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Millennials 1
THE MILLENNIAL GENERATION
Dr. Randy Lumpp
(Based on the book Millennials Rising by Neil Howe & William Strauss)
Millennials 2
What’s a “generation”?
• A social cohort shaped by common experience and common persona
• Born over a period roughly the same as the passage from youth to adulthood (c. 20 years)
• Shares perceived membership, common beliefs and behaviors, common location in history
Millennials 3
WHAT ARE RECENT GENERATIONS?
• LOST 1883-1900
• G.I 1901-1924
• SILENT 1925-1942
• BOOM 1943-1960
• X 1961-1981
• MILLENNIAL 1982-2002
Millennials 4
WHAT DEFINES A NEW GENERATION?
• Solves a problem facing the prior youth generation
• Corrects for behavioral excesses it perceives in the current midlife generation
• Fills the social role being vacated by the departing elder generation
Millennials 5
WHAT’S THE “LIFE-CYCLE” OF A GENERATION?
• Public discovers the new youth (15-20 years after first birth year)
• Full possession of youth culture (20-25 years)
• Gets maximum public attention (25-30 years)
• Ebbing of public interest (30-35 years)
Millennials 6
WHO ARE THE MILLENNIALS?
• High school grads of 2000
• Older parents
• Smaller families
• 40% firstborns
• More educated parents
• Slowly stabilizing family patterns
• More diverse culturally/immigrant parents
Millennials 7
Millennials’ Experience: Greater Numbers
Millennials 8
More Money
Millennials 9
Greater Diversity
Millennials 10
Greater Safety
Which Security Measures Do You Favor?
• Metal detectors in schools: 86%
• Regulating violent video games & TV shows: 69%
• Restricting violence in movies & on CDs: 59%
--survey of adults and teens, in USA Weekend (July 4, 1999)
Millennials 11
Changing families
Millennials 12
Health expectations
Death Rate per 10,000 U.S. Births:
1946 1996
• For Mothers: 16 1
• For infants: 338 72
--U.S. National Center for Health Statistics (1999)
Millennials 13
No place to hide
Millennials 14
Stress on health/well-being
Millennials 15
Attention to health issues
Child Immunization Rate (full series)
1992: 55%
1996: 75%
-- Donna Shalala, Secretary of Health and
Human Services (April 10, 1999)
Millennials 16
More educated parents
Percent of College Freshman Having…
1973 1998
Mother with college
Degree or higher 20% 41%
Father with college
Degree or higher 32% 44%
--The American Freshman, UCLA (1997-98)
Millennials 17
Not like the Boomers
Millennials 18
Millennials 19
Managing the Bills
Which “Bill” might you pick as godfather for your child?
Bill Cosby 76%
Bill Murray 11%
Bill Gates 10%
Bill Clinton 1%
--”Mom and Pop Culture Survey,” Child (April 1999)
Millennials 20
Generations compared
Millennials 21
Generational Events
Millennials 22
Tracking the Boomers
Millennials 23
Famous Generational Figures
Generation Birth Years Famous Man Famous Woman
Lost 1883-1900 Harry Truman Mae West
G.I. 1901-1924 Ronald Reagan Ann Landers
Silent 1925-1942 M.L. King S. Day O’Connor
Boom 1943-1960 George Bush Hillary Clinton
X 1961-1981 Michael Jordan Courtney Love
Millennial 1982-2002 Zac Hanson Tara Lipinski
Millennials 24
Different Environments
Millennials 25
Different approaches
Millennials 26
Who’s in charge here?
Millennials 27
The changing youth agenda
Millennials 28
Find out more
• Howe, Neil and William Strauss.
Millennials Rising: The Next Great Generation. New York: Vintage
Books, 2000
• Millennialsrising.com
• Other resources @amazon.com