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The Millennial Generation: The Next Generation in College Enrollment. New Jersey Society of Radiologic Technologists February 20, 2008, Atlantic City, New Jersey. Terri Manning Bobbie Everett Cheryl Roberts. A Study Funded by the Workforce Development Board. - PowerPoint PPT Presentation
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The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Everett Cheryl Roberts A Study Funded by the Workforce Development Board New Jersey Society of Radiologic Technologists February 20, 2008, Atlantic City, New Jersey
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Page 1: The Millennial Generation: The Next Generation in College Enrollment

The Millennial Generation:The Next Generation in College Enrollment

Terri Manning

Bobbie EverettCheryl Roberts

A Study Funded by the Workforce Development Board

New Jersey Society of Radiologic TechnologistsFebruary 20, 2008, Atlantic City, New Jersey

Page 2: The Millennial Generation: The Next Generation in College Enrollment

It May Take a Village to Raise a Child, but it Takes a Society to

Raise a Generation

Economic ConditionsSocietal NormsPolitical EventsMajor Crises

Page 3: The Millennial Generation: The Next Generation in College Enrollment

Each Generation• Consists of approximately a 20-year span

(not all demographers and generation researchers agree on the exact start/stop dates)

• Has a unique set of values • Reacts to the generation before them• Looks at their generation as the standard of

comparison• Looks at the next generation skeptically

“these kids today…”• They are either idealistic, reactive, civic or

adaptive

Page 4: The Millennial Generation: The Next Generation in College Enrollment

The Veterans (also known as the Silent Generation or the Greatest Generation) 1925–1942 (adaptive)

Core ValuesDedicationHard WorkConformityLaw and OrderPatienceDelayed RewardDuty before PleasureAdherence to RulesHonor

Page 5: The Millennial Generation: The Next Generation in College Enrollment

The Veterans• Children of the Great Depression and WWII,

this generation decided not to attack the institutions created by the generation before them, but instead, as global thinkers, they chose to focus on improving and refining them so that they could be good for everyone, not just a select few.

• The overall goal was not to change the system, but to work within it.

• While economically very successful, they were also the inventors of "the midlife crises" probably because they didn't get a chance to enjoy the freedoms of their youth.

Page 6: The Millennial Generation: The Next Generation in College Enrollment

The VeteransImportant Events• Lindbergh Completes

First Transatlantic Flight

• Stock Market Crash• Depression• The New Deal• Social Security• Pearl Harbor• The End of WWII• FDR Dies• Korean War

Page 7: The Millennial Generation: The Next Generation in College Enrollment

The Veteran Generation Childhood

• Raised by the GI Generation (civic)• Large families (3-5 children)• Strong sense of extended family (same

town or home)• Grandparents in the home• Average 10-year-old spent 4-6 hours

daily with a significant adult role model• Rural society• Apprenticeship businesses and farming• Perception of the world as “safe”

Page 8: The Millennial Generation: The Next Generation in College Enrollment

The Baby Boomers 1943–1964 (the largest generation, idealist)Core Values

OptimismTeam OrientationPersonal GratificationHealth and WellnessPersonal GrowthYouthWorkInvolvement

Page 9: The Millennial Generation: The Next Generation in College Enrollment

Baby BoomersImportant Events• Rosa Parks• First Nuclear Power Plant• The Civil Rights Act• Cuban Missile Crisis• John Glen Orbits the Earth • Martin Luther King Leads March on Washington,

D.C.• President John F. Kennedy Assassination• National Organization for Women Founded• Martin Luther King Assassination • Robert F. Kennedy Assassination• Watergate• Kent State Massacre• Vietnam War• Woodstock

Page 10: The Millennial Generation: The Next Generation in College Enrollment

The Baby Boomer Childhood• Divorce reached a low in 1960 of 9%• Families moved due to GI Bill, GI housing

and industrialization• First generation to live miles from

extended family• Family size smaller (2-3 children)• Few grandparents in the home• Moms stayed home• Dads carpooled• Children spent significant time with adult

role models• Perception of the world as “safe”

Page 11: The Millennial Generation: The Next Generation in College Enrollment

The Gen Xers 1965–1982A Lost Generation… A Nomadic Generation…..Half the Size of the Baby Boom (reactive)

Core ValuesDedicationHard WorkConformityLaw and OrderPatienceDelayed rewardDuty before pleasureAdherence to rulesHonor

