The Mirror PR Plan

Erik Skeim

Intro

• Thank you• If you have any questions throughout the

presentation I urge you to ask them to avoid any confusion

Public analysis

• Internal publics-UNC students who work for The Mirror-Employees that are non-students-The University of Northern Colorado-The Greeley Tribune.

• External publics- UNC students and faculty-Local businesses who advertise with The Mirror-Greeley locals -Businesses that have The Mirror newspapers in their place of business

Goals

• 1) To change the perspective of how The Mirror is viewed to a more positive light.

• 2) To get people excited and energized about The Mirror.

Objectives

• To increase hard copy readership from UNC students by 70% by December 31, 2013

• To increase online activity from UNC students by 80% by December 31, 2013

Target Audiences

• UNC Students and Faculty

Key Message

• The Mirror, stay connected to what matters to YOU!

Strategy

• To increase readership of the print editions and online editions of The Mirror by increasing exposure at UNC events, connecting students to a more personal experience to The Mirror, new forms of advertising, and gaining awareness early to incoming freshman.

Tactics/Components

• 4 main tactics and components

Tactics/Components

• 1st

• Involvement at UNC events• Sporting events, concerts, job fairs ,ect.• Booths• Free giveaways

Tactics/Components

Tactics/Components

Tactics/Components

• 2nd

• UNC Computers• Background slides• Teasers

Tactics/Components

Tactics/Components

• 3rd

• Idea sharing• Getting students more involved• Potentially great stories• Posters

Tactics/Components

Tactics/Components

• 4th

• Freshman• Before they even start classes• Incentives • Future promotions

Tactics/Components

Budget

• Up to 800 dollars• Not necessarily going to cost that much

Timeline

• 1st tactic• 2nd tactic• 3rd tactic• 4th tactic

Evaluation

• Readership• Viewership• Survey