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The Modern Marketing Plan

Date post: 17-May-2015
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My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.
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The Modern Marketing Plan @tomcritchlow www.distilled.net
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Page 1: The Modern Marketing Plan

The Modern Marketing [email protected]

Page 2: The Modern Marketing Plan

http://mobro.co/distilled

Page 3: The Modern Marketing Plan

ContentMarketing Is The Future

Page 4: The Modern Marketing Plan

People Don’t Like Banner Ads

Page 5: The Modern Marketing Plan

pinterest.com

Page 6: The Modern Marketing Plan

thefancy.com

Page 7: The Modern Marketing Plan

tumblr.com

Page 8: The Modern Marketing Plan

Continually Invest in Page Types

Page 9: The Modern Marketing Plan

Make Your Pages Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Page 10: The Modern Marketing Plan

Zappos Have 50,000+ Product Videos

Page 11: The Modern Marketing Plan

Define Your Audience

Page 12: The Modern Marketing Plan

Personas for Customers

Page 13: The Modern Marketing Plan

Personas for Mavens

Page 14: The Modern Marketing Plan

Research Communities

Page 15: The Modern Marketing Plan

Speak To Your Audiencehttp://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Page 16: The Modern Marketing Plan

Create Content Platforms

Page 17: The Modern Marketing Plan

Content Platforms FTW

Page 18: The Modern Marketing Plan

Content for Customers for the Long Tail

Page 19: The Modern Marketing Plan

Content for Mavens For the Head Terms

Page 20: The Modern Marketing Plan

Relationship Building

Page 21: The Modern Marketing Plan

Relationship Building > Link Building

Page 22: The Modern Marketing Plan

Build Flywheels

Page 23: The Modern Marketing Plan

Email Is The Elephant In The Room

Page 24: The Modern Marketing Plan

Build Social Followings

Page 25: The Modern Marketing Plan

Use Money To Accelerate Flywheels

Page 26: The Modern Marketing Plan

Social Advertising

Page 27: The Modern Marketing Plan

www.slideshare.net/tomcritchlow

Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

Page 28: The Modern Marketing Plan

Tom Critchlow

VP Operations NYC

www.distilled.net

[email protected]

Fiercely curious. Passionate about learning. Email me!

@tomcritchlow


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