Page 12: The Millennial Generation: The Next Generation in College Enrollment

But Also..• Pessimistic• Loners• Risk takers who don’t

play by the economic rules• Culturally alienated

Page 13: The Millennial Generation: The Next Generation in College Enrollment

Gen X Important Events• Women’s Liberation Protests• Watergate Scandal• Energy Crisis begins• Tandy and Apple Market PCs• Mass Suicide in Jonestown• Three Mile Island• US Corporations begin Massive Layoffs• Iran Hostage Crisis• John Lennon Shot and Killed• Ronald Reagan Inaugurated• Challenger Disaster• Exxon Valdez Oil Tanker Spill• HIV

Page 14: The Millennial Generation: The Next Generation in College Enrollment

Generation X• This is the conscientious, extremely

pragmatic, self-sufficient generation that has a ruthless focus on the bottom-line.

• Born and raised at a time when children were at the bottom of our social priorities, Gen Xers learned that they could only count on one thing - themselves. As a result, they are very "me" oriented.

• They are not active voters, nor are they deeply involved in politics in general.

Page 15: The Millennial Generation: The Next Generation in College Enrollment

The Gen X Childhood• Divorce reached an all-time high• Single-parent families became the norm• Latch-key kids were a major issue of the time• Children not as valued – looked at as a

hardship• Families spread out (miles apart)• Family size = 1.7 children (many only-children)• Perception of the world as “unsafe”• Average 10 year old spent 14 ½ minutes a day

with a significant adult role model• Parents looked around and said – we need to

do this better

Page 16: The Millennial Generation: The Next Generation in College Enrollment

Generation Next (civic)

Page 17: The Millennial Generation: The Next Generation in College Enrollment

The Echo Boom/Millennials… The Millennials are almost as large as the baby boom-some

say larger - depending on how you measure them (approx. 81M).

The Millennials are the children born between 1982 and 2002 (peaked in 1990), a cohort called by various names:

Generation Y Echo Boom

Net GenerationMillennials

Page 18: The Millennial Generation: The Next Generation in College Enrollment

Things Began to Change for This Generation

• Abortion rates peaked in 1980 and began a slow decline.

• Poverty rate for children peaked in 1983 and began a slow decline (Medicaid began).

• US divorce rate peaked in 1981 and began a decline.

• Homicide rate against children peaked in 1982 and began a decline.

Page 19: The Millennial Generation: The Next Generation in College Enrollment

Millennials• This generation is civic-minded, much like

the previous GI Generation. • They are collectively optimistic, long-term

planners, high achievers with lower rates of violent crime, teen pregnancy, smoking and alcohol use than ever before.

• This generation believes that they have the potential to be great and they probably do. We are looking to them to provide us with a new definition of citizenship.

Page 20: The Millennial Generation: The Next Generation in College Enrollment

The Millennial Childhood• The most monumental financial

boom in history.• Steady income growth through the

1990’s.• Still great disparity between races.• Saw their parents lose all their

stocks and mutual funds (college funds) during the early 2000’s.

Page 21: The Millennial Generation: The Next Generation in College Enrollment

Demographic Trends The Baby Boomers chose to become

older parents in the 1980s while Gen X moms reverted back to the earlier birth-age norm, which meant that two generations were having babies.

In 1989, 29 percent of the 4.4 million live births were to women aged 30 and older.

Millennials have older largely Baby Boomer parents: Average age of mothers at birth at an all time high of 27 in 1997.

Page 22: The Millennial Generation: The Next Generation in College Enrollment

Demographic Trends, cont. Smaller families: Only

children will comprise about 10% of the population.

More parental education: 1 in 4 has at least one parent with a college degree.

Kids born in the late ‘90s are the first in American history whose mothers are better educated than their fathers by a small margin.

Page 23: The Millennial Generation: The Next Generation in College Enrollment

Demographic Trends – Changing Diversity Increase in Latino immigration

- Latino women tend to have a higher fertility rates than non-Latino women.

Nearly 35% of Millennials are nonwhite or Latino.

Twenty percent of this generation has at least one parent who is an immigrant.

Millennials have become the most racially and ethnically diverse generation in US History.

Page 24: The Millennial Generation: The Next Generation in College Enrollment

Safety Issues

The Safest Generation• This generation was buckled up

in car seats, wore bike helmets, elbow and knee pads when skating, and were the inspiration for “Baby on Board” signs.

