The Marketer's

Guide to Taking Your

Website Mobile Relevant, Compelling Mobile Experiences that Drive Results

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Introduction

− Next Generation CMS software,

combining web content

management, email marketing and

multi-channel campaign

management.

− All delivered in the cloud.

− Over 200 customers in industries

including software and technology,

higher education, healthcare and

sports and entertainment.

− Marketing Services at the intersection

of art and science.

− Integrated offering including:

• brand development

• digital strategy

• website redesign

• social media

• advertising and communications

• analytics and optimization

Introducing Sagar Jani

− Digital Strategist at Station X.

− Expertise:

− Digital marketing, CMS, Mobile,

Analytics

− Worked on:

− Microsoft US

− Knorr

− Becel

− Lipton

− Mercedes

− 7-Eleven

1. Mobile Landscape

2. Apps and Mobile Sites

3. Best Practices

4. Content Strategy

5. Showcase

THE MOBILE LANDSCAPE

MOBILE PHONES IN THE

WORLD

5 Billion

comScore Research, 2011

comScore Research, 2011

Microsoft Tag, 2011

Microsoft Tag, 2011

Where Do People Use Mobile Devices?

Compete.com’s Quarterly Smartphone Intelligence, 2010

WHY YOU NEED A

MOBILE SITE

Compuware, "What Users Want from Mobile," 2011

Compuware, "What Users Want from Mobile," 2011

MOBILE SEARCHES

HAVE GROWN BY

4X SINCE 2010

Google’s GoMo Initiative, 2011

MOBILE WEB ISN’T GOING

TO BE HUGE

… IT ALREADY IS!

77% of top companies’

sites take more than 5

seconds for initial load

79% of Google

advertisers don’t have a

mobile optimized site

Compuware, "What Users Want from Mobile," 2011

80% of mobile users would visit websites more

frequently if they were

quick-to-load and reliable

BUT, there’s a silver lining

iLocal Search research, 2011

PEOPLE ARE DOING

MORE STUFF ON MOBILE

WEB

…LIKE BUYING

DIAMONDS!

LINKS

DON’T

OPEN

APPS!

YOU’RE ONLY AS STRONG AS

YOUR WEAKEST LINK

WITH EVERY UNOPTIMIZED

LINK, YOU RISK

PERPETUATING A NEGATIVE

IMPRESSION

OF YOUR BRAND!

GPS

CAMERA

CONTACTS CALENDAR

GRAPHICS

ADVANCED UI

MONETIZATION

ACCELEROMETER

Deloitte study, 2011

WHAT DO USERS PREFER?

Research by Dan Zarrella, 2011 <http://danzarrella.com>

WHERE DO I START?

Google’s GoMo Initiative, 2011

CREATE PUBLISH GOVERN

LakelandCollege.ca

7elevenkonablendcontest.ca

fiatcanada.com

kayak.com

childfund.org

Contact Us for a

FREE

Consultation!

Want to see Marqui in

action?

Join us at any of our

live product demos.

First session begins

tomorrow!

Q & A

Sagar Jani, Digital Strategist

Station X

Sagar.Jani@stationx.co

Richard Sharp, VP Marketing

Marqui

Richard.Sharp@marqui.com

DM us on Twitter at

www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx