The Memessenger - ICOTOP

The Memessenger

F$ck words. Use memes.

The Memessenger ICO WHITE PAPER

2017

Join the unprecedented and provocativeMessenger-Without- Words project

The White Paper

1. Analytics and Market Trends 2. Project Description 3. Project History 4. ICO Justification 5. ICO Scenario 6. ICO Road Map 7. Members Perspectives 8. Terms and Conditions 9. Team Members

Introduction

World’s first messenger with memes instead of words. While messenger market is overflowing with look-alike apps with similar functionalities and market leaders rapidly morph into social-networks, the Memessenger sheds the unneeded functionality and bets on user entertainment. The Memessenger only permits user communication with each other with the help of audio-visual stickers. Stickers are based on classic and trendy memes.

Bold? Yes. Provocative? No doubt. Viral? Absolutely!

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the Memessenger - ICOWhitepaper 4

Analytics and Market Trends

The Memessenger project fits two niches of IT-based B2C projects.

MESSENGERS AS THE FIRST NICHE.Despite its originality and provocative nature, The Memessenger’s main functionality nonetheless is user communications. Although most successful messengers on the market have no viable monetization options, they are still being viewed as desirable investments. Large corporations and private equity invest in messengers, and even buy them! What attracts their interest? An obvious reason is the most important resource in the current digital market - their user base. The larger the user base - the higher is the apps valuation in the market.Let’s take a look at the famous messenger applications and their business valuations.

Western MessengersMarket

FACT: In 2014, WhatsApp was bought by Mark Zuckerberg for $ 21,8 billion.

Source: https://www.forbes.com/sites/parmyolson/2014/10/06/facebook-closes-19-billion-whatsapp-deal/#70e108855c66

FACT:Spring 2015. Google corporation roughly estimated Telegram at $ 1 billion, considering the possibility of buying the messenger.Source:http://www.rbc.ru/technology_and_media/28/04/2016/5721eaad9a794703d1ca047d

Sizeable deal to acquire WhatsApp, which occured in 2014, didn’t put an end to the messenger market competition. Even without taking into account some famous Asian messenger projects with its own regional pecularities, Western markets witnessed a birth of a new competitor - Telegram (launched by Pavel Durov, founder of the largest russian-speaking social network VK). Positioning itself as the most secure messenger, Durov’s Telegram took its place at the top of that very competitive field of communication messengers. Long before its tremendous success, Google wanted to acquire Telegram for $1 billion. At the beginning of 2017, Durov estimated his own project to be worth $3-4 billion. As a result of continuing functionality improvements, Durov can count on further increase in market capitalization.

FACT:Rising up to $9 billion during IPO Japanese

messenger Line capitalization, strengthened at $7.7 billion at the end of December, 2016.

Source: https://secretmag.ru/trends/players/skolko-stoit-telegram-2016.htm


Asian Messenger Market

Let’s take a look at the Asian market. According to the HSBC report published by Bloomberg, Chinese messenger WeChat is valued at $83.6 billion - slightly lower than the current market capitalization of Tencent (Chinese telecommunication company, largest internet provider). Despite being a rough estimate, it demonstrates that there is still a large potential for growth in the market of messaging applications. WeChat’s MAU (monthly active users) is 600 million.

WeChat is key to Tencent’s model not only as a messenger, but also as a channel for e-commerce, mobile payments, mass communications, mobile gaming and other applications in which Tencent can make money.

Another chinese market representative - is a messenger Weibo. Weibo capitalization is currently higher than that of Twitter, according to Bloomberg reports, and currently sits at $11.3 billion, which is $200 million more than Twitter’s market cap. According to the analytics, Weibo continues to grow steadily in the Chinese developing market.

How about another powerful Asian economy - Japan? Here we have one more interesting example of a messenger market success. After its IPO and listing on a New York stock exchange Japanese messenger Line was valued at $9 billion.

