The Message and the Messengers

7/30/2019 The Message and the Messengers

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Presented by Dory Hippauf

April 30, 2013

Connecting the Dots: Marcellus Shale PlayersThe Message and the Messengers


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Why Do I Connect the Dots?

Understanding the Message

Connecting the Messengers Gauging the Message Impact


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Why I Connect the Dots


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The Natural Gas Industry knows who we are.

We should know who THEY are.


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Understanding the Message


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http://www.philly.com/philly/opinion/20130424_Dispel_myths_about_fracking.html


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Consider Karnes County, Texas. A few years ago,

the community was plagued by poverty. Today, it's notuncommon for local residents to collect $70 millioneach month in royalties for allowing energycompanies to drill on their land. The wealth hasincreased the county's tax base almost six-fold in twoyears. Last year, more than $15 billion in royaltychecks was paid to private landowners by energycompanies in Texas alone.

Aside from Texas, many other areas of the country -including Pennsylvania - are also benefiting fromfracking.


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County Judge Barbara Shaw said the boom has bailed the county out of its chronic financialwoes, but has also brought two huge headaches: The ongoing destruction of roads by heavyequipment and dangerous highways.

"My problem is I have $18 million sitting in the bank but I have at least $100 million in roaddamage," said the judge.

Karnes has joined forces with other Eagle Ford counties and hired an Austin lobbyist to pressfor legislation that would provide financial relief. Presently, the state keeps the tens of millionscollected from energy companies in oil and gas taxes.

Shale play turns Karnes County around, but not without trouble

By John MacCormack | February 23, 2013 | Houston Chronicle

http://www.chron.com/news/houston-texas/houston/article/Shale-play-turns-Karnes-County-around-but-not-4303201.php

"You have a lot of people making a lot of money, but basically, it's the people who had moneyto begin with - people with land, cattle, crops and government subsidies," said Ken Riley, aKenedy City Council member.

Just about every morning, Homer Lott, the former mayor of Runge, makes the 15-mile drive to

eat tacos with the coffee crowd at Becky's Caf in Karnes City. He passes the Bordovsky placeon each trip down FM 81.

"There used to be cattle in that pasture. Now it looks like refinery city. It won't be long beforeFM 81 becomes the refinery corridor," said Lott.


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Claim 1: Fracking will contaminate the underground water supply.

Subsurface contamination from fracking is almost impossible. Frackinginvolves the injection of liquid 7,000 to 15,000 feet underground - far deeper

than drinking water aquifers, which are often about 300 feet below the surface.


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hydraulic fracturing

noun

a process in which fractures in rocks below the earth's surface are opened and widened byinjecting chemicals and liquids at high pressure: used especially to extract natural gas or oil.

Per dictionary.com:


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Technical ReportThe Modern Practices of Hydraulic

Fracturing:

A Focus on Canadian Resources

The Petroleum TechnologyAlliance of Canada

March 2013 Journal ofCanadian Petroleum TechnologyTech_Report_313.pdf

www.spe.org/ejournals/spe/JCPT/2013/03/Tech_Report_0313.pdf


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While the study found no direct link between water contamination and frackingitself, it did cite surface spills of fracturing chemicals as a risk to groundwater. Italso found blowouts underground during fracking operations have been under-reported.

Reading Beyond the Headlines: Fracking and Water Contamination | February 17, 2012 | By Mose Buchele| StateImpact.npr.org

Last year, an exhaustive University of Texas study done by the former head ofthe U.S. Geological Survey looked into alleged incidents of frackingcontamination. "None of the water-well claims involve hydraulic fracturing fluidadditives, and none of these constituents has been found by chemical testingof water wells," the study concluded.


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Message: 100 years of Natural Gas

Reserves: An estimate of the amount of oil or natural gas reservesthat may be available for extraction.

Recoverable Reserves: A termused in natural resourceindustries to describe the amountof resources identified in areserve that is technologically or

economically feasible toextract.

