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BASED ON THE DATA FROM «TNS Russia» March 2011 – July 2012 THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA»
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Page 1: THE MAGAZINE «SEM’ DNEYIvanovo Obninsk Taganrog Vladikavkaz Cheboksary Ukhta Elets Kostroma Vyazma Petrozavodsk Makhachkala Yoshkar Ola Novorossiysk Kislovodsk Orenburg Novosibipsk

BASED ON THE DATA FROM «TNS Russia» March 2011 – July 2012

THE MAGAZINE«SEM’ DNEY

TV-PROGRAMMA»

Page 2: THE MAGAZINE «SEM’ DNEYIvanovo Obninsk Taganrog Vladikavkaz Cheboksary Ukhta Elets Kostroma Vyazma Petrozavodsk Makhachkala Yoshkar Ola Novorossiysk Kislovodsk Orenburg Novosibipsk

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THE

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A» «Sem’ dney TV-programma» is an illustrated entertainment magazine for all the family, containing TV listings.

It contains news about cultural and entertainment events in the world of television, cinema and show business. The magazine discusses celebrities of films, show business and sport.

Only exclusive materials, photos and interviews compiled by our own correspondents are included in the magazine «Sem’ dney TV-programma».

The representatives of the «Sem’ dney TV-programma» magazine report on major international cultural events such as the Oscar in the US, the Cannes Film Festival, Paris Fashion Week etc.

The magazine «Sem’ dney TV-programma» includes the fullest and most user-friendly TV guide for the week.

The advertising impact of the magazine «Sem’ dney TV-programma», which is read by all members of the family, lasts over 10 days.

In that way, the magazine «Sem’ dney TV-programma» is practically the only colour, illustrated and widely distributed family publication in Russia.

Circulation 980 000 – 1 070 000

Printed Russia Full colour 72 – 120 pages

Distribution retail, subscription

Regular columns 7Days Reports Colour Presentation My Star Tutti-Frutti Show The TV-network 7Days TV-programme Tete-a-tete Fashion The Little Nothings of Life A Glimpse at the Stars Top secret

Page 3: THE MAGAZINE «SEM’ DNEYIvanovo Obninsk Taganrog Vladikavkaz Cheboksary Ukhta Elets Kostroma Vyazma Petrozavodsk Makhachkala Yoshkar Ola Novorossiysk Kislovodsk Orenburg Novosibipsk

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A» D I S T R I B U T I O N O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »

«Sem’ dney TV-programma» is distributed through retail only.Moscow - approximately 650 000 copies. Moscow Region - approximately 135 000 copies.In Russia, the CIS and overseas - approximately 215 000 copies (21% of circulation) (41 000 copies are sold in St. Petersburg). According to the data of the distribution service in the large cities of the Russia, the following number of copies are sold (by the example of issue №17 of 27th April 2011, which circulation is 1 031 400 copies):Rostov-on-Don TverSmolensk KrasnodarTulaPyatigorskVoronezh Saratov N.NovgorodLipetskVladimir Kaluga Volgograd Belgorod TambovRyazanStavropol OryolKursk Kazan Vologda SamaraNalchikYaroslavlCherepovetsBryansk

IvanovoObninskTaganrogVladikavkazCheboksaryUkhtaEletsKostromaVyazmaPetrozavodskMakhachkalaYoshkar OlaNovorossiyskKislovodsk Orenburg NovosibipskArmavir SochiVolgodonskChelyabinskArkhangelskEkaterinburgYuzhno-Sakhalinsk

Circulation in CIS:

BelarusGeorgiaUkraine (Odessa)Bulgaria

15 900 14 900 13 050 12 200 10 500 8 800 7 600 7 330 7 250 7 200 6 800 6 700 6 600 6 100 5 650 5 600 5 300 3 850 3 800 3 300 3 100 2 830 2 660 2 600 2 600 2 600

2 500 2 260 2 100 1 750 1 750 1 740 1 500 1 400 1 400 1 300 1 300 1 300 1 130 1 100 1 100 1 050 1 050 1 020 800 550 520 340

3 440 1 500 500 200

Page 4: THE MAGAZINE «SEM’ DNEYIvanovo Obninsk Taganrog Vladikavkaz Cheboksary Ukhta Elets Kostroma Vyazma Petrozavodsk Makhachkala Yoshkar Ola Novorossiysk Kislovodsk Orenburg Novosibipsk

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A» T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

