The m.Book: The Healthcare Marketer's Guide to Going Mobile

7/30/2019 The m.Book: The Healthcare Marketer's Guide to Going Mobile

1/45

Tmb h

Jn:6;: BdataTmb Mbkctmkzb Hkzbtbzs Gradb

t Gag Hacb

hdt:6;:)DaatksMkctm)oh

h:6;:


2/45

hdt:6;:)DaatksMkctm)oh s :

Atzdrta

:6;: _tktb Hacb

Huag Hbd,Cbgkc(Zbgrcktz watm Hacb Vzttvag

Tktakc Kvvzkmbs

:D Ods

MTHC2 us) Ecksm

Krhtd Zkcat

Krda Tka

Cokta(ksd _zuaos

Kvvs us) Hacb Wb

Zbsvsaub Dbsag

Tkcbts kd _bd _zbb Uabwag

Cag Ezwkzd


3/45

Atzdrta:6;: mks jbbi tmb clig(kwkatbd Qbkz le Hljacb) Ezlh [Z oldbs

li vlstbzs ai dlotlzs leobs tl vkonkgaig tzkiselzhbd jq krghbitbd

zbkcatq tl krdal wktbzhkzns tmkt oliibot rsbz b}vbzabiobs kozlss sozbbis#

ats tlrgm tl agilzb tmb ahvkot tmb hljacb hbdarh mks hkdb li dkacq caeb)

Aiiluktaub tbomilclgabs kcclw rsbzs tl tkcn tl tmbaz vmlibs ( kid elz tmb

vmlibs tl kiswbz tmbh jkon) Tmbsb dbuaobs nilw tmbaz lwibzs kid

vzluadb tl tmbh k maddbi wlzcd le dktk kid olitbit)

Tmb tbomilclgabs hkq sbbh ertrzastao# jrt tmbq kzb hkdb tl srvvlzt

vzbsbit(dkq ibbds) Aisadb tmbsb vkgbs# qlrcc id tmb hljacb jbst

vzkotaobs le tldkq kid tmb ib}t vzkotaobs le tlhlzzlw)

hdt:6;:)DaatksMkctm)oh s ?


4/45

_tktb HacbTmb vwbz tmb hacb hbdarh kt b rdbzstktbd)

:6;: mks tzrc bb tmb bkz hacb# vrttag vbzskc

kd vzbssakc btas# vmts# akbs# bws#

hrsa# kd mbkctm(tzkag tcs kt k rsbzs agbztavs)

hdt:6;:)DaatksMkctm)oh s 4


5/45

_tktb Hacb

Kzss tmb gcb# tmb kts svbk z tmbhsbcubs)

Hlzb vblvcb ai dbubclvbd olritzabs koobss wbj(jksbd aielzhktali uak hljacb

oliibotalis tmki li vbzslikc olhvrtbzs) _hkztvmlibs lrtirhjbz vbzslikc

olhvrtbzs ai tmb Riatbd _tktbs) Khbzaokis svbid ki kubzkgb le :)7 mlrzs bkom

dkq sloakcapaig li tmbaz shkztvmlibs# wmaom as hlzb tmki dlrjcb tmb khlrit letahb svbit bktaig kid lib(tmazd le tmb tahb svbit scbbvaig bkom dkq)

Hljacb vbibtzktali mks vzluadbd ibw wkqs elz rsbzs tl oliibot watm lib kiltmbz#

lzgkiapb tmbaz caubs# kid bubi tzkon kid ridbzstkid tmbaz mbkctm) Olisrhbzs kzb

ilt licq dzauaig kdlvtali le hljacb mbkctm aielzhktali# jrt kzb aiozbksaigcq rsaig

oliibotbd dbuaobs canb Ianb. Erbcjkid kid Eatjats scbbv tzkonbz tl gbibzktb

vbzslikc mbkctm dktk) Kchlst bubzq mbkctm kid tibss hbtzao oki jb stlzbd#

tzkonbd# kid kikcqpbd jq shkztvmlibs kid aitbzvzbtbd licaib tl hknb jbttbz

mbkctm dboasalis) Tmas hlubhbit bubi mks k ikhb tmb [rkitabd _bce)

5jcciHljACB VMliB_ Ai R_B ;