The Well-Being of U.S. Teens• Mortality Rate for US teens aged 15–19

declined from 1960 to 1997.-Teens are having fewer accidents than Boomers

Page 25: The Millennial Generation: The Next Generation in College Enrollment

Youth Motor Vehicle Crash Deaths (rates per 100,000)

65.95.56.16.47.48.18.49.6

29.328.628.231.233.133.5

4338.4

43.6

05

101520253035404550

1970 1975 1980 1985 1990 1991 1992 1993 1994

Ages 10-14Ages 15-19

Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm

Page 26: The Millennial Generation: The Next Generation in College Enrollment

Carry Weapons to School (reported carrying a weapon at least once within 30 days)

23

21

16

2628

27

21

29

22

2020

21

15

17

19

21

23

25

27

29

1991 1993 1995

Grade 9Grade 10Grade 11Grade 12

Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm

Page 27: The Millennial Generation: The Next Generation in College Enrollment

Children (9th -12th Grade) Who Have Gotten in a Fight in the Last Year

3940

37

31

50

4241

35

30

35

40

45

50

1993 1995

9th Grade10th Grade11th Grade12th Grade

Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm

Page 28: The Millennial Generation: The Next Generation in College Enrollment

Serious Violent Victimization of Teens, Age 12-17 (rates per 1,000 - assault, rape and robbery)

20

25

30

35

40

45

50

1980 1985 1990 1991 1992 1993 1994 1995 1996 1997

12-17 years12-14 years15-17 years

http://aspe.hhs.gov/hsp/99trends/hc-2-healthcond.pdf

Page 29: The Millennial Generation: The Next Generation in College Enrollment

Percent of children watching 6 or more hours of TV a day

19%

13%

8%

19%

23%

31%

26%

13%17%

20%

16%

7%9%9%6%

0%

5%

10%

15%

20%

25%

30%

35%

1982 1986 1990 1992 1994

9 year olds13 year olds17 year olds

Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm

Page 30: The Millennial Generation: The Next Generation in College Enrollment

Television Watching Based on Parent Education (13 year olds’ viewing habits)

23

17

13

9

21

24

32

23

18

2219

16

912

18

139

131512

5

10

15

20

25

30

35

1982 1986 1990 1992 1994

< HS degreeHS graduateSome collegeCollege Graudate

Source: National Center for Health Statistics, Division of Vital Statistics, 1995, and 1996. http://aspe.os.dhhs.gov/hsp/97trends/sd3-3.htm

Page 31: The Millennial Generation: The Next Generation in College Enrollment

Ever Used any Drug in Their Lifetime 2002-2005 (by percent)

21.4

38.2

21.522.824.5

44.6 41.539.8

50.451.151.153

20

25

30

35

40

45

50

55

2002 2003 2004 2005

8th graders10th graders12th graders

National Institutes of Health, http://www.nida.nih.gov/Infofacts/HSYouthtrends.html

Page 32: The Millennial Generation: The Next Generation in College Enrollment

General Health Conditions (Children under 18, rates per 1,000)

0

10

20

30

40

50

60

70

80

1984 1987 1990 1992 1993 1994 1995 1996

AsthmaTonsils/AdenoidsDeformitiesSpeechHearingVisualHeart DiseaseEpilepsy

http://aspe.hhs.gov/hsp/99trends/hc-2-healthcond.pdf, Department of Health and Human Services

Page 33: The Millennial Generation: The Next Generation in College Enrollment

Percentage of Children Age 3-17 Who Have Been Diagnosed ADHD by a

Doctor

6.4%7.2%6.4%6.6%

5.6%5.9%5.5%

9.0%10.3%

9.1%9.3%9.3%8.5%8.3%

3.6%4.0%3.5%3.8%2.7%3.2%2.6%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

1997 1998 1999 2000 2001 2002 2003

Total ADHDBoys ADHDGirls ADHD

Child Trends Databank, http://www.childtrendsdatabank.org/indicators/76ADHD.cfm

Page 34: The Millennial Generation: The Next Generation in College Enrollment

Doses of Methylphenidate (Ritalin) in Millions

0

20

40

60

80

100

120

140

160

180

200

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993

United StatesOther

US Department of Justice, DEA, http://www.methylphenidate.net/

Page 35: The Millennial Generation: The Next Generation in College Enrollment

Major Influencing Factors

1. Their parents2. The self-esteem movement3. The customer service movement4. Gaming and technology5. Casual communication

Page 36: The Millennial Generation: The Next Generation in College Enrollment

Parenting Millennials• This generation is being parented by well-

educated, over-involved adults who participate in “deliberate parenting.” They have outcomes in mind.

