Date post: | 12-Sep-2014 |
Category: |
Entertainment & Humor |
View: | 1,005 times |
Download: | 0 times |
THE MILLENNIALS’ ORCHESTRA
CATHERINE E. STAREKMA, ARTS MANAGEMENTCAPSTONE PORTFOLIO
American UniversityMay 3, 2013
#MillennialsOrch
“And they perform this in crowded concert halls?? Gee, I thought classical music was
boring!”
Calvin and Hobbes by Bill Watterson – Nov 23, 2011
1812 Overture (ryan_eric_hart, flickr)
AGENDA
WHAT: Reason for Concern
WHO: Millennials as a Generation
HOW: Engagement Strategies
Case Study Organization
NOW WHAT: Looking to the Future
MILLENNIAL GENERATIONWho are they? What are they all about?
Millennials: A Portrait of Generation Next – Pew Research Center
Young adults born between 1981 and 1993
(18 – 29 at the time; 20 – 32 today)
Pew Research
Center
How Millennial Are You?
REASON FOR CONCERN
Millennials – Where are they?
Classical Music & Aging Audiences
Sandow (2012) – NEA Data Chart
T. Wolf, Knight Foundation
21ST CENTURY CHALLENGES
Declining Demographics
Facing Hard Times
Changing Styles of Engagement
Competing for Attention
photosteve101 on flickr
MARKETING TO MILLENNIALS
How do they prefer to learn about nonprofits?
Website 65%
Social Media 55%
E-Newsletters 47%
Print 18%
Face-to-Face 17%
MILLENNIAL VOLUNTEERISM
How many volunteered for nonprofits?63% of Millennials volunteered (2011)
How do they find out about volunteer opportunities?
The majority (81%) prefer to learn about these opportunities through their peers
MILLENNIAL LEADERSHIP
How many Millennials are interested in leadership opportunities?
77% would get involved in a leadership role
Top reasons why they haven’t?
Lack of time (62%)
Haven’t been asked (40%)
FUNDRAISING & MILLENNIALS
How many Millennials donate to nonprofit organizations?
75% of Millennials made a financial gift
Preferred method of giving?
Online
In Person
In the Mail
GIVING STYLE
Impulsive givers
42% gave based on what inspired them in the moment
What do they want to know?
How their gift will make a difference
THE BALTIMORE SYMPHONY ORCHESTRA
Frankenstein
Too Hot to Handel: The Gospel Messiah
Charlie Chaplin’s City Lights
Romeo and Radiohead
Beethoven and Mozart with a Twist
Symphony with a Twist™
Photo credit: Dave Hoffman
BSO INITIATIVES
Next Generation BSO BSO Passport
Parsons The New School for Design
College Nights with the BSO
BOLT for the BSO
BSO Ambassadors
Photo credit: Grant Leighton
MILLENNIAL AUDIENCES & DONORS
Millennials as Cultural Consumers:
• Understanding Millennial interests, preferences, and behaviors• Initiate the relationship• Relevant engagement• Multimedia performances• Don’t be afraid of contemporary classical music!• Connect online• Go mobile
Millennials as Next Gen Philanthropists:
• Take time to build relationships founded on trust and fueled by involvement• Leverage Internet and mobile giving tools• Social engagement and physical activity• Long-term goals and planned giving• Lifetime value
ENGAGING NEXT GEN PATRONSEngagement Strategies
• Build audience participation in meaningful, relevant ways• Focus on the concert experience• Multi-sensory• Build in time for socializing
Exemplary Orchestras
• Symphony orchestra innovations• Programming• Concert experience• Technology
• Creative, relevant engagement• Organizational commitment• Greater resilience in the 21st century
Case Foundation “Be Fearless” Initiative
BSO AT STRATHMORE
THE MILLENNIALS’ ORCHESTRA
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/.