THE MEDIUM AND THE

MESSAGE:

THE BREAK-UP

MASS MEDIA PRESENTS, A MS. TONN PRODUCTION:

Lesson #1

The MESSAGE matters.

It’s just not working out. I think we’d both be happier if we broke up. No hard feelings?

You’re a really great person, and I’ve really liked the times we’ve had together. But I just don’t feel like I want to be in a relationship with you.

I don’t want to be your girlfriend anymore.

Sorry, I can’t hang out tonight, I have to vacuum at my grandma’s…..

Yeah, I know it’s weird I have to vacuum her house everyday this week and all weekend.

Lesson #2

The MEDIUM matters.

Dear John,

It’s just not working out. I think we would both be happier if we broke up. No hard feelings?

TEXT>…

It’s just not working out. I think we would both be happier if we broke up. No hard feelings?

It’s just not working out. I think we would both be happier if we broke up. No hard feelings?

Dear John,

It’s just not working out. I think we’d both be happier if we broke up. No hard feelings?

(In your locker)

Dear John,

It’s just not working out. I think we’d both be happier if we broke up. No hard feelings?

(mailed to your house)

(Phone call to the land line at your house)

“Uh, Hi, Mrs. Smith. May I speak to John please?”

FACE TO FACE