• Boomers were the first generation to be thrown out in to an unsafe world as adolescents.

• The 60’s and 70’s were very scary and many of us felt unprepared for it.

• We were naïve and didn’t have enough tools in our tool box to deal with it.

Page 37: The Millennial Generation: The Next Generation in College Enrollment

Baby Boomers as Parents• Boomers rebelled against the parenting

practices of their parents.• Strict discipline was the order

of the day for boomers.• They made conscious decisions

not to say “because I told you so” or “because I’m the parent and you’re the child.”

• Boomers became more “friendly” with their children. They wanted to have open lines of communication and a relationship with them.

Page 38: The Millennial Generation: The Next Generation in College Enrollment

Baby Boomers as Parents• They explained things to their children,

(actions, consequences, options, etc.) – they wanted them to learn to make informed decisions.

• They allowed their children to have input into family decisions, educational options and discipline issues.

• We told them “just because it is on television doesn’t mean it’s true” or “you can’t believe everything you read.”

• We wanted them to question authority.

Page 39: The Millennial Generation: The Next Generation in College Enrollment

The Result• Millennials have become

“a master set of negotiators” who are capable of rational thought and decision-making skills at young ages.

• They will negotiate with anyone including their parents, teachers and school administrators.

• Some call this “arguing.”

Page 40: The Millennial Generation: The Next Generation in College Enrollment

Helicopter Parents• Helicopter Parent (n) A

parent who hovers over his or her children.

• Or Snowplow parent: Parents who clear the way for their children

• ……these (echo) boomers are confident, achievement-oriented and used to hovering "helicopter" parents keeping tabs on their every move. (Anthony DeBarros, "New baby boom swamps colleges," USA Today, January 2, 2003)

Page 41: The Millennial Generation: The Next Generation in College Enrollment

Helicopter Parent go to College

• A new generation of over-involved parents are flooding campus orientations, meddling in registration and interfering with students' dealings with professors, administrators and roommates, school officials say.

• Some of these hovering parents, whose numbers have been rising for several years, are unwittingly undermining their children's chances of success, campus administrators say. Now, universities and colleges are moving rapidly to build or expand programs aimed at helping parents strike a better balance.

Colleges Ward Off Overinvolved Parents By Sue Shellenbarger From The Wall Street Journal Online

Page 42: The Millennial Generation: The Next Generation in College Enrollment

Baby Boomer Parents have been their Biggest Cheerleaders

• Millennials expect and need praise.

• Will mistake silence for disapproval.

• Millennials expect feedback.

Page 43: The Millennial Generation: The Next Generation in College Enrollment

Parental Care in the Millennial Era• Today’s typical family is spending

more, not less, time with kids.• Smaller families mean

more time with each child.• Fathers are spending more

time with children.• Less housework is being done.• There is a strong connection between

the social lives of parents and kids.• They get along with their parents and

share their parents’ values.

Page 44: The Millennial Generation: The Next Generation in College Enrollment

Who are your heroes? • An Associate Press/MTV poll asked

millennials who they looked up to as heroes?– 50% said their parents (29% mom, 21% dad)– 11% named a friend– 10% said God– 8% named a grandmother– 7% a brother– 5% a teacher or professor

CNN 8/20/07

Page 45: The Millennial Generation: The Next Generation in College Enrollment

Focus on Self-esteem• This generation was the center of

the “self-esteem” movement.• 9,068 books were written about

self-esteem and children during the 80s and 90s (there were 485 in the 70s).

• The state of California spent millions studying the construct and published a document entitled “Toward a State of Self-esteem.”

• Yet they can’t escape the angst of adolescence – they still feel disconnected, question their existence, purpose and the meaning of life. They want to feel valued and cared about.

Page 46: The Millennial Generation: The Next Generation in College Enrollment

Focus on Customer Service• Expect access (24/7)• Expect things to work like

they are supposed to• If they don’t “that is your

problem”• They want what they have paid for• Everything comes with a toll-free

number or web address• Want “Gateway Go Back”

in classes

Page 47: The Millennial Generation: The Next Generation in College Enrollment

Add the Impact of Gaming• Gaming has impacted children

– The game endings changed based on the decisions children made (Role Playing Games [Legend of Zelda, Final Fantasy, Chronotrigger]) impacting locus of control.