FACT:Snap market capitalization equals $ 25 billion.Source: http://www.forbes.ru/tehnologii/338643-cocialnaya-set-na-25-mlrd-pochemu-snap-mozhet-potesnit-facebook


Snap: The New Threat A project that was born as a messenger, but rapidly turned into a new generation social network demonstrates a far more impressive capitalization. Yes, it is Snap. Snap is the reason behind Facebook’s decision to release “Stories” (self-destructing images and videos) on Instagram, Facebook and WhatsApp. Snap received an exclusive buy offer from Zuckerberg which was rejected by its founders. Some analysts predict that Snap will eventually become a “Facebook killer” and investors support this idea with project’s high valuations.

After the first look at KPI’s for Facebook and Snap, it appears as if Facebook was a far more successful social network. However, such analysis is flawed as it does not take into account important factors of changing preferences among the younger audience that will be leading the demand for social media and messaging projects in the foreseeable future.

Audience and revenue

Users per day

Facebook

1,23 billion177%

50 minutes 20-30 minutes

18% 48%

590%

158 million

Snapchat

Revenue growth rate in 2016

Time on site per day

Growth rates of users

Audience and key financial indicators

Users per day

Facebook

1,23 billion

$27,638 billion

$10,217 billion - $0,5 billion

$377 billion $25 billion

$0,4 billion

158 million

Snapchat

Proceeds

Net profit

Company valuation

Let’s take a short look at some alternative performance indicators and their dynamics. These indicators demonstrate the true reason behind Zuckerberg’s desire to acquire Snap. Growth rates of snap audience are impressive and its core audience is youngsters. That’s why Snap could be considered a revolutionary project on the messaging arena.

Snap’s experience is key to understanding The Memessenger potential. It demonstrates that even in highly competitive markets with very strong leaders, a mini-revolution is possible.

www.iFunny.com

www.justyo.com


The Memessenger does what no other project has done in the past - removes all the communication waste, leaving the only mode of communication accepted and adopted by the the new generation (“generation Z”) of users - short, audio-visual stickers illustrating popular memes.

Entertaining Content -The New Klondike The second category of projects that the Memessenger covers is entertainment projects. It would seem that such projects have little to no use as entertainment content can be found in free access all over the social media. However, some of the existing examples point to the the opposite.

The scope of entertaining content projects with purposefully-limited functionality (in today’s age of information overload, the less functionality - the better) is still in the nascent stages.

The iFunny project has gained notable success in the highly competitive US market. Its audience is 4 million users and its founders launched their own startup incubator focusing on entertainment projects around which they raised a $10 million capital fund.

The scope of entertaining content projects with purposefully-limited functionality (in today’s age of information overload the less functionality - the better) is still in the nascent stages. However, there exist multiple preconditions for an explosive growth. After all, one similar project has already managed to gather an immense amount of public attention (as well, funding).We are talking about the blockbuster of 2014 - “Yo”, a one-word messenger. Having experienced a short-lived, but bright takeoff, this project reached a top 3 downloads position in the AppStore with more than 3 million installations. It was valued at several million dollars and eventually receiving funding for $1.5 million. Let’s agree that these are outstanding results for a project with a seemingly doomed lifetime.

As a result of positioning at the intersection of the two industries: instant messaging and entertainment content

creation - The Memessenger has all the necessary potential for adoption by the millions of users worldwide and can

achieve huge financial success.


2Project Description

The Memessenger is an app that allows people to communicate with each other using the following rules:


There are no words in the Memessenger, only memes. You can send memes to your friends who have also installed the app.

Each meme in the Memessenger is created as an audio-visual sticker. Audio presents the sound of a meme, while the visual - the author’s meme.

Sounds complicated? Just try it! Download The Memessenger Beta on AppStore and PlayMarket. *CurrentThe Memessenger

Beta name is: “Эпический Мессенджер Дичь”

An incoming audio-visual sticker automatically plays the meme’s audio if the receiver has the app installed and is not using it in a silent mode.


Epic Messenger Дичь (Ditch)

The mechanics of the application is such that the sound of the sticker will automatically play on the receiving user’s phone if it is not silenced.This generates a whole slew of use-cases for this feature of The Memessenger. One can use it as a practical jokes, comic relief or to wind down during a busy workday.