Recoverable reserves is alsooften called proved reserves.


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U.S. shale gas reserve estimates plummet

January 26, 2013 | PennEnergy

http://www.pennenergy.com/articles/pennenergy/2012/01/u-s--shale-gas-reserve.html

Estimates of 2012 shale natural gas reserves in the U.S. represent a shockingstep backward for the rapidly growing industry, according to Bloomberg.

The projections released by the U.S. Department of Energy estimate that thecountry holds around 482 trillion cubic feet of recoverable natural gas from

shale basins. That represents a 42 percent decline from 2011 when

estimates of shale gas reserves were placed at around 827 trillion cubic feet.

The declines stemmed from more detailed information available because of thedramatic uptick in natural gas exploration in shale deposits over the past year.

Probably the most substantial impact of the updated estimates, however,

was the 66 percent reduction in recoverable reserves in the Marcellus shale

formation in Pennsylvania, New York, Ohio and West Virginia.

In 2011 that basin was estimated to hold 410 trillion cubic feet of gas,enough to fill U.S. gas demand for 17 years at 2010 levels. Now that number

has been reduced to 141 trillion cubic feet, or around 6 years.

Message: Natural Gas is a BRIDGE FUEL


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Message: Natural Gas is a BRIDGE FUEL

The Center for American Progress - Natural Gas:

A Bridge Fuel for the 21st Century"By JohnPodesta and Timothy E. Wirth | August 10, 2009

Natural gas is the cleanest fossil fuelit produces less

than half as much carbon pollution as coal. Recenttechnology advancements make affordable thedevelopment of unconventional natural gas resources.This creates an unprecedented opportunity to use

gas as a bridge fuel to a 21st-century energyeconomy that relies on efficiency, renewable

sources, and low-carbon fossil fuels such as naturalgas.
http://www.americanprogress.org/issues/green/report/2009/08/10/6513/natural-gas-a-bridge-fuel-for-the-21st-century/http://www.americanprogress.org/issues/green/report/2009/08/10/6513/natural-gas-a-bridge-fuel-for-the-21st-century/http://www.americanprogress.org/issues/green/report/2009/08/10/6513/natural-gas-a-bridge-fuel-for-the-21st-century/http://www.americanprogress.org/issues/green/report/2009/08/10/6513/natural-gas-a-bridge-fuel-for-the-21st-century/


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American Gas Association (AGA) | December 2012:DOE Report AffirmsRole of Natural Gas as a Foundation Fuel

Washington, D.C. A recent report commissioned by the U.S. Department ofEnergy (DOE) entitled Macroeconomic Impacts of LNG Exports from the

United States affirms the position of natural gas as a foundation fuel for

the United States and the nations energy future. The American GasAssociation (AGA) is encouraged to see DOE examining the important rolethat natural gas will serve in our nations energy and economic future.
http://www.aga.org/Newsroom/news-releases/2012/Pages/DOE_Report_Affirms_Role_of_Natural_Gas_as_a_Foundation_Fuel.aspxhttp://www.aga.org/Newsroom/news-releases/2012/Pages/DOE_Report_Affirms_Role_of_Natural_Gas_as_a_Foundation_Fuel.aspxhttp://www.aga.org/Newsroom/news-releases/2012/Pages/DOE_Report_Affirms_Role_of_Natural_Gas_as_a_Foundation_Fuel.aspxhttp://www.aga.org/Newsroom/news-releases/2012/Pages/DOE_Report_Affirms_Role_of_Natural_Gas_as_a_Foundation_Fuel.aspxhttp://www.aga.org/Newsroom/news-releases/2012/Pages/DOE_Report_Affirms_Role_of_Natural_Gas_as_a_Foundation_Fuel.aspxhttp://www.aga.org/Newsroom/news-releases/2012/Pages/DOE_Report_Affirms_Role_of_Natural_Gas_as_a_Foundation_Fuel.aspx


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Message: Creates Jobs

IHS Global Insights has produced 4 reports from 2009-2012 dealing withthe economic benefits of Natural Gas Drilling.