– Involves a complex set of decision- making skills.

– Teaches them to take multiple pieces of data and make decisions quickly.

– Learning more closely resembles Nintendo, a trial and error approach to solving problems.

Page 49: The Millennial Generation: The Next Generation in College Enrollment

They navigated their way through…..

Page 50: The Millennial Generation: The Next Generation in College Enrollment

Technology• This generation has been plugged in

since they were babies.• They grew up with educational software

and computer games.• They think technology should be free.• They want and expect

services 24/7.• They do not live in an

8–5 world.• They function in an

international world.

Page 51: The Millennial Generation: The Next Generation in College Enrollment

Characteristics of Today’s Children• 76% want to learn more about the world

(much smaller for them).• 28% of high school students

access foreign news sources via the Internet.

• 90% percent of children between ages 5 and 17 use computers.

• Teens spend more time online using the Internet than watching television.

From: A Nation on the Move, http://www.ed.gov

Page 52: The Millennial Generation: The Next Generation in College Enrollment

Characteristics of Today’s Children• 94% of online teens use the Internet for

school-related research.• 24% have created their own web pages.• 16% of teens are shareholders in the

stock market.• Teens and college students combined

spend nearly $400 billion a year.• The largest group of new users of the

Internet from 2000-2002 were 2-5 year olds.34

From: A Nation on the Move, http://www.ed.gov

Page 53: The Millennial Generation: The Next Generation in College Enrollment
Page 54: The Millennial Generation: The Next Generation in College Enrollment

By age 21…..• It is estimated that the

average child will have:– Spent 10,000 hours playing video games– Sent 200,000 emails– Spent 20,000 hours watching TV– Spent 10,000 hours on their cell phone– Spent under 5,000 hours reading

• But these are issues of income. Will a child who grows up in a low income household have these same experiences?

Page 55: The Millennial Generation: The Next Generation in College Enrollment

The “Information Age” Mindset• Students have never known life without the

computer. It is an assumed part of life.• The Internet is a source of research,

interactivity, and socializing (they prefer it over TV).

• Doing is more important than knowing.

• There is zero tolerance for delays.

• The infrastructure and the lecture tradition of colleges may not meet the expectations of students raised on the Internet and interactive games.

Page 56: The Millennial Generation: The Next Generation in College Enrollment

Cell Phone Technology• They all have cell phones and expect

to be in contact 24/7.• Not a phone – a lifestyle management

tool• Staying “connected” is essential.• Communication is a safety issue for

parents.• Communication has become

casual for students (IM, email and cell phones.

Page 57: The Millennial Generation: The Next Generation in College Enrollment

What About 1st Generation Students?

• Not all students will be proficient; first-generation and students from low income or working class families may have less experience.

• Their experience with technology has been in arcades and minimally in school (poorer districts.)

• They have not had the exposure to educational uses of technology.

• We need another placement test – remedial keyboarding and technology.

• Huge digital divide between the “haves” and the “have nots” based on income levels (class).

• Digital divide is appearing in pre-K.

Page 58: The Millennial Generation: The Next Generation in College Enrollment

In School• They need to understand why

they are doing what they are doing – objectives of classroom activities and projects.

• They want to have input into their educational processes.

• They want to be involved in meaningful activities, not mundane work.

• They think it is cool to be smart.• They will respond well to programs like

“learning communities and service learning.”

Page 59: The Millennial Generation: The Next Generation in College Enrollment

Millennial Expectations• They have grown up in an outcomes-

based world – have the attitude “what’s in it for me?”

• Clear expectations, explicit syllabi, and well structured assignments.

• They expect detailed instructions and guidelines for completing assignments.

• They have come from K-12 systems where students are actively involved in learning and classroom activities change often.

• Teachers are helpers/facilitators of learning.

Page 60: The Millennial Generation: The Next Generation in College Enrollment

Satisfaction with Online Courses

63%55%

38%

26%

0%

10%

20%

30%

40%

50%

60%

70%

Veterans Boomers Gen X MillennialsSource: Educause

Page 61: The Millennial Generation: The Next Generation in College Enrollment

CPCC Students: How satisfied were you with the technical capabilities of the online course?

61.3

3.61

76.9

3.76

72.8

3.8

80.6

4.060

102030405060708090

Millennials Gen X BabyBoomers

Veterans

% satisfiedMean by Group

Page 62: The Millennial Generation: The Next Generation in College Enrollment

CPCC Students: How satisfied are you with the format in which the online course was offered?

