EazySolutions, Ankara, September 11th 2015
Serving the Research Community
THE LONG TAIL
BAS STRAUB
Family of publishers
Publishing science
KLM Royal Dutch Airlines
Elsevier
Konvertus
Magknowlia
INTRODUCTION
ORIGINAL CONCEPT
THE LONG TAIL
2004 Chris Anderson – Wired
IN SCIENCE
THE LONG TAIL
CHANGING ROLE FOR PUBLISHING
Product driven• Reader-driven• Investment / risk• Publisher defines product• ‘one sale per reader’
Service driven• Author-driven• Curating becoming more important• Investment / risk• Self-publishing• ‘one sale per article’• Long tail
THE LONG TAIL
CHANGING ROLE FOR LIBRARIES
Paid long tail • Costs money• Reputable publishers• Aggregated
OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing
THE LONG TAIL
FINANCIAL PRESSURE
Paid long tail • Costs money• Reputable publishers• Aggregated
OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing
THE LONG TAIL
FINANCIAL PRESSURE
THE LONG TAIL
• Keep top journals?
• Support OA?
• Get rid of ‘paid long
tail’?
WHY THIS ISN’T A GOOD IDEA
THE LONG TAIL
MY ARGUMENTS
THE LONG TAIL
Top journals : a little for many
Long tail: A lot for a few
Without OA you miss ± 80%..
THANKS