The Media & How it Affects Our Decision Making

English 1201: A Closer Look at Advertisements

What exactly is MEDIA?

Media – forms of public communication that are designed to reach large numbers of people.

Examples: newspaper, radio, tv etc

Important Media Terms

Advertisement – persuading people to buy a product. Uses your desires, emotions and biases to change the way you think.

How are they trying toPersuade you in this Ad?

Demographic – the group of people to whom a message is directed.

What is the demographic for the following pictures?

What is the Demographic?

Endorsement

a testimonial strategy, where a famous person supports a product

Watch this!!

http://www.youtube.com/watch?v=Ke07IMQu8aI&safety_mode=true&persist_safety_mode=1&safe=active

Logo

a symbol used to advertise an organization, event or product.

Target Audience

consumer group most likely to buy a product.

REMEMBER!

When answering questions on advertisements, think MAP

M – what is the message being conveyed in the ad?

A – who is the intended audience?P – what is the purpose?

Class Work

1. What is the MAP of the following advertisements?

a. B.

c.

Class Assignment

Using the chart, list the message, audience and one strategy used in the following advertisements.

Write Answers Down on Chart1. http://www.youtube.com/watch?v=L

sJiGF_Groo

2. http://www.youtube.com/watch?v=nivGKo2Q32c

3. http://www.youtube.com/watch?v=7p5fhPkdJZM&feature=fvwrel&safety_mode=true&persist_safety_mode=1&safe=active

Your Turn!

* With a partner find 4 online ads for products and fill in the same chart.