I. AVERAGE ISSUE READERSHIP IN MOSCOWWe have presented the data for the most popular weekly entertainment magazines and TV-guides as a percentage of the adult population of Moscow (10 050 400 people) and as total figures:1 Sem’ dney TV-programma 2 Antenna 3 Telenedelya 4 TV-Park5 Liza6 Otdokhni!7 MK-Bulvar 8 ОК!9 Hello!10 StarHit

II. HALF-YEAR AUDIENCE IN MOSCOWThe data for weekly entertainment magazines and TV-guides (as a percentage of the adult population of Moscow and as total figures):1 Sem’ dney TV-programma 2 Antenna 3 Liza 4 TV-Park5 Telenedelya6 Otdokhni!7 MK-Bulvar8 Hello! 9 ОК! 10 StarHit

«TNS Russia» interpreted the readership of these publications in half a year as being made up of adult Muscovites who «read or looked through the publication at least once in the six months.»

III. AVERAGE ISSUE READERSHIP IN RUSSIAA comparison of Average Issue Readership of weekly entertainment magazines based on the data from «TNS Russia» (NRS – Russia, March 2011 = July 2011):1 Sem’ dney TV-programma 2 Liza 3 Otdokhni! 4 TV-Park 5 StarHit6 MK-Bulvar7 OK!8 Hello!

Conclusion: the magazine «Sem’ dney TV-programma» has the largest readership among other weekly entertainment publications, outstripping the nearest competitors almost in two times.

21,8% 2 190 300 14,2% 1 428 200 11,5% 1 155 500 7,0% 706 000 6,2% 625 600 5,1% 516 900 4,8% 477 600 1,8% 184 100 1,8% 182 400 1,7% 173 000

42,5% 4 271 600 31,4% 3 158 800 25,1% 2 521 100 23,9% 2 398 600 23,2% 2 334 800 21,6% 2 173 800 12,8% 1 282 700 8,4% 847 200 7,1% 712 200 5,2% 524 900

6,4% 3 871 500 5,6% 3 365 800 2,9% 1 731 000 2,4% 1 470 800 1,5% 901 200 1,0% 615 500 0,9% 560 900 0,6% 386 300

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Average issue readership of the magazine «Sem’ dney TV-programma» is presented based on the data from «TNS Russia» (NRS-Russia, March 2011 – July 2012) in the major regions of Russia:

Region Average Issue Readership (people)Central South Privoljsky North-West Siberian Uralsky Far-East

From the NRS study, St.Petersburg (March 2011 – July 2012), cities (800+), Desember 2010 – October 2011, the data about the following cities is presented:

City Average Issue Readership (people)St. Petersburg Rostov-on-Don Novosibirsk VoronezhUfaKazan

2 950 700 452 200 189 000 144 800 90 500 31 000 13 300

110 600 58 900 35 500 26 200 25 700 24 200

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A» T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

IV. SOCIAL AND DEMOGRAPHIC CHARACTERISTICS OF THE READERSHIP

1. Sex

2. Age

Conclusion: the magazine «Sem’ dney TV-programma» interests the members of all age groups. However the regular readership consists of those aged between 25 and 44: the most consumer-active section of the population.

3. Working status - employed (62,7%).

4. Education

5. Income

Taking into consideration that the respondents in the course of the study do not willingly answer the question about their income, and comparing the average figures for Moscow, we made the following conclusions:1. The proportion of readers of the magazine «Sem’ dney TV-programma» with a high level of income was higher than the same figure in Moscow, whereas the proportion of readers with low income was significantly lower than average in Moscow.2. At least 50% of the readers are referred to the category of people with relatively high income.3. The proportion of readers with a high income is higher than the 11,3% stated in the category since the respondents deliberately lowered the information they gave.

older than

16–24

25–34

35–4445–54

55–64

older than 65

male

female

female male

high ppl. in Moscow

average ppl. in Moscow

low in Moscow

no answer

average

no answer

high

low

higher secondary inc.secondary

secondary

higher

incomplete secondary

16 – 24 (10,0%)

25 – 34 (19,5%)

35 – 44 (20,2%)

45 – 54 (21,0%)

55 – 64 (15,8%)

65 (13,6%)

(68,7%)

(31,3%)

(11,3% – 247 200 ) (10,9%)

(35,3% – 773 800 ) (34,8%)

(20,1%) (22,3%)

(33,3%)

(37,7%)

(60,1%)

(2,1%)

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0 50 100 150 200 250 3000 50 100 150 200 250 300

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A» T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

6. Financial status

A significant portion of the readers having a higher than average income is confirmed by the data on food stuffs spending (as a % of the family income):

Therefore, 80,6% of readers can be considered as a part of the sufficiently well-off group of the population.

