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MAYOR’S STIMULUSTASK FORCE RECOMMENDATION
JUNE 2011 - OCTOBER 2011
economic Quarterly
Be in the KnowSign-up for our media list
Need a permit fast?Ask someone in a yellow shirt!
In Pompano Beach, we know that obtaining building
permits can sometimes be a confusing and frustrating
process, especially if you don’t know how to navigate the
system. The City of Pompano Beach Development Services
Department recently hired four permit expediters who are
given one basic charge: ease and expedite the building
permit process. Our expediters know the codes and
procedures associated with obtaining building permits.
They coordinate the permit process by logging, labeling,
routing, tracking and monitoring submitted plans.
This saves our residents, contractors and builders time,
money and aggravation.
Our trained team of permit expediters can be easily
recognized by their yellow shirts. They are available to
meet with applicants to provide a preliminary review of
applications and communicate information about our per-
mit process. They also conduct project research and help
with paperwork in order to allow plan reviewers more time
to review your building permit. In some cases, they split
permits so that different trades can conduct concurrent
reviews. These efforts help expedite the permitting
process, so you get your permit sooner.
The permit expediting program has been in place for less
than a year and we have already experienced measurable
success. Our plan reviewers are now able to review more
permits daily, and the turnaround time for permits has been
significantly reduced. The expediters will be in-
strumental in ensuring a smooth and seamless
transition to the E-Plan program.
In the future, our permit ex-
pediters will offer pick up
and deliv- ery services
for some permits.
Click above and ask to be added to the Pompano
Beach Economic Quarterly E-Newsletter distribution
list or email [email protected]
:: Page One ::
On March 22nd, 2011, the City of
Pompano Beach City Commission
adopted a new logo and a brand
promise. The City promises to “provide
an envioronment where your comfort,
enjoyment ans success is our top priority”.
The City and Community Redevelopment
Agency (CRA) retained the firm
Wilesmith Advertising and Design to
research, identify and design the
new Pompano Beach brand. The
advertisement team conducted a series
of interviews and community
meetings, and gained input from
a Branding Committee that was
comprised of City staff, the CRA,
Advisory Boards, local business leaders,
the Historical Society and the Chamber
of Commerce. The City will use the new
logo on City business cards, vehicles,
shirts and signs.
Kim Briesemeister, co-executive
director of the CRA and branding
committee member said “It’s about
a brand promise, not a tagline and
not an image. The idea is to send a
cohesive message about what the City
wants to say to its residents, business
community and tourists.” Another
branding committee member Elaine
Fitzgerald said “The colors make
you feel the parks, beach and clean
environment.”
Florida’s Warmest Welcome
MAYOR’S STIMULUSTASK FORCE RECOMMENDATION
CITY OF POMP ANO BEA CH
economic Quarterly [email protected]
:: Page Two ::
Duke Invests in Pompano
Duke Realty Corporation (NYSE: DRE), an Indianapolis-based real estate investment trust, has started the process to purchase Pompano Beach based Premier Commercial Realty’s 4.9 million square foot South Florida portfolio (3.4 million square feet of the portfolio went to closing on December, 2011). The total purchase price is $450 million, with Duke also assuming $292 million of debt. City officials had a ‘meet and greet’ with Duke Realty on January 6th, 2011.
The agreement includes four Pompano Beach business parks and five other similar properties scattered
across South Florida from Davie to Plantation to Boynton Beach to West Palm Beach. The Pompano
Beach properties include:
Recently, the South Florida Business Journal
included the top two parks from the list above on
their Top 25 Largest Business Parks (ranked by acres
developed) in South Florida. The Atlantic Business
Center ranked 18th with 137 acres, while Park
Central came in 25th with 90 acres.
Considering the City’s entire industrial market is ap-
proximently 30.4 million square feet, this purchase
encompasses 10% of the entire Pompano Beach
submarket. Pompano Beach industrial properties
comprise just over 23% of the entire Broward
County market; with this deal, Duke has effectively
purchased 2.3% of the Broward County market. The
move makes Duke one of the largest commercial
property owners in South Florida with more than
7 million square feet. The South Florida Business
Journal listed this purchase as the # 1 deal in the
County in 2010.
