ECOMMERCE • CONTENT • SOCIAL MEDIA

@KenBausch @JeffNowak

@kenbausch

@jeffnowak

S

@KenBausch @JeffNowak

TWEETS

@kenbausch @jeffnowak @WorldKitchenLLC#ShopperSummit

PROGRAMMED CONTENT

INTEGRATED STRATEGIES

5 STEPS TO ROI

FUN, TWEETable

GOALS

TWEETS

@kenbaush @jeffnowak Really?

eCommerce

ContentSocial Media

ContentSocial Media

eCommerce

ContentSocial Media STRATEGY

eCommerce

ContentSocial Media INTEGRATION

eCommerce

ROI

TWEETS

@WorldKitchenLLC eCommerce, Content, Social Media. Integration=ROI. #ShopperSummit

STRATEGY

eCommerce

Content

Social Media

STRATEGY

eCommerce

eCOMMERCE

Introduce consumers to brands

Deepen consumer engagement

eCommerce is agnostic of customers or channels

BRANDS

CONSUMERS

CHANNELPARTNERS

TWEETS

@WorldKitchenLLC eCommerce is agnostic. Customer & channel sales=ROI. #ShopperSummit

eCommerce Growth Curve

0

0.5

1

1.5

2

2.5

Pre content Content Launch Social MediaGrowth

ContentDistribution

Sales

Sales

Market Share

0

0.5

1

1.5

2

2.5

2012 2013 2014 2015

Share

Share

STRATEGY

Content

CONTENT

TWEETS

@WorldKitchenLLC Content is not about brands. Content makes lives better. #ShopperSummit

TOP PERFORMERS

MAKING LIVES BETTER

OCTOBER SUPERSTARS

CHICAGO CUTLERY The Science of Maintaining Sharp Knives

CORNINGWARE 5 Minute Nutella Recipe

SNAPWARE Mix Up Your Own Seasoning Blends

CORELLE Vitrelle Makes Dinnerware Lightweight Chip Resistant

PYREX 25 Pillsbury Bake-off Contest Recipes

Bakers SecretMouthwatering Mini Appetizers in a Muffin Pan

NOVEMBER SUPERSTARS

PYREX Top 10 Ingredient Substitutes

BAKERS SECRET Mouthwatering Mini Appetizers

CORELLE 3 Ways to Set Your Holiday Table

CHICAGO CUTLERY How to Carve A Turkey in 3 Easy Steps

SNAPWARE A Practical Way to Say Thank You

CorningWareAppetizers to Make the Night Before

DECEMBER SUPERSTARS

PYREX Roll Out of Bed

SNAPWARE 10 Ways to Maximize Decoration Storage

CHICAGO CUTLERY Make Your Own Stocking Stuffer Candies

CORELLE Vitrelle Makes Dinnerware Lightweight Chip Resistant

BAKERS SECRET 12 Days of Holiday Baking

CorningWareLayers of Love The Christmas Eve Lasagna

For the kitchen…

TWEETS

@WorldKitchenLLC Content: It’s not about brand benefits. It’s about life benefits. #ShopperSummit

TWEETS

@WorldKitchenLLC Content=2 way conversation. Must include the consumer. http://bit.ly/1B76kYJ

TWEETS

@WorldKitchenLLC Content needs to live beyond owned channels. #ShopperSummit

KEY ENGAGEMENT STATS

176,979 CLICKS122,963,476 IMPRESSIONS

SYNDICATED CONTENT

MONTHLY CONTENT PPC•PAID OUTREACH•ONLY ALLOWS UNIQUE CONTENT•STRONG GAUGE OF GENERAL POPULATION

2014 TOTAL

STRATEGY

Social Media

SOCIAL MEDIA

Social engagement drives loyalty and trial

TWEETS

@WorldKitchenLLC Social Strategy-Twitter, YouTube focused globally. #ShopperSummit

TWEETS

@WorldKitchenLLC Facebook and Instragram curate and celebrate brandfollowers. #ShopperSummit

TWEETS

@WorldKitchenLLC Social content that delights=Shared. #ShopperSummit

58

RESULTS

eCommerce

Content

Social Media

ENGAGEMENTBRAND

CW PRODUCT LAUNCHOWNED PROMOTION

PR-FASHION KITCHEN

BLOGGER OUTREACH

SALES ACTIVATION

RECIPE MADNESS BRACKET

PYREX 100

TWEETS

@WorldKitchenLLC eCommerce, content, social payoff: >20% sales, 500X more content across channels #ShopperSummit

LEARNINGS

Failing: umbrella approach

3 critical examples

Product launch by coringware

TWEETS

@WorldKitchenLLC @kenbausch It’s ok to fail, as long as you’re showing broader results along the way. #ShopperSummit

5 STEPS TO SUCCESS

GOALS PROGRAMMED

CONTENT INTEGRATED

STRATEGIES 5 STEPS TO ROI FUN, TWEETable

eCommerce

Content

Social Media

QUESTIONS?