2009: Measuring the Economic and Energy Impacts of Proposals to RegulateHydraulic Fracturing Task 1 Report. Prepared for the American PetroleumInstitute (API)

April 2011: The Economic Contribution of the Onshore Independent Oil andNatural Gas Producers to the U.S. Economy Final Report. Prepared for theIndependent Petroleum Association of America (IPAA)

December 2011: The Economic and Employment Contributions of Shale Gasin the United States. Prepared for the American Natural Gas Alliance(ANGA)

October 2012: Americas New Energy Future: The Unconventional Oil andGas Revolution and the US Economy Volume 1:National EconomicContributions. Supported by American Petroleum Institute, Institute for21st Century Energy, the American Chemistry Council, and Natural Gas

Supply Association.
http://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.energyindepth.org/wp-content/uploads/2011/12/Shale-Gas-Economic-Impact-Dec-2011_EMB1.pdfhttp://www.energyindepth.org/wp-content/uploads/2011/12/Shale-Gas-Economic-Impact-Dec-2011_EMB1.pdfhttp://marcelluscoalition.org/wp-content/uploads/2012/10/IHS_Americas-New-Energy-Future.pdfhttp://marcelluscoalition.org/wp-content/uploads/2012/10/IHS_Americas-New-Energy-Future.pdfhttp://marcelluscoalition.org/wp-content/uploads/2012/10/IHS_Americas-New-Energy-Future.pdfhttp://marcelluscoalition.org/wp-content/uploads/2012/10/IHS_Americas-New-Energy-Future.pdfhttp://www.energyindepth.org/wp-content/uploads/2011/12/Shale-Gas-Economic-Impact-Dec-2011_EMB1.pdfhttp://www.energyindepth.org/wp-content/uploads/2011/12/Shale-Gas-Economic-Impact-Dec-2011_EMB1.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://www.ipaa.org/wp-content/uploads/downloads/2012/03/IHSFinalReport.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdfhttp://s3.amazonaws.com/propublica/assets/natural_gas/ihs_gi_hydraulic_fracturing_task1.pdf


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Shale development is not about job creation. Optimistic job estimatesby industry have relied heavily on unrealistic multipliers to claim vast

numbers of indirect jobs. Such job estimates in industry studies ofteninclude professions such as strippers and prostitutes in the overall

job gains not the sort of jobs that most people think of when theyhear optimistic numbers from the oil and gas industry. Moreover, directindustry jobs (for onshore and offshore oil and gas) have accounted forless than 1/20 of 1% of the overall U.S. labor market since 2003,

according to the Bureau of Labor Statistics. This cannot be construedas game changing job creation.

SHALE AND WALL STREET: WAS

THE DECLINE IN NATURAL GAS

PRICES ORCHESTRATED?

FEBRUARY 2013 by Deborah Rogers

D illi i Bi Oil' bi j b l i | B


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Drilling into Big Oil's big job claims | ByChris Isidore @CNNMoney April 25, 2012

Parsing the job numbers: The jobs Felmy is

citing are based on research by energy

industry consulting firm IHS CERA, whichearlier this year estimated that the industryproduced 150,000 jobs in 2011.

Another 150,000 jobs a year over seven yearswould create the million additional jobs theindustry promises.

But that job count comes from the

broadest possible estimate of oil

jobs.

It includes everyone from the roughneck in

North Dakota drilling a new oil well, to a

trucker driving equipment to that oil jobsite, to jobs created by the spending of

those oil workers, such as a clerk at a Wal-

Mart or a stripper serving the workers

drawn to one of those North Dakota oil

boomtowns.

http://money.cnn.com/2012/04/25/news/economy/oil-jobs/index.htm

Question: What happens

to jobs when the Gas/Oil

Corporations leave town?


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Connecting the Messengers


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DEFINING TERMS

- Trade Association: an association of organizations in the sametrade formed to further their collective interests, especially in

negotiating with governments, trade unions, etc.

