The Maxim Creative Group

how it works

Maxim.

How it works.

Contents

1/ What We Do

2/ Our Services

3/ Our Sectors

4/ Our Process

5/ Our Work

We are a proven leading design, manufacture & fit out company who provide creative & unique interior solutions.

We offer every aspect of fit out, from interior strategy to logistical planning, conceptual and graphic design to full working and architectural drawings. With vast experience in all areas of interior design & construction, we are able to deliver a full one-stop interior fit out facility for our clients. We cover all aspects of fixtures and fittings, as well as specialising in interior communications such as point of purchase and point of sale. A comprehensive installation service comes as standard and we can deliver on any job, no matter the size.

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The Maxim Creative GroupThe Maxim Creative Group

Hello,

We

Are

Max

im.

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The Maxim Creative Group

What We Do.

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What We Do.

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“Maxim have given us a greater understanding of our business and helped us to realise the potential of our brand. I would recommend them time and again”

C . Ball - Inside Track

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We provide exemplary services essential to the development, creation and care of interior fit-out; from design, conception and development, through manufacture to construction and maintenance. We work in sectors including retail, office & workplace, leisure & hospitality as well as offering a bespoke display service.

At Maxim we seek to inspire & reinvent. Ideas are at the forefront of what we do and we are fiercely passionate about creating the right idea for your brand. An essential part of our process is research and at Maxim we work hard to identify your competitors, target audience and brand aspirations. This helps us gain an idea of the position of your brand, of what you do and where you want to be. This thorough preparation is integral to generating a unique outcome tailored to your business.

Wha

t We

Do.

Wha

t We

Do.

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We believe that the conceptual, ideas driven service we offer is invaluable in giving you a competitive advantage and will ultimately help you to realise your potential. We seek to champion your brand through creativity, generating outstanding and carefully considered environments that will enhance your business.

We keep up to date with the latest trends and insights so we can deliver informed solutions that will not only be relevant to your brand, but keep you ahead of the curve. We want to work with people who believe in big ideas that enhance businesses and we believe that this collaborative approach sets us apart from the competition.

Maxim have been working in the design and build industry for over 20 years and this wealth of experience has taken us on a great many journeys with our clients and we are always looking ahead to the next challenge.

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Our Services.

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Our Services.

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At Maxim We offer all the latest design and space planning techniques including 2D and 3D design, mood board and product samples to help you visualise the end result. We offer help and advise on the use of materials, colour-ways, lighting, graphics and sign-age to achieve a complete look.

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The Maxim Creative GroupOur Services Our Services

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At Maxim we operate inside a 72,000 Sq Ft industrial mill. This gives us the capability to take on large contracts that include international and nation wide roll-outs as well as small one of a kind contracts.

We have Metal, Timber and Plastics departments. This allows us to offer our clients a vast number of materials and finishes in order to suit every need. Maxim put 100% into every contract we take on and will maintain the drive to finish every job to the highest possible standard.

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The Maxim Creative Group Our ServicesOur Services

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Our clients expect great service and shop fitting of the very highest standard. We are proud of what we do, and are committed to offering exemplary fit-out services. We are involved with the project from the initial site surveys right through to installation, taking designs that have been approved by our clients through to build with determination and dedication.

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The Maxim Creative GroupOur Services

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We guarantee high quality results with exceptional attention to detail. Maxim have many years of experience in this field and can be counted on in tight situations. We undertake an array of specialised services to facilitate every aspect of a successful build, offering clients a knowledgeable and expert team for the delivery of their goal.

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Our Sectors.

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Our Sectors.

Our Services

Leisure & Hospitality

Maxim are vastly experienced within the leisure and hospital-ity sector and have been involved in a variety of live projects. We have taken on projects with small business’s and large international companies, we complete every job with integrity and efficiency and keep the client engaged and informed along the way. We channel our passion for cutting edge design and construction into all of our Leisure & Hospitality contracts and this has continually yielded us great results.

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Leisure & Hospitality.Leisure & Hospitality.


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Our Services

Office & Workplace

Maxim specialise in office design, office fit-out, office refur-bishment and office relocation. We create top of the range workplace environments for our clients throughout the UK and further afield. Our team of designers and office fitting experts have extensive and in-depth knowledge of the sci-ence behind building a successful working environment and can substantially improve your business performance and profitability.

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Office & Workplace.Office & Workplace.


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Bespoke Display

Maxim offer a bespoke display unit service. We do bespoke Point of Sale and Point of Purchase units and that can be brought to fruition with speed and precision. We look to surpass our customers expectations with great service and value, we strive to attain the perfect solution for any goal that you would like to achieve. We bring ideas to life and seek to communicate your brand in the most impactive way that we possibly can so that you can watch your business grow.

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Our Services

Bespoke Display.Bespoke Display.


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Retail Sector

We have extensive knowledge and experience of delivering retail solutions that address a variety of objectives; increasing sales, expanding target audiences, enhancing visitor experi-ence. Working alongside you we will also evaluate the relevant competition, trends, and current and future markets in order to create a solution that gives you the greatest value.

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Retail Sector.Retail Sector.

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Our Process.

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Our Process.

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Form follows Function

At Maxim we believe in the idea that form follows function and we believe in a system that will allow you to realise your full retail potential. This key principle is integral to what we do and who we are and although we are staunch proponents of visually arresting retail environments we always consider the workings of your store to be of paramount importance.

We create store environments geared towards maximising sales. There is no ‘hoofing it to the big lad up front’ in our approach. We ensure that our design is carefully tailored for each specific environment, allowing us to squeeze every ounce of space out of your environment.

Our

Pro

cess

.

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Research & Initiation

This stage is all about finding the right idea that will enhance your brands performance we consider the following.

