+ All Categories
Home > Design > The Mobile Moment (2011)

The Mobile Moment (2011)

Date post: 11-May-2015
Category:
Upload: domain7
View: 1,214 times
Download: 0 times
Share this document with a friend
Description:
An overview of the state of the mobile industry in 2011 as it pertains to the web. Content developed and driven based on the belief of the centrality of content to distributed content to mobile devices (http://www.domain7.com/mobile). Presentation content from a workshop session presented by Bart Byl in Vancouver in September 2011.
Popular Tags:
24
The Mobile Moment Bart Byl, Domain7 @bartrand Monday, 19 September, 11
Transcript
Page 1: The Mobile Moment (2011)

The Mobile MomentBart Byl, Domain7

@bartrand

Monday, 19 September, 11

Page 2: The Mobile Moment (2011)

The Mobile Landscape

Monday, 19 September, 11

Page 3: The Mobile Moment (2011)

People are adopting mobile 8 times faster than they got on the Web a decade ago.Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspx

Monday, 19 September, 11

Page 4: The Mobile Moment (2011)

0

125

250

375

500

2010 2011

Mobile’s taking over Facebook

Source: http://www.facebook.com/press/info.php?statistics

Mobile usersNon-mobile users

Monday, 19 September, 11

Page 5: The Mobile Moment (2011)

In 2 to 4 years, half your site’s visitors will be via mobile.

Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711

Monday, 19 September, 11

Page 6: The Mobile Moment (2011)

What kind of mobile?Other2.0%

iPod Touch14.9%

Feature phone1.5%

Other smartphone3.6%

Android Phone8.2%

iPhone34.6%

Other Tablets1.3%

Android Tablet0.4%

iPad33.5%

Web traffic by device in Canada

Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855

Monday, 19 September, 11

Page 7: The Mobile Moment (2011)

First Decision:App or Site?

Monday, 19 September, 11

Page 8: The Mobile Moment (2011)

Native App?

Monetization

Camera

Contacts

Accelerometer

Advanced UI

Graphics

Full screen Calendar

GPS

Monday, 19 September, 11

Page 10: The Mobile Moment (2011)

Website?

Don’t need Steve’s approval

No installation

No 30% cut

No updates

Single platform

Cheap

Linkable

Quick to market

Searchable

Monday, 19 September, 11

Page 11: The Mobile Moment (2011)

People looking for information about you are more likely to Google you than open the App Store.

Monday, 19 September, 11

Page 12: The Mobile Moment (2011)

Blackberry13%

iPhone14%

Android14%

m.facebook.com59%

Facebook Mobile Posts by Client

http://danzarrella.com/new-data-on-mobile-facebook-posting.html

What do users prefer?

Monday, 19 September, 11

Page 13: The Mobile Moment (2011)

So unless you absolutely must, go Web.

Monday, 19 September, 11

Page 14: The Mobile Moment (2011)

10 Tips for Strong Mobile Content

Monday, 19 September, 11

Page 15: The Mobile Moment (2011)

Learn how your audience uses their devices.

Home

Downtime

In lines

Shopping

Work

TV

Commute

0 22.5 45 67.5 90

47%

62%

62%

69%

76%

80%

84%

http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/

1

Monday, 19 September, 11

Page 16: The Mobile Moment (2011)

Don’t assume users’ current situation.2

Monday, 19 September, 11

Page 17: The Mobile Moment (2011)

Supply the same content to all devices.3

Monday, 19 September, 11

Page 18: The Mobile Moment (2011)

Represent content differently across different devices. 4

Monday, 19 September, 11

Page 19: The Mobile Moment (2011)

Highlight crucial content.

5

Monday, 19 September, 11

Page 20: The Mobile Moment (2011)

Entice visitors into long-form content.6

Source: http://www.useit.com/alertbox/page-abandonment-time.html

Monday, 19 September, 11

Page 21: The Mobile Moment (2011)

Split content into smaller chunks.

7

Monday, 19 September, 11

Page 22: The Mobile Moment (2011)

Adapt to observed behaviour.

8

Monday, 19 September, 11

Page 23: The Mobile Moment (2011)

Use mobile to improve the desktop.9David Leggett : “The most reasonable case for omitting objects from a mobile site is when the object wasn’t essential to the desktop site in the first place.”http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/

Monday, 19 September, 11

Page 24: The Mobile Moment (2011)

Let the constraints spur your imagination.

10

Monday, 19 September, 11


Recommended