The current set of audio-visual stickers in the application reflects both "classic" and "hip" memes. Quick and seamless addition of the new stickers to the application by the administrators and the project content-team ensures the

Epic Messenger “Дичь” (Ditch) in the current interpretation has already received a large amount of positive feedback. It is noteworthy that the provocative nature of the project does not leave any potential user indifferent. The majority experiences genuine delight and the notorious "wow-effect" when getting acquainted with the concept of the application. A small group feels sincere indignation driven by accepted socio-cultural characteristics ("How did we get to a point where a messenger uses no words?!").

High viral potential is what is invested in the original creative concept of the project, as well as the existing brand (“Дичь” (Ditch) - a reflection of a well-known Internet meme, "Втирать Дичь" that could be loosely translated as “to bullshit with one another” - is a way of forwarding each other stickers on the inner slang of the application - corresponds to the content of the original meme).

Project logo «ДИЧЬ»

3Project History


Project History Time-Line February '16: idea was born March '16 - June '16: development of application alpha-version. First users. July '16 - November '16: improving content, interface, back-end of The Memessenger. *More than $200 000 of private capital was invested during the first year of project existence October '16: The Memessenger was presented at the Saint-Petersburg Startup Day. Project received significant VC interest. *The Memessenger was valued at $500 000 (estimation provided by VC firm - IIDF) March '17: The Memessenger gets investment from IIDF (www.iidf.vc) - largest russian venture fund with accelerator program.

*IIDF invested in project $35 000 on the first round. March '17 - June '17: project acceleration in the IIDF accelerator. Hard-work under user experience, analytics, content, growth hypothesis. July '17: Project passes through the IIDF accelerator. Serious work is under way to improve content, usability and hypothesis-testing for subscriber growth.

Project was born as an creative "spin-off" of some other IT Start-Up.Originally, messenger was named as "Epic Messenger Ditch".Ditch - rus. "Дичь" - slang word, usually used as a description of some person's useless, crazy speech; originally in Russian Internet "Дичь" is a well-known meme.

4ICO Justification


Currently the main growth drivers are:

1. Project rebranding and audio-visual sticker content refresher for the english-speaking audience. This growth driver is currently in the process of realization. “Ditch Epic Messenger” has been rebranded into “The Memessenger” and new widely-recognized memes/stickers with politicians and Hollywood celebrities are on the way. Investment: not needed. In process of implementation.

2. Improvements to back-end, usability and interface of application. Existing version of application is available in the AppStore and PlayMarket. However, it is only a beta-version: a lot of improvements are required.Investment: approx. $500,000

3. Increasing project popularity through mass social media communications. User-base is one of the most clear and crucial project success criteria. According to market experience, The Memessenger audience growth potential is about 10 - 100 million users. Increasing user engagement and keeping activity level high is quintessential for The Memessenger project. However, there is not a more effective method for initial audience recruitment than mass promotion. To achieve rapid growth of the user base, investments in project promotion are required through a number of tools such as collaboration with popular bloggers, targeting of social networks with translation into landing pages / application download page, thematic publications and much more.Investments: approx. $5,000,000 - $7,000,000

4. Integration of various content features.We have conceptually developed a number of improvements in the content area for the entertainment of the users of the application. These improvements will increase crucial metrics responsible for the success of the project: retention rates / WAU / MAU / User Lifetime. These metrics reflect how the attracted audience will behave inside the application, frequency of application use and launch, time spent in the app, etc. Meme ratings, user-created content news feed, instantaneous and disappearing stickers - we conceptually developed a wide range of content-improvements and additional features for user retention, their entertainment and revitalization of their interest in The Memessenger project.Investments: approx. $3,000,000

5. Integration of project monetization features. Project monetization may be implemented through different pathways: memes-merchandise store, commercial (sponsored) memes sticker-packs, and others. Such mechanisms can improve such project KPIs as Lifetime value, ARPU, ARPPU.Investments: approx. $5,000,000

Total required investments: approx. $15,000,000

Important note: the total amount of investment according to preliminary estimates is a conditional minimum required for the project’s success on an international arena, audience building and functional improvements to the application. However, in case of attracting additional funding, our teams will be tasked with achieving an ever increasing position in the messenger app market.