- Front Group: organizations that appear to be independentvoluntary associations or charitable organizations. Front groups canact for the parent group without the actions being attributed to theparent group.

- Astroturf Group: front groups pretending to be Grassroots, whileactually being operated by a discreet sponsor.

- Grassroots Group: the common people as a fundamental group

with common interests, volunteers working together for commonpurpose.

- Echo Chamber: Use of multiple media outlets to repeat or echothe same message The echo chamber is also used among thevarious front and astroturf groups as amplification.


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Oil & Gas

Corporations

Independent

Petroleum

Association ofAmerica (IPAA)

AmericanPetroleum

Institute (API)

State TradeGroups

Front Group

Front Group

Front Group

Front Group

Front Group


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http://www.nxtbook.com/nxtbooks/naylor/PAAB0210/index.php?startid=41#/54


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IPAA is described as a tradeassociation organized under501(c)(6) of the Internal RevenueCode. It shares space and staffwith its "IPAA EducationalFoundation" (IPAAEF), a

501(c)(3) non-profit organization,which means that in generalcontributions to the latter can becounted as a charitable taxdeduction by its donors.

http://www.prwatch.org/news/2012/12/11921/%E2%80%9Cenergy-depth%E2%80%9D-%E2%80%93-reporters%E2%80%99-guide-its-founding-funding-and-flacks


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http://www.ipaa.org/education/about/history.php


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For months IPAA's government relations and


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For months, IPAA's government relations and

communications teams have been working around-the-clockon a new industry-wide campaign known as "Energy In

Depth" (www.energyindepth.org) to combat newenvironmental regulations, especially with regard to hydraulicfracturing. And, we're seeing some outstanding results. IPAAVice President of Government Relations Lee Fullerand Vice

President of Public Affairs Jeff Eshelman are working on theEnergy In Depth" campaign that has garnered theattention of national news outlets, including The Wall StreetJournal, The New York Times, The Washington Post, Reuters,the Associated Press, National Public Radio and more. The

cooperating regional and state associations have beenan integral part of this national campaign and they are

working closely with their news media and policymakers

using coordinated messages.


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Texas Eagle Ford

Mountain States Denver-Julesberg Basin

Michigan Niagra Reef

Illinois New Albany

California Miocene Monterey


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Lee Fuller

PR Firm

Vice President Government

Relations

Jeff Eshelman

ExecutiveVice-President

Executive

Director

Website Registered to Dittus

Communications

Website Registered to

Dittus Communications

ProjectofCEA

Purchased

by FTI

Vice President Public

Affairs/Communications

Affil

iate

Affiliate

Client


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Travis Windle

Website Registered to Dittus Communications


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Lee Fuller

PR Firm

Vice President

Government Relations

Jeff Eshelman

Executive

Vice-President

Vice President Public

Affairs / Communications

Simon Lomax

Former Editorial

Director

Research

Director

Julia Bell

Researcher

Chesapeake

Energy

Funding

Source

Front

Group

Public Affairs & Communications Coordinator

Brian Kennedy

Executive Director

Website Registered to

Dittus Communications

Project

ofCEA

Partner

Organization

Co-Founder

PressContact

Senior Vice President


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B j i C l k f A i


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Benjamin Cole, a spokesman for American

Energy Alliance told Politico in October 2012

that, "Our [American Energy Alliance] goal isto make the United States Wind Energy

Policy and Wind Production Tax Credit so

toxic that it makes it impossible for John

Boehner to sit at a table with Harry Reid and

say, Yeah, I can bend on this one.


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29 [ insert state name ] Energy Forums


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The Ohio Energy Resource Alliance | Saturday, September 29th, 2012

The Ohio Energy Resource Alliance (OERA) was formed to help provideanswers to Ohioans who have questions about shale development, andhow it will benefit Ohio and their communities.

