Atticus | Diana | Jack | Joel | Karissa | Martin

Monday, April 23, 12

A simplistic, stylish bottle:

Fair-trade, handwoven textile flush against aluminum hard shell, cap to match.

Helps fund water projects around the world. Provides consistent buyer for textile makers.

The MAJI Project

Monday, April 23, 12

Differentiation

Monday, April 23, 12

An International Bottle.

Use of authentic, Ghanian textiles provides makers with a consistent, reliable buyer of their goods.

For every 20th MAJI canteen sold, one person will gain access to clean drinking water.

Monday, April 23, 12

Monday, April 23, 12

Media attention makes it trendy.

Water bottles are virtually identical. Why not buy the bottle that helps others?

Consumers want to like

MAJI.

Affect and associate with our impact.

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Unified Aesthetic. Inspired by affected region, highly recognizable, reminiscent of cause, consistent with look and feel of our company and charitable partners.

www.majibottle.com

Official Store - MAJI Bottle

Monday, April 23, 12

Revenue Tree

Monday, April 23, 12

Revenue Tree

Total AddressableMarket (TAM)= $46 million

Water bottlessold/year

Selling Price= $25.00

Average Cycle= 5 years

Number of bottles per cycle= 2 bottles

Bottles bought per year

Implied Premium Market= 9 million

Percentage of Americans in college2

= 41.3%

Americans between 18 and 44 years3

= 113 million

Percent of American households making $100k or more per year3

= 27.9%

Percentage of Americans that recycle1

= 70%

1 Taken from It’s Easy to Recycle (http://www.itseasytorecycle.org/statistics.cfm)2 Courtesy of the National Center for Educational Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372).3 Value taken from the 2010 U.S. Census (http://factfinder2.census.gov)

Monday, April 23, 12

1 Taken from It’s Easy to Recycle (http://www.itseasytorecycle.org/statistics.cfm)2 Courtesy of the National Center for Educational Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372).3 Value taken from the 2010 U.S. Census (http://factfinder2.census.gov)

Revenue Tree

Implied Premium Market= 9 million

Percentage of Americans in college2

= 41.3%

Americans between 18 and 44 years3

= 113 million

Percent of American households making $100k or more per year3

= 27.9%

Percentage of Americans that recycle1

= 70%

Monday, April 23, 12

Revenue Tree

1 Taken from It’s Easy to Recycle (http://www.itseasytorecycle.org/statistics.cfm)2 Courtesy of the National Center for Educational Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372).3 Value taken from the 2010 U.S. Census (http://factfinder2.census.gov)

Total AddressableMarket (TAM)= $46 million

Water bottlessold/year

Selling Price= $25.00

Average Cycle= 5 years

Number of bottles per cycle= 2 bottles

Bottles bought per year

Implied Premium Market= 9 million

Percentage of Americans in college2

= 41.3%

Americans between 18 and 44 years3

= 113 million

Percent of American households making $100k or more per year3

= 27.9%

Percentage of Americans that recycle1

= 70%

Monday, April 23, 12

Conservatively estimated our market share at 2% because market leaders also target our demographic.

Market Share

$928,084First Year Revenue

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Five Year Production

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Profit and Loss

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Our Numbers

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Distribution

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Online only. No physical products in stores for the first five years. Save on distribution costs. Design the packaging experience.

www.majibottle.com

Official Store - MAJI Bottle

Monday, April 23, 12

www.majiproject.com

Official Store - MAJI Project

+ More space to highlight our mission and introduce our product. Generate buzz online, drive traffic to the website.

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Monday, April 23, 12

Monday, April 23, 12

Monday, April 23, 12

Profit and Loss

Aluminum puck

Canvas from Africa

Waterproof treatment

Cap

Monday, April 23, 12

4”

10.2”

40.84 in2

Monday, April 23, 12