Product ReviewConsumer StudyBrand ReviewCompetitor AnalysisTrend AnalysisInitial Sketches

*Halfords Sketch Work*Kitbag Sketch Work

The Maxim Creative Group The Maxim Creative Group

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*NBA 3D Visualisation*Halfords 3D Visualisation

Conceptual Stage

The idea will then transform into sketches that then turn into 3D photo realistic con-cepts. These give a pin point visual indication of what the final prod-uct will look like.

CommunicationsConceptsInitial design Tone of VoiceThe ‘Science’ behind the designFull Artwork

The Maxim Creative Group The Maxim Creative GroupThe Maxim Creative Group The Maxim Creative Group

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102

0

2064.50

775

3350

100

380

0.50

187

0

700

1000

3500.50 700.50

700

3182.50

240

0

Corner Unit - Technical DisplayCorner Unit - DDA Unit

Corner Unit - 3 SidedClick & Collect Desk

Pay Desk

Help & Assist Desk

Waiting Area

Coffee Unit

Tv Position

Central Service Hub Canopy

2565

(257

0 in

c. E

nd C

aps)

100

0

240

3620

1048

1'' x 1'' Mesh

Corner Unit - Technical Display

Waiting Area

Coffee Unit

Click & Collect Desk

Corner Unit - 3 Sided

Help & AssistDesk

Pay Desk

Central Hub Canopy

Halfords Group plcIcknield Street DriveWashford WestRedditchWorcestershire

TEL: 01527 517 601

Category:

DWG No.

Description: Scale: Date: Drawn: Sheet:

Revision Status: Do not scale off drawing. Figured dimensions to be taken in reference to those scaled.Dimensions to be varified on site. Any discrepancies to be reported to Store Development immediately.

This drawing is the copyright of Halfords PLC. This drawing cannot be copied, reproduced, retained or disclosed to any unauthoried person.

Rev: Date: Description:

SH-GA04-24

Central Service Hub Central Service Hub Vers. 4 - GA - 2400 version

SHEET 1 of 11:50 03/02/2014 JmeH

- - -

-

*NBA Technical Development

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*HalfordsTechnical Development

Conceptual Stage

The idea will then transform into sketches that then turn into 3D photo realistic concepts. These give a pin point visual indication of what the final product will look like.

CommunicationsConceptsInitial design Tone of VoiceThe ‘Science’ behind the designFull Artwork

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Our Work.

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Our Work.

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The Brief was to provide a flagship concept and fit out for a hat-trick of Manchester City F.C super stores including the city centre, Abu Dhabi & Eastlands branches. We designed, manufactured and installed all the retail display systems for each store. The idea was to create a high end sports boutique that would both enthral the customer and encourage return visits.

The Result

Clean lines and flowing floor plans were created to give the feeling of openness and space. This in-turn would give the customer the opportunity to relax and wander round the store taking in all the products consciously. For the finishes we used high quality timber with both matte & gloss finishes. These materials were applied to each of the stores we fitted out for City which ensured continuity in the conceptual aesthetic of what we did.

Mcfc

“Maxim are a fantastic company to work with, their attention to detail is exemplary. They made sure we were always informed and handled our project in a professional and personable mannor.”

C . Bailes - Kitbag

Create and Install a one of a kind Pop up shop for the duration of the world cup 2010.

The Result

We wanted to capture the essence and unbridled excitement that the most famous and anticipated sporting competition in the world engendered in it’s fans. The passion that the World Cup inspires in people was the perfect fuel to see us over the line on this ambitious project.

We wanted to make sure that every country in the competition had it’s own voice. We did this by installing designated zones that only included a single country’s kit and paraphernalia and we did this for each and every country. This attention to detail was continued throughout the rest of the store with the addition of a ‘Hero area’ for the hosts of that years competition, which was South Africa.

Kitbag

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“Maxim are a fantastic company to work with, their attention to detail is exemplary. They made sure we were always informed and handled our project in a professional and personable mannor.”

C . Bailes - Kitbag

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Maxim were charged with transforming the ‘Big Shed’ feel of Halfords and moving them into a new sensibility based upon the idea of ‘leisure and lifestyle’. The client wanted the customer to feel relaxed and spend more time within the store environment.

The Result

We transformed the interior and created several zones to enhance the experience of the consumer. We built ‘Central Hub’ Motor and Cycle Hub areas, ultra secure tool display cabinets built from steel as well as specialist bike stands and wall graphics for Boardman, Voodoo and Carrera Brands.

Natural timber and lifestyle poster Artwork was used to great effect throughout the stores and a bespoke coffee bar was installed to reinforce the relaxed shopping experience.

Halfords

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“Maxim are an extremely professional organisation with excellent communication and a serious eye for detail. They have offered us a range of services and always treated us as clients with the utmost care and respect.”

S. Sira - Halfords


We were commisioned by ‘The Fragrance Shop’ to create a high end, high specification flagship store - under the new brand name ‘Indulge’ - at the Trafford Centre in Manchester to showcase their top line perfumes.

The Result

We designed and built a boutique environment that reinforced the idea of quality and exclusivity. Using materials such as tonal perspex and glass so as to see the perfume brands that were on offer in store. We played on the idea of the clarity and colour of the product that was being bought and used by the customers of Indulge. We feel these opaque, tonal colour schemes gave the store an extravagant edge that impressed a truly immersive experience upon each individual consumer, and drew them into the notion of elegance.

Indulge

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“I thoroughly enjoy working with The Maxim Creative Group on our projects. They offer creativity and knowledge which is extremely hard to come by and always finish the job on brief and on budget.”

T. Hughes - Indulge

The Maxim Creative Group.

Date post:	07-Apr-2016
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The Maxim Creative Group

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