Prosperous muscovites read:

7. Family purchasing capacity

Following on from this data, 90,6% of readers of the magazine «Sem’ dney TV-programma» are sufficiently well-off.

до 25% (prosperous) ppl.

25 – 50% (well-off) ppl.

50 – 75% (average) ppl.

more than 75% (poor)

no answer

can afford anything ppl.

can afford expensive items ppl.

have enough money for food and clothes ppl.

have enough money only for food

not enough money for food

no answer

prosperous

well-offaverage

poor

no answer

have enough money for food and clothes

can afford expensive items

have enough money

only for food

not enough money for food

no answer

can afford anything

Sem’ dney TV-programma

Antenna

Telenedelya

TV-Park

(21,9% –480 300 )

(38,5% – 843 100 )

(20,2% – 441 700 )

(9,1%)

(10,3%)

(3,7% – 81 700 )

(37,7% – 826 700 )

(49,4% – 1 081 700 )

(6,4%)

(1,2%)

(1,6%)

(21,7%)

(13,2%)

(10,2%)

(6,8%)

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0 50 100 150 200 250 300

0 50 100 150 200 250 300

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A» T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

Well-off muscovites (can afford expensive items) prefer:

Muscovites who can afford anything they want, who make up 3,6% of the adult population of the city, also prefer the magazine «Sem’ dney TV-programma» – 22,8% from this group read it. 16,5% read «Antenna», 8,8% read «TV-Park» and 13,4% read «Telenedelya».

8. Social status

The data on the quantity of readers of the magazine among the (co-) owners of businesses and the owners of individual businesses confirms the sufficiently high income of readers of the magazine «Sem’ dney TV-programma»:

Conclusion: thus, more than 85,0% of readers of the magazine «Sem’ dney TV-programma» can be considered members of the well-off group of the population.

Sem' dney TV-programma Antenna

Telenedelya

TV-Park

Sem' dney TV-programma ppl.

Antenna ppl.

Telenedelya ppl.

TV-park ppl.

(24,1%)

(14,2%)

(10,7%)

(7,3%)

(17,5% – 88 900 )

(10,1% – 51 500 )

(8,6% – 43 600 )

(5,9% – 30 200 )

Page 9: THE MAGAZINE «SEM’ DNEYIvanovo Obninsk Taganrog Vladikavkaz Cheboksary Ukhta Elets Kostroma Vyazma Petrozavodsk Makhachkala Yoshkar Ola Novorossiysk Kislovodsk Orenburg Novosibipsk

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A» P R O F I L E O F T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »

SEX/AGE

FINANCIAL STATUS

SOCIAL STATUS

Affinity index=100 (Muscovites 16+)

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A»V. CONSUMER CHARACTERISTICS OF THE READERSHIP

1. Availability of a car in the household

62,2% of readers of the magazine have cars. Moreover, 50,4% – have foreign-made cars, for Moscow this number is 45,2%.Moreover, 24,3% of Muscovites, owners of foreign-made cars, read the magazine «Sem’ dney TV-programma» (14,3% read «Antenna»; 7,7% read «TV-Park», and 11,0% read «Telenedelya»).

2. Trips abroad

3,2% of readers took business trips abroad in the last half a year (3,3% of the total Muscovites) and 20,2% of readers spent holidays abroad (16,0% of the total Muscovites). 21,3% of all Muscovites, who took business trips abroad in the last half a year are readers of the magazine «Sem’ dney TV-programma» (5,8% read «TV-Park»; 10,3% read «Antenna» and 7,5% read «Telenedelya»).

3. Leisure (within the last month)

We have compared the figures for how readers of the magazine «Sem’ dney TV-programma» and Muscovites in general spend their time:

Readers of the magazine Muscovites «Sem’ dney TV-programma» visit theatrescinemasrestaurants, cafe sport clubsbeauty salons

4. Usage of a computer (within the last month)

80,2% of readers of the magazine «Sem’ dney TV-programma» use computers, for Moscow this figure is 77,1%.70,4% of readers have personal computer at home, that indicates high income of «Sem’ dney TV-programma» magazine audience.Moreover, 22,7% of Muscovites who used a computer within the last month read the magazine «Sem’ dney TV-programma» (14,5% read «Antenna», 7,0% read «TV-Park» and 11,2% read «Telenedelya»).