Industry statistics from the fourth quarter of 2010
show the Pompano Beach submarket with a vacancy
rate of 9.5%. After applying this figure to the newly
purchased space, it would seem that Duke has
approximately 281,000 square feet of available
space. Duke is marketing aggressively to lease up
their new space. Nearby properties will also reap the
benefit from the increased exposure.
Currently, Duke has submitted applications for per-
mits to build-out 110,000 square feet for the De-
partment of Treasury and to build-out 2901 NW 27th
Avenue for Agro Turboserve, an aerospace company
relocating to Pompano Beach from Cincinnati, Ohio.
Duke Realty CoRp. loCations
Atlantic Business Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300,000 sf
Park Central Business Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .972,430 sf
Sample 95 Business Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .469,318 sf
Copans Business Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .384,711 sf
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,126,459 sf
:: Page Three ::
TourIsmin Pompano
In an effort to help stimulate the business
economy in the City of Pompano Beach, the
Mayor’s Stimulus Task Force was formed in October
of 2009. The Task Force concluded that based upon
the ongoing tourism analysis, the City should define
a tourism strategy and a plan for the City. The Task
Force invited Alexa Von Staden, a masters student in
the University of Florida’s Tourism and Commercial
recreation program to prepare a working document
that would form the basis of future tourism planning
and development in the City of Pompano Beach. The
report, which is known as “Tourism in Pompano Beach
– Overview and Assessment “2010” included both
short-term and long-term recommendations.
This 2010 report formed the foundation for the creation of a Tourism Strategic Planning Team (TSPT). This group arduously worked to create an Action Plan for the City of Pompano Beach called “Tourism in Pompano Beach – Planning, Development, Marketing and Management (2011).” The group adopted the fol-
lowing vision statement:
“Pompano Beach will enjoy prosperity and sustain-
ability as a tourism destination in a renewed environ-
ment wherein our local tourism industry functions and
grows as an integral part of the economic development
and positive image of the City of Pompano Beach.”
The Action Plan establishes specific goals and
strategies in the following areas: physical environ-
ment, accommodations, ecotourism, sports tourism,
cultural / heritage tourism, and leisure activities such
as shopping, dining, entertainment and sightseeing.
The Plan also addresses branding, marketing, adver-
tising and public relations.
The Tourism Strategic Planning Team was charged with
addressing the following issues and recommendations
contained in the Tourism Overview and Assessment:”
o A1A Scenic Corridor (3 miles)
o Atlantic Boulevard Corridor
o Federal highway corridor sections immediately north and south of the East CRA boundaries
o Rehabilitation of existing accommodations
o New hotels and tourism related development
o Ecotourism
o Sport Tourism
o Cultural/ Heritage
o Relationship building Convention & Visitors Bureau and Visit Florida
o Partnerships with neighboring municipalities and chamber of commerce
o Tourism focused press releases/ media relation- ships/communication outlets including web cam
o Tourism advertising/ marketing program
o Visitor Center and Kiosks
o Comprehensive Visitor’s Guide
o Comprehensive website & connectivity w/other sites
o Community involvement via City Advisory Boards/ members
o Partnerships with schools offering hospitality and related programs
o City-wide branding initiative
Keeping our Economy Afloat
This article was derived from the reports prepared by Alexa Von Staden and Sandra Von Staden.
Why is Tourism so Important?
c. Snap-shot of a tourist in Broward County
The tourism action plan was presented to the City Commission on April 26th, 2011. The Tourism Strategic
Planning Team also identified the Tourism Network, which will be integral to implementing the City’s
tourism goal. This informal network consists of representatives from the City of Pompano Beach, the
EDC, the CRA, local citizens, professional advisors, the Chamber of Commerce, local public & not-for-profits,
and other tourism marketing partners. Together, this network will help create the framework to effectively and
efficiently support the tourism industry in Pompano Beach.
