1. The Mobile Evolution OUR OMNISCIENT REALITY & FUTUREnatasha@saxberg.dk - @saxberg - natasha.saxberg.dk

2. Lets Talk AboutHUMAN BEHAVIORBEFORE TECHNOLOGY 3. ONCE WE UNDERSTOOD THEWORLD WAS ROUNDMANKIND SCALEDONCE WE UTILIZE THEDIMENSIONS OF DIGITAL MEDIAMAN WILL SCALE 4. WE ORGANIZE IN SILOSWE DEVELOP IN SILOSWE MEASURE IN SILOSWE REWARD IN SILOS CONSUMER INCOMPATIBLE 5. THE HARDEST PART OF OPERATINGAN OMNI-CHANNEL STRATEGY ISINTERNAL COLLABORATION 6. OUR BEHAVIOR ISBASED ON HABITSWE NEED HELPCHANGING NORMS 7. Its Never Been Easier To Be A ConsumerIts Never Been Harder To Be A Business! JUST DONT MKE US THINK 8. Lets Talk AboutTECHNOLOGY 9. THE PHONE IS DEAD ALL ABOUT DATA & CONNECTEDNESS 10. REGULAR WEEKLYSMARTPHONE ACTIVITIESAccess content/info Access The Internet Check emailUse Social Networks Download Title& use Apps Make Purchases1439489358 59Online Publishers Association (OPA). 11. AND SO WAS THE WATCHTHE CLOCK IS A FEATURE - DATA IS (STILL) KEY 12. what is your watch strategy? 13. CASHSAY HI TO 14. HAVE CONSUMERS HEARDABOUT MOBILE PAYMENT? 15. what is your pay strategy? 16. 90% BRING THEIRSMARTPHONEONLY 80% BRINGMONEYSource: Ericsson 17. WE EVENDOOMEDCOMMERCE 18. THE INTERNET SEPARATEDVIRTUAL FROM PHYSICALSMARTPHONES MERGED THEM 19. DIVIDING MOBILE, SOCIAL, WEB, REALTIME,OFFLINE, ONLINE, COMMERCEIMAGES & WEARABLESWOULD BE TRAVELING THEWORLD AS IF IT WAS FLAT 20. PEOPLE ARE NOT ONLYMOBILE IN CYBERSPACE!!!!! BUT ALWAYS IN APHYSICAL SPACEAll devices, media and c!hannels are connected 21. REAL-TIME COMMERCE 24 cookies on web, Justin Bieber on TV,App on mobile, QR codes & Beacons in stores 22. Macys refers to themselves as anomni-channel retail organizationoperating stores and websites.They no longer breakdown its sales by channelSource MIT 23. RFID ON THE PRODUCT payment. real-time offers. inventory 24. AUDIO IS ALREADY MAINSTREAM80% of smartphone users usesmartphones in front of the 25. CHECKINS& REVIEWS90% OfCustomersSay BuyingDecisions AreInfluencedBy OnlineReviews 26. CHECK-INS MAINSTREAM? 27. MOBILE MOSTONLINE - 56%Smartphone UsersSpent 15 h/weekresearchingproducts 28. 75 % OF MOBILE SITESHAVE COMMERCEONLY 15% HAVERESPONSIVEDESIGN 29. 25% OF SMARTPHONE USAGE ISSEARCHING FOR OFFLINE SHOPS4 OUT 5 OF THESE LOCAL SEARCHESLEADS TO AN OFFLINE SALE 30. 93% of allretail isstill donein stores 31. MOBILE EFFORTS HAVE GREATEREFFECT ON STORE PURCHASESTHAN MOBILE COMMERCE 32. WHAT COOKIES DO FOR THE WEBIPS DO FOR STORESSource: Altimeter 33. OMNI-CHANNELRESEARCH & LEARNINGSSource: Altimeter 34. OMNI-CHANNELCREATING ONE EXPERIENCE 35. BRANDS TRANSFORMING FOR DIGITALSTUDY DIGITAL CUSTOMER BEHAVIOR FIRST! AVOID DEVELOPING ON ASSUMPTIONS 36. MANY CORPS STILL OPERATE IN A FUNNEL MODELDIFFERENT PEOPLE ARE RESPONSIBLE FORWEB, EMAIL MARKETING, MOBILE & SOCIAL MEDIA 37. Best Buys omni-channel strategy focus onadding value to brick & mortar retail stores!! Adding a Store Pickup option within itsonline shopping process became a 38. SEPHORA PICKS UP YOUR IP ADDRESS! AND OFFERS FREE MAKEOVERWHEN YOURE NEAR THE SHOP 39. no one knows thefuture businessmodels, but in orderto find them wehave to stoprepeatingold practises 40. work on mobilebefore the website 41. Appoint ANew CEOA.K.ADIGITALLEADER 42. PUT THE CUSTOMERIN THE CENTER 43. !natasha@saxberg.dk@saxberg!Videos powered by Jyskebank.tvTech and The City