star configuration in a one dimensional interpretation in association with the Professionals name: a)

MaterialThe star would be digitally printed exterior coated vinyl. The text would be standard individual letters mounted separately. The multi-coloured underscore to the letters would be similarly facilitated.

Interpretationa)

b)

c)

Premier Advertising SignageOverview In situations allowing, there will be temporary large scale signage advertising one prestige property or several images that reflect the branding/marketing collateral of the group. These images are to be interesting and somewhat timeless in form reflecting the vision of a potential property purchase.a)

b)

c)d)

MaterialThis will be supplied and fitted by a signage company. •

•

Red:

Yellow:

Green:

Blue:

Black:

Below are graphics of some of the items that are being produced - some agencies are trialling the branding and are already experiencing the positive impacts.

For details concering general application, see the next page.

Before new shopfront application

After new shopfront application

PMS 485 Red

PMS 116 2X Yellow

PMS 361 Green

Pantone Process Blue

Black

The decal installation would occur throughout the entireshopfront, generally but not limited to the shopfront usedto display stock.The height and extent of the decals would be largelydependant on the existing shopfront arrangement.Generally, the decal should be used to frame the majorretail display area (the "Buy Zone"), between approximately 900mm and 2200mm.

Maintain the current corporate logo identity in a new, exciting and modern way.

The logo is intended to be the recognizable image of the Professionals group. The use of the logo on the building should be minimal, in locations offering the most obvious visual presence in both day and night conditions. Generally the logo will be located to the left of the word 'Professionals' and appear on parapets, awning facades, shop front bulkheads, site or tower signs.In general the logo will be in say three standard sizes. Proportion and visibility of the surface to receive the logo will dictate the size of logo utilized.

Adds a modern dynamic to an under utilized external facade which would change regularly.The photography used in the banners would need to be very striking, almost artistic.The banners may be panelised or one image. There would be minimal text in the image.

Minimum: stretched vinyl signage over a permanent aluminum frame work erected on the building. External night lighting would enhance the potential of same.Maximum: Optionally the entire sign could be discreetly backlit to allow the night time viewing of the images in much the same way as a transparency is viewed.

The use of this element is contingent upon the availability of an accessible, visible area to erect it.The general configuration would be vertically mounted, say four 900mm squares, or a portion of this.The use would be subject to local council signage regulations.The back lighting of the vinyl signs would be optional.The images used will be standard lifestyle images or high quality images of a product.

E3

Shopfront signageAll shopfront signage must be approved by your regional administration office before application. Contact your regional administration office for advice on how to apply the Professionals identity to your shopfront.

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ApplicationThe example on this page shows ideal positioning of elements. The building is to be painted white wherever possible.

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Top illuminated sign with standard logo. "P" is approx 319mm high.Deep verandah fascia with horizontal logo, and company name at opposing end. "P" is approx 277mm high.Dropped red awning with inset downlights and speakers. Red curve applied to windows, alternating between web address and phone number. Numbers are approx 64mm high. Left edge of top red curves is approx 311mm high, right edge of bottom red curves is approx 222mm high. Main door with standard logo. "P" is approx 89mm high.Side of verandah fascia with horizontal logo. "P" is approximately 277mm high.

www.yourdetails.com.au




E4

Burpengary shopfront signageThe graphics below show the existing Burpengary shopfront - in this case a brand new location - and the application of the Professionals shopfront signage.

See page E5 for detailed specifications. View more samples online at www.professionalsrealestategroup.com. Individual applications must be approved by your regional administration office or in New Zealand the National Service Centre. Detailed schemes available for your shopfront from OZ Solutions (phone 617 5435 8144 to enquire about cost).

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Paradise Point shopfront signageThe graphics below show the existing shopfront of the Paradise Point agency, and the suggested application of the Professionals shopfront signage.

See page E6 for detailed specifications. View more samples online at www.professionalsrealestategroup.com. Individual applications must be approved by your regional administration office or in New Zealand the National Service Centre. Detailed schemes available for your shopfront from OZ Solutions (phone 617 5435 8144 to enquire about cost).

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Before new signage applicationSuggested new signage application

Before new signage applicationSuggested new signage application

E5

Burpengary suggested shopfront signage option 2

E6

Paradise Point suggested shopfront signage

Date post:	06-Mar-2018
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