Andy Harjanto

1,300,000,000

The MissingReaders

You’re approaching

1999the year, blog usage spread

like wildfire

200 million blogs have been created

ten years later…

artlog vlogphotoblog

microblog mp3blog

moblog

sketchblog

podcast

Today, there are many forms of blog

1.7 billion online users

2009

A person’s

voice,ideas can be shared,

accessed instantly by

1.7 billion users

But, do they read, watch or listen to you?

can

71%Of World Population Don’t Speak English Daily

1,300,000,000+online users

that’s

ChinaJapan

BrazilRussia

South Korea

Italy

MexicoIndonesia

Iran

Spain

and growing at 500+%since 2000

This means millions of blogs neverreach full potential readers

But, why should you care about

the other side of the world?

...the world is (increasingly)digitally connected

and economically intertwined

Global Economy Meltdown, started in 2008

…shows how intertwine economy around the world is

China online users population surpasses U.S Population in 2009

338 millions

Business is global, not the geography and that’sonly way to do business

“

”Jack Welch

at Hertz Meeting,2009

The world is flat

Internet is flat and democratized information

Thomas L Friedman, 2005

Guy Kawasaki, 2008

in other words…

Any of us can reach potentially a large segment of 6.7 billion people

for resource, market, capital, technology

nobody today?

somebody tomorrow

Less and less reliance on media, influencers to get your message across

you can be…

if you’re

Creative commons – Flickr:KevinDooley

Let’s democratize… ways to consume and publish blog content

..but first, we have

a few challenges..

Let’s put ourselves in their shoes

a few visits to a few non-English blogs…

Any idea what they’re talking about? of course, some of you do

If that’s not scary enough, How about write a blog post in

a foreign language?

Are Translator Engines Good Enough? You’ll be the judge!

Wait…

There is still hope!

PicturesMusic

Video

We do speak universal language

music

video

pictures

Around the world, people already

produce and consume contents

However…

We still need to lower the

barrier for them to produce and

consume

contents in a structured way

Read

Listen

Write

Speak

Consuming

Producing

increasin

g level o

f diffi

culty

So, let’s combine the

best of both worlds

universally acceptable media

lowest barrier of communication

slide blog. n.

Let’s (re)define…

Believe it or not, many of you have done this

Slide Blog

Heavy use of picture(s)

Less than 160 characterText

(English)

Pictures or Photos convey strongerconsistent, universal meaning

Coche

Voiture

Mobil

Kotse

자동차

Αυτοκίνητο

車

小汽車 Bil سيارة

Car

Машина

Carro

A picture is worth thousand words

What more do we need to say?

Creative Commons – Flickr

Readers have easier time

to remember stories and pictures

Do you remember what you read

yesterday?

How about stories toldyears ago?

So, go right ahead having fun taking

a lot of pictures

and there are thousands of pictures, photos that you can reuse today

PowerPoint Clip Art

Creative Commons

iStockPhoto

Still, a set of pictures does not tell the whole story

for that, we need some

reinforcement - Text

OK, but why

character limit recommendation?

160

This genius did some research in 1985. He concluded that 160 limit is perfect to deliver

a short, concise message.

People in Asia, Europe, Australia are

accustomed to 160 char limit because of

SMS popularity

So, What about the

71% of

non-English speakers?

The majority of online usersall over the world

actually are relatively fluentin core English

850 wordshttp://tinyurl.com/2rvkow

Basic/Core English: English words commonly used in everyday life

Source: Wikipedia

With pictures as the foundation, brief, basic English words are sufficient

Summer 1969, in Seattle

Your texts will also be searchable

by search engines (Google, Bing, Yahoo)

Good News,

Get Stuck?

http://translate.google.com

http://www.microsofttranslator.com/

Just write a brief text

Need a sample?

You’re looking at it now

For more samples, please visit my slide-blog

Shift Happens: http://andyharjanto.com

If you have a blog, consider adding

a slide-blog on a new post for the summary

each slide has element ofpictures, brief texts or both

To reiterate, Slideblog is a sequence of slides with

Let’s reach out to

1.3 billion

missing friendsnew

Blog contents can be published, consumed and understood all over the world

The Dream

Share your story, knowledge, wisdom

Source: Creative Commons - Flickr

Spread the word

Merci

Merci ありがとう

DankeGraciasThanks Tack

Terima KasihDíky

謝謝

धन्यवा�द

Obrigado

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Twitter: http://twitter.com/harjantoBlog: http://www.andyharjanto.comEmail: andy@gestone.com