5ICO Mechanicsand Scenario

Unfortunately, after a successful ICO a lot of projects nowadays stop demonstrating any development progress. Participants have very little visibility into the processes surrounding these projects or their investments in them.

We picked an alternative path.For the convenience of potential participants, we have developed a scenario of the most transparent ICO, which will occur within 10 rounds during a period of several months. The exchange rate of one MET per round of ICO will depend on the actual success of the project (based on transparent metrics and KPIs). We will provide transparent clear reporting on all key metrics of the application in order for the project's market valuation to correspond to real progress and dynamics of development. In accordance with our plan, the exchange rate of one MET should experience significant growth in each round of the ICO.


10millions

Waves Platform - platform for The Memessenger ICO.

MemeToken (MET) - project token.

Overall number of METOf the 10 000 000 generated tokens,4 900 000 tokens will be offered for

exchange to other tokens.

Structure of MET TokensTarget Use


Overall ICO MET quantity

MET tokens issued and available to participants (tokens, that will be available for exchanging during the ICO rounds). This comprises 49% of overall MET tokens issued.

MET tokens issued, owned by the current The Memessenger owners. This comprises 47.5% of overall MET tokens issued. Will be distributed according to the current project ownership structure:

Team of project founders - 47.5% (4 750 000 МЕТ)

MET tokens issued for various motivation programs. This comprises 3,5% of overall MET tokens issued. Will be used according to the following breakdown: Bounty campaign: 1.5% (150,000 MET), referral campaign - 2% (200,000 MET; projected to launching during the 3rd ICO round)

Technical and organizational ICO conditions After registering a legal entity in an ICO-friendly jurisdiction and transferring this rights to the generation of MET tokens, the MET token itself will represent the right to a share of the company that in turn owns The Memessenger. First round of ICO (pre-ICO) and second round of ICO will have a fixed exchange rate for the MET token. Moreover, the project team provides various ways to reward early participants, including a discount of up to 80%. The methods and mechanics of award distribution will be announced separately within the relevant round of the ICO

Requests for token reservation will be accepted on the official project site beginning July 25, 2017.

4 750 000 MET

4 900 000 MET

10 000 000 MET

350 000 MET

47.5%

When registering, user specifies his/her e-mail and password to access their personal account. In order to reduce speculative risks in the early stages, ICO has implemented the mechanics of holding (freezing) tokens. As a result, METhold tokens will be distributed originally, which can be exchanged for the MET tokens at the conclusion of the following ICO round (the process is described in more detail in the Instructions). To obtain METhold tokens, you must select the preferred coin or token for exchange and press the “GET MET” button.

ICO Stages ICO is divided into 10 rounds. In accordance with the overall philosophy of the ICO project, beginning of each round is indicated by the provision of up-to-date data on current project results including data of traction-indicators.

First ICO round The first round is a Pre-ICO round. Duration of this round will be a maximum of 1 month, or until a cap of 1,000,000 MET tokens is reached. During this round minimum resources required for the start of a full-scale ICO campaign will be collected.

MET tokens scheduled price distribution during the first round:

day 1: the exchange rate of the token for other, equivalent to $ 0.20.The maximum amount of MET for the exchange is 500,000 tokens;

2-7 day: the exchange rate of the token for other, equivalent to $0.50. The maximum amount of MET for the exchange is 500,000 tokens;2 week: the exchange rate of the token for other, equivalent to $0.70;3 week: the exchange rate of the token to other, equivalent to $0.80;4 week: the exchange rate of the token for other, equivalent to $1.

1st ICO round completes either after the expiration of 1 month from the time it commences or when the 1,000,000 MET tokens distribution cap is reached. The round can be considered successful when the capital amount equivalent to $150,000 is raised. Otherwise, all tokens will be returned to participants after transfer commissions deduction.


Second ICO Round Second round is the beginning of a large-scale ICO project. Preliminary start date is August 25th, 2017. Duration of this round will be a maximum of 1 month, or until a cap of 900,000 MET tokens is reached. Based on preliminary estimates, the MET token price during this round will be equal to $2.50.