6/45


7/45

_tktb Hacb

_tacc# vktabits kid okzbgaubzs kzb ilt tmb licq libs sbbaig tmb jbibts

le shkztvmlib rskgb> vmqsaoaki shkztvmlib kdlvtali as dlrjcb tmkt

le Khbzaoki olisrhbzs) Tmbq kzb vzlcao hljacb kdlvtbzs# aitbgzktaig

jltm shkztvmlibs kid tkjcbts aitl tmbaz vzkotaobs# ezlh BMZ kid jaccaig

hkikgbhbit tl tmb b}kh zllh atsbce) Vmqsaoakis kzb bubi zbolhhbidaig

mbkctm(zbcktbd kvvs tl vktabits elz obztkai dasbksb stktbs) Kid wmq wlrcdit

tmbq< Ats mkzd elz k vzkotaoaig vmqsaoaki tl trzi dlwi tmb lvvlztriatq

tl bdroktb vktabits# cbkzi hlzb kjlrt tmbaz sqhvtlhs# kid tzkon tmbazvzlgzbss tl ahvzlub tmbaz tzbkthbit kid mbkctm lrtolhbs)



8/45

?6"

iBKZCq ?6" lE KDRCT_ kgb ;=(:1

MKUB R_BD TMBAZ VMliB Tl

ZB_BKZoM mbkCtm aiel 4

47"

lE KHBZAoKi_ WlRCD GAUB RV

oleebb jBElZB TMBq GKUB RV

TMBAZ vmlib2

45"lE kCC KHBZAoKi_ KZB

_hkztvmlib r_bz_ 5

hdt:6;:)DaatksMkctm)oh s =


9/45

Huag Hbd,Cbgkcwatm Hacb Vzttvag

Ez mbkctm kd wbccbss zkds# bhzkag aukta as

bssbtakc t srbssrc kdvta kd kdmbzbb) Watm tmb

mbcv hacb vzttvag kd atbzkta dbsag# zkds

k mbcv hbdakc(cbgkc(zbgrcktz tbkhs rdbzstkd

tmb vwbz kd vzhasb tmbaz hst auktaub bzags)



10/45

Huag Hbd,Cbgkc watm Hacb Vzttag

i hkttbz wmkt tmb bzt# hacb z tmbzwasb# rsag

vzttvbs t bvczb dbsag vtas k mbcv adbta

stzbgtms kd wbkbssbs k bvt bzb at bhbs

t bvbsaub t zzbt z ahvzub)

Ai tmb olitb}t le ridbzstkidaig zbgrcktlzq olhvcakiob zb{razbhbits#

ki aitbzkotaub vzltltqvb oki jb vkztaorckzcq mbcverc) Drzaig k hbdaokc(cbgkc

oliobvt zbuabw# rsaig kt ahkgbs lz hkirsozavts tl b}vckai aitbzkotaub

olhvlibits oki vlsb k omkccbigb elz zbuabwbzs riekhacakz watm tbomilclgaokc

`kzgli) Watm ki aitbzkotaub vzltltqvb# mlwbubz# tmbzb as cattcb cbet tl tmb

ahkgaiktali ai tbzhs le mlw olitbit kid eriotalikcatq zbcktb) _tknbmlcdbzs

oki rsb at# tlrom at# kid wkcn tmzlrgm sobikzals kcc kt k tahb ai wmaom

vzl`bot kd`rsthbits oki jb hkdb watmlrt olstcq olisb{rbiob)

Elz hljacb kid tlrom aitbzekobs ai vkztaorckz# olitb}t le rsb vckqs k uatkc

zlcb ai dbsagi dboasali(hknaig) Tmb aitbzkotaub vzltltqvaig vzlobss

dbhkids hlzb ahhbdaktb ozlss(okvkjacatq olcckjlzktali# wmacb tmb

vzltltqvb atsbce gaubs bkom hbhjbz le tmb vzl`bot tbkh tmb lvvlztriatq

tl tzlrjcbsmllt# {rbstali# kid b}khaib tmb ukcrb le tmb aitbzkotali dbsagi

kid olhvlibitzq watmlrt tmb khjagratq le snbtombs lz tmb aiubsthbit

le magm({rkcatq gzkvmao dbsagi)

Aitbzkotaub vzltltqvaig# jq iktrzb# as omkigbkjcb# atbzktaub# olcckjlzktaub

kid b}vclzktlzq) At bulcubs ozbktaub watm ki bqb tlwkzd tmb iasmbd vzldrot0

ki koorzktb# eriotalikc# kid rskjcb b}vbzabiob)

hdt:6;:)DaatksMkctm)oh s ;6


11/45

Atbzktaub vzttvag#

ktrzb# as mkgbkcb#

atbzktaub# cckzktaub#

kd bvczktz)

hdt:6;:)DaatksMkctm)oh s ;;


12/45

Tktakc Kvvzkmbs :D Ods

MTHC2 us) Ecksm

Krhtd Zkcat

Krda Tka

Cokta(ksd _zuaos

hdt:6;:)DaatksMkctm)oh s ;:


13/45

:D odbs[ra zbsvsb -[Z! dbs kzb mkzdc bw) _ab tmb had(;116s#

tmbsb :(dahbsakc dasvck ahkgbs mkub bb rsbd t tzk

kd dastzartb azhkta# hrm cab tzkdatakc ;(dahbsakc

kz dbs)

Ai zbobit qbkzs# mlwbubz# [Z oldbs mkub snqzlonbtbd ai vlvrckzatq# kclig watm

tmb okhbzk(b{ravvbd hljacb vmlibs tmkt oki zbkd kid vzlobss tmbaz olitbits)

Watm k sahvcb jkzoldb sokiiaig kvvcaoktali# hljacb rsbzs kzb gzkitbd {raon

koobss tl dagatkc olitbit tmkt eriotalis kozlss dbuaob okvkjacatabs) Ezlh tmbhljacb wbj tl hljacb kvvs# ezlh _H_ -tb}t hbsskgaig! tl bhkac# ezlh okcbidkz

aiuatktalis tl olrvlis tl orstlhbz sbzuaob oliibotalis# [Z oldbs kcclw rsbzs

tl zbtzabub ukcrkjcb aielzhktali# aitbzkot watm olitbit#

kid jbolhb hlzb ahhbzsbd ai k jzkid b}vbzabiob)

Gaubi tmas tzbhbidlrs lvvlztriatq# hkznbtbzs kzb

olistkitcq cllnaig elz wkqs tl ahvcbhbit [Z oldbs

aitl tmbaz lubzkcc stzktbgabs) Lib le tmb bksabst

tzabd(kid(tzrb tkotaos as tl aiocrdb k [Z oldb

li vzait hktbzakcs tl oliibot rsbzs tl k

hljacb(lvtahapbd jzkid b}vbzabiob)

:#62;#=67 _OKI_

?6#6;5 _OKI_

_agcb ckzgbst [Z db khvkag

[: :6;;us) [: :6;: 1


14/45

?6"lE HljACB R_BZ_ KZB lvbi

Tl _oKiiAiG :D olDB_

tl gbt olrvli_ =

[Z OlDb _OKi_

jq gbiDbZ?

?;"51"

2=" lE VBlVCB _oki [Z olDB_EZlH mlhb 7



15/45

Wmbi tmb zbwkzd elz sokiiaig k [Z oldb vzlvbzcq zbbots tmb rsbzs

olitb}t kid ibbd# tmb b}bortali le k [Z oldb vzlgzkh oki leebz aiozbdajcb

ukcrb) Atbhs slcd ai Tkzgbt stlzbs iktaliwadb ilw okzzq aidauadrkc [Z oldbs

zagmt li tmb smbcubs tl kcclw elz {raon vrzomksb) Olisrhbzs oki kulad cligombon(lrt caibs jq sahvcq sokiiaig tmb smbce oldb watm tmb Tkzgbt shkztvmlib

kvv# wmaom wacc smav tmb atbh tl mas lz mbz mlhb# ezbb le omkzgb)

Wmkt Tahb Dka_ BuBzqlIB _OKIIaIg


16/45

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;vh

:vh

?vh

4vh

:5"

;5"

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:4";2

"

:2(?4

42(24

;=(:4

3;=

?2(44;;"924

[Z OlDb _OKi_ jq Kgb 1

2vh

5vh

7vh

=vh

1vh

;6vh

;;vh



17/45

MTHC2 us) EcksmTmb kttcb btwbb MTHC2 kd Kdb Ecksm mks bb

wbcc(drhbtbd# rt wmkt at hbks z zkds cag

t ahvcbhbt tmbsb tbmcgabs z tmb zst tahb z t

tzksata k dbstv bvbzabb t k hacb bvbzabb

as kcc bhag cbkz)

Ai :6;:# :6(?6" le kcc satb tzkeo okhb ezlh hljacb dbuaobs# kid tmkt

irhjbz as b}vbotbd tl olitairb gzlwaig kozlss tmb gcljb) Tl okvatkcapb

li tmas hlhbitrh# hkznbtbzs kzb cllnaig elz wkqs tl jzaig zaom hljacb

b}vbzabiobs tl caeb tmzlrgm twl olhvbtaig tbomilclgabs0 MTHC2 kid

Kdljbs Ecksm) Ai hkiq aistkiobs# tmb twl tbomilclgabs oki jb rsbd

aitbzomkigbkjcq# gaubi tmbaz sahackz ebktrzbs kid okvkjacatq elz

koolhhldktaig krdal# uadbl# kid aitbzkotaub bcbhbits) _tacc#

tbomilclgaokc koobvtkiob ukzabs wadbcq kozlss dbuaobs kid lvbzktaig

sqstbhs) Gaubi tmkt Kvvcbs aL_ dbuaobs kzb ilt orzzbitcq Ecksm(bikjcbd#

at as daeorct tl tzkisatali Ecksm(jksbd aitbzkotaub dbsntlv satbs aitl

aitbzkotaub ozlss(vcktelzh hljacb b}vbzabiobs)

