Date post: | 15-Jul-2015 |
Category: |
Government & Nonprofit |
Upload: | jonas-heide-smith |
View: | 93 times |
Download: | 1 times |
Mostly Non-misleading Instagram Reach Calculator (MNIRC)
Total number of followers of Instagram posters divided by 3
Instagram reachPe
ople
reac
hed
(est
imat
ed)
0
75.000
150.000
225.000
300.000
July August
227.606
9.083
Instagram images shared per day (July-September 2014)IG
imag
es s
hare
d
0
35
70
105
1408-
Jul
11-J
ul14
-Jul
17-J
ul20
-Jul
23-J
ul26
-Jul
29-J
ul1-
Aug
4-Au
g7-
Aug
10-A
ug13
-Aug
16-A
ug19
-Aug
22-A
ug25
-Aug
28-A
ug31
-Aug
3-Se
p6-
Sep
9-Se
p12
-Sep
15-S
ep18
-Sep
21-S
ep24
-Sep
27-S
ep30
-Sep
Activating guests is likely to increase the visibility and popularity of official profiles,
which again motivates more guests to share.
Social media manager Staff Guests
Pros!• Control of message • Control of timing • Control of quality
Cons!• Time-consuming • Potential low credibility
(for marketing messages)
Pros!• Some control of message • Helps internal awareness • Real human voice (versus
institutional voice)
Pros!• High credibility • Can reach audiences with no
prior relation to museum • Requires little museum effort
Cons!• Reflects directly on
institution if low quality • Potentially substantial need
for training
Cons!• No control of message
Jonas Heide [email protected] @jonassmith
@smkmuseum!#smkmuseum
Paper at: http://mw2015.museumsandtheweb.com/paper/the-meusthem-model-prioritizing-museum-social-media-efforts-for-maximum-reach/