60.3

3.55

68.6

3.76

71.8

3.77

75.8

3.94

0

10

20

30

40

50

60

70

80

Millennials Gen X BabyBoomers

Veterans

% satisfiedMean by Group

Page 63: The Millennial Generation: The Next Generation in College Enrollment

How are Millennials doing in school?• Teachers report that students are

doing better academically.• The largest gains have been in

math and science for ages 9 and 13.

• Verbal skills show less clear trends.• Millennials have corrected a late

80s decline in writing proficiency.• Reading scores show modest

gains through the 90s.

Page 64: The Millennial Generation: The Next Generation in College Enrollment

SAT Scores – a Twenty Year Reversal

508

514

503

508507

504

506

505505505505505504

499500500499

500

504505

507

509509

504503

518

520

518

494

497

500500 501501500

501502 501503

504506

508

511 511512

514 516519

490

495

500

505

510

515

520

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

VerbalMath

Millennials Taking SAT

Highest SAT Scores in 35 Years

Page 65: The Millennial Generation: The Next Generation in College Enrollment

Ambitions Most popular college majors:• Medicine• Education/teaching• Business and

marketing

• Engineering• Law and

politics• Computer

science Most sought after qualities in careers:

• Responsibility• Independence• Creativity

• Idealistic and committed co-workers

Most common job trends :• Multi-taskers

• Change Careers• Seek security &

benefits• Stay with company

that offers a challenge

Source: Industry Week, March, 1998.

Page 66: The Millennial Generation: The Next Generation in College Enrollment

Difference in Values• They have witnessed their

baby boomer parents coming home from stressed jobs, exhausted, falling asleep at the dinner table; and don’t want that for themselves.

• They are a generation who is interested in a life with value and meaning – they do not aspire to what the “boomers” aspire to – they want something different.

Page 67: The Millennial Generation: The Next Generation in College Enrollment

True Multi-taskers• Millennials have lived programmed

lives and are already quite capable of learning several jobs simultaneously and performing them admirably.

• Millennials will change careers many times.

• Retooling and recycling their skills and talents will become common.

• To retain them, smart employers will encourage Millennials to try out different careers within the same company.

Page 68: The Millennial Generation: The Next Generation in College Enrollment

Need for Services • It is estimated that 3 million Millennials

have been diagnosed with ADHD and have been medicated (80% are boys).

• Within student populations, the number with disabilities has jumped from 3% to 9%.– Many have had individual education plans.– Many need testing services (quiet, separate).– Need to self-advocate to teachers.– Major transition from high school to college.

Page 69: The Millennial Generation: The Next Generation in College Enrollment

2004 Research Study• Central Piedmont Community

College’s Center for Applied Research was contracted to do this study by the Workforce Development Board.– Focus Groups were conducted.– An Online Survey was administered.– Data collected January–March 2004 from

the University of NC at Charlotte, Central Piedmont Community College and Johnson C. Smith University.

Page 70: The Millennial Generation: The Next Generation in College Enrollment

Characteristics They Look for in Teachers

• At least 50% said:

– Enthusiastic about the course/teaching – Are fun to be around – Provide intellectual challenges – Have flexible class policies – Are sensitive to your needs/feelings – Emphasize preparing for future career

Page 71: The Millennial Generation: The Next Generation in College Enrollment

Working in Teams

• How do you feel about working in teams?

– I like it 44.7%– Have no feelings about it 25.9%– I don’t like it 29.4%

Page 72: The Millennial Generation: The Next Generation in College Enrollment

Working in Teams• In the classroom, do you do the

following? 1 = never2 = rarely3 = sometimes4 = often

Mean (sd)Are given “team grades” on working

with others 2.62 (.89)Write papers/do projects with others 2.41 (.79)Study/do research in teams 2.35 (.80)

Page 73: The Millennial Generation: The Next Generation in College Enrollment

Salary Expectations• Realistically, what do you expect your

starting salary will be when you begin working?Millennials– $15-20K 7.7%– $21-30K 29.3%– $31-40K 27.0%– $41-50K 15.9%– $50K+ 7.0%– Not sure 12.5%