MET tokens scheduled price distribution during the second round:

day 1: exchange rate of the MET token for others, equivalent to $ 1.The maximum amount of MET for the exchange is 500,000 tokens;2-7 day: the exchange rate of the token to the other, equivalent to $ 1.50.The maximum number of MET for the exchange on this and subsequent periods of this round is 400,000 tokens;2 week: the exchange rate of the token to other, equivalent to $ 1.8;3 week: exchange rate of the token for other, equivalent to $ 2;4 week: the exchange rate of the token to other, equivalent to $ 2.5.

Second round can be considered successful when the capital amount equivalent to $800,000 is raised. Otherwise, the team will take action towards adjusting project’s future development strategy.

Project traction on ICO round 3 - 10

MET exchange rate during rounds 3 - 10 ICO will be determined on the basis of the company's capital ratios and internal metrics of project.

The project team includes the following metrics in a number of important for an objective market evaluation of the project and transparency of prospects:• DAU / WAU / MAU• Retention• Virality• Net Promoter Score (NPS)• Loyalty index• LTV (Life Time Value)• CMGR (Compounded Monthly Growth Rate)• Churn - Outflow of customers

Thus the project’s growth index will be determined on the basis of a multifactorial analysis and will help avoid possible speculative risks. Internal project metrics will open and transparent to public. One of The Memessenger ICO goals is to provide participants with the opportunity to monitor project’s growth online. This approach is the know-how of this ICO project, which will allow us to better forecast the development scenario for the project. Participants will be able to see which development strategy has been selected by the project team, its effectiveness, as well as the team’s progress, and much more.

The project team therefore guarantees appropriate use of resources raised during an ICO. ICO participants will be able to estimate in real time how efficiently the resources are allocated and utilized and keep track of potential new prospects that present themselves in the market (or that cease to exist).


Third ICO round Beginning of the third round is scheduled for September 25, 2017. 800,000 MET tokens will be reserved for the distribution during this round.Duration of this round will be a maximum of 1 month, or until a cap of 800,000 MET tokens is reached. Based on preliminary estimates, the MET token price during this round will be equal to $12.00 (which, if the forecast is met, will demonstrate a fivefold increase in the exchange rate and the project valuation).

The success will be the exchange of tokens, equivalent to $ 5,000,000; otherwise, the project team will take action to adjust the development strategy.

Rounds 4-10During these ICO rounds there will be distributed a total of 2,200,000 MET tokens. Exact distribution of tokens at each round will be determined depending on the development of the project before each concurrent ICO round. Forecasts for these rounds will likely be based on the project's track record, growth KPI of metrics, project attractiveness at any given stage and its status.

At the end of the 5th round - half-life of the ICO - we are planning to list MET tokens on an exchange for trading. Speculative token trade will still possible even before the exchange listing. However, there will be a HOLD set on the distributed tokens that will last for a period of 1 round from the moment the token is dispersed. As an example, if an ICO participant acquired a token in the 1st ICO round, he or she will not be able to trade it until the completion of the 2nd ICO round and the full distribution of tokens reserved for that particular round. These limitation provide maximum level of protection against speculative attacks, while also providing conditions for a more accurate project development forecasting.

We will implement the ICO participant calculator on our website, which will be able to simulate the holding period for the token based on current project KPIs and the forecast for growth looking 3 ICO rounds ahead. Such a service improvement will strengthen the key differences between our ICO and other similar projects..


The Memessenger ICO will serve as an example of the most convenient, transparent and visual

ICO in the industry’s history.

