The Martin Five Poll

3 Behavior Design Techniques to Achieve [>70% Retention] in

Your Texting ProgramsAndrew Martin | Stanford ‘13 | @amartinSU13 | amartin6@stanford.edu

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

12 3

3 Simple Texts

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Keep it simple,stupid.

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Make it social.

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Put Hot Triggers in the Paths of Motivated People

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Keep it simple,stupid.

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Why? Wait for it….

The Pilot

1. Simple

2. Social3.

PHTPMPYou

People are lazy!

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Hope / Fear

Pleasure / Pain

Social Acceptance / Rejection

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Keep it simple,stupid.

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Make it social.

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Hope

Pleasure

Social Acceptance

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Put Hot Triggers in the Paths of Motivated People

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Why does this matter to me?

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Employee Stress

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Eating Healthy

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

The Pilot

1. Simple

2. Social3.

PHTPMPYou

Thanks. Any questions?

Andrew Martin T | @amartinSU13E | amartin6@stanford.edu