The OERA is comprised of Energy In Depth Ohio; the Ohio PetroleumCouncil, a division of the American Petroleum Institute (API); the OhioOil & Gas Association; the Ohio Oil & Gas Energy Education Program; theBuckeye Energy Forum; and Americas Natural Gas Alliance.

http://www.eidohio.org/tag/buckeye-energy-forum/

Michael ZehrVice President of

F d l Aff i


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Federal Affairs

2009: Minority Staff Director, US Senate Subcommittee on Aging

2009-2010: Legislative Director, Former Senator George S LeMieux(R-FL). LeMieux appointed on September 9, 2009, to the UnitedStates Senate to fill the vacancy caused by the resignation ofMelquiades R. Martinez; took the oath of office and served fromSeptember 10, 2009, to January 3, 2011; did not seek election in 2010.

2006-2009: Legislative Director, Former Senator Mel Martinez (R-FL)Martinez resigned stating he was homesick, however he had his shareof controversy which included the Terry Schiavo memo. In 2005 amidthe right-to-life case involving Terri Schiavo, the brain-damagedPinellas County woman who ultimately was removed from a feedingtube. Martinez, who sought federal review of the case, accidentallyhanded a Democratic senator a memo detailing why the Schiavo billwas good for Republicans. And there was also the problem of illegalcampaign contributions, and Campaign Finance irregularities.

2003-2006: Legislative Assistant, Senator Mitch McConnell (R-KY)

1999-2003: Legislative Assistant, Senator Tim Hutchinson (R-AR)
http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.tampabay.com/news/politics/national/article1025671.ecehttp://www.sourcewatch.org/index.php?title=Mel_Martinezhttp://www.sourcewatch.org/index.php?title=Mel_Martinezhttp://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.sourcewatch.org/index.php?title=Mel_Martinezhttp://www.sourcewatch.org/index.php?title=Mel_Martinezhttp://www.tampabay.com/news/politics/national/article1025671.ecehttp://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848http://www.opensecrets.org/revolving/rev_summary.php?id=76848


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Salon.com: Big Oil and Canada thwarted U.S. carbon standards
http://www.salon.com/2011/12/15/big_oil_and_canada_thwarted_u_s_carbon_standards/http://www.salon.com/2011/12/15/big_oil_and_canada_thwarted_u_s_carbon_standards/


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Consumer Energy Alliances Echo Chamber is a strategy where any messagecreated by that group or its supporters would be echoed across many different

blogs and websites, creating the impression of a large-scale movement.

http://www.salon.com/2011/12/15/big_oil_and_canada_thwarted_u_s_carbon_standards/

Gauging the Message Impact


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The Natural Gas Industry has MONEY to spend on:

Advertising


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g

Lobbying

Campaign Donations

Political Action Committees (PACs)

Front Groups

Trade Organizations

Fractivists have:

PEOPLE


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The Control Risks Group Limited is a subsidiary of Control Risks HoldingsLimited, with headquarters in London, UK.

CRG describes itself as:....an independent, global risk consultancy specializing in helping

organizations manage political, integrity and security risks in complex andhostile environments. We support clients by providing strategicconsultancy, expert analysis and in-depth investigations, handling sensitivepolitical issues and providing practical on-the-ground protection andsupport.
https://www.duedil.com/company/01548306/control-risks-group-holdings-limitedhttps://www.duedil.com/company/01548306/control-risks-group-holdings-limitedhttp://www.controlrisks.com/Pages/Home.aspxhttp://www.controlrisks.com/Pages/Home.aspxhttp://www.controlrisks.com/Pages/Home.aspxhttps://www.duedil.com/company/01548306/control-risks-group-holdings-limitedhttps://www.duedil.com/company/01548306/control-risks-group-holdings-limited


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THE GLOBAL ANTI-FRACKING MOVEMENT - What it wants,

how it operates and what s next

Excerpt:

A h b l l b i th US d C d ti l t i i F
http://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groupshttp://www.scribd.com/doc/117354073/Control-Risks-Paper-on-Anti-Fracking-Groups


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As shown by local bans in the US and Canada, national moratoriums in Franceand Bulgaria, and tighter regulation in Australia and the UK, the global anti-fracking movement has mounted an effective campaign against the extraction ofunconventional gas through hydraulic fracturing (fracking). Meanwhile, the oiland gas industry has largely failed to appreciate social and political risks,

and has repeatedly been caught off guard by the sophistication, speed and

influence of anti-fracking activists.