Elzboksts aidaoktb tmkt tmb kdlvtali le MTHC2 as gzlwaig# bubi tmlrgm

tmb tbomilclgq as ilt b}vbotbd tl jb olhvcbtb ritac :6;4) Ks :6;?

kvvzlkombs kid ibw jzlwsbz ubzsalis olitairb tl jb zbcbksbd#

hlzb kid hlzb srvvlzt wacc jb vzluadbd elz MTHC2 kssbts)



18/45

=6"lE KCC hlJaCb kvv_ WACC jB

jK_BD WMlCCq lZ Ai VKZT li

mthC2jq :6;2;6

j :6;?# tmbzb wacc b ubz

; JaCCali MTHC2(kvkcb

hacb zwsbzs a

tmb wzcd);;

:);

JaCCali :6;5

hdt:6;:)DaatksMkctm)oh s ;=


19/45

Omzlhb li Kidzlad

Gzbkt,Hldbzktb Gzbkt Gzbkt

Eazbel} Hljacb

MTHC2

Olhvktajacatq

Zktaig

_kekza li aL_ 5)6

Hldbzktb Hldbzktb Ilib

Ecksm

Olhvktajacatq

Zktaig

?1" 3;" 26)6:"

Hljacb,Tkjcbt

Hkznbt

_mkzb

Elz hljacb wbj jkiibz kds# jzkids oki tbst hrctavcb ozbktaub kssbts

tl dbtbzhaib MTHC2 jkiibz vbzelzhkiob) Jbokrsb le magm kd(sbzuaig ebbs

elz MTHC2 jkiibzs# tmas tbstaig as jbst elz magmcq tkzgbtbd ozbktaub hbsskgaig

kid,lz vckobhbits li satbs watm :6(?6" hljacb tzkeo# zktmbz tmki elzmagmbz(ulcrhb# gbibzkc kwkzbibss okhvkagis) Ketbz tbstaig# ezlit(bid kid

jkon(bid dktk oki jb rsbd tl kssbss vbzelzhkiob kid rskjacatq le MTHC2

jkiibzs ubzsrs Ecksm kid stktao jkon(rv jkiibzs)

Tmb Bhbzgbiob kid Zlcb le MTHC2 Tbomilclgq;:



20/45

:5"lE R_BZ_ HKq B}VBZABioBA__RB_ WATM mthC2;?

4"lE R_BZ_ HKqB}VBZABioB A__RB_WATM eCk_m ;?

76"

lE R_BZ_ oKi R_B jlTM

eCk_m kiD mthC2 ;?

AB5# AB7# AB=

aL_ Dbuaobs

AB1 Kidzlad Kidzlad

Omzlhb

Lvbzk

Eazbel} _kekza

hdt:6;:)DaatksMkctm)oh s :6


21/45

Krghbtbd ZbkcatZbbzzbd t shb ks tmb bw [Z db#krghbtbd zbkcat

-KZ! rsbs tbmcg t kctbz z krghbt tmb uasacb kd krdacb

wzcd ubzckag z srvbzahvsag bw uadb# srd# z

gzkvmas t at)

Hrom canb [Z oldbs# krghbitbd zbkcatq mks jbbi gkaiaig tzkotali ai zbobit

qbkzs drb tl tmb vzlcaebzktali le okhbzk(zbkdq shkztvmlibs) Jq kahaig k

shkztvmlibs okhbzk kt k vkztaorckz dbsagi# lzdaikzq vkonkgaig# vzait vabobs#

kid jaccjlkzds oki olhb tl caeb watm hlzb aielzhktali lz aitbzkotaub {rkcatabs)Wmacb tmas hkq sbbh daeorct tl ahvcbhbit# olhvkiabs canb Ckqkz kid Krzkshk

hknb at bksq elz kvv dbubclvbzs tl hlzb beebotaubcq aiocrdb KZ olitbit ckqbzs

ai tmb hljacb b}vbzabiobs le tmbaz kvvs tmzlrgm tmbaz dbubclvhbit KVAs

kid sbzuaobs)

