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The Millennial Effect Lisa Pearson, CMO, Bazaarvoice @lpearson
The Millennial EffectLisa Pearson, CMO, Bazaarvoice@lpearson
2018
Why focus on Millennials?
Meet Emily
Return on data
Accessing opinions everywhere
Millennial-first design
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Personalize your relationship
Act on their input
Offer opinions and helpful content everywhere via mobile
Three steps:
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The Millennial effect