Approximately 65% felt they would learn $40K or less

Page 74: The Millennial Generation: The Next Generation in College Enrollment

Importance of Career Components• Elements thought to be very

important

Respected on the Job Opportunity for Professional

Development Ability to Have an Impact on the World

Page 75: The Millennial Generation: The Next Generation in College Enrollment

Importance of Job Benefits• Benefits thought to be very important

Health InsuranceSalary Growth Plans like 401K Life Insurance BonusesEmployer-paid Retirement

• Benefits thought to be unimportantStock Options Profit Sharing

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Jobs in Lifetime• How many jobs do you

think you will hold in your lifetime?– 1-3 35.7%– 4-6 41.5%– 7-10 16.5%– Over 10 6.2%

64% expect to have 4 or more jobs

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Future Odds• The following % felt it was very likely that

they would someday:

Work for themselves/own business 21%Have lifestyle they grew up with 63%

• 79% felt a two income household would be somewhat to very important in reaching their lifestyle goals?

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Quality of Life?

Rank order of items that contribute to a good quality of life (% ranking item in top 3 on a scale of 1-8) – Having a secure future for my family 71.5%– Time to enjoy family/children 68.7%– Having family/children 63.2%– Having a great job 60.4%– Having good friends 55.2%– Having plenty of money 45.5%– Having plenty of free time 40.2%

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Your Generation in the Future• Someday, your generation will be raising

kids, running corporations and occupying high political office. When that day comes, which areas of American life will be better, the same or worse than today because of your generation?– 3 = better– 2 = same– 1 = worse

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Areas they felt they would do better: TechnologyRace Relations

Areas they felt they would do about the same:

EconomySchoolsArts/Culture

Foreign Affairs Areas they felt they couldn’t improve on: Government

Family LifeReligion Crime/Public Order

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So How Do We Work With Them?• Because they have grown up in a different world,

never assume that they know certain things like:– You don’t want to talk to their mother when they are

having problems.– You don’t get points for showing up or an A for effort.– The definition of plagiarism and cheating.– It’s not appropriate to call people at home after 9pm.– They can’t use IM language in papers and

correspondence.– That when they email you at 3am, you’re not sitting

on the other end waiting to respond to them.– Businesses actually close at 5pm.

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Some Major Issues Worth Addressing

• Some of them have been performing below grade level all their lives… and they may not know it (age of social promotion).

• Some will become discouraged with the expectation of work.

• Many are not very “hardy.” Will quit or drop out because “it’s hard.”

• They are very good consumers and will figure out a way to stay “under the radar.”

• They are not good planners and will do everything late if allowed.

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What Should Institutions Do?

• Develop policies and practices around appropriate communication.

• Give them electronic access to as much as is philosophically possible.

• Draw a line on negotiations.• Give them definitions, boundaries

and rules.

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What Should Institutions Do?

• Stop existing in an 8-5 world.• Establish prerequisites for reading and

writing intensive courses.• Force them to take developmental

courses the first semester (don’t set them up to fail).

• Stop letting them register late, hand in late work and procrastinate.

• Have an orientation to online classes that measures their technical abilities. They take them thinking they will be easier.

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What Should Institutions Do?• Look into what is known about

learning.• Try to actively engage them.• Engage them in group-oriented

activities– Service learning– Study groups– Supplemental instruction– Learning communities

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What Should Institutions Do?• Create alterative ways for the low-

tech students to come up to speed.– Basic keyboarding skills.– Special workshops or lab sessions on

the basics.– Help them master software that “will

do work for them.”– Get access to computers (refurbished,

community projects, grants, etc.)

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One Final Word• In case you're worried about

what's going to become of the younger generation, it's going to grow up and start worrying about the younger generation. (Roger Allen)

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Who Are They?• A new “Silent Generation”

referred to as Generation Z, Generation Alpha or the Homeland Generation.

• Starts mid-2000’s until about 2017 to 2020 and will be considered an artist generation.

http://en.wikipedia.org/wiki/Strauss_and_Howe

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Generation Z• Will be raised on technology, they will not be scared

of anything, they will be open to new ideas.• They will be into truth and loyalty and they will not

be not afraid to voice their opinion. • They will be flexible and open to change. • They will be fearless and fun.• They will be the ‘new’ hope for our own future.• Their great-grandparents belong mostly to

the Silent Generation and the Baby boomers form the core of their grandparents.

• Their parents are seen as being roughly evenly divided between Generation X and Generation Y.

http://www.generationzbaby.com/generation-z.html

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For a copy of this presentation:

http//www.cpcc.edu/planning

Click on: “studies and reports”

Contact: [email protected]


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