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Second ICO Round

First ICO Round

Third ICO roundt

Fourth-tenth ICO rounds

ICO Road Map

Expected investments: $ 150 000MET offering quantity: 1 000 000one MET exchange rate: $0.2- $1

August August1 312017 2017

Tasks in these rounds include: • rebranding completion• back-end improvement• first promotional steps• app user base growth

October October1 312017 2017

Tasks in these rounds include: • app usability improvement• content enrichment• beginning of global product promotion• app user base growth• improvement in WAU/MAU metrics

Expected investments: $ 1 250 000MET offering quantity: 900 000one MET expecting exchange rate: $1-$2.5

Septrember September1 30

20172017

2017 2018

Tasks in these rounds include: • project’s wide scale global promotion• continuous integration of additional content features• integration of monetization features• continuous improvement in DAU/WAU/MAU metrics• improvement in Lifetime Value/ARPU/ARPPU metrics.

Expected investments: TBACommon MET offering quantity: 2 200 000one MET expecting exchange rate: TBA

Tasks in these rounds include: • project’s wide scale global promotion• beginning of integration of additional content features• app user base growth• improvement in DAU/WAU/MAU metrics

Expected investments: $ 5 000 000MET offering quantity: 800 000one MET expecting exchange rate: $12

7Members Perspectives

The Memessenger ICO is, indeed, an unique experience for the whole ICO industry. We used the team's competencies, the resources of the project's advisors and project partners (in particular, the expertise of the IIDF, one of the world's largest venture capital funds) to create ICO mechanics that is fantastic in terms of potential benefits and risks management.

What are the benefits for members, why it’s good to become the Memessenger member on early stages, and what can we expect from the project in general?

Unique 10-Round ICO System Experience of investing in other ICOs has already shown high levels of risk. Our ICO proposes clear and progressive logic.

10 ICO rounds: each round is described in great detail from perspective of expectations for investment collection, schedules of expenses, specific metrics and goals to achieve them. We are planning to offer online access to the key metrics data.

Project Viral Potential Concept of The Memessenger undoubtedly has a viral potential. Moreover, the beta versionproject - Russian-speaking messenger Ditch - has already demonstrated local viral growth. Anypublic presentation of the project, any mention in the media immediately led to a leap of installations and a surge of public engagement. Even in the current version, that is still far from final in terms of usability and content, the project already got a number of evangelists.

Moreover, IIFR, our project partner, highly appreciated its concept and spotted in it components missing from most modern IT startups - entertainment features, understandability for mass users and high audience growth potential.


8Terms and Conditions

This document is intended for information purposes only and is not an offer or call to sell shares or securities of Memessenger or any other company associated with Memessenger. The possession of the Memessenger (MET) tokens does not confer ownership or ownership rights on it to Memessenger, nor any other right, except as specified in this text. While opinion and feedback from the community can be taken into account, Memessenger tokens do not give any right to participate in decision making or any direction of business development related to Memessenger. All examples of the calculation of income and profits used in this paper are for demonstration purposes only or for demonstrating average indicators Industry and do not represent a guarantee that these results will be achieved according to the marketing plan. Because the tokens and the network are based on the Waves Platform protocol, any failure, of the Waves Platform protocol can have a significant adverse effect on the network or tokens. Moreover, advances in cryptography or technological advances, such as the development of quantum computing, can pose risks for tokens and the Web. You are responsible for implementing reasonable measures to ensure the security of the wallet, store or other storage mechanism that you use to receive and store the Tokens that you receive from us, including any necessary private keys or other credentials required to access such storage mechanisms . If your private keys or other access credentials are lost, you may lose access to your tokens. We are not responsible for such losses. We may, at our sole discretion, determine the need to obtain certain information about you in order to comply with applicable laws or regulations in connection with the receipt of MET tokens. You agree to provide us with such information immediately upon request, and you acknowledge that we may refuse to exchange tokens with you until you provide the requested information. Technologies related to blockage are subject to supervision and parties of various regulatory bodies around the world.