:: Page Four ::
A. Psychological & Development Benefits:
• Provides urban, neighborhood revitalization
• Generates pride, enthusiasm for local residents
• Encourages historic preservation
• Improves destination image
• Creates social activities for public
• Aids protection of natural resources
• Develops interpersonal skills
Average Age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 years
Average Household Income . . . . . . . . . . . . . . . $85,100
Average Number in Party . . . . . . . . . . . . . . . . . . . . . .2.7
Average Length of Stay . . . . . . . . . . . . . . . . . 4.9 Nights
Average Expenditures (per person per day) . . . . . . . $152.00
B. Indirect & Induced Benefits:
• Creates jobs and services
• Generates new payroll
• Reduces taxes paid by existing residents
• Enhances local infrastructure
• Provides for city services, personnel
• Enhances real estate values
• Diversifies economy
• Attracts businesses
• Encourages entrepreneurial opportunities
Other Paid
Private Home
Hotel/Motel
43%
33%
25%
AccommodationsD. Accommodations
Mode of Transportation
Air
Auto
Other
46%49%
5%
E. mode of Transportation
Purpose of StayGeneral Vacation
Visit Friends/Relatives
Getaway Weekend
Special Event
Other Personal
Other
34%
35%8%
8%
6%10%
F. Purpose of stayOne Adult
Couple
Families
Other
Trip Party Composition
23%
19%
38%
20%
G. Trip Party Composition
Source: C, D, E, F & G Excerpt from “Tourism in Pompano Beach – Overview and Assessment (2010).” Provided by Greater Fort Lauderdale Convention and Visitors Bureau, August 2009. Information determined by D.K. Shifflet & Associated Ltd. and Visit Florida 2006
continued on page 5
Source: A & B US Travel Association 2009
spotlight on sustainabilityOn the Fast-Track
The Pompano Beach City Commission voted to
create an electronic plan review (E-Plan) process
that will be accessible through the City’s website.
The E-Plan review process will allow designers to
submit electronic (paperless) plans to the City for
review. Through the electronic submittal, multiple
plan reviewers will be able to look at the plans at
the same time. The software will also highlight any
revisions to the plans, thus allowing the City to re-
view plan revisions quickly and accurately. These
efficiency gains will mean that residents, builders
and businesses will be able to receive their build-
ing permits in less time than ever before. In addi-
tion to speeding up the permitting process, E-per-
mitting will reduce printing and production costs
by eliminating the need for multiple paper copies
of printed plans.
E-permitting will not only decrease the amount of
paper wasted, but will reduce unnecessary travel
to City Hall. This initiative will compliment the
green building program, which offers incentives
to green certified projects including “fast-track”
permitting, reduced permitting fees and final
project designation by the City.
The City has purchased the software and hardware to
make the E-Plan program possible. Pompano Beach’s
IT department is currently configuring the new
computers for deployment. The City plans to go live
with the E-permitting system with the new fiscal year.
:: Page Five ::
Did You Know?Pompano Beach has many annual events and
local traditions for both tourists and City residents.
Some highlights include:
• Fishing Rodeo- largest sport fishing tournament in South Florida
• Holiday Boat Parade
• Seafood Festival
• Nautical Flea Market
• Green Market - December through April
• Car Show
• East Village Uncorked
• Music Under the Stars Free summer concert series
To view a detailed list of the City’s events, please
visit the Sun N’ Fun section of the City’s Trade Winds
magazine located at www.mypompanobeach.org,
or in the events section of our city’s website.
H. What Activities areThey Engaged in?
Source: H, Excerpt from “Tourism in Pompano Beach – Overview and As-sessment (2010).” Provided by Greater Fort Lauderdale Convention and Visitors Bureau, August 2009. Information determined by D.K. Shifflet & Associated Ltd., in 2000.