Conclusion: consumer characteristics and way of life of the magazine «Sem’ dney TV-programma» readership confirm a higher standard of living of readers than average in Moscow. Moreover, the most well-off group of Muscovites prefer the magazine «Sem’ dney TV-programma» to other entertainment weekly magazines.

T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

20,0% 17,0% 44,7% 36,7% 60,7% 52,8% 17,9% 16,8% 25,1% 16,9%

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110 50 100 150 200 250

0 100 200 300 400 500

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A» T H E R E A D E R S H I P O F T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »Information Studies by «TNS Russia» National Readership Survey, Moscow (16+), March 2011 – July 2012 (NRS 2012/3)

VI. EXCLUSIVE READERSHIP OF ENTERTAINMENT MAGAZINES

Exclusive readership is a part of average issue readership, which comprises people, who read or look through only magazine X from a group of magazines.

VII. LOYAL READERS OF ENTERTAINMENT MAGAZINES

The proportion of Muscovites in the readership of the magazine, who read all or almost all of the issues regularly:

Sem’ dney TV-programma Antenna

Telenedelya

TV-Park

MK-Bulvar

Liza

Otdokhni

Star Hit

Hello!

OK!

Sem’ dney TV-programma Telenedelya

Antenna

TV-Park

MK-Bulvar

Liza

Otdokhni!

OK!

Star Hit

Hello!

(16,6%) (12,9%)

(9,2%)

(4,3%)

(3,2%)

(2,9%)

(2,8%)

(1,0%)

(1,0%)

(1,0%)

(41,2%) (36,6%)

(34,0%)

(25,5%)

(24,1%)

(22,4%)

(18,7%)

(17,8%)

(17,5%)

(17,3%)

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A D V E R T I S I N G I N T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A » , 2 0 1 2

STANDARD PLACEMENT

Size cost, RUR1/1 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 1/16 page 2-я cover 4-я cover

SPECIAL PLACEMENT IN THE PROGRAMME GRID

Size cost, RUR1 block (41x40 mm, horizontal) 2 blocks (84х40 mm, horizontal) 3 blocks (127х40 mm, horizontal) Large block (84х70 mm, horizontal)

Attention! Rates do not include VAT.

MARKUPS FOR THE ADVERTISING POSITIONING

Item MarkupBefore TV programs grid, right page Before TV programs grid, right page, one layout on a page – for 1/2 of page First 1/1 or 1/2 of page in one issue First advertising of a definite product category On the 3rd page – Only for 1/6 of page Before TV programs grid On the right page

One layout on a page In a definite column without page choice Under horoscope, crossword puzzle – for 1/2 of page Successively 2 layouts before TV programs grid (only for sizes of 1/3 page and more) Successively 2 layouts (only for sizes 1/3 page and more) On spread before TV programs grid (only for layouts of 1/4 page and more) On spread (only for layouts of 1/4 page and more) On spread for 1/1 On the first and central spreads for 1/1 page

SPECIAL PLACEMENT IN PROGRAMS GRID

Item MarkupBefore TV programs grid with place choice Before TV programs grid for Friday, Saturday, Sunday on the right page Successively up to 7 layouts on the right page On spread before TV programs grid (only for layouts 1/4 of page and more) On spread of TV program for workdays On spread of TV program for Friday, Saturday, Sunday

Deadlines: for original layouts production – 21 day before the issue date, for ready digital layouts with a print out only – 16 days before the issue date. Advertising rates do not include the layouts production.The Publishing House reserves the right to refuse the placement of the advertisement in case it does not correspond to the ethic requests produced.

THE

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A» 885 000 530 000 400 000 268 000 172 000 140 000 92 000 1 070 000 1 220 000

51 000 98 000 123 000 140 000

15%

15% 15% 15% 15% 10% 10%

10% 10% 10% 15% 10% 15%

10% 15% 20%

10%

15% 10%

10% 15%

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A D V E R T I S I N G I N T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A » , 2 0 1 3

STANDARD PLACEMENT

Size cost, RUR1/1 page 1/2 page 1/3 page 1/4 page 1/6 page 1/8 page 1/16 page 2-я cover 4-я cover

SPECIAL PLACEMENT IN THE PROGRAMME GRID

Size cost, RUR1 block (41x40 mm, horizontal) 2 blocks (84х40 mm, horizontal) 3 blocks (127х40 mm, horizontal) Large block (84х70 mm, horizontal)

Attention! Rates do not include VAT.