MET tags can fall under one or more requests or actions on their part, including but not limited to imposing restrictions on the use or possession of digital tokens, such as MET, that may slow or limit functionality, or repurchase MET tokens in the future. Tokens of MET are not some kind of official or compulsory Legal force of investment. Due to unforeseen circumstances or without them, the objectives, the information contained in this document is subject to change. Despite the fact that we intend to achieve all the points described in this document, all persons and parties participating in the The exchange of MET tokens do so at their own risk. Although the MET tokens should not be considered an investment, they can increase in value over time. Their value can also fall if the Memessenger is not sufficiently active. You are responsible for determining which taxes, if any, apply to the receipt of your tokens. You are also responsible for retaining, collecting, reporting and transferring the correct taxes to the appropriate tax authorities. We are not responsible and liable for the retention, collection, reporting or transfer of taxes, value added or similar tax resulting from the exchange of tokens. It is possible that for various reasons, including without limitation, the insolvency of business arrangements or marketing strategies, The Memessenger may not succeed. Crypto-tokens, such as MET, are a fairly new and relatively untested technology. In addition to the risks mentioned in this document, there are additional risks that the Memessenger team can not foresee. These risks can materialize in other forms of risk than those indicated here. There are no warranties, representations, conditions or agreements, express or implied, between the parties, except as expressly provided in this text.

Representations and warranties By receiving tokens, you represent and warrant that: (A) You have read and understood these Terms and Conditions; (B) You have a sufficient understanding of the mechanisms for the functionality, use, storage, transfer, and other material characteristics of cryptographic tokens, storage mechanisms for tokens (such as wallets), blocking technology and software systems based on blockages to understand these Terms and Assess Risks and Implications Exchange of tokens; (C) You have received sufficient information about MET tokens in order to make an informed decision to exchange tokens; (D) You understand that the tokens provide only the rights specifically described in these Terms and do not grant any other rights of any form to the Network or Memessenger or its corporate affiliates and / or service providers, including but not limited to any vote, Distribution, redemption, liquidation, patenting (including all forms of intellectual property) or other financial or legal rights; (E) Your receipt of the tokens complies with applicable laws and regulations of your jurisdiction, including but not limited to: (i) the legal capacity and any other threshold requirements in your jurisdiction for the purchase of tokens using tokens on the Web, and Contracts with us, (ii) Any currency laws, and anti-money laundering and terrorist financing laws or regulatory restrictions applicable to such acquisition (iii) any governmental or other consent that may be required; (F) You will comply with any applicable tax liability in your jurisdiction associated with the receipt of MET tokens.


Indemnification of losses(A) To the fullest extent permitted by applicable law, you will reimburse, defend and hold Memessenger and our past, present and future employees, officers, directors, contractors, consultants, attorneys, accountants, financial advisers, shareholders, suppliers, parent companies , Subsidiaries, affiliates, agents, representatives, predecessors, assigns from all claims, actions, losses, costs and expenses (including attorneys) that arise or are related to the receipt of silt using tokens MET, your responsibilities or obligations under these Terms, your breach of these Terms, or your violation of any rights of any other person. (B) Memessenger reserves the right to compensate for your account any claim to be refunded pursuant to this clause. This compensation will be additional, not instead of any other compensation.

Denial of responsibility You agree that your use or inability to use, tokens MET, is carried out solely at your own risk, and you shoot all Responsibility with Memessenger. MET tags will be delivered to you without warranty of any kind, either express or implied, including the failure of any warranty of all implied warranties of merchantability for a particular purpose, without infringing any intellectual property rights, as some jurisdictions do not allow the exclusion of implied warranties, the foregoing Exceptions to implied warranties may not apply to you.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW AND EXCEPT FOR ANY OTHER, TOKENS MET SHARE AN "AS IS" WITHOUT WARRANTY OF ANY KIND, AND WE EXPRESSLY DISCLAIM ALL IMPLIED WARRANTIES REGARDING THE TOKEN MET, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, , FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WE DO NOT PROVIDE OR GUARANTEE THAT MET TOKENS RELIABLE, WILL MEET YOUR REQUIREMENTS, OR THAT DEFECTS WILL BE CORRECTED TOKEN; AND WE CAN NOT AND DO NOT PROVIDE OR GUARANTEE THAT SECURITY TOKENS AND STAY SAFE FROM VIRUSES AND OTHER HARMFUL COMPONENTS.

