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The Marketing Power of Social Media

Date post: 17-Oct-2014
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Why Businesses can't ignore Social Media Marketing anymore! Why and how use Social Media
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The Power of Social Media Marketing
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Page 1: The Marketing Power of Social Media

The Power of Social Media Marketing

Page 2: The Marketing Power of Social Media

What What is Social Media Marketing ?

Social Media Marketing (SMM) is the process of

generating interest and excitement in a Brand,

product or service through various Social Media Platforms by creating

valuable branded content and promoting it.

Page 3: The Marketing Power of Social Media

WhoWho Uses Social Media?

0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%)

35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)

Page 4: The Marketing Power of Social Media

Who Who Uses Social Media?

79% of the Top 100 Companies in the Fortune Global 500 index

The Global Social Media Check Up 2010, Burson-Marsteller

70% of small and medium businesses (USA)

Access Markets International Partners

twitterfacebookYoutube

Page 5: The Marketing Power of Social Media

What What is Social Media Marketing about?

•Watch•Discover•Build SM Strategy•Ask to follow

Page 6: The Marketing Power of Social Media

Why Why Use Social Media Marketing?

Average cost of producing 30-second national TV commercial $350,000

Only 18 % of traditional TV campaigns generate a positive ROI

Page 7: The Marketing Power of Social Media

Why Why use Social Media Marketing?

Social Media Marketing = Low Cost Marketing

Page 8: The Marketing Power of Social Media

Who uses Social media?

Page 9: The Marketing Power of Social Media

What What use Social Media for?Most popular business uses of social media

(social media report, Josh Gordon – Selling 2.0)

Page 10: The Marketing Power of Social Media

How How to use Social Media?Create a FACE

Listen and Respond !

ValuesPhilosophy

Brand

Page 11: The Marketing Power of Social Media

How How to use Social Media?

Barack Obama 5 million FANSFANS on Social Media

5,4 million CLICKEDCLICKED on a “I voted for Obama facebook button”

Page 12: The Marketing Power of Social Media

How How to use Social Media?“You can’t just say it. You have to get the

people to say it to each other.” – James Farley, CMO Ford

Page 13: The Marketing Power of Social Media

How How to use Social Media?

Page 14: The Marketing Power of Social Media

How How to use Social Media?

Page 15: The Marketing Power of Social Media

How How to use Social Media?Social Media is not Free !!!

1. It takes People.

2. It takes Technology.

3. It takes Time.

Page 16: The Marketing Power of Social Media

How How to Measure Social Media?Social Media ROI

Define Success Metrics

• Qualitative Goals

• Quantitative Goals

Page 17: The Marketing Power of Social Media

How How to Measure Social Media?SM Goals

SM Activities are Easy to Monitor and Hard to Proof (ROI)

Page 18: The Marketing Power of Social Media

Social Media Marketing Benefits BenefitsIncrease Search Engine Rankings

(especially content on Twitter, Facebook, and LinkedIn)

SEO Benefits Friendfeed, Digg, and Mixx Dofollow

Easy Brand Monitoring Alert Tools

Generate Site Traffic: Increase Sales

Niche Marketing: Create strategies based on addressing

individual interests

Page 19: The Marketing Power of Social Media

Social Media Marketing is:Social Media Marketing is:Time Consuming

Not to 100 % ControllableEvolutional

Effective Cheap

Easy to MeasureEasy to Monitor

RealtimeCreative

Fun

Thank you for your attention twitter.com/MiriWobo

Page 20: The Marketing Power of Social Media

Follow me:Follow me:

SM links: twitter@MiriWobo

Web 2.0 Blog: www.miriwobo.posterous.com/

SM& SEO Best Practice: www.insidesocialmedia.posterous.com/


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