MARKUPS FOR THE ADVERTISING POSITIONING

Item MarkupBefore TV programs grid, right page Before TV programs grid, right page, one layout on a page – for 1/2 of page First 1/1 or 1/2 of page in one issue First advertising of a definite product category On the 3rd page – Only for 1/6 of page Before TV programs grid On the right page

One layout on a page In a definite column without page choice Under horoscope, crossword puzzle – for 1/2 of page Successively 2 layouts before TV programs grid (only for sizes of 1/3 page and more) Successively 2 layouts (only for sizes 1/3 page and more) On spread before TV programs grid (only for layouts of 1/4 page and more) On spread (only for layouts of 1/4 page and more) On spread for 1/1 On the first and central spreads for 1/1 page

SPECIAL PLACEMENT IN PROGRAMS GRID

Item MarkupBefore TV programs grid with place choice Before TV programs grid for Friday, Saturday, Sunday on the right page Successively up to 7 layouts on the right page On spread before TV programs grid (only for layouts 1/4 of page and more) On spread of TV program for workdays On spread of TV program for Friday, Saturday, Sunday

Deadlines: for original layouts production – 21 day before the issue date, for ready digital layouts with a print out only – 16 days before the issue date. Advertising rates do not include the layouts production.The Publishing House reserves the right to refuse the placement of the advertisement in case it does not correspond to the ethic requests produced.

900 000 540 000 410 000 270 000 180 000 145 000 94 000 1 100 000 1 240 000

52 000 99 000 125 000 145 000

15%

15% 15% 15% 15% 10% 10%

10% 10% 10% 15% 10% 15%

10% 15% 20%

10%

15% 10%

10% 15%

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A» A D V E R T I S I N G I N T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A » , 2 0 1 2 – 2 0 1 3

DISCOUNTS FOR PLACING THE ADVERTISEMENTS IN THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA», 2012

Quantity of insertions Discount23 – 5 6 – 9 10 – 11 12 – 17 18 – 23 24 – 35 36 – 47 48 and more

Advertising agencies are granted with 15% discount.

DISCOUNTS FOR PLACING THE ADVERTISEMENTS IN THE TELEVISION PROGRAMME GRID

The discount for the quantity of insertions placed in the text section of the weekly magazine and blocks in the grid for one advertiser is considered on an individual basis for each part ordered. The discounts are calculated in accordance with scale of discounts for 2012 – 2013.

3% 6% 8% 10% 12% 14% 17% 20% 22%

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RATES FOR PLACING AN ADVERTISEMENT ORDER ON THE FIRST COVER OF THE MAGAZINE «SEM’ DNEY TV-PROGRAMMA», 2012 – 2013

The cost of placing an advertisement order on the first cover – 570 000 RUR.Rates do not include VAT.Discounts for multiple advertisements:

6 – 11 insertions 12 – 23 insertions more than 24 insertions

Advertising agencies are granted with 15% discount.

A further discount – is available if a company places an advertisement in the inner pages for no less than 12 publications within a calendar year – for the placement of an order there is a further 2% discount.

THE SIZE OF THE ADVERTISEMENT ORDER

Size of the document: 41х41 mm.Diameter: 60,5 mm.Coordinates of the centre with reference to the upper left edge of the advertisement: х = 31 mm, у = 31 mm.The document should have 5 mm for the trimming from the right side and from the bottom. When preparing an advertisement in Adobe Photoshop the file must be created using the Path for circumference.TH

E MA

GAZIN

E«S

EM’ D

NEY

TV-PR

OGRA

MMA»

5% 10% 15%

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A» A D V E R T I S I N G I N T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A »

RATES FOR TEXT ADVERTISEMENTS IN «SEM’ DNEY TV-PROGRAMMA», 2012 – 2013

1. Individual advertising Rate, RUR All headings except «Miscellaneous» for «Miscellaneous» heading1 word (or phone number)* 1 capital lettered word 1 bold word(or phone number) Frame Fill the background

2. Corporate advertising Rate, RUR1 word (or phone number)* 1 capital lettered word 1 bold word (or phone number) Frame Fill the background

* e-mail or webpage is charged as a word.

Not including VAT (18%).

The Publishing House reserves a right to refuse advertisement placement in case it does not correspond to the requirements.

First 5 advertisements in a heading are extra charged:

Rate, RURPositions «Health» and «Miscellaneous» Other headings headingsFirst Second Third Fourth Fifth Last

Additional information: +7 (495) 753-81-05.