Beach/Waterfront
Shopping
Tourism/Sightseeing
Fine Dining
Boating/Sailing
Watch Sports Events
Playing Golf
Museum, Play, Concert
Visit Historic Site(s)
Festivals/Craft Fairs
Other
23%
18%
16%20%
8%
3%3%
3%2%
2%2%
:: Page Six ::
The City of Pompano Beach economy functions with-
in the regional context of Broward County and eco-
nomic activity in Broward reveals trends and creates
opportunities for Pompano Beach. To take advantage
of the regional dynamics, the City of Pompano Beach
is involved with the Greater Fort Lauderdale/Broward
Alliance (the Alliance) which is the official Broward
County public/private partnership for
economic development. The mis-
sion of the Alliance is to lead
Broward County in build-
ing a stronger and more
diverse economy. This is
done by promoting in-
creased public/private
sector collaboration,
delivering business
development initia-
tives focused on new in-
vestment and job growth,
enhancing the competitive-
ness of Broward’s business
climate and driving regional
initiatives. Along with its part-
ners, the Alliance markets Broward
County to reach company executives,
site selectors and real estate consultants.
The top public and private sector leaders
in Broward County are involved in the Al-
liance, including business, government,
academia and community leaders.
In March 2011, the Alliance announced the re-
cent locations of two companies in Broward County.
Off Grid Solar, Inc. is located at 2775 NW 63rd Ct. in
Fort Lauderdale. Off-Grid Solar, Inc. manufactures
solar energy panels and plans to hire 150 employees
and make a capital investment of $11.7 million. CRO-
MA Pharmaceuticals is an Austrian based company
involved in the manufacture of ophthalmology, or-
thopedics and aesthetics products. CROMA located
a new subsidiary in Fort Lauderdale. The company
is expected to have ten employees in the first year.
CROMA was founded in Vienna in the mid 70s and
Fort Lauderdale is their launch site in the U.S. market.
The Alliance assisted with both of these projects.
The Alliance performed extensive industry cluster out-
reach in the first quarter of 2011. Alliance members
attended the Mobile World Congress in
Barcelona, Spain, and the CoreNet
Global NYC Discovery Forum in
New York City. The Mobile
World Congress is the
mobile industry’s “must
attend” event each year
and the Alliance took
the opportunity to tell
some of the world’s
leading wireless com-
panies why they should
consider Broward County
as their location of choice for
future expansions and reloca-
tions. With some of the leading
wireless companies in the world
already located here, including Mo-
torola, Research in Motion, Foxconn
and General Dynamics C4 Systems, the
Alliance was able to tell others in this $1
trillion industry about the benefits of lo-
cating in the area’s strong and successful
cluster. Local technology leader Citrix was
also at the Congress and provided impor-
tant introductions for the Broward team.
More than 40 directors of corporate real estate at-
tended the Corenet Global Forum and met with ac-
tive headquarter prospect contacts and corporate
real estate/site selection consultants in the New York
City area. The Alliance’s CEO Council served as the
primary sponsor of the Forum.
The Alliance held their Economic Gardening Forum
for Second Stage Companies on April 8th at the Sig-
continued on page 7
Partnership forEconomicThe following clips were all taken from the Greater Fort Lauderdale / Broward Alliances newsletter.
First Quarter News from the President of the Greater Fort Lauderdale (Broward) Alliance: Partnership for Economic Growth
:: Page Seven ::
nature Grand in Davie. Second stage companies are
those that have 10-50 employees and revenues of
$1 million to $25 million a year. The Alliance offers
a free suite of economic gardening support services
including 40 hours of technical assistance and up to a
$250,000 business loan, access to CEO Forums, events
and a statewide referral network, to qualified Second
Stage Companies. Contact the Alliance at www.gflal-
liance.org for more information.
The Palm Beach Strategic Forum was held April 4th,
2011 at the Palm Beach County Convention Center.