Jbokrsb le ats bksb le ahvcbhbitktali kid letbi ria{rb uasrkc zbwkzd# jzkid

hkznbtbzs kzb hlzb ezb{rbitcq trziaig tl KZ tl jbttbz aitbzkot kid bigkgb

watm olisrhbzs) Vzldrot vkonkgaig leebzs tmb gzbktbst lvvlztriatq

tl ahvcbhbit KZ tbomilclgabs jq rsaig kddatalikc dagatkc jzkid aielzhktali

tl krghbit tmb rsbzs vzldrot b}vbzabiob) Tl sbb KZ ai kotali# gzkj k olvq

le tmb cktbst ANBK oktkclgrb) Ckriom tmb ANBK kvv kid sahvcq mlcd k shkztvmlibs

okhbzk rv tl kiq vkgb ai tmb oktkclgrb kid wktom ai khkpbhbit ks tmb vkgb

olhbs kcaub watm aitbzkotaub lvtalis elz olclzs# sapbs# kid stqcbs) Qlr oki

bubi ckqbz tmb erziatrzb ezlh tmb vkgb lubz qlrz lwi zllh tl sbb wmkt at

wacc clln canb wmbi qlr gbt at mlhb)

hdt:6;:)DaatksMkctm)oh s :;


22/45

:66

haCCaliKZ(kvkcbshkztvmbswzcdwadb);2

?6"lE HljACB _rJ_ozaJbz_ WATMAi

TMB iB}T TWl qBKZ_ waCC r_b kz

KT CBK_T lioB K WBBn ;4

hdt:6;:)DaatksMkctm)oh s ::


23/45

Krda TkggagCab hubs kt tmb svbbd hacb# wmam hbks tmbzbs

tahb t wkat t d rt tmb kztast z tatcb k sg vckag

tmb zkda) Eztrktbc# tmbzbs k kvv z tmkt kd hrm

hzb _mkpkh)

_mkpkh jbgki ks k sahvcb jrt vlwbzerc hrsao kvv tmkt kcclwbd aVmlib

rsbzs tl adbitaeq kchlst kiq slig vckqaig li tmb zkdal# li TU# lz ai k stlzb)

Ats vlwbz cabs ilt licq ai ats ::2 haccali rsbzs# wml tkg hrsao kid krdal

ai jzlkdokst zkdal kid TU kvvzl}ahktbcq ;6 haccali tahbs bkom dkq# jrtkcsl ai ats kjacatq tl vzbdaot wmaom sligs kid kztasts wacc jbolhb olhhbzoakc

mats kozlss :6 olritzabs rsaig ats Tkg Omkzts) _tacc# _mkpkh as il cligbz

`rst kjlrt hrsao) Ilw ats krdal wktbzhkzn tbomilclgq kcclws rsbzs tl

tkg tbcbuasali olhhbzoakcs kid smlw olitbit li kiq omkiibc kt kiq tahb)

Tmbsb krdal wktbzhkzns kcclw hkznbtbzs tl sbzub kds jksbd li tmb jzlkdokst

TU smlws rsbzs kzb orzzbitcq wktomaig) Tmas vlwbzerc sbolid sozbbi

bigkgbhbit hldbc dzaubs koobss tl vltbitakc orstlhbzs jbqlid tmb stkidkzd

0;2 tl 056 TU svlt) Watm olisrhbzs hrctatksnaig kozlss hrctavcb sozbbis

hlzb tmki bubz jbelzb# tmas naid le tbomilclgq vzluadbs ki lvvlztriatq

elz rsbzs tl aitbzkot watm jzkid olitbit li k dbbvbz cbubc)

hdt:6;:)DaatksMkctm)oh s :?


24/45

TKG_

TWBBT_

CANB_

=5"lE hlJaCb AiTBZiBT R_BZ_

KZB R_AiG TMBAZ DBUAoB_

_AHRCTKiBlR_Cq watm tU ;7

=2" lE HljACB R_BZ_ R_B _mkpkhTl aitbzkot watm tU ;5

;=


25/45

Ckta(ksbd

_bzuabs

Ez hkzbtbzs# tmb bkrt hacb dbuabs as a tmb kacat

t bt watm (tmb(g srhbzs)

Cloktali(jksbd sbzuaobs -CJ_!# wmaom aiocrdb oliibotbd ombon(ai sbzuaobs#

clokc sbkzom# kid ilw cloktali(jksbd _H_# zbcq li tmb dbuaobs gcljkc

vlsataliaig sqstbh -GV_! tl oliibot watm rsbzs) Ai ekot# hljacb okzzabzs

zbgrckzcq vaig rsbzs shkztvmlibs tmzlrgmlrt tmb dkq kid rsb cloktaliaielzhktali tl srvvlzt sbzuaobs elz wmaom rsbzs mkub lvtbd ai# aiocrdaig

wbktmbz kvvcaoktalis kid trzi(jq(trzi ikuagktali)

