• The Mobile Operating System Debate
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Welcome
Sponsor:
Mobile Developer Study Survey Results & Key Findings
Matt Vartabedian
708-387-0475
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Insight and analysis for the changing wireless world www.iGR-inc.com
About iGR
Market strategy consultancy focused on the wireless and mobile communications industry
Research and analyze the impact new wireless and mobile technologies will have
Clients typically include carriers, equipment vendors, handset OEMs, solution/application developers
Range of services and
products
Custom consulting
Subscription research services
Multiclient studies
Connected netbooks, 2009
Mobile TV, 2009
Mobile Developers, 2009
404 U.S-based developers who
self-reported as either currently
developing, or intending to
develop, mobile applications for
smartphone operating systems.
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What smartphone OSes do they currently
develop for?
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Insight and analysis for the changing wireless world www.iGR-inc.com
Planned OSes Among Those Currently
Developing
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Insight and analysis for the changing wireless world www.iGR-inc.com
What OSes will be adopted in the next 3
to 12 months? Windows
Mobile (any
version)
RIM's
BlackBerry
OS
Apple's Mac
OS for
iPhone Android
Java ME
(aka, J2ME)
Short-term
(less than 3
months) 20.0% 22.2% 37.5% 23.3% 33.3%
Near-term (3
to 9
months) 58.2% 40.7% 55.0% 53.3% 41.7%
Long-term
(9+ months &
D/K) 21.8% 37.0% 7.5% 23.3% 25.0%
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Insight and analysis for the changing wireless world www.iGR-inc.com
Perspective on the Open Source
Mobile OS Movement
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Insight and analysis for the changing wireless world www.iGR-inc.com
Questions?
Eric Chu
April 28, 2009
GOOGLE CONFIDENTIAL
GOOGLE April 28, 2009
Why Android?
Accelerate internet-style innovations and
services for mobile users.
GOOGLE April 28, 2009
Positive Initial Data & Trend
• G1 users are active in their use of Android Market and other services
–Users have downloaded an average of 40+ applications each on their
devices
–4 out of 5 users download at least one app per week
–Over 3200 apps available on Android Market so far
–92% of Android 7-day actives use Gmail
–Android reached 8.6% mobile browsing share just 5 months after
launch1
¹ Source: Net Applications Q1 2009 Mobile OS Market Share report.
GOOGLE April 28, 2009
Provides access to the entire platform source and enables anyone to contribute source.android.com
• Members bring commercial relevance through products, services, deployments and software contributions
openhandsetalliance.com
Open content distribution for application developersmarket.android.com
A Complete Ecosystem Approach
Open Handset Alliance
Android developer initiatives
Android Open
Source Project
GOOGLE April 28, 2009
Open Platform
Access to core phone & hardware features…
Power Manager Phonebook
GOOGLE April 28, 2009
Open Platform
Mobile mashupsWikitude
Shazam
MySpace
GOOGLE April 28, 2009
Android 1.5
New system image for Android
Developer Phone 1(http://www.htc.com/www/support/android/adp.htmll)
Android Open Source Project(http://source.android.com/)
Android 1.5 SDK, Release 1(http://developer.android.com/sdk/1.5_r1/index.html)
1.5 Release for new and installed user
devices
GOOGLE April 28, 2009
How To Get Started with Android
1. Download the SDK (developer.android.com) and start building an
application
2. When your application is ready
• Register with Android Market at market.android.com/publish
• Upload and publish your application
T-Mobile USA
Venetia EspinozaDirector, Mobile Applications and Partner Program
18
What does Open Mean to T-Mobile?
For Devices: Providing customers with a broad set of hardware choices
that run on the T-Mobile network.
For Applications: Removing barriers to enable application innovation
and connecting developers with customers.
For the Industry: Participating in programs that push for a more open
approach to doing business.
19
T-Mobile and the Open Handset Alliance
Through this alliance we plan to meaningfully engage with developers to
drive innovation and more features people really want in areas like user-
generated content, personalization, social networking, plus all the things
that we haven't’ heard about because they simply haven't been invented
yet.
An inclusive open-centric environment will create a plethora of
opportunities for new mobile services, and flourish within a sensible
development framework to potentially create a win-win for the T-mobile
customer, developer and for T-Mobile itself.
– Rene Obermann, CEO of Deutsche Telekom
20
Success & Performance
•T-Mobile G1 Launched – Oct. 22, 2008
•T-Mobile G1 sells 1M units in first 6 months
“The T-Mobile G1 is our opportunity in the U.S. to
accelerate the mass adoption of the mobile Web, by
unleashing Google innovation with a unique software
experience that mobilizes the Google services
hundreds of millions of consumers rely on every day.”
- Cole Brodman, chief technology and innovation officer, T-
Mobile USA
21
On average, T-Mobile G1 users have
each downloaded more than 40
applications from Android Market
Approximately 80% browse the Web
daily
The majority of T-Mobile G1 owners use
Facebook and YouTube at least once
per week
Making Open a Reality with the G1
Voice-Centric 3G
Phones
Data-Centric 3G Phone T-Mobile G1
1 (Reference)
> 8X
> 50X
G1 Data Usage (USA)
Comparison of data usage on handsets
22
Benefits of Openness
T-Mobile continues to be an integral part of the mobile
ecosystem acting as a bridge to the customer.
Provide Consumers differentiated and value-added
services by integrating networks, applications and
devices.
Network capabilities
3G phones like the T-Mobile G1 continue to accelerate
the mass adoption of the mobile Web and download of
new, innovative mobile applications and services.
Create an open environment that will help foster innovation.
Partner Network Program
23
Connecting Developers with Customers
The T-Mobile Partner Network Program is a completely new
way to work with T-Mobile.
A streamlined approach to getting mobile applications (including
games) and websites on web2go where customers can discover
them.
Automated process, from signing the agreement to uploading
submissions for testing and certification.
Opportunity to reach millions of subscribers and share in 70% of
the revenues.
Learn more at http://developer.t-mobile.com
Thank you!
© 2009 Wind River Systems, Inc.25
Mobile Operating Systems Debate:
Ensuring Success
Jason Whitmire
General Manager: Mobile Solutions
© 2009 Wind River Systems, Inc.
Prototype Product
Legacy
Third Party
Open Source
Open Source Commercialization
Challenges
+ =
Open Source is
Not a Product
© 2009 Wind River Systems, Inc.
Matching Software Economics to Value
Operating
System
Libraries
Apps
Frameworks
Non-differentiating,
Cost Additive
Differentiating,
Revenue Generating
Signature
Apps/SvcsPublic Apps
Open
Source
Third
Party
Code
Legacy
Open
Source
Third
Party
Code
Open
Source
© 2009 Wind River Systems, Inc.
Commercial Open Source Models
Source
Extensions
Third-Party
Integration
Value
Added
IP
Enhanced
Testing
Program /
Process
Management
Support
Services
Warranty and
Indemnification
Maintenance
Updates
Legacy
Third Party
Open Source
Commercial Solution
This is a Product
© 2009 Wind River Systems, Inc.29
Path
to
Success
Determine Open Source Governance
Measure External Reuse from
Economies of Scale
Survey Open Source
Ecosystem
Confirm Core Competencies
Indemnity and Warranty Tradeoff
Evaluate Internal Capabilities
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