Photo Challenges[ learn what most marketers get wrong ]

The Marketer’s Guide to

Photo challenges are the most engaging activity on social media.

1

A great example is #JJ, the largest, most thriving community on Instagram.

33.7 million photos are tagged #JJ.

#JJ’s photo challenges attract millions of viewers and

looking to connect with their community on social.

8,000 entrants / day

Photo challenges from companies see

in engagement on social media.

143% increases

Photo challenges are the answer for sourcing photos

for your marketing.

2

The average company wastes

Source: Glassdoor

$14,150 / yearin the time that they pay designers to search for photos.

Leverage photo challenges to get authentic, real world photos

sent directly to you.

You can crowdsource photos to build out a library of images.

Honeymoon travel registry startup Wanderable found 75+ images for their website.Read the case study.

BUT

What most companies get wrong with using #hashtags

for photo challenges is…

They get low quality, off topic photos submitted to the #hashtag.

3

And they can’t easily license any UGC for future marketing.

CREATE A CHALLENGE

Partner with Twenty20 for the tools to run a legally tight, kickass photo challenge.

SAVE TIME SEARCHING FOR STOCK PHOTOS

Why run better photo challenges?

1. Drive engagement on social media. 2. Build your image library for your

marketing team & save time. 3. Get commercially cleared legally tight

images by partnering with Twenty20.

Conclusion

CREATE A CHALLENGE

Send out 250K+ photographers to take the authentic, real-world photos you need.

Your source for real-world, authentic images. No more boring stock.

Created by the team at Twenty20.

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CREATE A CHALLENGE

Get thousands of authentic, real-world photos submitted to you.