Oliibotbd ombon(ai sbzuaobs kcclw hkznbtbzs tl okvatkcapb li tmb cloktali(jksbd

jbibts le hljacb hkznbtaig) Tmzlrgm ombon(ai kvvcaoktalis canb Elrzs{rkzb#

hkznbtbzs oki tab k vktabits lz okzbgaubzs vmqsaokc ombon(ai tl k zbwkzd ai k

sbolidkzq vzlgzkh) Liob k rsbz cains mas lz mbz vzlgzkh adbitaoktali irhjbz

-srom ks k ozbdat okzd irhjbz ai tmb oksb le Khbzaoki B}vzbss!# tmb jzkid

oki ukcadktb vkztaoavktali ai k vkztaorckz vzlgzkh kid zbwkzd rsbz jbmkualz)

Jq oliibotaig vmkzhkoq zbwkzds vzlgzkhs watm k jzkids skuaigs okzd# elz

b}khvcb# rsbzs oki oliibot vzbsozavtali zbccs watm kdmbzbiob lz lrtolhbs

vzlgzkhs tl jbttbz tzkon vzlgzbss kid bkzi hlzb zbwkzds)



26/45

Mkce ckcsbkzmbs kzb vbzzhbd k hacb dbuab);1



27/45

Hljacb(aiataktbd sbkzom kcsl jbibts ezlh CJ_) K sahvcb Gllgcb sbkzom

li ki aVmlib wacc slzt kid dasvckq cains ilt licq jksbd li zbcbukiob le tmb

zb{rbst# jrt kcsl tmb rsbzs orzzbit cloktali) Clokc jrsaibssbs mkub gzlwi

tl club tmas ebktrzb# nilwaig tmkt 76" le kcc hljacb sbkzombs zbsrct ai kotali

watmai lib mlrz)

Ai kddatali tl tmb hlzb tzkdatalikc ombon(ai kid sbkzom sbzuaobs# cloktali(jksbd

_H_ bikjcbs hkznbtbzs tl dbcaubz _H_ lz HH_ hbsskgbs tl lvtbd(ai rsbzs

watmai k svboao gbl(ebiobd kzbk) Ks ki lvtbd(ai rsbz hlubs ai kid lrt lek dbsagiktbd cloktali# _H_ vzluadbzs sbzub k jzkids hbsskgb) Tmb zbkom

kid tkzgbtaig ukcrb le srom k vzlgzkh oki srvvlzt k jzkids kdmbzbiob

kid clqkctq vzlgzkhs# mbcv tl aisvazb k vrzomksb watm k vmkzhkoq

olrvli leebz# kid hlzb)



28/45

5?" lE avmlib lWiBZ_ R_B Cloktali_bzUaob_ KT CBK_T lioB K WBBn :;

72"lE R_BZ_ MKUB oCaonbD TMZlRGM

lZ TKnBi _lHB KoTAli WMBZB KD_

KZB jK_BD li TMBAZ Cloktali :6

;)2 jccivbvcb wacc b rsagckta(ksbdsbzuabs :6;4)::

hdt:6;:)DaatksMkctm)oh s :=


29/45

Zbsvsaub DbsagKs rsbzs tarb t kbss azhkta kzss k ukzabt

dbuabs kd szbb sapbs# zkds kd tbt vzuadbzs

kzb mkzgbd watm zbktag btbdbd hrcta(szbb bvbzabbs)

Wmb bhvcag k hacb(zst vmacsvm# ahvcbhbtkta

kvvzkmbs cab zbsvsaub dbsag k bz tmb bst# hst

zbcbukt stcag kd azhkta z rsbzs# zbgkzdcbss dbuab)



30/45

Zbsvsaub Dbsag

Watm k mbsaub hacb stzktbg ksbd k rdbzstkdag

tmb zkds krdabb# hacb rskgb# kd tbt a vckb#

tmb tbkh hrst tmb sadbz dbsagag kd ahvcbhbtag k

hacb bvbzabb tmkt zbebts tmb stzktbga uasa tmzrgm

zbsvsaub dbsag)

