Date post: | 27-Jan-2015 |
Category: |
Travel |
Upload: | hijazi-natsheh |
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THE Mobile TRAVELLER
@HijaziNatsheh
PLAN
Why Mobile
Why Travel on Mobile
Meet the Mobile Traveller
Meet Cleartrip Mobile
WHY MOBILE
QUICK OVERVIEW
GROWTH OF MOBILE WEB DATA USAGE
2006 2007 2008 2009 2010 2011
2006 2007 2008 2009 2010 2011
GROWTH OF MOBILE WEB DATA USAGE
Source: Canalys
771
695
115
216
661
1,343
384
169
-4%
18%
35%
-6%
Feature phone Smartphone Tablet Notebook
2012 shipments 2016 shipments 2012-16 YOY Growth
18% YoY growth in smartphone shipments is expected for next three years
0.24 0.6
1.2
2.2
3.3
6.3
2010 2011 2012 2013 2014 2015
Data in Exabites
Source: Cisco
300% Increase in mobile data traffic is expected in next two years
WHY TRAVEL ON MOBILE
RISE OF THE MOBILE TRAVELLER
searches related to air travel grew by 12% desktop and 95% on mobile
25% travel related searches are Mobile
Source: Google
Source: Statista
2.5%
2.6%
2.7%
2.8%
3.8%
5.1%
6.1%
8.3%
9.3%
10.6%
16.8%
Photography
Healthcare /Fitness
News
Productivity
Music
Travel
Utilities
Lifestyle
Entertainment
Education
Games
5th
Most Downloaded Category
0% 20% 40% 60% 80% 100%
Shopping
Social
Weather
Entertainment
Lifestyle
Productivity
Health & Fitness
Photography
Travel & Local
Books & Reference
Personalization
Paid Free
3rd
Highest Paid Apps
59%
85%
89%
90%
98%
105%
116%
123%
Social networking
Entertainment
Commerce & shopping
News & information
Communication
Finance
Travel
Photography
2nd
Fastest Growing Category
MEET THE MOBILE TRAVELLER
COMPANION
BEYOND BOOKING
FLIGHTS RELATED ACTIVITIES
10%
13%
17%
18%
19%
21%
24%
25%
25%
25%
26%
Cancelled a flight
Tracked the status of a checked bag
Received SMS alerts for a flight status
Booked a flight
Received price alerts for flights
Checked in for a flight
Looked up airport information
Looked up a phone number (i.e. airline)
Looked at flight schedules
Checked a flight status (arrival/delays)
Checked airfare prices
Source: Comscore
DESTINATION RELATED ACTIVITIES
10%
17%
18%
18%
21%
22%
22%
23%
29%
Cancelled a hotel reservation
Researched ground transportation
Booked a hotel room
Received price alerts for hotels
Compared hotel prices & availability
Researched places to eat
Read a hotel review
Researched attractions/ things to do
Looked up hotel address/directions
Source: Comscore
LIVE
STATUS
25% Checked a flight status
13% Tracked the status of checked bag
Source: Comscore
URGENT
LOCAL & NOW
24% travel related searches are from users ‘on the go’
60% At Home
2% At School
1% Other place
1% Someone else’s house
0% In Store
24% On The Go
12% At Work
Source: Google
50% searches done on mobile are local
35% users were within 1mile of the property
Priceline
20% searches done on mobile are same day
Cleartrip
6seconds to impress the users on mobile site
HFI
MULTI-SCREEN ACCESS
TABLETS & MORE
USAGE PATTERNS
Sequential
Simultaneous
Complementary Multi tasking
STARTING ON DESKTOP
Source: Google
‘Travel’ is the most popular connected activity started on a PC
STARTED ON SMARTPHONE
Smartphones are more frequently used for initiating a connected activity
Source: Google
STARTED ON TABLET
Shopping and Travel are the two primary connected activities for Tablets
Source: Google
Tablet conversion is getting closer to desktop and thrice than that of smartphones.
Tablet user spends 21% more than Desktop Users and 54% more than the smartphone users.
Conversion 3.34% 1.09% 3.17%
Avg. Purchase $102 $80 $123
Source: eConsultancy
GOING MOBILE
THE CLEARTRIP WAY
MEET CLEARTRIP
BRIEF INTRODUCTION
6 million visitors across 6 Markets
25% of Searches, 10% of Bookings
250,000 App Downloads
LESSON #1
SIGHT THE SITE…
BOOKING PREFERENCES
APPS MOBILE BROWSER
Leisure Business Leisure Business
Overnight Accommodations 12% 17% 40% 36%
Air Travel 10% 17% 38% 35%
Car Rental 7% 14% 33% 33%
Travel Packages 6% 10% 27% 26%
Destinations 5% 7% 13% 21%
Vacations activities 5% 10% 23% 26%
Cruises 3% 7% 15% 17%
Source: Traveller’s Road to Decision, Google
LESSON #2
BATTLE OF PLATFORMS…
60%
75%
46%
33%
22%
21%
17%
48%
58%
70%
Internet Usage
App Share: Tablet
Market Share: Tablets
App Share: Smartphones
Market Share:Smartphones
iOS Android Others
Market Share
Smartphones
App Share
Smartphones
Market Share
Tablets
App Share
Tablets
Internet Usage
ANDROID VS iOS
iPhone Users Prefer Quality Android Users Prefer better Deals
iPhone Users More Likely to Engage in M-Commerce
iPhone User has 37 Apps on his Device Android user has 19
iPhone Users are More Affluent 9% of Black Friday sale was from iPhone and 9% from iPad; and 5% from all Androids put together
iPhone Satisfaction Corresponds with High Device Loyalty Android users more likely to change their device
LESSON #3
TAKE BABY STEPS…
CLEARTRIP MOBILE IN 2010
CLEARTRIP MOBILE NOW
LESSON #4
TIME IS MONEY…
LESSON #5
< is >
LESS IS MORE…
LESSON #6
CROSS CONNECT…
LESSON #7
THINK GLOBAL ACT LOCAL…
LESSON #8
All In THE DETAILS…
THANK YOU !
@HijaziNatsheh