The Mall PhenomenonRetail Sales in U.S. Shopping Centers 1
Average Spending per Mall Visit 1 (by Ethnicity)
Overview• There are 98,791 shopping centers in the United States.
• 2,474 shopping centers are over 400,000 square feet.
• 505 shopping centers are over 1 million square feet.
Shopping Habits 1
• 197 million adults visit a shopping center each month. They represent 94% of the adult population in the U.S.
• 75% of all Americans visit a mall at least once a month. 2
• Shopping malls have become the third most frequented location for Americans, after home and work. 2
• Shopping malls have become community centers for social and recreational activities.
• On average, shoppers visit 2.9 times per month and stay 1 hour and 17 minutes.
• The average number of stores entered per visit is 2.9.
• On average, a purchase is made in nearly half of all stores visited (45%).
1000
1500
2000
2500
6
8
10
12
0
10
20
30
40
50
60
70
80
0
30
60
90
120
150
1995
2000
2001
2002
2003
2004
2005
2006
$2.5
$2
$1.5
$1
$1.3
$1.69
$1.75$1.8
$1.88$2
$2.11
$2.25
1000
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2000
2500
6
8
10
12
0
10
20
30
40
50
60
70
80
0
30
60
90
120
150
Visits per Quarter by Age 11000
1500
2000
2500
6
8
10
12
0
10
20
30
40
50
60
70
80
0
30
60
90
120
150
14-1
7
18-2
4
25-3
4
35-4
4
45-5
4
55-6
4
65+
12
10
8
6
11.7
Vis
its p
er Q
uart
er (M
illion
)
10.2
8.4
7.8
8.1
7.8
9.3
White AfricanAmerican
Hispanic Asian
Department Stores
Mall Shop
Food
$70
$60
$50
$40
$30
$20
$10
Aver
age
Spe
ndin
g
44.9
0 47.9
08.
20
42.8
0
44.2
07.8
0
54.6
0
52.8
0
9.50
40.5
061
.1010
.90
Dol
lars
(Tril
lion)
The Mall Phenomenon
Source: 1-ICSC, 2-Journal of Shopping Center Research
Average Time Spent Shopping 1
General Shopping/Browsing: 1 hour 27 minutes Specific Purchase/Store: 1 hour 9 minutes Special Event: 1 hour 27 minutes Other Purpose: 1 hour 8 minutes
Purchases made in Time Spent Shopping 1
Time Spent Shopping Amount Spent Less than 30 minutes $50.90 31-60 minutes $79.10 61-120 minutes $126.70 121-180 minutes $163.20 180+ minutes $161.50
Buying Patterns1
• On average, shoppers spend $99.90 per visit and average $3,477 in annual expenditure at a mall.
• Spenders average $117.50 per visit.
• Shopper spending at malls increased from $53 in 1995 to $99 in 2006.
• Of the $99.90 spent by shoppers per visit, 45% is spent at major department stores. The remaining 55% is divided among non-food specialty stores and food stores.
• 85% of all shoppers make at least one purchase each visit.
• 61% of all shoppers go to malls without a predetermined store in mind.
• 40% of all shoppers are browsers. They spend an average of $104.20 per trip, more than shoppers with a specific purchase in mind ($99.40).
• Impulse purchases are made primarily in mall shops.
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0
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6
8
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12
0
10
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0
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150
Primary Purpose of Visit 1
General Shopping
or Browsing 40%
Restaurant/Food 6.5%
Specific Store 18%
Special Event Movie
Other Purpose 14.5%
Specific Purchase 21%
14-1
7
18-2
4
25-3
4
35-4
4
45-5
4
55-6
4
65+
Average Expenditure per Trip by Age 1
$150
$120
$90
$60
$30
Aver
age
Spe
ndin
g
$60
$75
$109
.50
$125
$108
.70
$109
.20
$83.
80
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