Tmas hljacb(zst dbsagi vzlobss tzaggbzs omkigbs ai ckqlrt# olitbit vzbsbitktali#

kid ikuagktali jksbd li sozbbi sapb# ozbktaig k wbj b}vbzabiob tmkt as kwkzb

le hrctavcb vzbsbitktali vcktelzhs# aiocrdaig dbsntlv olhvrtbzs watm wadb(sozbbi

dasvckqs# tkjcbt dbuaobs okvkjcb le omkigbs ai lzabitktali kid magm(zbslcrtali

gzkvmaos# kid mkidmbcd dbuaobs watm shkccbz sozbbis tmkt rsb tlrom kid

gbstrzkc aitbzekobs)

Ricanb tmb zbdrotali vzlobss tmkt koolhvkiabs sokcaig dlwi k ercc(ebktrzb

wbjsatb tmkt dlbs ilt olitkai hljacb(zbcbukit lz hljacb(eriotalikc olitbit#

tmas hljacb(zst kvvzlkom bikjcbs k gzlrid(rv olistzrotali le k riabd kid

olmbsaub b}vbzabiob) Zbsvlisaub dbsagi as letbi olisadbzbd wmbi k jzkids

rsbz as vzbdlhaikitcq hljacb jksbd -46(26" le tzkeo as ezlh k hljacb dbuaob!#

kid wmbitmb tkjcbt lz dbsntlv satbs wacc jb jract rv ezlh tmb hljacb ubzsali)

Jq olisadbzaig tmb dbsagi le tmb hljacb aitbzekob zst# tmb dbsagibzs bstkjcasm

k rsbz(obitbzbd olitbit stzktbgq tmkt vzbsbits ocbkz kid hbkiaigerc omlaobs

dazbotcq zbcktbd tl orstlhbz glkcs kid vzalzatabs) Tmas kvvzlkom aielzhs tmb

vzalzatapktali le olitbit elz ckzgbz aitbzekobs# zbsrctaig ai k riaubzskccq hlzb

rskjcb kid hbkiaigerc dbsagi)

Ecb}jcb:6;?HljACB DBUAoB_ KZB _BT Tl lUBZTKnBDB_nTlV Vo_ K_ TMB DlHAiKiT GCljKC

AiTBZiBT VCKTElZH :?

hdt:6;:)DaatksMkctm)oh s ?6


31/45

oli_aDbzktali_elz zb_vli_aUb

OL_T

TAHB

_BL

VBze

LzHki

OB

_rVV

LzT

hdt:6;:)DaatksMkctm)oh s ?;


32/45

Kvvs us) Hacb WbRdbzstkdag tmb dabzbbs btwbb hacb wbsatbs

kd kvvcaktas as uatkc t bstkcasmag k hacb vzbsbb)

Tmb {rbsta as mw t dbtbzhab wmam as zagmt z k

vkztarckz zkd)

hdt:6;:)DaatksMkctm)oh s ?:


33/45

Kvvs us) Hacb Wb

Bstkcasmag k hacb vzbsbb aucubs zst rdbzstkdag tmb

dabzbbs btwbb tmb hbdarhs tw hka bzags0 hacb

wbsatbs kd kvvcaktas) jtm k acrdb tbt# ahkgbs#

kd uadb# ks wbcc ks dbuab(svba bktrzbs# cab bhkac

z ca(t(kcc rtakcat)

Wmacb hljacb wbjsatbs kzb koobssbd uak k oliibotbd hljacb jzlwsbz kid

eriotali ai hrom tmb skhb wkq ks dbsntlv wbjsatbs# tmbq kzb dbsagibd elz

shkccbz sozbbis kid tlromsozbbi aitbzekobs) Kvvs# li tmb ltmbz mkid# kzb

dlwiclkdbd tl k dbuaob# oki jb rsbd bubi watmlrt ki aitbzibt oliibotali#

kid letbi vzluadb koobss tl dbuaob svboao ebktrzbs canb GV_ kid okhbzks)

_tacc# wmbi dbubclvaig k hljacb stzktbgq# tmbzb as il stkidkzd kiswbz tl tmb

wbj(lz(kvv {rbstali) Hljacb wbjsatbs kzb bksacq koobssajcb uak jzlwsbzsli k ukzabtq le dbuaobs# wmacb kvvs hrst jb tkaclzbd tl bkom hljacb lvbzktaig

sqstbh kid tmbi dlwiclkdbd jq rsbzs jbelzb rsb) Kvvs oki vzluadb k hrom

hlzb hbdak(zaom jzkid b}vbzabiob tmkt dlbs ilt zbcq li tmb kukackjacatq kid

{rkcatq le aitbzibt oliibotali bkom tahb tmb rsbz wkits tl rsb at)

Ks watm kcc hkznbtaig bidbkulzs# tmb stzktbgq hrst jb ocbkzcq sbt ai lzdbz

tl dbtbzhaib ae hljacb wbjsatbs# kvvs# lz jltm kzb kvvzlvzaktb elz tmb jzkid)

hdt:6;:)DaatksMkctm)oh s ??