Key Areas to Target

Acknowledge Grievances

Engaging Communities

Reduce Impacts

Create More Winners

Shale Gas Industry Insider: We Are Losing the Messaging War on Fracking

Sep 13th, 2011
http://www.naturalgaswatch.org/?p=939http://www.naturalgaswatch.org/?p=939


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Excerpts:Today, she [Tisha Conoly-Schuller] explained, those opposed to hydraulicfracturing can no longer be characterized as environmental extremists because

the movement has gone mainstream.

The public is skeptical of anything we say, she said.

The favorable percept ion o f the oi l and gas ind ustry p ol ls at seven

percentthats lower than Congress. The public does not believe us. We

need someone else del ivering ou r message for us.

reposition the industry to appeal more broadly to young peopleTheissue is serious, but we shouldnt take ourselves so seriously. We need to

become much more clever. Our industry is going to have to become hipper.

In that respect, Conoly-Schuller said, industry executives and communicatorsare going to have to become well versed in the use of social media andonline tools.

People that like South Park are our audience, she said, and we need to

figure out how to talk to them. We need to figure out what works and how to getit out to them.


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Coloring Books

The shale gas industry has had its collective ass kicked, and kicked hard, byGaslandand others opposed to hydraulic fracturing and needs to redefine its
http://www.gaslandthemovie.com/http://www.gaslandthemovie.com/


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core messages to defuse a burgeoning negative public perception of thecontroversial drilling technique, the President and Chief Executive Officer of the

Colorado Oil & Gas Association (COGA) said today. ~ September 2011- http://www.naturalgaswatch.org/?p=939
http://www.coga.org/http://www.coga.org/http://www.gaslandthemovie.com/


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Marcellusmoney.org


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http://www.opensecrets.org/lobby/indusclient.php?id=E01

2012 Top 10 Oil & Gas lobbying spenders Federal level


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http://www.opensecrets.org/lobby/indusclient.php?id=E01


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A better deal

#1: WHAT THE ANTI-FRACKING MOVEMENT WANTS

Parts of the anti-fracking movement

are not opposed to hydraulicfracturing per se, but want to extracta better deal from the industry interms of economic opportunity,

taxation, and compensation.


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Recommended Reading

T t U W E t
http://www.prwatch.org/books/experts.htmlhttp://www.prwatch.org/books/experts.html


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Trust Us, Were Experts

by Sheldon Rampton and John Stauber

Dri l l Baby Dri l l : Can Unconvent io nal Fuels Usher in a New Era of Energy

Independence?by J. David Hughes

Shale & Wall Street: Was th e Declin e in Natural Gas

Orchestrated?by Deborah Rogers

Fracking Pennsylvania: Flirting with Disasterby Walter Brasch

No Fracking Way: A blog for New York and Pennsylvania

(blog.shaleshockmedia.org/)
http://www.prwatch.org/books/experts.htmlhttp://shalebubble.org/drill-baby-drill/http://shalebubble.org/drill-baby-drill/http://shalebubble.org/wall-street/http://shalebubble.org/wall-street/http://www.walterbrasch.com/http://blog.shaleshockmedia.org/http://blog.shaleshockmedia.org/http://www.walterbrasch.com/http://shalebubble.org/wall-street/http://shalebubble.org/wall-street/http://shalebubble.org/drill-baby-drill/http://shalebubble.org/drill-baby-drill/http://www.prwatch.org/books/experts.html

Date post:	14-Apr-2018
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The Message and the Messengers

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