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The Marketing Parthenon 5 High Impact Lead Generation Strategies
The Marketing Parthenon 5 High Impact Lead Generation Strategies
The Marketing Parthenon
5 High Impact Lead Generators
Quick Question?
The Marketing Parthenon
5 High Impact Lead Generators N E T W O R K I N G
1. Networking
• Make networking part of your schedule. (plan weekly networking events you will attend)
• Use the host to guide you to the right people to speak with.
• Its all about them first (2 key questions to utilize when meeting a contact)
• Who is your ideal client?
• How can I best generate leads for you?
• Create the opportunity to explain what it is you do.
• Always leave the meeting with your next step in place.
The Marketing Parthenon
5 High Impact Lead Generators L I N K E D I N
N E T W O R K I N G
2 Quick Questions?
2. Agent Connections
• Properly leverage existing connections
• Research new targets outside of LinkedIn
• Locate targets on Linked In
• Send personal message
• Move relationship forward to a meeting
The Marketing Parthenon
5 High Impact Lead Generators L I N K E D I N
O P E N
H O U S E S
N E T W O R K I N G
• What is the goal when you visit an agent open house?
• Points of discussion:
• Generate more leads and attendance
• Discuss open house as a listing marketing tool
• Offer support for the open house – (how to make it special)
• Schedule further discussion
3. Visiting and Leveraging Open Houses
The Marketing Parthenon
5 High Impact Lead Generators R E F F E R A L
M T R X
L I N K E D I N
O P E N
H O U S E S
N E T W O R K I N G
4. The Referral Matrix
• Go beyond “borrower” thinking
• Expanding your referral partner network is easier than you think
• What professionals in your sphere do you have a strong relationship with?
• Ask for the introduction or names to their sphere of “professionals”
• Make the calls and advance to a meeting
Attorney
Attorney
Financial Planner
Insurance Agent
Accountant
Realtor
Contractor
Financial Planner
Attorney
Financial Planner
Insurance Agent
Accountant
Realtor
Contractor
The Marketing Parthenon
R E F E R
M A T R I X
5 High Impact Lead Generators H O S T
B E N E F I T
L I N K E D I N
O P E N
H O U S E S
N E T W O R K I N G
5. Host Beneficiary Relationships
• A “host” is a partner who has a database which contains potential clients for you. (Attorneys, Accountants, etc…)
• A marketing plan that benefits both the host and you.
• Marketing campaign to the host’s database with a direct benefit to the host to increase their business / value.
• Drive the clients back to the host first, not to YOU!
• Face to Face Personal Training and Coaching • 30+ COMPLETE High Impact No Cost / Low Cost Lead Generators • Receive my personal scripts, letters, emails, etc… • Deliver the Most Powerful Presentation of Your Career (TUAPP) • Overcome Any Objection or Challenge (Lender, In-house LO, Rate, Fees) • Recapture 10+ Hours of Your Time • And So Much More…
ULTRA PRIVATE – ONLY 10 STUDENTS
www.OriginationBreakthrough.com (Save $300 with “NMPU”)
To request a FREE Introductory Coaching Session or to Inquire About a Private Company Contact Me Directly:
www.RVIStrategy.com or
Call 888.979.NMPU (6678) Ext. 801