34/45

Kvvcb cbkds tmb hkzbt

a kvv dwckds j

djc# bub tmrgmKdzad ksts tmb

magmbst hkzbt smkzb):5

56"lE oli_rhbz HljACB VMliB TAHBa_ _vbit li kvv_ :2

;2" lE TMl_B ;=(:1 qbkz_ lCD MKUBmbkCtm kvv_ li TMBAZ VMliB_ 4

;1"lE r_ _hkztvmlib r_bz_ nBBV lUBZ

?6. kvv_ li TMBAZ VMliB KT Kiq TAHB :4



35/45

Tkcbtskd _bd _zbb Uabwag

Tkcbt rskgb drzag vvrckz TU smws# kcs w ks sbd

szbb uabwag# mks bhb tmb bw zhkc) T bhzkb tmas

bw hkzbtag vvztrat# zkds hrst d wks t bt

bvbzabbs kzss szbbs)



36/45

Tkcbts % _bd _zbb Uabwag

Tmb Ratbd _tktbs hkzbt as hkdb rv hrcta(tksbzs0 Tkcbt rsbzs

zbgrckzc kbss tbt azhkta# kd bub krghbt tbt

zh tmbz mkbcs cab TU# zkda kd huabs tmbaz aVkds# nadcb

Eazbs# kd is)

Ai ekot# sbolid sozbbi uabwaig mks jbolhb sl vlvrckz -twl(tmazds le tkjcbtlwibzs dl at zbgrckzcq wmbi wktomaig TU!# tmkt at mks jbolhb uatkccq ahvlztkit

tl vzluadb olitbit kozlss hrctavcb sozbbis wmbi vzldroaig okhvkagis

lz olitbit)

Kvvs elz vlvrckz smlws# canb KHOs Tmb Wkcnaig Dbkdlz MJLs Gkhb le

Tmzlibs# aiocrdb ebktrzbs canb _tlzq _qio tmkt kcclw rsbzs tl sqio dbcaubzq

le kddatalikc olitbit tl tmbaz aVkd# lz Kidzlad tkjcbt ai tahb watm tmb vclt

le tmb bvasldb ks at as uabwbd ai zbkc(tahb lz li(dbhkid)

Vlvrckz sbolid sozbbi kvvcaoktalis canb PbbJl} lz _hkztGckss kcclw tkjcbt

rsbzs tl ilt licq koobss kddatalikc dbbvbz olitbit# jrt kcsl bikjcb canb(haidbd

ekis tl oliibot kid smkzb tmb uabwaig b}vbzabiob lubz k irhjbz le sloakc

ibtwlzns wmacb k vkztaorckz smlw as kazaig) Tmbq oki kcsl hknb smlw(zbcktbd

vrzomksbs kid uabw kddatalikc kdubztasaig olitbit)

Wn s)MhbWMKT A_ TMB TKjCBT R_BD ElZ< :7



37/45

BHKAC

BHKAC

WBj jZlW_AiG

WBj jZlW_AiG

WlZnAiG ZBHlTBCq

51"

7?"

57"

GKHAiG=4"

74"

7="



38/45

Cag EzwkzdWatm s hrm hacb w(mw kukackcb kt rz gbztavs#

tmb {rbsta as cgbz btbzbd wmkts vssacb z

zkds tmkt bhzkb tmb hbdarh) iw tmb {rbsta as

Wmbzb d wb g zh mbzb


39/45

Cag Ezwkzd

Hkzbtag mks mkgbd z gd)

Ae jzkids kzb tl zbhkai zbcbukit hluaig elzwkzd# tmbq hrst ridbzstkid

vktabit# okzbgaubz# vmqsaoaki# kid vkqbz krdabiobs kid bstkjcasm

k vzbsbiob ai tmb vckobs wmbzb tmlsb krdabiobs kzb waccaig tl bigkgb

watm tmb jzkid) Elz hkiq jzkids# jltm ilw kid ai tmb elzbsbbkjcb ertrzb#

tmkt as li hljacb dbuaobs) Zbgkzdcbss le tmb tkotaokc ha}# at as ahvlztkit

tl ridbzstkid tmb krdabiob zst kid dbubclv ki aitbgzktbd stzktbgq tmkt

aiocrdbs tmb hljacb omkiibc)

Mlw dlbs tmas krdabiob koobss aielzhktali li k hljacb dbuaob

Date post:	14-Apr-2018
Category:	Documents
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