Stela SolarProduct Marketing ManagerMicrosoft Office Division
The Modern Employee needs help. What is the opportunity for you?
Simply Smarter Communications™
Partner Giveaways for Enterprise Social Session!
Come find us at
stand 17 in the
Showcase for
customer
device trial
information
& to enter our
prize draw!REMOTE WORKER OFFICE WORKER
MOBILE PROFESSIONAL EXECUTIVE
This is the era of the social customer.
Image source: Facebook
Agenda
The Enterprise Social OpportunityNick Schoeffler – Productivity Solution Specialist
Our Cloud Transformation - Learnings & OpportunitySteve Kaniowski – Senior Technical Account Manager
The Industry OpportunityMarcy Larsen – Retail Industry Market Development Manager
What does this mean for the way you do business?Stela Solar – Product Marketing Manager, Microsoft Office Division
SMSP growing
3% faster than
EPG in
Australia.
Placeholder for stat with full bleed photo
Australian Market Opportunity
Companies <5 years old are
increasing cloud spend by
24% over next few years.
Australia’s Software spend will
grow 5% - 5.5% in 2013-14
Key Driving Factors:
Source: IDC, 2013 “Successful Cloud Partners – Higher, Faster, Stronger – What IT Solution Providers Need to know To Build High-Performing Cloud Businesses
Cloud
Computing
Social
Networking
Mobile
Devices
Information
Analytics
Cloud partners are outperforming peers
The Enterprise Social Opportunity
1 billionsmartphones, 4 years
ahead of predictions
50%of enterprise customers
are “on the road” to
cloud
What are we seeing in the Market?
For the first time in modern
history, workplace
demographics now span
3 generations
How do we identify the opportunity?Social is not just about micro-blogging….
BYODCitizen/Customer
engagementAccess Anywhere Pervasive Search
Effective
collaboration
Communities of
PracticeCrowd Sourcing
External
Collaboration –
Department,
business partners,
students…
Enterprise Social Transform Your Business By Connecting Employees and Partners To Customers!
Early engagement
Requirements
Definition
Proof of Concept
Deployment Planning
Design
Change Management
Training Analysis
Deployment
Integration Activities
Training Delivery
Adoption Assistance
Post Implementation
Support
Solution Enhancement
Integration
Key learnings from our cloud transformation
Resolution &
RemediationMigrations
Quality of
advice
Service
Management
process
Vendor
governance
On-premise
cloud enabling
infrastructure
Capability
guidance
Understanding
value
Technology, yes. What about business?
Business
ChangesCommunications
Training and
readiness
On-going
updates
AdoptionUsage
Reporting
Persona’s
Value Monetary
Employee
engagement
Reduced
administration
Capabilities
SupportNow what?
Licencing and
admin
Technology
updates
Prerequisites
Full Range of Customer Support Options
18
Premier
Support for Office 365
Offering
Premier Support
Paid Support
Base product support
included with Office 365
subscription
Product Support
Self-help resources
Problem resolution via web, phone
Elevated problem resolution
Assigned TAM / SDM
Managed Lifecycle
Includes lifecycle services
delivered by Service
Delivery Executives for
additional coordination of
O365 implementation and
strategic planning
Managed Deployment
Includes O365 Deployment services
Managed Support
Premier Support for Office
365 offering Elevated problem resolution
Assigned TAM / SDM
Advanced Service Management
Proactive Services
P SKU
M SKU
E SKU
Premier Support for O365
The Industry Opportunity for Enterprise Social
Productivity Opportunity –Top 9 Industries Productivity Applications
$739m
Industry8.02%
FY14 $ CAGR
Banking & Capital Markets $113m 8.81%
Prof. Services $98m 9.22%
Telecommunications $57m 6.62%
Retail and Consumer Goods (MS) $56m 6.28%
Government $51m 8.23%
Education $47m 7.81%
Process Man. $46m 7.20%
Discrete Man. $39m 6.95%
Insurance $35m 7.81%
Surveys with employees in Retail
Introducing the Empowered Retail Store Worker
Present content
by role, store,
geography
Provide anytime
access to shift
and schedule
information
Facilitate
training and
onboarding
Connect socially
to collaborate
across stores
Track compliance
to operational
tasks
Provide a low-
cost company
mailbox for all
store workers
SocialTransforming the way Tesco Works
This will allow our colleagues to engage
with each other and deliver an optimal
shopping experience on any channel, as
well as encouraging colleagues to share,
re-use, and reward ideas and expertise.”
Mike McNamara, CIO, Tesco
“O365 helps IT
stop doing
utility & do
more to
innovate with
the business”
BDM influence on IT spend
Forrester, 2012
What do we need to change?
84% of organizations
have remote workers
Changes how
we work
83% of
companies are
deploying at
least one social
software tool
Always on --
Consumers use
an average of 4devices every day
20% expect
a response
within one hour
via social media
Rise of the social
consumer
44% of
consumers
complain via
social media
In order to meet the needs of today’s customers, your employees
and partners must be connected with enterprise social technology.
57%Buyers today are over
of the way through the buying cycle before they contact you.
Marketing to the social customer
Publish content on social hubs.Use social as an additional outbound marketing channel.
Monitor campaign effectiveness.Measure overall tone and sentiment of external social conversations related to a campaign.
Manage brand reputation.Measure overall tone and sentiment of external social conversations related to the business.
Identify key social influencers.Who should I care about? What’s the impact of their influence? How do I harness them?
Selling to the social customer
Work better together.Facilitate simpler collaboration between team members and channel partners.
Capture social buying signals.Listen for, identify, and react to potential sales triggers on social channels.
Gather social insights.Capture key information from social channels in your CRM.
Engage on social channels. Collaborate directly with prospects and customers wherever they are.
Serving the social customer
Extending service to social.Identify specific issues and engage social customers to resolve their issues.
Knowledge management.Harness the conversations across the business as a living, breathing knowledge base.
Measure social care sentiment. Solicit feedback from customers in relation to their satisfaction in social service engagements.
Create an early warning system for social issues.Identify trends in subjects and sentiment to anticipate and respond to customer issues.
Call to Action
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