340 450 400 500 450 570 1000 1000 1000 1000

500 550 600 1000 1000

+100% +30% +75% +25% +50% +20% +40% +15% +30% +10% +10% +10%

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1/1270x337 (обрезной формат)

1/379x296

1/2120ı296

1/4120x146

1/679x146

1/2245x146

1/3245x96

1/1658x71

1/6120x96

1/4245x71

1/858x146

1/8120x71

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A»NON-BLEED SIZES

1/2 horizontal 245х146 vertical 120х2961/3 horizontal 245х96 vertical 79х2961/4 horizontal 245х71 vertical 120х1461/6 horizontal 120х96 vertical 79х1461/8 horizontal 120х71 vertical 58х1461/16 vertical 58х711/32 horizontal 58х331/64 horizontal 58х151 block in the TV guide grid 41х402 blocks in the TV guide grid 84х403 blocks in the TV guide grid 127х40big block in the TV guide grid 84х70discount coupon «classified» section 125х46double coupon «classified» section 125х103triple coupon «classified» section 125х159

BLEED SIZES (TRIM SIZE)

1/1 220х337 +5 mm for the trimming1/2 horizontal 270х166 +5 mm for the trimming vertical 136х337 +5 mm for the trimming1/3 horizontal 270х119 +5 mm for the trimming vertical 94х337 +5 mm for the trimming1/4 horizontal 270х94 +5 mm for the trimming1/4 horizontal, in the TV guide grid 270х78 +5 mm for the trimming

BASIC ADVERTISING OPTIONS

S I Z E S O F T H E O R I G I N A L L A Y O U T S

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I S S U E D A T E S A N D T H E D E A D L I N E S F O R P R O V I D I N G T H E I N S E R T I O N O R D E R S A N D O R I G I N A L L A Y O U T S I N T H E M A G A Z I N E « S E M ’ D N E Y T V - P R O G R A M M A » I N 2 0 1 2

№№ date deadline deadline for deadline for providing advertisements for providing insertion orders cancellation and the original the changes of sizes layouts1 04 January 15 Dec 2011 20 Dec 2011 20 Dec 20112 11 January 22 Dec 2011 26 Dec 2011 26 Dec 20113* 18 January 28 Dec 2011 27 Dec 2011 27 Dec 20114* 25 January 10 January 11 January 11 January5 01 February 12 January 17 January 17 January6 08 February 19 January 24 January 24 January7 15 February 26 January 31 January 31 January8 22 February 02 February 07 February 07 February9 29 February 09 February 14 February 14 February10* 07 March 16 February 21 February 21 February 11 14 March 22 February 28 February 28 February 12* 21 March 01 March 06 March 06 March13 28 March 07 March 13 March 13 March14 04 April 15 March 20 March 20 March15 11 April 22 March 27 March 27 March16 18 April 29 March 03 April 03 April17 25 April 05 April 10 April 10 April18 02 May 12 April 17 April 17 April19 09 May 19 April 24 April 24 April20* 16 May 26 April 02 May 07 May21* 23 May 03 May 08 May 09 May22 30 May 10 May 15 May 15 May23 06 June 17 May 22 May 22 May24 13 June 24 May 29 May 29 May25 20 June 31 May 05 June 05 June26 27 June 07 June 13 June 13 June27 04 July 14 June 19 June 19 June28 11 July 21 June 26 June 26 June29 18 July 28 June 03 July 03 July

30 25 July 05 July 10 July 10 July31 01 August 12 July 17 July 17 July32 08 August 19 July 24 July 24 July33 15 August 26 July 31 July 31 July34 22 August 02 August 07 August 07 August35 29 August 09 August 14 August 14 August36 05 September 16 August 21 August 21 August37 12 September 23 August 28 August 28 August38 19 September 30 August 04 September 04 September39 26 September 06 September 11 September 11 September40 03 October 13 September 18 September 18 September41 10 October 20 September 25 September 25 September42 17 October 27 September 02 October 02 October43 24 October 04 October 09 October 09 October44 31 October 11 October 16 October 16 October45 07 November 18 October 23 October 23 October46 14 November 25 October 30 October 30 October47* 21 November 01 November 06 November 06 November48* 28 November 08 November 13 November 13 November49 05 December 15 November 20 November 20 November50 12 December 22 November 27 November 27 November51 19 December 29 November 04 December 04 December52 26 December 06 December 11 December 11 December

* changes are possible during the year

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