The Alliance was one of the partners in this event. The
Palm Beach Strategic Forum, held under the auspices
of the International Economic Forum of the Ameri-
cas, is a non-profit organization fostering dialogue on
national and global issues. The Forum has grown to
The Pompano Beach Community Redevelopment Agency (CRA) is open for business and the first project in the
East CRA has started. The East Atlantic Boulevard Streetscape improvement project kicked off on April 27 with
a Ground Breaking Ceremony that celebrated a grand vision for the businesses and the gateway to Pompano
Beach. Planned improvements for this project include reconfigured street lanes, wider sidewalks for outside
dining, and enhanced landscaping. This project will take approximately four months to complete. The CRA is
also in discussions with the property and business owners to beautify the building exteriors. Frank’s Ristorante
received a Façade & Business Site Improvement Grant and Merchant Assistance Program Grant and is working
towards being the first building updated on this block.
In the meantime, CRA consultants are
working on all other East CRA projects
and the construction documents are
90% complete and moving forward with
the permitting process. These projects
include improvements on Atlantic Bou-
levard, from NE 20th Ave to A1A, the new
parking lot and façade improvements to
the Harbor Village commercial subdivi-
sion, and Pompano Beach Boulevard,
from Atlantic Boulevard to NE 5th Street.
In the Northwest CRA, work continues along NW 6th Ave and NW 6th St., while permits are being secured to
finish site development activities at Ortanique Estates. The CRA has contracted with Keith & Associates and
their sub-consultants to provide design services for the Downtown Pompano Connectivity Project. Keith &
Associates was the #1 ranked firm in a Request for Qualification published by the CRA in December, and the
CRA Board authorized CRA staff to begin negotiations in March. Staff expects to begin design activities imme-
diately. The design plans will take approximately six months to be completed.
become a landmark organization bringing together
more than 5,000 delegates and over 200 speakers
combined under the auspices of three annual confer-
ences: the Conference of Montreal, the Toronto Forum
for Global Cities and the Palm Beach Strategic Forum.
For more information, please go to http://pbstrategic-
forum.com/.
The Alliance contributed to the March edition of Flor-
ida Trend magazine which printed a 35 page special
section on Broward County. The section talks about
many of the reasons companies are choosing Broward
County as their location of choice.
The Alliance Annual Meeting will be held on Thursday,
October 13th, 2011, at 6:00 p.m. More information is
available at www.gflalliance.org.
CrA: on the move >>
east atlantiC B
oulevaRD
:: Page Eight ::
A property located at 731 MLK Boulevard /Hammondville Road has been purchased by the CRA with plans to
develop it into a ± 6,000 sq. ft. retail/office facility. The 1st phase of this project is to process a site plan through
the Planning and Zoning Department followed by final design plans and necessary construction permits.
Incentive Program Grant RecipientsThe renovations to the properties located at 2201, 2205 and 2209 E. Atlantic Blvd. in the East CRA District are
complete. Improvements to the building included adding a parapet, new impact glass, new light fixtures and
design accents.
Construction has begun at the properties located at 31, 44, 50 and 60 N.E. 1st Street in Old Pompano, a
component of the Downtown Pompano Connectivity Plan in the NW CRA district. Improvements to the
building include new impact glass, new exterior walls, new stucco and paint.
Pompano Beach CRA Business Resource CenterThe Pompano Beach CRA is proud to announce the Grand Opening of the Pompano Beach CRA Business Resource Center. This newly renovated facility located at 50 NE 1st Street in Old Pompano, opened in June and will house the Microenterprise Business Loan Fund Program, the new Business Incubator Program and the new Job Placement Center. Since 2006, the Microenterprise Business Loan Fund Program has offered business training, one on one technical assistance and loans to qualifying micro/small businesses. The Business Incubator is a place where micro/small businesses can operate under one roof, sharing services and receiving business support at a reasonable cost. The Incubator will have seven on-site, actual business office spaces and 40 virtual office spaces for businesses that do not need an actual office but want to take advantage of the business support and services. The Job Placement Center will offer job seekers access to material, equipment and individual support to assist them in finding employment, training and educational
opportunities. To learn more about these programs and how you can participate, please call 954-786-7867.
BeFoRe & a
FteR
BeFoRe & a
FteR
MAYOR’S STIMULUSTASK FORCE RECOMMENDATION