5 creative ways to win in mobile

5 creative ways to win in mobile

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Google Now

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Google Wallet

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Chrome Experiments

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Field Trip

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Google Glasses

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WHY MOBILE

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01

02

03

04

WIN MOMENTS THAT MATTERHow does mobile change my value proposition?

WIN MOMENTS THAT MATTERHow does mobile impact our digital destinations?

MAKE BETTER DECISIONSIs our organization adapting to mobile?

GO BIGGER, FASTERHow can I measure the Full Value of Mobile?

05 GO BIGGER, FASTERHow can I use mobile for Branding?

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01 How does mobile change our value proposition?

Win moments that matter

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of men

of women38%

53%

USE SMARTPHONES

to check prices at other locations

Source: Insight Express, 3Q 2011

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AMAZONShoppers can scan in-

store barcodes to create comparative price lists

“The four walls of the store have become porous.”

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Define your value prop by finding out how your customer wants to engage you in

mobile

KEY TAKEAWAY

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02 How does mobile impact our digital destinations?

Win moments that matter

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more likely to buy a product or use a service on a mobile optimized site.

will turn to a competitor’s site after a bad mobile experience

79%

67%

MOBILE USERS?

How does yoursite appear to

Source: What users want most fro m Mobile Sites Today, Google &Sterling, 2012

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BEFORE AFTER

Zazzle Mobile sales boosts 186% thanks to mobile optimized site

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DOMINO’SOrder pizzafrom anywhere

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03Is our organization adapting to mobile?

Make better decisions

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Mobile CHAMPION

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04How can I measure the Full Value of Mobile?

Go bigger, faster

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www

Mobile is Spurring New Types of Conversions

Click-to-Call

In-storeFrom Apps Cross device

On mobile web

The Full Value of Mobile

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The Full Value of Mobile The Full Value of Mobile

Assigning Value of Mobile Conversionsadidas and iProspect

The Goal

20%

20%

$80

$3.20

Assign value to store locator clicks

of people who click on the Store Locator go in

store.

converted into an In-Store sale.

Average Order Value

Earned for each Store Locator clicks

The Method

“Not only are we able to drive direct mobile revenue, but there’s an estimated in-store revenue associated as well with our mobile spend”

— Chris Sinclair, Client Service Director at iProspect

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05How can I use mobile for Branding?

Go bigger, faster

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Re: Brief

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Band-Aids even kids love: Band-Aid

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As you create branded experiences in mobile, use mobile advertising to promote these and

maximize your reach.

KEY TAKEAWAY

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Mobile represents a sociological shift with how users relate with both the digital and physical world

Businesses that understand this will win

Conclusion

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www.themobileplaybook.com

Available across all screensIf you can, check out the site from your tablet device