Limitation of liability TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: IN NO EVENT SHALL MEMESSENGER OR ANY COMPANY BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, INDIRECT OR DIRECT DAMAGES OF ANY KIND (INCLUDING, BUT NOT LIMITED TO, LOSS OF REVENUE, LOSS OF PROFITS OR PROFITS ) ARISING OUT OF OR RELATED TO THE SALE OR USE OF TOKENS OR OTHERWISE RELATED TO THESE TERMS, REGARDLESS OF THE FORM OF ACTION. Some jurisdictions do not allow the limitation or exclusion of liability for incidental or consequential damages. Accordingly, some of the limitations of this section may not apply to you.

Release To the fullest extent permitted by applicable law, you release Memessenger from liability, claims and / or damages (actual and indirect) of any kind and nature, known and unknown, arising or related to disputes between users, as well as acts or omissions of third parties. You categorically reject any principles of the statute or common law.

Divisibility If any term or provision of these Terms is illegal, invalid or unenforceable, that term, provision or provision will be separated from these Terms and will not affect the validity or enforceability of any remaining part of this term, rule or provision.


Miscellaneous

These Terms constitute the entire agreement between you and us regarding the exchange of MET tokens. We may from time to time amend these Terms that are reasonably necessary to comply with applicable laws or regulations. If we make changes, we will post the changed conditions in http://themem.io/TheMemessenger_wp.pdf and update the date "Last update". The Amended Terms will be effective immediately. We may transfer our rights and obligations under these Terms to any third parties without your consent. Our inability to implement or enforce any right or provision of these Terms will not be regarded as a waiver of such right or provision. We are not responsible for any delay or failure to comply with any obligations under these Terms when delay or failure occurs for any reason beyond our reasonable control. The exchange of tokens does not create any form of partnership, joint venture or any other similar relationship between you and us. Except as provided herein, these Terms and Conditions are solely for you and us. You agree and acknowledge that all agreements, notices, disclosures and other communications that we provide to you, including these Terms, will be provided electronically. All operations for the exchange of MET tokens are carried out within the jurisdiction of the Russian Federation.


9Project Personalities


Jury KarlCEO

Has wide range of managerial experience in various fields of business and administrativesector. Being primarily a specialist inoperations and strategic management, Yuri has competence in market trends predictions, which is supported by his successful entrepreneurial track record. Experience:• Advisor to the Governor of Altai Krai (Russian Federation territory);• Successful experience in managing business projects in the field of fossils mining;• IT and R&D management experience

Andrey Antipov Head of legal service

Has high competence in the areas of strategic marketing, branding andsales. His resume includes successful entrepreneurial experience both in the service sector (marketing consulting, branding), and in the consumer sector (food additives and supplemental products). Experience:- professional expertise in the field of corporate and foodbranding;- co-founder of a successful branding agency;- co-founder of a successful project in the field of food additives. Andrey Khrapov CMO

Has high competence in the areas of strategic marketing, branding andsales. His resume includes successful entrepreneurial experience both in the service sector (marketing consulting, branding), and in the consumer sector (food additives and supplemental products). Experience:- professional expertise in the field of corporate and foodbranding;

Alexey Bochkarev Head of front-end development

Having passed the path from the designer to the art director and co-owner of the branding agency, Alexey combines the competence of graphic design and management of front-end development teams. Experience:- expertise in the areas of graphic design, digital design, designgraphic interfaces, product branding, corporate branding;- co-founder of a successful branding agency.


Anton Zhukov Lead back-end developer

Anton participated as a developer in a number of significant projects for the Russian IT market. He joined the team of The Memessenger to create a qualified solution to issues of back-end development. Experience:- professional competence in Angular, Java, SQL, Agile;- participation in a number of successful IT projects.

Dmitriy ZavarzinHead of Sales

Founder of the agency that carries out transactions on sales of business in the real sector of the economy. Joined the team to develop project’s monetization initiatives through sponsorship contracts and corporate interaction mechanisms. Experience: - Building effective sales systems; - Expertise in B2B sales.

Danil Barsukov Head of promotion

Danil is a young entrepreneur, owner of a local SMM agency and successful e-commerce projects. Experience:- deep understanding of the effective mechanics of promotion in social media;- significant expertise in e-commerce.

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